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When I was early on in building my personal brand, I was one of what felt like thousands or even tens of thousands of women trying to ‘make it’ online, stand out and be seen.

Frankly I found this situation to be outrageous, as obviously it was clear to me that I was the best, certainly top 5 or so, and that I should be in charge and running this thing.

How could everybody not know who I am? Why were they not listening to me? Why did they not know how damn powerful my message was and how it would shift them? Rude!

It really just didn’t make sense to me, also because I was pretty USED to being seen and known as the best, the leader, in charge.

My background in the fitness industry had seen me catapult myself to a position of being very well known as an unquestionable leader within health and fitness Australia. If literally EVERYBODY didn’t know who I was I didn’t know about that because to me it certainly felt like everybody did. Everybody who mattered! Everywhere I went!

I was looked up to.
I was asked to teach and guide others, both by individuals and by institutions.
I was one of the first within Aus to start doing anything online, and because I pretty much blind-flied my way to building a multiple 7-figure / year business online in fitness before anyone else even knew that was a thing, everyone started to ask me continually for advice and to teach and show them.

Side note ^^^ the reason I got to that point was because I knew nothing about online business and all I did was communicate, connect, converse! I built a legitimate relationship with my audience and I listened to their needs and wants and then created stuff accordingly for them, ONLY from a place of wanting to serve and inspire. The money side of it was such an after-thought – I expected it and knew it was available, but I was never trying to ‘get’ it if that makes sense.

It honestly was a shock to me when I realised I was making 30-35k a month selling these $99 and under information products!

But the relevant bit here is – why WAS I so accepted as a leader and a front-runner? Well … because (duh) I WAS; that was fact … but also? It was an energy thing.

And really? Which came first, the being a leader and ‘in charge’, or the energy? I don’t think it will surprise you to say it was the energy. From the time I became a personal trainer at 21 or so years old I was very focused always on getting to the top of whatever I perceived as being the top. Not in a cocky way. Just in a ‘why would I not?’ way.

I always expected to make the most money.
Be the most in demand.
Institute change, be the one who kind of directed the conversation.
Be put in charge.

And so it was. Slowly but surely I APPOINTED myself as a leader.

Of course energy was not the ONLY thing, action always went hand in hand with that. Where other trainers were only ever thinking about how to get their next client (and doing a pretty lame ass job of that if you asked me) I was always ASSUMING people would sign up with me – but absolutely I was backing that up by getting DAMN good – better – at understanding people and at selling – and then I was putting other stuff in place to be seen more.

I was always up to something.

Seminars in the gym or nearby church hall.
Brochures handed out in the shopping mall or placed on retail counters.
Pitching my clients to get me ‘in’ with the HR department at their firms.
Pitching the HR peeps to have me do team trainings, in house talks.
Pitching the fitness chain I worked at to have me create and present trainings for their trainers.
Pitching the trainers to help them get more of the results they wanted.

And on and on.

Just like how, since I was a small kid, I was always selling and coming up with new ways to be seen, I did the same thing here.

And bit by bit, because how could it NOT, and because it was abundantly clear to ME and to everyone else around that everybody should be listening to me, that is precisely what happened.

Also because I did the WORK, yeah?

So when I took my business online, initially just a blog in 2006 to support my in person business, it didn’t take long for me to start seeing the potential of this Internet thing-y, and I just ASSUMED people would listen to me.

WHY WOULD THEY NOT, it was how it was always meant to be, and besides – they just should. lol.

My actions therefore reflected my energy and my expectation.

It was an expectant but also ‘whatever’ energy. I wasn’t attached or needy or desperate at all. Sure, I wanted things to move faster at times, but when I felt that way I just knuckled down more, created more, listened more, kept going.

I had some major money issues through this time, but for whatever reason I was very good at putting that aside when I was in hustle mode. I dealt with that separately and didn’t allow it (except for on the odd occasion) to ‘taint’ my business activities.

Everything kept moving forward because I EXPECTED it too, my energy was that of being an expert and a leader and knowing I knew my shit, and I backed it up with aligned action.

Notably, I also did NOT listen to ‘gurus’ about how to make money online or build an audience.

This was a) because such gurus were not really a thing yet!, and b) I was pretty much head down and butt up just paving my own way, listening, making shit up, throwing it at the wall, and continuing on my merry way.


When I made the shift to branding under just my own name in 2012 or so, I did NOT bring the same confidence, certainty, badassery.

I questioned whether I could really sell anything outside of fitness, or mindset work disguised as fitness at least.

I questioned whether I was good enough, cool enough or knew enough.

I questioned how I could possibly pave my way when nobody knew who I was, and it seemed so hard to try and stand out or be seen!

I questioned EVERYTHING.

As a result of this, and of not knowing what I know now, I basically struggled to make any sort of impact for a year or so. During this time I spent a fortune learning from the best sales and marketing people in the world and trying to ‘do it right’. I certainly learned a lot of great stuff in this time, and had amazing mentors who contributed greatly to me finding who ‘Kat’ really is as a leader, but it was all wrapped up in ‘this is how to sell / get leads / etc / do it right’.

Honestly? It drained my soul. I HATED it. Even though I loved making more money when I really did knuckle down and do endless sales calls and so on. But eventually enough was enough and I just didn’t CARE anymore if selling all day ‘err day on the phone was the ‘road’ to millions.

I opted out.

I reached a ‘fuck this shit’ point, after a very tough personal year during which I was told my rare pregnancy condition might kill me, and I had to live the second half of the pregnancy mainly in hospital, and I realised I just didn’t GIVE a fuck anymore.

I just wanted to write what I wanted, say what I wanted, and people could take it or fuck OFF. I was angry, but really I was angry at myself for buying into an idea that I had to be anything but me, and that I couldn’t make serious money doing what I love.

And so I decided that I would toss ALL ‘rules’ and ‘strategies’ I’d learned and I would just start doing ME.

Around the exact same time, something occurred to me –

What if I just DECIDED to be a leader in the female biz / life success coaching space?

I had the credibility.

I’d been helping people make money in business and be successful as THEM (ha, even if not letting myself be) for years! Well before I ever came online I was doing this.

And I KNEW my message was powerful.

All of a sudden it just became crystal clear to me that it was now just an ENERGY thing. There were a small handful of leaders who everybody sort of ‘looked’ to, and it just hit me that I could just DECIDE that now I was one of ’em!

A switch flicked internally that day. The curtain was lifted. And I admitted to myself that what I’d been trying to do was to figure out how to build the business I one day wanted to have, how to get from ‘here’ to ‘there’, when what I needed to do was to be responsible NOW to the empire I was seeking to create!

If I already had the empire –

If I already had the audience –

If I already had the LEADER status –

If I already had the SALES –

If my business and life and every part of who I myself am was all in alignment with what I wanted it to ‘one day’ be, well, then, I would be responsible, wouldn’t I?!

People would expect to hear from me.
Content, free and paid, that I dreamed of ‘one day’ doing would need to be created, consistently.
Selling would be something I just did and ASSUMED people would buy, because duh, it’s Kat.

I can honestly tell you I never looked back from that moment.

I just changed, in a heartbeat.

I started to act like I ran the damn thing … as it should be 😉

And within 4 weeks and extra 40k came in out of NOWHERE, like magic.

Within 8 months I was doing 80k months, and 10 months later I had my first 100k month.

Now my business consistently does multiple 6-figures per MONTH, multi-millions in revenue per year and has done for years now.

I never looked back, truly.

Yes, I have ups and downs.

Yes, we have lower cashflow months sometimes than others.

Yes, I even have launches completely bomb still from time to time!

I definitely still question myself.

I can’t always see my next steps.

Sometimes I wonder who the fuck I am or if everybody is gonna figure out I’m just making it all up as I go.

Occasionally I get scared it could all fall apart.

And definitely there are days where I feel like everything coming through me is next level boring ass bullshit and I should shut my mouth or I just don’t WANNA!


I do it anyway.
I do it anyway.
I do it ANYWAY.

No, I don’t mean I don’t listen to my soul when I need to step back, or away, deviate.

But no –

I do not allow my BULLSHIT to be bigger than my dreams.

Do you?

I am RESPONSIBLE, still, in this moment, not to the reality of what I think is ‘all’ that is true right now, but instead I am responsible to the empire I am CREATING.

Are you?

And most of all, I show up as the leader who I am and I do my damn job every day, sharing my message and putting my own surface fears and emotions aside. Being who I am at my CORE.


You can continue to work your ass off –

Forever and ever and a day –

You could be the hardest-working little hustler in the room, and follow ALL the dot-joining rules – !

None of this will net you even a single PERCENTAGE point of what is possible when you just say FUCK it I’m going to now be the leader who I am meant to be.


Are you willing to claim it?

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.