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Success Mindset


I don’t know if you know this, but the whole entire world does NOT wake up every day with dread and fear and resistance hanging over them as they wonder, yet again, if they’ll have what it takes today to show up and do the WORK.

I know it seems ridiculous … mind-blowing … actually even (to me!) IMPOSSIBLE to believe, but I have it on good authority that the majority of people out there actually accept and are content with their lives.

The worst part? This is true even for most so-called entrepreneurs.

Me, I find it hard to distinguish, really, between entrepreneur and artist. I can’t relate to the idea of being JUST about biz and money, because for me it’s always been about the art, the purpose, the NEVER-ending burning need to release, and the truth is I do think that anybody who is TRULY an entrepreneur who ‘can’t not’, is also, in their own way, however that might be, an artist.

To monetize IS to create.

And here is how you know for sure that YOU are for real, that you belong in this crazy world of DRIVEN creators; the ones who will ultimately rule and also CHANGE the world; wake it up –

You know because every single day feels like a battle to the death.

And I know, I know, what a thing to say! For somebody who talks all of the time about flow. About going WITH said flow. About simply tuning in and following the call, letting it be easy, letting it be effortless, doing only what you are CALLED to do.

The funny thing is – and I think that very few, well, only the RIGHT few, will ever understand this – you can be in flow and in ease and in absolute alignment and you can also want to scream fuck the WORLD and run and hide and not FEEL like it.


MUCH of the time!

I believe that if you’re not regularly waging war against the demon within who tells you to take today off, to rest easy, or to simply do the work that actually FEELS easy, and to put off the GROWTH stuff, or the REAL stuff, then you’re not actually on purpose and you’re not actually an artist.

You may call yourself one.
And you may even be CREATING.
In fact, you might have fallen prey to one of the most deceptive realities of all: to be successful, in business, or as an artist, so much so that you have convinced the whole world and even yourself that you DID it, you BEAT resistance, you showed up and LOOK HOW FREAKING AWESOME YOU ARE …

But that deep down.
Every damn way.
You’re living with the knowledge that you’re avoiding your ACTUAL work.

And there’s no way to argue against that, is there? Plain and simple you KNOW if you’re not doing THE.ACTUAL.WORK, and no matter how ‘close to’ what you are doing instead is, the work is the work and there is no way to replace the energy of what you WOULD be feeling right now if you were doing THE work.

But if you think that doing THE work is something that you just dance and spring your way into, merrily, day after day, then think the fuck again, because that’s not how it IS.

Look through the journals and pages of any artist who showed up and unleashed their ACTUAL truth, and you will see that it’s messy, painful, scary, EXCRUCIATING even, and that the mind will do EVERY POSSIBLE THING to talk you out of it, and that’s all before BREAKFAST.

So let me tell you.
About what it feels like.
To be an artist.
Who looks the beast in the eye and then does the TRUE work, anyway.

You wake up, and already the feeling is hanging over you. Will I today? Can I? Will I actually UNLEASH?

Your mind starts to play games right away, about all that there is to do instead, convincing you that doing SOME work is the work, trying to trick you away from facing in to your actual soul and truth.

You start to make a story. Which could be that today you just need to REST … today is a day of self-care, yes, that’s it! Or else you listen to the story that if you follow the trick, and you busy yourself, with much, perhaps even GOOD and CREATIVE and FLOW based work, just not THE actual work, that that will be good enough, for today, and that maybe even that’s what you SHOULD do, today.

Perhaps you listen to the story and your day passes accordingly …

Or perhaps not.

It doesn’t get easier once out of bed. There are so many things to take you AWAY from your art.

Maybe you need to eat, or perhaps you just need to check in, maybe you really ARE tired or burnt out and you should go get a MASSAGE or meditate, yes that’s it!

You tell yourself 1000 stories.
Before the sun has barely even risen.
And if you’re the 99.99% and maybe MORE, then obviously, you listen, and your whole life, is created, accordingly.

If you’re (truly) one of us … an artist who DOES their art … which is more extraordinarily rare than the 1% within the 1% I must say … then you manage, step by step and breath by breath, to not LISTEN to the stories.

You grit your teeth.
You turn away.
You turn WITHIN.
And you ask yourself, even though you REALLY wish you didn’t have to, what do I actually NEED right now?

And piece by piece, breath by breath, moment by moment you manage to NOT LET RESISTANCE RULE YOU.

What you have to understand, is that if you think there’s going to be some magical time when you just ALWAYS WANT TO BARE YOUR NAKED SOUL AND DIG OR LET OUT THE ART FROM YOUR CORE then your idea of what ART is, is based on surface bullshit that is not the TRUTH.

To be an artist is to turn your insides out every damn day, whether you feel like it or whether you don’t.




And what the WANNABE artists will never understand is that the BEAUTY, the FLOW, the YES, the ORGASMIC ENERGY of doing what you were BORN for can truly only come FROM being the rare one who faces INTO that pain, that fear, that “I CAN’T today” feeling every damn DAY, and then does it anyway.

I can’t tell you how often I have to CONSCIOUSLY turn away from what my mind TRICKS me into thinking I need, in order to do my SOUL work.

It might be the obvious tricks, such as telling me I’m not tired today, I don’t feel like it today, I have nothing to SAY today, anyway, and besides – I already DID enough.

That’s easy.
I know those tricks from since before time began.
Don’t feel like it, don’t know how, scared, tired, whatever.
Show up.
Do the work.

But it’s so much more than that, isn’t it?

It’s feeling hunger and saying no, I haven’t done the work yet.
It’s having a million things that want your attention, and are also valid, and saying no, I haven’t done the work yet.
It’s seeing that if you don’t get on with your gym or your errands or your what-ever, then you’ll run out of time, and saying no, I haven’t done the work yet.
It’s feeling that maybe you truly DO need to take pause, re-set, maybe you’re PUSHING OUTSIDE OF FLOW, and realising that THIS lie is the most insidious of all and saying NO bitch, I haven’t done the work yet.
It’s beginning, actually beginning, and putting that time aside, and stepping forth and then not FEELING anything, not connecting to anything, and starting to wonder if you should just come back to it later when inspiration or flow strikes and saying NO, I haven’t done the WORK yet.

It’s being committed, above all else, to the routine or process which you can DEPEND UPON to lead you INTO the work, and then doing it.

When the rest of the world.
Is doing whatever the fuck it is they do.
Or even your own tricky mind is telling you.
That today is a day to stop.

And instead you turn away –
Once again.
And you turn within –
Once more.
And you do the THINGS.

You follow your process and then when it’s time you BEGIN. Knowing that the flow will come to YOU, that the muse visits only those who CONSISTENTLY put themselves in a position of being PRESENT AND IN ATTENDANCE to be so blessed.

And sure enough.
Every day.
You get the job done and you step INTO flow.

But no.
You don’t sit back.
And wait for it.
That’s not how it WORKS.

So if you find yourself day after day feeling scared, unsure, not knowing how you can possibly get through and terrified that today will be the day you have your deepest fears – of not actually having anything real inside of you – proven?

And then you show up anyway and you do the ACTUAL FUCKING WORK THAT EATS AT YOUR SOUL?

Congratulations baby.
You’re an artist.

A successful person in the worlds eye is somebody who typically has managed to ignore their art every day in order to create results.

An artist is somebody who manages to ignore normal-world success every day in order to do their art.

Make no mistake: YOU CAN HAVE IT ALL.

But don’t let success and ‘doing the work’ continue to stop you from baring your SOUL.


Do the work you came here to do.

It’s ACTUALLY what will get you to rich anyway.

Don’t forget –

Life is Now. Press Play.

Kat x


It’s time to say yes to the fun and shenaniganery and unbelievable freaking FLOW yes power of accessing all of you.

Of ACTIVATING the next level version of you who you KNOW you’re already meant to be.

Soul Shifts & Money Making Online is HERE!

For the Crazy Ones Who Are Ready to Go All In On Soul, the Abundant AF Way

Women and men who know they were born to make millions, impact millions, and even change the world. Women and men who know they can HAVE IT ALL.

Leaders who are the crazy ones. Messengers who are the change-makers. The ones on the edges, and hell yeah wanting to stay there, so they can quickly, quickly, slip away –

When needed –

And back to their own world.

If that’s you, you know it, because somewhere in the world inside your head –

You found me

And this community

Of crazy as all get out leaders

Who would do anything to get away from everyone

And everything to band together, when we find each other

And if that IS you, and even though you’ve no idea yet what your soul is saying yes to you still feel and know that it IS,

Then let me tell you:

It’s time, quite simply, to drop back into you,

and to understand and also LIVE by the truth that everything you’ve for so long now been holding at arms length,

the money, the business, the flow yes you life, yes ALL of it,

comes from that place.

It’s time –

for SOUL SHIFTS & MONEY MAKIN’ ONLINE, with Katrina Ruth!

19 Days with 8-Figure CEO Katrina Ruth to Unlock the Deepest Core of You, and Explode it Forth Onto the World, in a Way That Makes All the Monies and ALL the Impact, Now.

We begin, Friday August 14!

  • Daily deep dive training module on a particular topic of Soul Shifting & Money Makin’ (details below)
  • Daily workbooks to take you further on what you heard and saw and learned and were FLICK switched on
  • Daily journal exercises to excavate your soul ALL the way down and out and remembered to where it should be
  • Daily implementation suggestions and asskickery for your biz and money and life!

As with anything, your decision should be based around your commitment to NOW become who you know you’re meant to be … to ‘fuck the how’ … to trust and have faith that when you let go, choose to surrender and trust, and let me hold that space for you and also of course lead and guide you … rather than on idea that everything has to be mapped out or considered in advance.

Your soul knows the way.
And always has.
And I am literally the best person in the world at helping you to connect in to that, with certainty.

I know you’ve always known that you have a calling –

And that you were born for more –

You have FELT things, deep inside of you, maybe since before time even began, and over time the whispers just get stronger, telling you –

It’s time

it’s time

it’s motherfucking TIME

to step up, to be all that you came here to be, to break COMPLETELY free from normal, to do something EXTRAORDINARY, to FULLY shine your light, and yes, also, of course –

to make a FUCKLOAD of money doing so, impacting ultimately MILLIONS of people with your work, and truly unleashing something powerful, beyond what even YOU can imagine …

and to go to bed every damn night KNOWING you were all of you.

Decide What You Know You Must. It’s Time. And the NEXT LEVEL IS AVAILABLE FOR YOU.

Join me here: