Success Mindset

The Only 3 Things That Matter to Explode Your Biz Online

We could all really make business so much easier and simpler for ourselves, if only we were willing to let go of the idea that it HAS to be complex, that there must be something we don’t know that everybody else does, that there’s clearly something we’re MISSING.

It IS hard work to build a successful business that’s also ‘on your terms’. You will have to fight fear, resistance, self-doubt, uncertainty, lack of time, lack of money, often SERIOUS financial and emotional stress, relationship stress, people not getting you, people not liking you, your stuff not working, envy and comparisonitis, the list goes on and on!

So yes … it’s definitely HARD WORK.

But it is NOT complex work.

If you strip it all away and just get down to it, all you need to do to be successful – all any of us need to do – is:

* Deliver incredible value
* To people who want and need it
* In a way that makes YOU happy and alive
* And in a way that they ‘get’ the value they’re receiving
* Oh, and ask for money at some point. Yeah … not asking for money for anything for the first 2-3 years of my online biz was probably a major reason I didn’t get any; but that’s just a guess!

Let’s make it more specific – what do we actually need to DO to make this work and to create the lifestyle and financial freedom we dream about?

I believe that there are only 3 things we need to do each day in our business. I speak about this all the time to my clients, and I tell you – when they LISTEN and then act accordingly everything gets much easier and results start FLOWING. Sometimes they – and I! – need reminding everyday mind you.

1. Get your message out there in some way, shape or form.

Your message is the thing that YOU know you need to share with the world. It’s essentially what you believe and are most passionate about sharing with others.

***Bonus points! Just getting your message out is the MOST important thing, but if you can also do so in such a way that you create VALUE for people and are INSANELY useful, helping them to solve the stuff that’s been haunting them or stopping them from reaching their goals while also helping them then GET to their goals, you will truly be an unstoppable force AND I promise you that people will practically beg you to let them pay you.

2. Sell something.

Offer people a way to work with you. Give them the HELP that they need. Always. Be. Selling. Of course this ONLY works if you are also always doing point #1.

***Example: most of my income comes, both directly and indirectly via simple ‘PS’s’ I add to the end of my message. I.e. a PS at the end of a blog post, explaining how I can help or linking to a current promotion. Or the verbal equivalent of a PS at the end of a live call.

3. Grow your audience.

Every day do something to grow your audience. Even putting a post up which is useful and helpful (I hope like this one!) is a great way to do this, as people will like and comment and maybe share. Of course you can also be more strategic, like guest posting, FB ads, and so on. You can even automate a great FB ad in large part so that you don’t have to actively think about how to grow your audience each day. Even so, the ultimate ‘best’ way to grow your audience is simply doing point #1 and then getting it out there … aka share awesome, inspiring, truth based, USEFUL content, in whatever form works for you!

A ‘real life’ example of how I do all this:

My life is pretty crazy busy most of the time. Not in a bad way, not at all! We live location independent, having left home in November 2013 when our second child was about 2 months old. I’ve lost count of how many countries we’ve even been in … I think he’s on 15 countries for 16 months of life. lol. Anyway … life is awesome and I have a lot of freedom, all created of course by design after setting this as an intention many moons ago when I was a green thumbed young entrepreneur just starting out.

The awesome thing is – every day is like a holiday and my family are around all the time!

The tough thing is – every day is like a holiday and my family are around all the time! I don’t want to go too far down the path of ‘woe is me’ for my laptop life … but I’ve read a few posts lamenting the tough side of life on the road and I can definitely relate.

We often lose whole days and certainly many half days in travel, and then everything that comes with travel – unpacking, re packing, dealing with meal and bed times thrown around, language problems, wifi problems (oh the wifi problems – the horror!), cramped hotel rooms at times, if we’re not staying somewhere through Airbnb, public transport, finding our way around, waiting in queues for stuff and so on and so forth.

You know … usual travel stuff!

In terms of how this impacts my ability to work – a LOT. I like to get up super early and try and get most of my work done before the day begins with the fam. Thing is though – like right now – if you’re all sleeping in one hotel room, one person gets up and everyone gets up. So already I’m a few hours behind when I start the day as I don’t want to force everyone up at 530am – not very fair on Enzo.

Wifi can be mega problematic, and I’ve been known to get online in the oddest of places. The most random was possibly the time I did a webinar to 50 people in a toilet! Ha – they weren’t in the toilet, just me smile emoticon when we’re in a hotel room and I’m coaching or teaching online at night, I have to leave the room or I’ll wake the kids. Even when we have a suite my voice comes through and wakes them.

I guess you could say why not just not do live calls? But that’s the point … I’m not going to put my ideal business on hold for travel purposes! Just like I don’t put my travel and adventure life on hold for business purposes! So – you compromise, you make do.

Often times I’m in a situation where I can either get some work done during the day, or I can go and see the city where we are. This is truly tough, as I do love to work and I get stressed if I miss much work. I like to get a solid 3-4 hours in a day if I can. But something that means making my family sit around in a hotel waiting for me, or it just means I miss out on sightseeing.

Yesterday I walked past my family at the waterpark in the hotel here (Atlantis, Paradise Island – it’s a whole freaking city!) and saw them laughing and playing – they didn’t see me, and I had to just keep walking as I knew that if I didn’t go do my few hours work then before meeting up later with them, I’d end up doing nothing that day.

Don’t think for a second I’m not grateful – I’m MEGA grateful. Despite this sort of thing sometimes getting to me I flat out get to spend WAY more time with my kids and husband than practically anyone I know, aside from other lifestyle entrepreneurs.

Of course speaking of spending a lot of time with one’s husband – this is not always a great thing.

We fight like cats and dogs. Worse. We also laugh together, play together, have fun together. But we are both EXTREMELY stubborn, and let’s face it – kids underfoot 24/7 (more so for Enzo than me as he looks after them when I work), VERY rare opportunity to spend time just the two of us let alone alone individually, non ideal at times meal and sleep stuff … cramped space … constant juggling of time, money, emotion … it builds up.

A lot.

So we release the build up.

A lot.

The amount of times we’ve seriously considered splitting up during this trip is impossible to even remember. We’ve come VERY close at times. To top it all off, given our living situation, the kids often get to see these fiery displays.


Okay, so before this starts going super doom and gloom – it’s not.

We are traveling the world mostly in FINE style, we get to choose how we spend our days, we’ve done more int he past year of seeing the world than most people do in a lifetime, we’ve created incredible memories, we’ve fought off nearly bankrupting my company way back at the start, we’ve overcome the stress of at times not knowing where we’re even going to be the next week or whether we’ll have the money to pay for it (this was more so back at the start before my business really exploded … now my income is freaking awesome if I do say so myself; I’m doing 6 figure months which is pretty much as wonderful as it might seem!! … but despite that it comes at times in waves and sometimes there are an INSANE amount of expenses all at once. In the last 3 weeks alone for example, I’ve had over 55k of $$ go out; partially this was a tax bill but also travel stuff, biz expenses stuff, and so on. This IS stressful and it can be hard to juggle even with a great income) … so yes, we’ve developed tenacity, persistence, and a whole lot more character building stuff!

We’ve also grown together as a couple and a family in ways the ordinary life just doesn’t demand of you or allow you. We’ve learned about what each of us needs and we’ve made incredible plans for the years to come. All in all it is a MIND BLOWINGLY awesome way to live.

But anyway … before I went off on that little tangent, which certainly wasn’t planned! … I was going to tell you how I actually do the stuff that matters in my business, how I keep it simple and just make it COUNT as well as work.

Let’s come back to those 3 points:

1. Getting my message out.

I write a blog most days. Today this was going to be just a tiny FB post, so I don’t know what just happened but hey – message done, boom! This post is a great example – I’m sharing thoughts about who I am, what I stand for, what I believe, as well as providing value. This would be the perfect post to add a promotional PS to.

Other ways I get my message out: I have a weekly podcast and YT show, both new, both done TOTALLY off the cuff and just in leftover bits of time. No makeup, no filter, no studio, no BS. Quick and easy. Once again sharing value based content and my message.

I also run free live calls from time to time, on topics of my choosing that I feel will help and inspire people.

So all of this is me ‘getting my message out’.

2. Offer something for sale.

Simple: whack on a PS either verbal or written at the end of any of the above! Link back or offer back to some way to work with me, based on whatever it is I’m promoting or offering at the time.

**Note: obviously this means you have to have something to sell! This should fall along the same lines as getting your message out: be inspiring and insanely useful! Obviously in a personalised and in-depth manner, as compared with the free stuff you get out. If you don’t know what to sell or what you’re selling isn’t working – ask people what they want and would pay you for!

3. Grow my audience.

Case in point right here, although it’s pretty indirect. I could turn a post like this into a FB ad though (and maybe I will), then retarget people who read it with a free optin. FB ads are one of the main ways I grow my list. They are a royal pain in the ass, even though I fortunately am able to pay someone else to do them now! They STILL are hard to get through, randomly stop working, and there’s so much behind the scenes that needs to go into it to make it effective. All of which is WORTH it.

I also submit guest posts around the web, which is good for branding but it doesn’t have much impact on my traffic.

There are tons of other stuff that help with reach but LARGELY it is about getting your message out there!

So here’s the thing.

Most people use their available online work time to do practically everything EXCEPT the above 3 items, and then try and squeeze in a quick blog post or content at the last minute. Even with stuff like getting a FB ad up people over complicate, try and make it perfect, procrastinate for weeks or months even on getting an optin up!

The only way I am able to get so much done, and run a now million $ biz and growing with kids underfoot all while living location free is because I focus like a mofo.

I know that matters, I know what is essential and I know what I can let slip.

And I am RUTHLESSLY disciplined to doing first things first, at the expense of ANYTHING else. You have to be. I couldn’t have achieved what I’ve achieved- and this goes for a lot of stuff in my life, not just business – if I allowed myself to be swayed from doing what really matters or if I allowed myself to over complicate it.

A perfect example is doing my YT shows just as a selfie video with no makeup and no prep. It takes 3 minutes, a few times a week, and I have a YT show! Is it glam and perfect? Hell no! Does it HELP people and therefore get my message out and therefore allow me a platform to make more money and help more people? Hell yes!

So you have to be willing to let go of a lot of the rules about how things should be. If you can’t do that – if you can’t do a webinar in a toilet! – then maybe this isn’t the path for you. Or maybe you need to wait until you have endless available time, money and patience to build your biz, or your kids / partner / dog are all grown up and out of your hair.

Good luck with that!

The thing you have to realise – and this was such an important lesson for me; one I continue to learn over and over again- is that it doesn’t have to be perfect in order to get done but it DOES have to get done in order to make an impact.

So you can’t do business the way you ‘one day’ want to, can’t take your time, sometimes can’t do it without simultaneously sitting a baby on the edge of the desk and sticking your boob in his mouth while you type (I hear you sister!) … so what?

You want it, or not?

I’m always impressed when I see women achieving something incredible against all odds. The Mum who does backyard or playground workouts with her kids, makes it into a game, and gets into freaking phenomenal shape as a result. (I was recently inspired by Stay Strong Mummy for example to start doing this again myself).

The woman who builds her entire now million $ biz with a single finger typing on an iPhone while breastfeeding her child and simultaneously dealing with PND (shout out to my awesome friend and mentor Leonie Dawson).

The woman who stands up for what she believes even though people call her stuff so nasty you can’t even imagine, who makes a name by polarising unashamedly by freaking saying what she actually THINKS instead of sugar-coating it … hello Leela Cosgrove, a previous mentor of mine and one of the most influential in my learning to speak my truth.

The woman who goes above and beyond helping everybody around her out just because she’s so passionate about what she does, who has gone through hell and back and most people would have no freaking clue, to get to where she is now, who has done the freaking WORK and continues to do so … the inspiring Karen Strunks.

My clients who have walked through emotional fire, who have laid their very souls on the line to create a freedom-based business doing what they loved, who risked EVERYTHING and who continue to walk into that battle day in and day out … Christine Tona, Kim Power, Rosemary Nonny Knight, @Contemplation Cafe (ah, you’ll have to tag yourself Elles, it won’t tag!), the newly formed Beach Bunny Adventures you guys have my heart forever, and so many of my brand new clients who are already rocking it out of the ballpark in just weeks in Message Mission Money Magic … you know who you are!

Look around you –

If you WANT to look you can find incredible woman everywhere. Nobody who HAS anything worth WANTING hasn’t in some way been to hell and back (and often had a helluva time on the way, but still!) to get there.

MOST people simply will not PUT themselves through what these women have done, what so many others do everyday, what YOU could totally do if you made up your mind to.

So the only question is … how bad do you want what you say you want, and what are you willing to do to make it happen?

Part of this is also about what ideas or ideals do you need to let GO of.

The truth is you simply cannot try and do EVERYTHING based on how everyone else is doing it … you need to choose your path, adapt it where necessary, and then get out there and DO it.

Finally, and always …don’t forget – EVER –

Life is Now. Press Play.

Kat x




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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One Comment

  1. Excellent advice. You are incredibly focused and driven, a real inspiration.

Comments are closed.

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