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Money Mindset, Success Mindset


When I was first building my business online, I was making over 35k a MONTH before I even noticed. I literally remember sitting down one day to go through my numbers and realising for the FIRST TIME that I’d built a multi-6-figure location free all online business … and I hadn’t even seen it coming.

There’s a lesson here, about how truly successful people work, about how those who are never going to make it work, and about the attitude you need to have to YOUR work if you want to be the former.

I read a GREAT quote this morning, more of a statement, really, but so on point that I had to right away stop reading the article and start writing this, because all I could think was YES.


That is exactly what happened and how it works and it’s also why I KNOW I will always ALWAYS be successful, at anything I’ve already set my mind to and so much more yet to come.

If you already do this, live like this, do BIZ like this, then good news:

You and I, we’re the same baby! Always gonna own it. NOTHING will stop us. Head down butt up so busy doing the WORK that we almost don’t notice what was building up around us.

{A motherfucking EMPIRE!}

Anyway, the statement I read was simple:

“Do the work, move on, repeat. Never look back to see if success is running after you – it never is unless you’re too busy working to notice” (Victor Pride)

The absolute truth of this is so important, yet 99.99% of wannabe entrepreneurs, leaders, creators, yes EVEN IN THIS TRIBE I dare say, will never get it.

They do it the other way.

Take action, look around to see if it worked, spit the dummy when it doesn’t, or else spiral down into some woe is my bullshit about why it works for EVERYONE ELSE BUT NOT THEM and they must not be GOOD enough or COOL enough or SMART enough or LUCKY enough or they’re just DOOMED to FAIL!

Ever entertained that sort of way of thinking? INDULGED in the thinking of unsuccessful people?

Stop it.

Because here is what is true for those of us born to win who ACTUALLY ALSO FUCKING WIN. Side note: bing born to win don’t mean it’s gonna just happen for you. You still have to do the work baby, and you HAVE to have that all in never-say-die and I won’t QUIT till I die attitude.


What is TRUE.

And why this statement resonated with me so deeply.

When I was building my first online business, Woman Incredible, my fitness business, as mentioned at the start of this post, I literally didn’t even NOTICE just how far I’d come for the first several years. I was making over 35k a month before I even remotely acknowledged or absorbed that I had a business almost certainly on its way to a million dollars a year in revenue.

I remember the early stages when things WOULDN’T seem to grow, when my list stayed at 109 subscribers exactly (?!) for 9 freaking months, when I managed to take 26 months to create my first online product (e-book: Secrets of Lasting Weight Loss Revealed, has made me over 50k since then just from a little $27 PDF!), when I was constantly LOOKING for answers and what I should be doing to get ahead.

I remember all the looking and investigating and TRYING to get things working …

And then, after that, for several years, I just don’t really REMEMBER worrying about growth.

Something had flicked, or clicked, and my focus became entirely about creating, content, communication.

I remember day after day speaking with and connecting with my now ever-growing online tribe … basically just hanging out online and talking with and helping and kicking the ass of fellow cool / driven women … women just like me who also happened to want to LEARN from me …

I remember continually being in content and creation mode, always with a new idea I was excited to get out, man, I was often GLEEFUL about getting my ideas out.

It certainly wasn’t about ‘I’ll do this so I can make money’, even though of course I was always vaguely aware of the fact that PART of why I was doing what I was doing was to get ‘rich and famous’ …

I remember spending time in between content and creation mode doing MORE content, always another blog I wanted to write, HAD to write, stuff I just had to say and wanted to read … and if ever my own ideas stymied for a moment, my tribe of gals would have a suggestionf or me!

I remember spending a good amount of time just sharing and breaking down what worked for ME.

“This is how I eat … this is how I train … this is how I do supplementation … etc”

Nearly a decade before I’d ever heard of the concept, and God forbid even before Snapchat told me to, I was just documenting my life.

It was fun.
It was what I genuinely wanted to be doing, all this creating and sharing and hanging out with other badass women online.
It was what I couldn’t NOT.

It just became … my thing. This is what I did, when I wasn’t training a client, or spending time with my partner or by then newborn bub.

It was what I WANTED to do, and it just flowed out of me.

So – I let it flow.

And then one day –

I looked up –

Or sat down, to be more accurate, and looked at the numbers –

And realised:


Head down. Butt up. Not chasing success. Just doing the WORK, on repeat, and then noticing that eventually, while I’d been busy doing what I couldn’t NOT, success had chased and found me.

Now, if you think I’m saying you should ignore money or not set money goals, I’m not. Since that time I’ve actively observed that the simplest way for me to make more money is to ASK for more. Aka: set the goal, align to it, believe it, claim it as done, release – and receive. Read yesterday’s blog (Surrender) for more on HOW to do that.

But here is what I AM saying, and what I absolutely know to be true and continue to LIVE by:

Don’t do what you do in your business because you want it to make you MONEY.

Don’t create, launch, communicate, offer, sell, to hit a NUMBER.

And for the love of God, don’t get into scarcity around why something you CREATED didn’t make you MONEY.

Your MONEY goal is separate to you sitting down and doing the work. This requires trust, and faith, yes. CHOOSE to trust and have faith that when you simply follow what’s within and do the WORK, and do it for its OWN sake and because you can’t NOT, that the money will flow.

If this feels too scary or confusing, let me ask you something:

How’s it working out for you right now, ANYWAY, to try and scare the money into comin’?

Okay then.

I’ve certainly made my share of screw-ups over the years, and I’ve definitely sold stuff ’cause I wanted it to make me money, but when I look back and when I look at NOW, and where my multiple 7-figure income now comes from, I can tell you for SURE:

It’s when I get lost in the work.
It’s when I’m truly doing, creating, sharing, what I’m EXCITED about.
It’s when I let myself show up with content, ideas, offers, I feel almost GLEEFUL about.
It’s when I can’t NOT.

Head down.
Butt up.

And every so often I look up, and realise:

I built a motherfucking empire baby.

Cool …

And then?


Back to the hustle.
Back to creating.
Back to having FUN.
Back to doing, ultimately, what I always wanted to do since forEVER, which is just me being me and letting you know:

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.