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Success Mindset


When I didn’t believe in myself fully, or really understand how to back myself and trust in the madness within, I was continually trying to package and sell STUFF.

I’ll teach you this / I’ll show you that / lemme break it down / explain to you how / nuts and bolts / here’s the steps / let’s goooooo!

And it was good, it was very good, God saw that it was really quite fine actually, and certainly enough people said ‘Amen’ and bought, yet still –

It was hard-going, you know?

It was a continual ‘eye on the ball’ sort of thang and the truth is I really didn’t particularly love the ball.

I was okay with the ball, it was a good ball like I said, I didn’t MIND the ball, and I felt like sure people WANT the ball … in fact I felt like people definitely want the ball and that if I don’t provide the ball and teach / lead like this then they will all LEAVE me, or not even follow me in the first place, but okay, in all honesty?

I HATED that motherfucking ball.

I hated that with every move I made and every step I took to Teach The People The Things I was hammering another nail into the coffin I’d locked my soul up in, as through my actions I basically stated –

I don’t believe I can teach what I really want,

Talk what I really care about,

Or build a business that feels like flow and ease,

Never mind a life!

Something I have had reminded to me again of late is that when THE thing shows up it will feel like 100% flow and ease and fuck yes.

Habit might have you sit down to try and write this thing into a deeper reality, lock it in, and you’ll realise –


The thing which is the actual thing will feel so obvious. So natural. So complete. So NOT requiring of analysis or explanation, either.

And there will certainly be no ‘hope’ or ‘try’ or ‘push shit up a hill vibe’.

There won’t even be a question of having to keep your eye on the damn ball because there will be no feeling of SEPARATION, of having to ‘hold on’ or ‘make work’.

And if apply this to business how can it therefore mean that what you are DOING is anything other than simply BEING, being you and allowing people to receive from that.

As soon as you start adding things –

Or thinking about how to teach or preach or show up –

Tricking it up –

Well, it’s equivalent to dating where you’re worried always about how you’re showing up and if you’re doing what is necessary in order to be attractive, or move this thing forward.



You already know that THAT is not the foundation you wanna grow something on! And so if you’re brave, or just HONEST with yourself, and clear on your boundaries and standards, you’ll walk away.

The thing is –

ARE you?

When you look at what you’re doing, who you’re being, how you’re singing and dancing for pennies on the street corner in your biz right now, are you being brave, are you being HONEST, are you being clear on your boundaries and standards, and are you willing to walk away from all the honestly RIDICULOUS shit you’ve been trying to make it be about, trusting and knowing that when the thing is the actual thing it will be so.damn.OBVIOUS and natural and flow that there will BE no possible try –

Even if you tried to make there be a try!

Are you?

Or are you letting fear rule you, worrying and being led by the lack mindset of the world which says that life couldn’t BE that good, not for you at least, that you better grab what you can while you can, you better do it like the others, be like the others, dance and prance the RIGHT way …

Or you’ll end up cast out, broke, alone …

Never getting any place at all!


And if you know it’s the latter have you thought about, have you ACTUALLY thought about the next level horror that would come about from GIVING YOUR LIFE AND YOUR ALL ONLY TO END UP IN THE WRONG FUCKING PLACE?!

Worse even than having accidentally built the wrong life, knowing that in doing so you said NO to the right one?!

Because here is how it works and how it’s ALWAYS worked –

When you say yes to the thing that is not your thing,

no matter how ‘close’ it supposedly is,


You won’t see it pass you by
It will also not give YOU a second glance, because hey hey – YOU’VE SHOWN WHERE YOUR FAITH (or lack thereof) lies.

And so you will spend your days, as most do –

Working hard
Being a good girl or boy
Ticking boxes
Accruing accomplishments and stuff

What a life what success what acclaim!

Just a damn shame it’s all the wrong fucking thing
The not quite right people or (fuck!) person
The not quite right life

This is how it is.

For the 99.99%.

And maybe, if you don’t press PAUSE, hold up the stop sign within and say THAT’S ENOUGH LYING TO MYSELF NOW,

for you.

Which is tragic enough already, until you realise that all of this can change on a DIME.

Right now, today, you can be brave enough to tear down, shred, or simply turn away from anything that is not your actual thing,

and from every part of you which is not being honest with yourself about how it would be right now if you were saying yes to soul

And right now, today, you can decide to stand ONLY for truth, ONLY for soul, and ONLY for being who you were meant to be in every part of your business and your life

How will this look, you wonder, how will you package it, you wonder, how do you actually monetize your message and ‘you just being you’?

Well, here’s the rub –

And what you will laugh about one day, as you look back at how damn HARD you let it be –

The thing people will most pay for is the same thing they most need,

Your MINDSET girl.
The way you think.
Who you are on the inside.
How it is you have carved and sculpted and creating yourself into being this person, because isn’t it true that everything you DO is a product of who you ARE, so baby WHEN ARE YOU GONNA SHOW ‘EM WHO YOU ARE?

The truth is it’s only YOUR fear mind which thinks people care about what you do.

Show them who you are and they will not give a flying fuck about what you do.

Because the fact is, plain and simple, and THIS right here is the magic you can sell forever, that when you show them who you are you empower them to be all that THEY are, which in turn means they figure out what to DO and also that it never fucking mattered anyway.

All of this you already know.

So all you have to decide right now is are you willing to turn away from everything which is not this natural, this easy, this flow?

Yes you can have it all.

But only if you’re willing to have none of what is not actually IT ALL.

Eliminate the rest.

Make space for the best.

Don’t forget –

Life is Now. Press Play.

Kat x


Here’s the thing girlfriend.




You came here to be all of you, be all of you now.

And now?

It’s time.


10 Days with Katrina Ruth to Wake You Back Up to You. And Unleash the Game You’re Done Waiting For.

Day 1 LIVE Asskickery shooting into your soul in just a few days time!

DAILY you + me + God + soul to follow.


Is the do/not/miss time going into you that you’re soul has been hungering for and it’s it!

Here’s how it’s going down:

> 10 Days ALL new live online course with Katrina Ruth

> DAILY asskickery | activation | bulletproof coffee up the booty (that’s me)

> DAILY journal prompts | worksheets | exercises to get you going and flowing into ALL of you


> (this is crazy!) DAILY bonuses to help you implement our IDENTITY work in different areas of your business. Money. Body. Relationships. Life! Application of what we are working on out the wazoo!

> All trainings recorded and yours to keep for life in your Katrina Ruth Members Dashboard (training times will be announced day by day as we begin. Day 1 live asskickery at XXXX. Training times will vary day to day to account for students all around the world!

> Live Facebook Group with Kat and the #KatNinjas throughout

> IMMEDIATE and then DAILY and then FOREVER AFTER switch flickin’ into YOU as soon as you say yes! (That is just how this works).

What to expect, from this time together?

Every.single.thing. you’ve always known was there within.

> Certainty. Of soul, of God, of what flow requires, of, well, everything.
> Ability to always know the right decision to make, and how to make it. NO MATTER WHAT.
> Courage and abilily and inner strength to then ACT as you need to
> Ability and soul certainty walk away. Know what to walk away from. Shred and burn. Immediately and as required. Amen.
> ALWAYS ability to access flow. Message certainty. Soul guidance on what you create, unleash, how, to whom.
> Magnetism. Activated. From within. To and from your soul peeps. In all areas.
> Money certainty, where it comes from, how to inhale / exhale it, infinitely, PEACE on this.
> Peace. In general. Where it comes from. How to be IN it. How to return to it when it seems far away.
> Moving through the ‘woods’ of business, of life, of you. Recognising it. Being okay with it!
> Leaning in. Surrender. The things that go with this. How to let it be easy, happy, a joy!
> JOY. From God. From within. All THROUGH you. AS IT WAS ALWAYS MEANT TO BE.
> Forgiveness, and grace. Where you know it comes from. How to receive it fully.
> RECEIVING. Unlocking the portals to. Opening up the floodgates. Seeing where you dial it back. Stopping that shit!
> Turning up the dial in all areas. What it means, and how.
> BEING the mofo light. Being all of it. Owning your too muchness! SWAYING with it.
> Being in the dance with God and soul and life and ALWAYS knowing your next move. ALL of that. And so much more.
> Creating. Being the artist the messenger the performer the leader the shift the YOU, who just lets it flood out. Knowing what works. Does not. How to release. Go deeper. And also? Sell TF outta that game.
> Being the leader NOW. Appointing yourself. What it means and why you’re already pre-approved.
> BIRTHRIGHT. Accessing and owning your soul blueprint. The blueprint of YOU. Of purpose. And destiny. And truth. Let’s go!

You want more?

There’s so much more.

^^ This? Is the warm-up, the first bit of what dropped through to me when I felt in to this, allowed it to come through, for you.

We will see what unfolds,
when it unfolds,
when we enter this dance,

But what this is really about, and why you know you need to be here?

You’re done with playing the game of waiting to play the damn game.

Identity, baby.


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