Success Stories


For a very long time, far longer than what I really realised it was going on at that time, I held myself back from making the big bucks in business because I believed that who I was, inherently, was not enough.

I felt as though it was true and certified fact that if I wanted to be really well known, a leader, one of the top most successful female entrepreneurs, then I was going to have to change SO much about me.

I had insecurities about my message as well, and whether people really wanted to even hear me rabbit on and on about living purposefully, finding flow, pressing play, never mind actually BUY stuff on the deep inner work like this … from me … but a bigger block for me was just –


I wasn’t pretty and polished like the other women entrepreneurs, certainly not like the ones who were KNOWN, and successful.

I still feel like I’m not, just on a side note … I feel like most high-level women in business have some kind of ‘code’ that I don’t have which allows them to ALWAYS be well presented and sleek and shiny and dressed stunningly. Their hair always looks good!!

Me, I am mostly still the gym chick, just now I have nice nails and a ginormous closet full of designer bags and shoes and clothes … which I mostly never wear aside from photoshoot days!!

Obviously I don’t let this stop me now, but back then –

I truly thought I needed to get my shit together in terms of how I show up as a WOMAN in order to make it, and also in order to be accepted.

It just seemed like everything about me was so homemade, you know?

My website was a hack job, a glorious mess of mis-matching colours and vibes ’cause I tended to change my mind about what look I wanted as soon as it was nearly done, resulting in a continual crossover of ideas ….

My sales pages were DIY, I could never seem to get that POLISHED look everyone else had, my testimonials when I used ’em were just kind of slopped onto the page and the whole thing looked like it had been thrown together with no fucks given even when I DID really try to get it looking schmick …

My body was NEVER quite good enough in my own eyes to do a nice photoshoot, and besides, I was a nervous wreck in general about being on camera and REALLY REALLY HATED IT …

I just didn’t seem to have that whole ‘how to be a real woman’ thing down!

And for a very long time, I bought into my own idea … perpetuated to a degree by friends and mentors I called in at the time … that all of this needed to be dealt with in order for me to really be seen, known, and make serious money.

Do you ever feel that way? As though you know deep down you’re born for it and OBVIOUSLY gonna get there, but that there is SO MUCH WRONG ABOUT YOU which you have to fix first?

I don’t have to tell ya –

It’s not a fun feeling.

It’s heavy and contractive.

And it’s also not TRUE.

Lemme point out a few things you may not notice or know about me, or perhaps you forgive me for them, thinking “oh, but that’s Kat – she can get away with that! She can do what she wants!”

– My team just finished redoing my website according to the look I wanted. This involved ripping apart a VERY expensive and schmick and ‘celebrity branded’ site which I invested in last year. Yes I did indeed start paying for fancy branding somewhere WAY after already making multi-7-figs / year … and then I did indeed and DO continue to not use said fancy branding. lol. The other day I saw someone post something about why all self-purported ‘badass’ coaches have awful branding, and I wondered – is that me? Mine is definitely still homemade!! AND I am continually changing it!

Wanna know something?


Hasn’t stopped me making millions and millions 😉

– I definitely still do not know how to ‘woman’ properly. Except that I have let go of the idea that the tidy neat polished girls are the real women and I am not. We ALL get to be, duh. This is who I am. Yeah, I have a LOT of fancy stuff now. And I love looking all done up. Just not every day.

I do not understand a world in which every day clothing is anything other than gym gear. Why the fuck would I put on a dress or skirt after I do my workout and shower. Obvs I’ll put on more gym clothes! Or denim shorts and a tank and no shoes. There’s still a part of me which feels insecure about this. Now, more so about man stuff. Is it true I need to act more flowy and feminine to call in a high-level man? BULLSHIT! I choose that this is bullshit and that I am enough just being me, just how I chose that it is bullshit I needed to be all fancy to be a multi-millionaire and one of the TOP women online, and SO IT WAS DONE.

– My sales pages and program content are STILL all ‘homemade’. We just do it on WordPress pages. No templates. VERY simple. I like it. IT HAS MADE ME MILLIONS, AND SOMEHOW I NEVER GOT AROUND TO TRICKING IT ALL UP LIKE SO MANY PEOPLE I LOOKED UP TO WAY BACK TOLD ME I HAD TO. And now I prefer it my way!!

– I STILL always feel like my body is not quite good enough. I just wanna be that little bit leaner … always. Just that now, for a long while now, I have stopped letting that stop me from fully showing up or claiming my place at the top. I can see that it’s my own shit, and maybe it will always be there in some way, that little girl who feels not pretty enough, not cool enough, not like the other girls … and I just chose to start doing the things the CONFIDENT AND BADASS VERSION OF ME would do anyway.

Listen –

6 years ago, I honestly thought that to get to the level of life I play at now I would have to become an entirely different person.

It felt exhausting and complicated, but it felt like ‘those are the rules’.

But look at me.

I’m sitting here with no makeup, in shorts and a sports bra, a bit stinky ’cause I have a rule you have to earn your motherfucking shower in the morning by working out first (#fact!!), and I’ll go do that next –

My website is all done in-house and fancy branding fully thrown out the window –

And it is BETTER that way!

– I STILL shy away MASSIVELY from photoshoots and being on camera, I feel SO awkward, even my photographer laughs her head off at some of my weird clumsy moves and at one point told me to try and walk like a human haha (said with love!) … and I just do a new photoshoot each month anyhow ’cause I GET TF OUT OF MY OWN WAY –

My closet is to die for but I pretty much ignore everything in there and wear the same clothes on repeat daily –

90% of the time my hair is a scrawly frizzy sweaty mess –

Pretty much everything in my biz is ‘thrown together’ at the last minute –

And basically, if I am in a room with the ‘top entrepreneurs’ my fear mind SCREAMS at me that I’m not cool enough, good enough, polished enough, or like them!



Without having to change ANY of me.

In fact, even outright OWNING these parts of me!

Let me tell you something straight up:

Your soulmate people –

Business –



There is nothing you need to change about who you are, to make it. Unless it is aligned and soul DESIRED for you to do so, and I’ve certainly done that in a few areas.

What you DO have to do though is stop lying to yourself that this shit matters –

And unapologetically own your so-called mess.

There’s nothing wrong with you.

But you do have to let us see you.

And you DO gotta claim what’s yours, NOW, or it’ll never fucking happen.

So drop all the damn conditions you made up –


Didn’t you come here to run this thing?!

WELL then.

Remember –

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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