By using, you consent to our use of cookies.

Business Mindset


“Why do I keep feeling like I should sell low end? Like – super low end. It’s triggering me!”

I was mid discussion with my COO Ash, actually not only mid discussion but also mid writing up my brand new offer, for Expansion. I could already feel the bubble, the tingle, the certainty, the YES – this is it, and this work MUST come out into the world, so run run run run RUN and let it forth now!

I’d barely even begun to stream from me the overview of what Expansion was to be about. I had the title, the tagline (10 Days of Live Soul Transmissions, to Help You Find and Follow the Messages Within), and also what each of those 10 days would dive into, as well as a KILLER bonus and pre-work, the offer was writing itself OBVIOUSLY. That’s just how it works when you’re responding to soul, when you’ve taken the time to WAIT on soul.

But my human mind? She was gettin’ a little fear-guided for a second there. And so I paused the transmission for a moment, and jumped on WhatsApp to Ash.

“I have a new offer coming through finally. But why do I keep feeling like I should sell low end? Like – super low end. It’s so triggering!”

I was shitty because for months now I’ve felt like I don’t QUITE have the download of anything higher level to sell. Look, my elite private mentoring runs into the tens of thousands, and I regularly sell higher-ticket intensives and sell ’em OUT at anywhere from 5-14k; I’ve done this for years! It is NOT as though I don’t know how to sell high-end. Damn, my High-Ticket Sales Workshop should be required learning for ALL entrepreneurs, it is THAT good AND it works.

But here’s the thing, and where sometimes my knowledge of just HOW I get such killer money AND flow results annoys me a lil. When I let it 

ALL of this only works when you’re true to the reasons WHY it works.

Ash’s answer was, of course, exactly what I needed to hear and certainly could have been delivered directly from MY higher self!

Why do I feel like I’m only having super low-end stuff coming through lately, which my mind has decided could cause a cashflow problem?


Following intuition, making quick decisions, removing distractions, creating urgency (pushing the button) …

Maybe you enjoy those courses more? Plus if it’s mindset stuff it still bring in the right crowd (as opposed to strategy which brings in biz-opp crowd). Also you are good at separating from the need to make money from your art (even if you do get dragged back in on occasion)”

He went on:

In the end we always get into alignment and do what’s right for us and what’s in flow for us, and if that’s a $99 program then it’s a $99 program and that’s fine. We know there will be other programs that come along in the future that are at 5x that, 10x that and beyond.

I also don’t think this will be any different when you hit a million dollars a month because, you know, it’s been the same for example from when you were making $50,000 a month all the way to where you’re now consistently making up to $500,000 a month, and where we’ve tried to make it about money is where it always doesn’t WORK.”

I was walking through the mall listening to this last bit on audio, and I came to a complete stop.

Could there BE anything more true than what he had just said?

Not the bit that in the end we ALWAYS do what’s aligned, fuck the so called logic of it – that’s certainly true, but I mean the bit about when I was making 50k a month –

And now making up to 500k a month –


Back then I sold mainly low-end.

I STILL sell mainly low-end.

But I’m not saying THAT’S the magic strategy! I’m saying that following SOUL is, ’cause THAT is the true ‘thing’ we were doing back then which we still do now.

Logically, you’d think that you can’t sustain making hundreds of thousands of dollars a month when all your offers are low … how can THAT work? And yet it does! Want me to explain it, I CAN’T, at least not unless you consider Quantum Fucking Magic to be enough of an explanation! I know I do 

When I was doing 50k months, I thought it was IMPOSSIBLE to go to 100k (for example) without drastically fancying up, gettin’ strategic and organised with, or CHANGING the overall price structure and biz model. But, I didn’t. I just never got around to it.

And yet, as my BELIEF and EXPECTATION and VIBRATIONAL FREQUENCY changed, expanded, shifted to being that of a woman who ALWAYS (duh) makes 100k+ per month, it HAPPENED.

At that point I then decided there was no way I could get to 200k like that … and then THAT happened (after about 9 months of doing my own head in first TRYING to figure out how to get there, which was a fabulous exercise in being forced to eventually remember who I am!).

And so on,

And so forth.

All the way up to nearly half a mil a month, on repeat, for AGES.

And I was thinking about this earlier today, as I smiled at myself when I thought about how I’d been WORRIED for a second there, that my offers aren’t coming through ‘good enough’ to support my business requirements, or my desires for those money and other outcomes!

It was funny to think about, because I have known since VERY early on in this game that the ONLY way to be granted access to leave this level and go to the next is to follow the CORRECT FUCKING INSTRUCTIONS.

NOT fall into the snares and traps of could or should or so-called logic.

But always, and only, to do what your soul leads you to, NO MATTER WHAT.

This would seem very scary, and confronting, unless you had a high amount of faith and trust. Faith that backing yourself can NOT fail, and trust in the process and the gradual aligned unfolding, which doesn’t always take place on your suggested timeline!

Well, the good news is that faith and trust are both things you choose; not earn.

I choose to PRACTICE them daily, and when I get side-tracked on occasion I tend to catch it pretty quickly. Even without my amazing brother there to remind me who I am, at this stage in the game and for years now I just WOULDN’T make something up to try and sell, no matter how much my fear-mind may try to demand it.

I know the consequences of that, and I’ve paid the price more times than I care to already!

I’ve learned to wait on soul.

I’ve learned to be okay with the void.

I have learned to PRACTICE patience, even when – especially when – I REALLY don’t wanna!

And I have learned that when I believe in magic it happens, when I show that I TRUST letting my art be the art and the message be the message and simply ASKING for and vibrating at the level of the money I desire, then it all works.

It HAS to.

It’s an energetic resonance which simply REQUIRES certain outcomes to eventuate accordingly.

THAT is what it means to let the art be the art, and just let the money show up.

You may think it’s all well and good for me to say now, I have a multi-million dollar business and – as Ash did also helpfully remind me earlier this week – no cashflow concerns to worry about. (Even though my mind definitely still often goes there!).

Well, I’m not telling you what I do now that I AM here, I’m telling you what I did TO get here.

And now, since it worked so damn well, and I’d like things to continue working and flowing, I continue doing it.

Seems like a smart choice 

But way back when –

When I was over 145k in debt –

When I couldn’t even buy COFFEE for months on end, and often barely food –

When everything was dollar by dollar, and spent 18 ways before I even received said dollar –

When it felt relentless, and as though it would never end –

This is when I learned to trust.

I was so broken.
So exhausted.
So just DONE with the never-endingness of it all.
And despite my VERY best efforts to work 24 hours a day and, it was SO painfully slow in moving forward.

It felt like even if I DID make any money it had come at a cost which was increasingly feeling like too great of a price to pay. The cost of my SOUL.

And so I made a decision –

I decided to let go.

I looked to the future, actually I received a clear vision from God, and it showed that if I kept holding on SO damn tightly, I would eventually land at rock bottom and have no momentum to get back up again.

In the vision I was on a rollercoaster, gripping the sides in fear, terrified of letting go.

I was shown in NO uncertain terms that this would result in me ending up at the downward bit and unable to fly back up.

And in that moment –

As the vision passed through me –

My eyes flew wide open and I threw my hands in the air and I SHOUTED at God –

“WELL BRING IT ON THEN! If I’m gonna go down let me go ALL the way down because FUCK.THIS.SHIT, and by the way I am DONE – 

Done with saying or doing or selling a SINGLE ‘nother fucking thing that is not EXACTLY JUST WHAT’S COMING OUT OF ME”

And I went to my husband, and told him –

“I’m just going to do what I want now. And if people don’t like it they can all fuck off. And if in 3 months I’m not making money I’ll just go personal train again for money. And if I don’t make another CENT in my LIFE doing this work I will DO it for the REST.OF.MY.LIFE”

When I said this, I MEANT it.

And then I DID it.

From that day forward, I’ve been true to the soul contract I made.

I let go FULLY of the attachment to making money from my art.

And I wonder –

Have you ever actually done that, and meant it, and do you now live by it, and fully? ‘Cause if you don’t … I’m not surprised it’s so hard going for you.

My brother, (The Katrina Ruth Show COO, one and the same!), Ash, gave me one of the best compliments ever in our conversation. I don’t know if you saw it?

“You are good at separating the need to make money from the art”

Let me tell you – this is not something to just feel proud of being GOOD at. This is something FUNDAMENTAL TO EVER MAKING IT AS AN ARTIST.

Unless by artist you mean puppet-monkey who gives the peoples what they want in exchange for pennies and scraps until they eventually either metaphorically or literally blow their brains out because they can NOT bear for another SECOND paying the TERRIBLE price of not being who they really are.

And I know you don’t mean that.

So here is what you do –

If you’re not where you wanna be and you are SO tired and it’s taking SO long and you don’t know if you can bear it –

You make a SOUL COMMITMENT to your work.

You MEAN it.

And with it, you decide that you WILL bear it, no matter what –


Because there are always ways to make money.

But there is only one true work you’re here to do.


The good news is – and I am proof, so are countless of my private clients and online community members – you CAN have it all.

But you want it all, you know it’s divined, you believe you’re meant to be RICH, and impact millions?

Then damn well get your shit together and become the version of you who IS that. And be willing to pay whatever price needed until the physical meets the energetic.

That’s how it works.

It’s the only way it’s ever worked.

Stop wasting your life trying to make it work in a way it never has, never will, and never can.

And go do your real work.

Always knowing –


Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.