Success Mindset


I got fat as fuck last year.

I got fat as fuck last year.

For ME. No need to comment with whether or not you think that’s an allowed thing for me to say about myself. I know what’s up! 

It is always and ONLY about how we feel in our OWN bodies (businesses … lives … etc).

I was the biggest I’ve been outside of post pregnancy and with the exception of 2 other times I can clearly remember:

1) before my first marriage ended and I was eating and drinking my way into oblivion; not working out or taking care of myself, masking the fact that even though my then-husband and I at 25 years old were living ‘the dream’ (hot as inner city apartment, luxury car, 20k surround system, constant travel and fine dining, great incomes, whatEVA), it was somebody else’s dream and there was a LOT of sadness and hurt behind the scenes.

2) about 6 months in to when I started living fully location free, which was in 2014, and I didn’t quite adapt to the travel lifestyle in terms of my self-care, PLUS all the big issues in my SECOND marriage really came to the surface.

Aside from those 2 times, for 20+ years, since I was 17 (38 now) and first became magnetically drawn to health and fitness, I have always been long and lean, and in pretty excellent shape.

20+ years.

The KICKER is that this has ‘always’ been true for me REGARDLESS OF WHAT I ATE, didn’t eat, how I trained, etc. Excepting for those 2 times. Where I am DAMN sure that even though extra food may have been part of it, THAT also was only a reflection of the real issue:

Underlying sadness, stress, NOT being in alignment.

For 20+ years I have just known that I get to look and feel amazing.

Eating chocolate every day.
Drinking wine whenever I like.
Having the damn dessert any time I feel like it.
And 100% NOT fucking counting macros, calories, or brain cells left from lack of carbs.

Sure, I’ve done my share of fad diets off and on, of course.

Only thing is …

I was pretty shit at them.

I cheated on EVERY diet I ever did. Even when I was fitness competing!!

And I still ALWAYS got the results I wanted.

Mostly, I quit the damn diets within about, oh …. 7 hours of getting started??

Fuck that shit 

Couldn’t be bothered counting things.
No WAY was I gonna weigh things.
And you can bet your bottom dollar I was always going to eat ALL the damn things I wanted to. Much like how in business, no matter how many times I’ve told myself (previously!) I am going to do something I ‘should’ do … I am I am I am I am, no really! –
I never end up doing it.Don’t follow through.Don’t usually make it past about the 5 minute mark!I just don’t take that well to following rules, y’know …

I’m sure you can relate 😉

And here is what else –

I’ve always had a not so sneaking suspicion that actually I can DO WHATEVER THE FUCK I WANT, and still get ALL the results.

My bestie Liana Howe and I (she who taught me to be a fitness MACHINE those 20 or so years ago … and who still challenges my ass when we hang and run up the mountain we grew up near!) … we used to NOT joke all the time about how we can eat chocolate and drink wine every day and we are ALWAYS in phenomenal shape.

Not much changes over a few decades 

See, I’ve always just believed that hmm … I don’t have to do what the other people have to do in order to be successful.

Not to mention that I really don’t VIEW it as success if it means sacrificing joy and flow and YES!

Even back in end of school exams, I just didn’t BELIEVE I had to do all that study or preparation.

For my FINAL SCHOOLING EXAMS I studied for precisely 12 minutes for each. In my Mum’s car on the way to the school. And probably talked half the time as well.

I came in the top 3.14% in the country.

I was a little annoyed at myself to be honest though, as I DID feel that had I have REMOTELY tried I would have been top 0.01%.

Of course.

Just like with my body right now, for example, I am vaguely aware that if I DID ALL THE THINGS and counted all the things maybe I’d be 0.2% leaner right now or something.



While there is still that part of me which feels like – damn! I should have been TOP OF THE COUNTRY, I’m also smart enough to see the HUGE fucking learning I received about myself from that experience around the fact that I ALWAYS GET THE RESULT I WANT, and there is nothing I need to DO for that.

I never set a goal to be top.
I set a goal to get the grades for law school.
And I got ’em.

(Of course the whole University thing didn’t remotely appeal once I made it halfway through the first week and realised NOPE! Wasn’t gonna do the normal person thing actually at ALL. But that’s another story).


This past month or so I have stripped fat like a MOTHERfucker.

I literally went from feeling chunky and NOT happy in myself to feeling lean and sexy and ME in 8.fucking.days.

This was last month when back here in Bali.

I went back to Aus for the holidays and gained a little back again … just a little, but it was still bugging me a bit. INTERESTINGLY I was in Melbourne during that period. My hometown. Which, on the one hand, I love and adore ’cause my family are there. And on the other hand I tend to want to binge like a crazy woman and whether or not I do I FEEL the pull of pain and past trauma, from that town.

Something I am working on 🙂


Now back in Bali for this past week again.

And once again I am feeling lean … brown (bonus!) … lithe … sexy … confident … ME.


What did I DO for this? Well, my typical#BaliCleanse consists of daily Peppertinis and wine … a FUCKLOAD more carbs and fruit than what any food-counting-Nazi worth their salt would approve of … just a fuckload more food in general … daily massages and relaxation … and of course plenty of sweating.

No need to analyse the DETAILS, the POINT is I follow ONLY flow here.

I’m really happy…

I’m really playful…

I’m energetically light…

I write and create even more than usual (which is saying something!) and it runs deeper…

I FLOW. And I give myself permission to be me.

Even more than I usually do.

And of course I can’t help but look back over 2017 and try to figure out why I ‘couldn’t’ seem to shift that extra weight, when it eventually upped and left so quickly it should be reported to somebody and spoken about in the media. Haha.

(This is me reporting it! )

And here is what I know for sure about all of THAT –

I was not happy, for most of 2017. Of course I was VERY happy in certain things, and in business in particular (which is often an escape, #truth!) I ONLY do things I love and adore.

But the underneath me … she was sad.

I had left my marriage mid 2016 and that was a good and needed thing.

But 2017 was when it all came into reality. Separate living. And then the kids Dad moving across the country, and solo parenting.

Lots of adjustments.

But more so than that –

I was just CARRYING a lot of energetic weight.

I was obsessing over a guy and whether or not what I was feeling was real or not … going CRAZY about it but not just talking to him about it … (fear of being seen to be as mad / deluded even though I KNEW I wasn’t) … seeing him but acting like I was totally casual about it when I so was NOT. lol.

And I was attaching a metric FUCKTON of energy to do with my former husband to the entire freaking Gold Coast, where my home base was.

I was literally carrying with me every day –

“What if”
“Not good enough”


Talk about how NOT to allow yourself to be in flow!

So, what changed?

Well –

I came back to Bali, which is my soul home. I do NOT think I need to be in Bali to be lean. But I needed to be here to REMIND me of who I fucking am.

I started doing deep healing work with Dane Tomas, that same week, building on and going deeper on years of Kinesiology work which I have loved, studied and included in my rituals of growth for 16 years via various amazing mentors.

I acknowledged and DECIDED for real though that I wanted to let go of the weight.

And I COMPLETELY gave myself permission to be in ONLY flow, and to question anything which actually? Is not fucking flow.

I consider my life pretty flow based as it is. I get to do what I want all day … there’s never anything I ‘have’ to do.

But despite that, I’d somehow built up SO many rules and things I ‘have’ to do! Even to do with how I do the school runs! When I do them!

Normal life was gettin’ its claws in … and I’ve always needed to be that upstart who just WON’T conform.

So, I reminded myself of that.

Oh, and I let out ALL my crazy feelings to the guy. Like – next level #certifiedcrazychick stuff. I literally told him all the stuff you say about a guy to your friends but would NEVER want him to hear. Which was PERFECT. It made me realise just how much I’d been carrying around with me by just not speaking my truth! And it was a huge relief to own it, and speak with him about it.

So that was interesting.

But mostly, and the biggest thing?

I gave myself permission to be all of me.

All that I’d lost over a decade plus of slowly sinking sadness to do with my marriage, and other things which impacted for sure, as well.

Interestingly, during said marriage, most of the time I was lean as fuck!!

This was my way of maintaining control in a life which was OUT of control in the love / relationship area. Well, it was that plus I just expected to be lean.

Once the relationship was finished officially, it was like years of shit just suddenly popped up and wanted dealing with.

And, I didn’t really deal with it.

“I know how to deal with my shit! I’m a God damn self-made multi-millionaire who MENTORS millionaires and badasses!”

Yeah …

Turns out I still needed to own my shit, AND let it fully out.

So anyway.

I don’t really have a point.

But I’m sure something came up for you in reading this.

Tell me what it was, if so!

I guess if I did have a point it’d be this –

Who were you always meant to be, that you’re denying? And not just in a serious ‘success’ way, but also in terms of your personality, your energy, your playfulness, your VIBE?

I let my true happy little girl who likes to mess with the system spirit be slowly but surely pushed down.

I did a damn good job of still achieving a FUCKLOAD of stuff in spite of that, including awesome body shit AND money shit most of the time.

But –

I pushed a lot of ‘me’ down. Even down to stopping dressing up and wearing random weird shit, or continually going against even my OWN grain … things I have actually always done.

I got boring.

So –

When things ‘go backwards’ it’s always a great opportunity to step into understanding and gratitude.

I’m grateful for the lessons of 2017.


And exactly what I needed to learn.

And as for this year, as for NOW, more relevantly?

I’m flying even fucking higher baby.

It’s just what I do …

AND I’m bringing the sexy back with it.

That’s all.

I love you.


Gotta go.

I gotta get back to my rack of beef short-ribs smothered in satay sauce … and my wine … etc … #balicleanse … of course.

And you?

Don’t forget –

Life is Now. Press Play.

Kat x




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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