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Success Mindset


Do you need to make hundreds of millions of dollars, or even a million dollars a month, or even a million dollars a year?

Is THAT the actual outcome you want and needs, and which your soul was brought to this earth to express; to bring to physical manifestation? Is that what you really gotta have?!

I don’t think so.

Let’s talk about focusing on the ACTUAL outcome you want, the thing which is actually the damn thing, but first, this –

You’ll get the damn thing you realise it’s easy to have the damn thing or make the damn thing or be the damn thing, it’s just as easy and available as any OTHER thing which you’ve already achieved and is now pretty normal to you (but perhaps not to others, so think about THAT), AND –

When you realise it’s just a choice, AND –

When you finally stop obsessing on it so darn hard, telling yourself a story that without this thing or this milestone you are WORTHLESS and EMPTY and HOLLOW and UNFULFILLED and everybody thinks your HAIR looks bad, too!

And when instead you turn your mind your heart your eyes your vision your soul to what you ACTUALLY want.

So, let’s say it’s money you can’t seem to get a grasp on, it slips through your fingers like sand through the hourglass, it’s always around but never THERE, and you can sure as heck not hold on to it.

The next level is so far away you feel like you might as well be the smallest lil baby kitten looking up at the smooth and unscalable wall of the highest cliff.

And so you fight, and you try, and you push, and you WERK, but sometimes you really do wonder if you’re just running at furious speed in the EXACT FUCKING PLACE.

Which is more than likely TRUE, because until you admit what you actually crave, and take the damn money shit down off the pedestal you’ve put it on, make it ‘normal’, make it ‘whatever’, make it simply the damn choice it IS –

You WILL continue to push it away, and keep it (or whatever the thing is you currently can’t seem to get) at arms length.

So, what to do what to do what to DO?

Well, let’s start with this –

If you put money aside, if you play a game of imagine with me right now in which you already have INFINITE money available to you, it’s just like air, you can breathe in as much as you like at any time, and it NEVER RUNS OUT –

(side note, this is TRUE, and it’s also what will show up for YOU when you finally click in on this stuff)

– if you imagine THAT, and put yourself internally right now into a mindset of having ZERO ‘need’ or ‘want’ for money ’cause how can you possibly need to concern yourself WITH need or want if it’s infinite and everywhere, well –

Who would you be and what would you care about and what would MATTER?

For me, it’s simple –

I don’t give a flying fuck about money, and never have.

When I made my business or life choices about money, and trying to ‘get’ more, not only was I by definition putting myself into a mindset of not HAVING it, thus perpetuating the cycle – ’cause getting MEANS not having – but I was also focusing on SHIT THAT I DON’T ACTUALLY CARE ABOUT.

Which is, if you think about it, or even if you don’t, a rather fabulous way to ensure you run in place at the exact same spot eternally, or at least until you realise –

What ACTUALLY lights you up.

For me, nope, I don’t care about money and whenever I’ve focused on it it runs from me.

Instead, when money shows up for me in ENDLESS STREAMS OF THE ENDLESS ABUNDANCE FLOW IT IS, i.e. when I broke through to 100k months … 9 or so months later to 200k months … however long after that to 300k months, and eventually 400k+ months, in EVERY instance it was because it finally clicked in to my apparently slow-at-times-mind –


It doesn’t MATTER!

And it’s also not HARD –

It’s just a damn CHOICE, choose it or don’t but either way you do YOU baby boo, and focus on what you are really freakin’ about!

In the tagline of my newest online 4-week course, Automated Income Cash Machine, I talk about setting up multiple streams of low-high end recurring income so you can have the $$$ roll in while you just do YOU, but the truth is equally that you gotta START just doing you to HAVE the $$$ roll in.

Let the systems follow soul, not the other way around.

^^ this is true in everything, for example you won’t GET a relationship by trying to GET it, you’ll have it show up when you realise it’s easy, available, just a choice, not something you NEED and that the outcome ‘relationship’ isn’t even the exact thing you WANT, and when you instead acknowledge your real needs and wants, as far as energy, emotion, experience, BEING-ness! And then CHOOSE the relationship on top of that.

For me, in a context of business, what I really care about, and what, if I don’t MAKE it about, definitely results in money slowing down ’cause I’ve got my VALUES off, is joy.



Being lit up.

Having fun and being a bit naughty and cheeky. SHENANIGANS BABY. The PATHWAY (for me) is SHENANIGANS, really.

In my overall life, the truth is that one of my highest needs is to be a bit cheeky and naughty, have newness and spontaneity, and (I know; this will shock some of you) know that I am going against the RULES.

Because of this, without fail, every time I try and repeat shit that has previously worked, essentially following even my OWN rules, well –

It doesn’t freakin’ work!

Because the truth is I don’t CARE about making more money by just repeat repeat repeating what has made me money before.

^^^ I can be a slow learner in this area, ’cause I tell ya – every single time I have got to a significant ‘next level’ money milestone, it’s first been preceded by a period of me trying to get there by trying to repeat what got me to the previous one, systems or structure wise!

When ACTUALLY what ‘got me there’ and will indeed get me ANY where, is the NEWNESS and RANDOMNESS and CHEEKINESS and PLAY bit.

The ‘making shit up as I go’ bit.

Madness and mayhem, unleashed.




Whaddya need to take away from this, I don’t know! You tell ME! But I’d say it’s something as simple and as soul-shakin’ as this:


And remember that all the ‘stuff’ really is just available, and a choice, and it won’t show up till you DO remember that, all the while doing what ACTUALLY matters to you.


Don’t forget –

Life is Now. Press Play.

Kat x


It’s time to say yes to the fun and shenaniganery and unbelievable freaking FLOW yes power of accessing all of you.

Of ACTIVATING the next level version of you who you KNOW you’re already meant to be.

Soul Shifts & Money Making Online is HERE!

For the Crazy Ones Who Are Ready to Go All In On Soul, the Abundant AF Way

Women and men who know they were born to make millions, impact millions, and even change the world. Women and men who know they can HAVE IT ALL.

Leaders who are the crazy ones. Messengers who are the change-makers. The ones on the edges, and hell yeah wanting to stay there, so they can quickly, quickly, slip away –

When needed –

And back to their own world.

If that’s you, you know it, because somewhere in the world inside your head –

You found me

And this community

Of crazy as all get out leaders

Who would do anything to get away from everyone

And everything to band together, when we find each other

And if that IS you, and even though you’ve no idea yet what your soul is saying yes to you still feel and know that it IS,

Then let me tell you:

It’s time, quite simply, to drop back into you,

and to understand and also LIVE by the truth that everything you’ve for so long now been holding at arms length,

the money, the business, the flow yes you life, yes ALL of it,

comes from that place.

It’s time –

for SOUL SHIFTS & MONEY MAKIN’ ONLINE, with Katrina Ruth!

19 Days with 8-Figure CEO Katrina Ruth to Unlock the Deepest Core of You, and Explode it Forth Onto the World, in a Way That Makes All the Monies and ALL the Impact, Now.

We begin, Friday August 14!

  • Daily deep dive training module on a particular topic of Soul Shifting & Money Makin’ (details below)
  • Daily workbooks to take you further on what you heard and saw and learned and were FLICK switched on
  • Daily journal exercises to excavate your soul ALL the way down and out and remembered to where it should be
  • Daily implementation suggestions and asskickery for your biz and money and life!

As with anything, your decision should be based around your commitment to NOW become who you know you’re meant to be … to ‘fuck the how’ … to trust and have faith that when you let go, choose to surrender and trust, and let me hold that space for you and also of course lead and guide you … rather than on idea that everything has to be mapped out or considered in advance.

Your soul knows the way.
And always has.
And I am literally the best person in the world at helping you to connect in to that, with certainty.

I know you’ve always known that you have a calling –

And that you were born for more –

You have FELT things, deep inside of you, maybe since before time even began, and over time the whispers just get stronger, telling you –

It’s time

it’s time

it’s motherfucking TIME

to step up, to be all that you came here to be, to break COMPLETELY free from normal, to do something EXTRAORDINARY, to FULLY shine your light, and yes, also, of course –

to make a FUCKLOAD of money doing so, impacting ultimately MILLIONS of people with your work, and truly unleashing something powerful, beyond what even YOU can imagine …

and to go to bed every damn night KNOWING you were all of you.

Decide What You Know You Must. It’s Time. And the NEXT LEVEL IS AVAILABLE FOR YOU.

Join me here: