By using, you consent to our use of cookies.

Money Mindset


When I built my first multi 6-figure online business, starting in 2006, I had no clue I was even trying to build an online business, and I had never heard the words ‘Internet Marketing’.

I couldn’t find myself a business coach even though I scoured the Internet from top to bottom …

The word ‘launch’ would have made me think of a rocket ship …

And I had no idea what a funnel was, a sales page, a landing page, or any of those things.

I also hadn’t even heard of FACEBOOK (or any social media) for the first few years of my journey, and when I did then hear of it and join it in 2008, it was for at least 2 more years just for connecting with high school friends and such. It took me a little bit to cotton on to using it as a business tool!

And yet somehow,


despite never setting out to do so and not following a SINGLE God damn online marketing strategy or even being aware that such existed –

I became semi-famous in Australia as ‘Australia’s Female Fat Loss Queen’ (self-appointed, OBVS, and it stuck … when you name yourself, it WORKS; you step into it and also people do just accept it), I built my business to where it was making tens of thousands of dollars a month before I even fully clicked in that I was building a business, and I had a loyal AF cult-like tribe of like-minded badass driven women who, as the tagline of one of my early blogs said, just wanted MORE.

“More of WHAT though?”, asked one of my early mentors, some several years in, when I finally did manage to find one.

“You can’t just say ‘driven women who just want more’, that’s an unfinished sentence! More of WHAT?”

I looked at him like he was an idiot.


Here is what I see the ASTONISHING majority of people on the Internet, who are trying to build a personal brand or in any way use social media to grow a tribe and have ’em buy, do SO DAMN WRONG IT BLOWS MY MIND ON THE DAILY, even though it’s obviously the norm:

You’re so freaking focused on building a business, that you forget – or perhaps never really GOT – that ALL that matters, if you wanna have your soulmate peeps falling all over themselves to be in your space and referring ALL their homies, plus PAYING you, is connection.

Reach in and grab ’em by the soul baby, and do it daily! Is it too much to ask?

You’re out there worrying about lead gen. And automated income. And advertising. And funnels. And market-y bits and pieces which I, as a bit of a dinosaur in this industry admittedly, but yet one who consistently turns over multiple MILLIONS of dollars in revenue for years now, and only by doing what I love and having fun with it, HAVE NOT EVEN HEARD OF.

I see what most of all y’all are getting all up in a tizzy about and sometimes ask me about and honestly it baffles me.

I don’t … know.

I don’t … care.

I never did that / use that / still don’t.

And I don’t understand why you think it matters, all these ‘ways to get leads and then market and sell to ’em’, in light of the fact that you CLEARLY HAVE NO DAMN FOUNDATION TO APPLY IT TO, and if you DID –

I’m pretty certain you’d find out that you then don’t NEED to apply it, because what’s that now?

Ohhhhh … you showed up, you connected, you communicated, you had a conversation, your soul spoke to theirs and all of a sudden, slowly but VERY surely, you realised that the entire Internet Marketing industry is some next level certified and laminated bullshit, designed to sway you from purpose and get you into a ridiculous lie that humans respond to being treated like numbers moving through a process.

‘Just gotta get those conversions a LITTLE bit higher!!’

NO, dummy –

Just gotta start communicating AS a human TO humans, and you won’t have to worry about jack shit of what the IM boys and girls have to say!

But sure sure, by all means –

Keep on giving your soul, your spirit, and your LIFE for trying to tweak that conversion, add another split test, why not? It’s ONLY YOUR LIFE.

Do you want to know how I built that first online biz of mine to multiple 6-figs / year before I even heard of any of the terminology or black void-reality of this industry?

And why it is now the EXACT SAME WAY I do business to this day, to allow in millions of soul-aligned dollars each year, from doing my purpose work, and impacting hundreds of thousands of badasses who JUST WANT more to do theirs, indirectly impacting millions?

I’ll tell ya – 

1) Conversation
2) Communication
3) Connection

This last one is the real one though. I CONNECTED, soul to soul, by virtue of simply saying and sharing what was really IN my soul.

I shared my message (through email and my WordPress blog back then, then Facebook a little, eventually). I said what I really thought and believed. I connected daily as best as I could, with my TINY but absolutely soul aligned audience (ps … my audience is STILL tiny considering my revenue. I’m about fuck yes only). I was in continual ‘just be me’ connection and conversation, and all I did was share what worked for me … my stories … my truth … etc.

It never occurred to me to do anything but have a conversation, say what I thought needed to be said, and tell people what I believed they needed to hear to get a result.

I was not EVER trying to trick up anything, manipulate a result, get a ‘conversion’, build a more effective PROCESS or some shit.

Here is what else:

I actually wanted to, and did, speak with people.

You emailed me, you got a personal and engaged response, even some years in when I had a VA start helping a little.

Just like TODAY – you PM me, you get a personal and engaged response, often an audio, as well.

You’d be amazed at how simple it is, even with a business at this level, and how NOT time consuming, to simply converse with folks!

I have had occasions when people become a high level client, spending tens of thousands of dollars with me, with NO sales process btw (none of my high ticket clients go through a sales process with me … ’cause there is not one available) … and then I look back and see that a year earlier, I took the time to answer them personally and engage as a human.

Soul to soul.

Not trying to sell SHIT.

And yet all these marketers, what they seek to do and to teach you, is to BUILD FUCKING WALLS.

You’re not Donald Trump, why you so damn keen to build a wall?!

This entire industry is about separation. Separate the precious genius from the client, so that they can’t be accessed but yet can be taken through a ‘process’ so they ‘convert’.

Well, guess what?

You can be a precious genius, God knows I am! And you can still COMMUNICATE CONVERSE AND CONNECT.

Let’s be clear here, and just tear down some walls right now:

Humans have been connecting, and also SELLING, since the dawn of time, very very effectively, without a single Facebook ad or lead gen process in sight.

Wanna know how?

Freakin’ MESSAGING baby.

Telling stories.

Sharing their truth.

Performing, when the performer comes out to play.

And then sitting around the campfire, and having a fucking conversation.

How about today you decide to sit down by the campfire. COMMUNE with your peeps. And then see what stories and shares come out to play.

It’s actually all I’ve been doing here the whole entire time …

And funny enough, when eventually you rouse yourself to move, look around, and wonder what else you need to do in order to further the conversation, and get to continue it with these peeps another time?

There’s actually nothing at all needed.

You sit.
You be you.
You let the world see it.

That’s the entire damn story.

Stop making it so freakin’ complicated.

And go sit in the space where you can show us your soul. Then communicate back when we show you ours.



Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.