Success Mindset


It doesn’t matter how kickass your content is, how QUALITY your programs are, how consistent you are with showing up and sharing your truth, if you’re not showing the world the true power of who you really are and being fascinating as FUCK in doing so.

The Internet is filled with wannabe messengers | entrepreneurs | leaders | entertainers who are crowding shit up with bland and boring content which not only does NOT get them the outcomes they want (money! fame! being seen! fulfilment! more!), but which in actual fact DETRACTS from their goals.

Let’s get real –

You’re either labeling yourself a leader and a person of MUCH interest who others then wanna follow OBSESSIVELY –

Or you’re labeling yourself as one of the masses, just another shouty and yippity voice on social media, another one of THEM trying to make it but in actual fact demonstrasting through their every move and EVERY bit of their energy that you are fully and squarly NOT one of the ones to watch.

Too harsh?



Nah … just saying it how it is. But I’m not doing so in order to try and segregate. You already do that for yourSELF, one way or the other; I certainly can’t influence it!

And I’m not doing so in order to just make a point, either.

I’m saying this in order to CALL YOU TO ARMS, if you know you were SO born for it but you also know you’re SO not owning your true power, your true gifts, OR how the world should actually be seeing you.

Because here’s the truth:

99% ‘showing up’ is equivalent to 0% showing up.

You can jump and shout all you like, and like I said you can be consistent as FUCK, and you can EVEN have good or GREAT quality shit you’re selling, but if you’re not showing your TRUE power and also your full TRUTH, if you’re not turning the dial DAILY up to holy-fucking-shit DID she say that | do that | did you SEE her | you HAVE to follow her – !

Then it simply

Not that this is news to you, right … but maybe you didn’t REALISE that 99% ain’t gonna cut it.

For this to work, for you to stand out, for you to build a business and a brand and a be a YOU who is talked about, shared, FOLLOWED, seen, and also highly as fuck PAID, you’ve gotta be all in.

You’ve gotta LOOK in, deep within, into the depths of your soul, and then you’ve got to UNLEASH THE TRUE POWER OF YOU.

The funny as fuck ENTERTAINER – 
The INFLUENCER who isn’t afraid to stand out and be heard and also be railed AGAINST … uh-huh … ARE you saying what you actually think, or are you trying to walk that fine line of being interesting whilst also careful not to be not liked? ‘Cause I gotta tell you –


You’re either SHOWING who you are –

Or you’re taking up space on the internet.


And your results will prove which side you’re on, so if you’re not sure, well – quit pretending you’re not sure and own your shit!

Here is something which might help you, something I wanna share with you, something you perhaps don’t realise about ME:

There was a time
A lonely and lost wandering in the entrepreneurial desert time
When nobody really knew who I was
Outside of my private clients who knew and adored me and really GOT me and how powerful my message was
(Perhaps you can relate to this last point, and you feel frustrated why the rest of the world doesn’t know … listen up then!!)

I know it seems shocking
How could it be? That nobody knew who Katrina Ruth was, or even Kat Loterzo? It’s hard to imagine such a world! I know.


In this time

I felt frustrated
I felt annoyed
Okay I mother-fucking HATED it.

And what I felt was simple:


So there!

I looked around.
I noticed how my mentors at the time showed UP in a certain way. When they spoke on social media – people listened! Not just on their own updates, but when these woman would COMMENT on somebody else’s post – woahhhhhhh! It was evident that everybody shut the fuck up and LISTENED.

These women were magnetic.
They were compelling.
They were inspiring.
They were giving MASSIVE value.
They APPEARED to be having the audacity to have a hella lot of fun doing it.
They were there CONSISTENTLY, for sure.
But most of all?


Their ENERGY was leader energy, revolutionary energy, BADASS energy, “I’m in charge here” energy, LISTEN to me energy.

And the world was magnetized, fascinated, AND indeed listened, accordingly!

I looked at this.
I observed.
I thought about how highly I thought of these women.
I thought about how much I believed in them, and KNEW their message was incredible.
I thought about MY message.
I thought about how I knew who I really was.
I thought about the fact that, as much as I knew these women WERE at the time ahead of me –
I was absofuckinglutely certain that I too was born to play at that level, and beyond.

And in that moment –

Which I can remember like it was yesterday –

I made a decision.

I decided –

That’s it. From this day forward I’m going to ACT as the leader I am, I’m going to show the fuck up, I’m going to OWN my power, and EVERYBODY WILL KNOW WHO I AM.

Something clicked.
Something shifted.
I said I decided and I MEANT it.
My ENERGY transmuted instantly to the next level.

And from that day forward, I HELD myself in a different way, I SAW myself in a different way, and I showed UP in a different way.

On the surface of it, I was still ‘doin’ the work’ … I always HAD. Discipline and consistency has always been part of who I am.

So, it was great to have that foundation.

But THAT is not what got me to here.

From the day I decided to BE the damn leader I knew I was meant to be, to when I felt like EVERYBODY ELSE also knew and acknowledged it, was literally a matter of a few WEEKS.

I’ve never looked back.
I just keep turning the dial UP.
As I did so once more in this morning’s journaling, looking at MY next level, and hence now writing this blog, because I know it’s time to OWN IT EVEN BIGGER ONCE MORE.

Here’s what’s funny:

I’ve told this story to hundreds of people.

Everybody nods along.

Maybe 1% of 1% of who I have TOLD it to have flicked that fucking switch, and just shown the fuck up from that moment forward like they run the thing.


They come out of nowhere … and suddenly EVERYBODY knows their name.

They get followed and paid accordingly.

But, guess what?!

Just like with ME, they don’t have unshakeable confidence and zero insecurity behind all of that! They still feel unsure … doubt themselves … question if they’re good enough!


This is a choice I make DAILY.

It’s a choice YOU need to make daily.

It’s a choice you need to make now.

Be fucking serious:

You can continue to run around and plaster shit all over the internet, and have it make barely a ripple …

Because you’re hiding the true power of who you are, trying to walk a line between safety and VISIBILITY OF YOU IN ALL YOUR GLORY –

Or you can GTF over your bullshit
Put aside your story
Reach DEEP into your soul


But, you can’t do both.

So today I urge you:

Flick the fucking switch baby.

It ain’t gonna flick itself.


Don’t forget –

Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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