Live Your Passion

6 Anti-Business Lessons That You Need to Know to Get Rich


Do you ever feel as though you’re fighting with your very soul?

I do.

I feel it when I set goals about alignment, and following my true calling, and refusing to back down, and then somehow – and really, I don’t know how! – I find myself caught up in a frenzy of DOING all the things that I’m once again telling myself ‘must be done’, instead of being the me who I know I need to be. The me who I believe, with my heart of hearts, will bring with her my greatest success, my greatest wealth, my greatest ability to impact the world. To change lives, dare I say and yes – starting with my own.

I feel it when I find myself – almost as though in a trancelike state – choosing to once again follow a promotional or marketing strategy I SWORE I’d never do again. Not because it is ‘bad’ or ‘ineffective’ or ‘wrong’, no not at all. But just because it is not right for me, and I have no good reason for saying that other than – it’s just not.

I feel it when I’m pushing. Do you push? GOD can I push. Seriously, giving birth’s got nothing on the push to succeed in business. And it’s not even the ‘external’ success, such as money, and recognition, and the validation of people loving your stuff, is it? It’s the internal push. The drive. The fire. The unquenchable goddamn fire, which, though you may douse it again and again and again with endless hours of work and effort still greedily, hungrily, constantly, demands more from you. Telling you –

You’re not yet enough.

You haven’t yet done enough.

You don’t yet deserve true success, or happiness.

– and so you push. You embrace working MORE. Harder! And faster! You become STRONGER. You become a machine. Nothing and nobody is going to get in your way, nothing will stop you from pushing, least of all that small, still voice inside of you which is saying –

I thought you said it was going to be different from now on.

I thought you were done with DOING, and that you were ready to start being.

I thought you were going to give yourself a chance, a true chance, of creating success that actually feels like success.

And you feel the voice, you almost acknowledge it, but to do so properly would be terrifying. Because to do so would mean that yes, you would have to stop pushing so hard, and yes, you would have to stop relying on following the rules (even though they’re not working for you, not really) and yes, you would have to embrace making decisions for your business and life from the deeper knowledge that resides within your soul, from a place of trusting that you do know what’s best for you, that you can make wise choices, and that ultimately, yes – if you truly take the leap of faith and jump, you CAN make it on your terms.

The catch, and the fight, and the torment comes, of course, from the knowledge that if you make that choice to jump and you do FINALLY give it your all and then it doesn’t work out?

It means you’ve not only failed at being the you who you think you need to be to succeed, but you’ve actually failed at being the real you who you long to be.

And if that’s how you feel, then possibly, just possibly, you’re right. I can’t imagine anything worse than giving my ALL, my very soul, to creating success on my terms and not making it.

Except for one thing, and that is this –

Never trying. Never really trying to do it your way. Never really saying yes to alignment. To value-based business. To living your truth for God’s sakes.

Business rules are good, don’t get me wrong. Marketing and sales tactics? I’ve used them many times, to great positive effect for both my own life and the lives of my clients. The stuff that the big guns use and pass down is there for a reason, which is that it WORKS.

But here is my question to you –

Is it working for you?

If you’re ‘getting ahead’, are you doing so in a way that is aligned, organic, and ultimately FEELS good, or are you fighting tooth over nail for every millimetre forward, for every dollar earned, and never able to fully relax and enjoy either the process or the outcome because no matter what you ‘achieve’ when you look in the mirror at night, you know that you’re not happy, really.

And when you look into your soul, you see no reflection of your own true desires and beliefs because they’re not there. They’re hidden so deep within you, and never allowed out. And instead what you see is a reflection of the world, and of how others run their business and of how you feel you ‘must’ behave in order to get ahead, in order to stay afloat, in order to not sink and drown.

Or, perhaps, in order to evade, for another day, another week, another month, a lifetime –

Being you.

And what you really need to understand right now, is that it’s not about finding the ‘missing link’, the strategy or idea or knowledge that you haven’t yet implemented in your business. Instead what you need, is to embrace – for a day at least, or if you dare than a week, a month, and maybe even a lifetime –

The anti-business rules. Which is to say, the rules of being you.

Anti-Business Rule #1 – Does it Feel Oh-So Wrong Even Though It’s Oh So Right?

It might be the very best strategy in the world. It might be proven in 199 countries and ten times as many businesses. But there’s a very very simple way to tell if it’s going to work for YOU, and that is this –

Does it feel right?

Yep, I’m calling it – your ‘woo woo’ spidey senses know more than your marketing coach. Following the rules may – MAY – in the short term create greater so-called success in the form of money or whatever. But in the long run it is IMPOSSIBLE for it to work, either for the accumulation of wealth and prosperity, or for any sort of feel-good factor. And really? You just gotta have the feel-good factor, or what’s the point? I guess PROFIT could be the point, but what I’m saying here is even that won’t last. If something is off for you on the inside it will always – ALWAYS – impact your business results. So save yourself the hassle gorgeous. Listen.

Anti-Business Rule #2 – Are You Resisting it Like a Kid at An All-Salad Buffet?

There’s a time and a place for pushing. Like when you’re procrastinating on taking action on your big dream, your great creative need. Like telling yourself you need to wait for inspiration in order to start on something you damn well know you were BORN to do every damn day starting NOW, not starting ‘when you feel like it’.

But pushing has no place if what we’re talking about is pushing yourself to be something you’re not. To implement a plan that is just ‘icky’ to you. To add MORE and do MORE and try to be everything to everyone when what you really need, and know so deep within, is to slow down. Do less. And be more, to less people.

You can tell when pushing is good, and when it’s not. Listen.

Anti-Business Rule #3 – Is it Heavy, Or Is It Light?

Does it compress you, drag you down, make you feel sad and tired and frustrated and overwhelmed, create even physical pain and the sense that no matter how much of a ‘result’ it might bring it will still not be enough?

Or does the very idea of it – even with no promise of financial or other results – lighten your heart, your spirit, your body language, your very aura?

Your body knows. You know. Listen.

Anti-Business Rule #4 – If You Can’t Stand to Repeat It, Don’t Bother Starting It

Could you do it again and again and again and again, and never get enough of it, never care that no matter how much you do of it it’s still not complete? Or are you just burning to get past it, to get it over with, to tick it off or finally be able to pass the baton on to a freelancer or team member?

If you can’t stand to repeat it, if you’re just desperate to be done with it, don’t start it. No matter how freaking ‘important’ it is. Trust your intuition. Trust that you know what is important for YOU. Listen.

Anti-Business Rule #5 – Just ‘Cause Everyone’s Doing It and Raving About It, Doesn’t Mean You Have To

I don’t care if the Spanx lady herself is hailing it as the must-have business tool or strategy – if you really and truly want to do it a different way, because that just FEELS right, then do so. It’s your business. Your life. Your game. And you get to choose how you play that game. Stop being a kid. Just because all your friends and all the bigger and cooler girls are jumping off a cliff, doesn’t mean you have to. Listen.

Anti-Business Rule #6 – You Don’t Have to Have a Plan. Or Even a Clue.

Yes, it’s great to know what you desire in your business and in your life. It’s brilliant to know your why, your purpose, your passion. And it sure as heck helps to know the next step. But NOT knowing any of that stuff? Is no excuse for not starting anyway. Trust that you can and will figure it out as you go. Know that by waiting until you’ve ‘got it all figured out’, you’ll be waiting forever. Deep within, you do have all the answers. Listen.

Being You

Of course what all of these points are really about, is one very very simple truth.

Your greatest success, will come from being you.

Your greatest joy, will come from being you.

Your greatest peace, will come from being you.

Your greatest connection with others, will come from being you.

Your greatest creativity, will come from being you.

When you combine those things, you have one simple truth –

The road to riches, to true wealth both financially and spiritually in business, is never – no, never – by following the rules. And always – yes, always – by learning to be you. So stop trying to be such a good girl. Stop following the rules. Stop forcing yourself into a way of thinking, being, doing, working, that is just not – and never will be – right.


You create the rules. And the only rule is – there are no rules.

Life is Now. Press. Play. 

Kat x




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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