Success Mindset


The feeling of fuck yes is unmistakeable, it’s a sensation which you INSTANTLY recognise and know, which lights and expands and fuels and elevates you in a way that simply can’t be FAKED, and if you’re not feeling it through every part of who you’re being and what you’re right now allowing in?

Then girl you on track to somebody else’s dream maybe but sure as heck not YOURS.

Let’s get real here:

NONE of what you’re chasing is the outcome you think it is.

You allow yourself to be seduced day after day by ideas of what will get you money, or already is –

Of what will get your body a little leaner or tighter, or already is –

Of what will get you attention and something resembling intimacy, or already is –

Of all of the different ways in which you can check the boxes, climb the mountain, receive critical acclaim from people you respect or think you should, get a gold fucking star for having ACHIEVED and ‘done life well’ –

And NONE of it is what you’re actually looking for anyway!

You think money is going to fix your issues of not feeling free?

You think dropping a few, or even having the hottest bod going around is going to result in you FEELING hot?

You think that having EVERYONE screaming your name and lovin’ on you, or even collecting an inner circle of pretty damn cool friends or clients or lovers is going to mean you feel SEEN, loved, heard?

You think that if you are the first and the best and the top at EVERYTHING and the whole world agrees that it will come close to fulfilling even a teeny percentage of what you’re longing for, craving, YEARNING after?


It won’t.
It won’t.
It won’t.
It won’t.

And if you continue to chase after this stuff, certain that getting there will get you somewhere INTERNALLY, then you’re even crazier than you think you are. And not in the good way. You’re so damn off the track of your purpose-driven life you don’t even know there IS a track, and you are chasing.the

No need to feel bad, it’s an easy mistake to make … and one that pretty much everyone does … but when awareness kicks in, if you don’t then do something about it, well –

I guess it’s just that when push comes to shove you choose fear over faith.

Fear over fulfilment.

And worst of all, fear over fuck yes.

Because here is what we know about what you ACTUALLY want.

You want fuck yes, in all areas.

You want to feel lit up, expanded, MORE of yourself, and free.

You want to feel like you’re floating on a cloud of awesome, fuck that you ARE the damn cloud of awesome!

You want to feel giggly and playful and as though you’re dancing with life itself.

You want to be dropped so damn deep into the truest essence of you and your divine feminine or masculine, so deep in that there was never even a QUESTION that you were being all of you.

You want to feel CERTAIN.

You want to feel SAFE.

You want to feel HELD.

You want to feel seen, and known, and heard.

You want to feel as though life itself has your back and you’re just along for the ride; all you need to do is be you and that everything, EVERYTHING, is just.fucking.perfect.

And if this is all true (and I know it is) then I gotta tell you that NONE of this.

NONE of it.

Not a single little bit.

Has anything to do with:

How much money you earn, or debt you get rid of, or ‘wealth’ you build.

What shape or size your booty or any other bit of you is, and whether or not it fits what Instagram says it should.

How many people think you’re badass and awesome.

Or even how many of ’em want to be extra close to you and love on you!

It doesn’t matter how many gold stars you pin to your life chart baby if most or God forbid all of ’em came at the cost of feeling that unmistakeable feeling of FUCK YES.

The feeling which, when it shows up, makes you suddenly realise how little ANYTHING else matters and how you don’

You don’t care how much that guy wined and dined you or how ‘hot’ he was or good on paper, he didn’t make you feel like THAT.

You don’t CARE how much money that other shit made you, it didn’t light and lift and excite you like THIS.

You don’t CARE how many people thought you were the hottest shit ever, you weren’t being even a SHADOW of who you were really!

All those years fighting to get your body to look right in God knows whose eyes but yet never actually loving her or allowing her to breathe, to even BE.

All that time spent fighting so hard to build a business but the foundation was anything BUT you.

All that time spent work work working your way to be safe with money when SAFETY –

Was not and never could be reflective of money in the bank but can ONLY be reflective of yes.

This is where I am supposed to be.

And YES.

This is who I AM supposed to be.

And YES.

This is HOW it is supposed to be.

You KNOW what I’m talking about.

And you know,
where right now,
you’re saying yes to ‘fuck, MAYBE’
and trying to pass it off as fuck yes.

I’m not talking about the areas where it is WILDLY obvious you’re off track (although sure, I’d probably do something about them as well!!), I’m talking about the ones where you are, in theory, close enough to the track that you can almost ALMOST convince yourself that you’re on it.

Where you’ve done a damn good job at calling in or creating or allowing or believing and showing you can have ‘it’, but what you’ve actually created or allowed is a shadow of what you really dream of.

And maybe it’s been so long since you felt true butterflies, true OMG, true how could I not, true FUCK yes, that you’ve nearly forgotten.

And you nearly believe your own bullshit.

The thing is though,

even when we close our eyes real tight and squeeze everything and wish upon a star that we’re creating the right life and list out 1000 things that prove we are –

If we’re not?

We know we’re not.

And that’s just how it is.

There ain’t no lying to soul baby, and there NEVER WAS.

So maybe you’re scared that you can’t have what you really want, that life couldn’t be so good, that YOU couldn’t get there, be that person, have it like that; I get it.

But aren’t you more scared that it was always there the whole entire time waiting for you –

That all you had to do was say no to anything that’s not that –

And that you’ll end your life knowing you never even really tried?

The truth is you know it’s there, and you’ve always known.

And as for when you’ll see it?

When you refuse to see anything else.

Stop trying to pass ‘fuck, maybe’ off as fuck yes. It does NOT look good on you.

Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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