Money Mindset, Success Mindset


When I was first building my business online, I was making over 35k a MONTH before I even noticed. I literally remember sitting down one day to go through my numbers and realising for the FIRST TIME that I’d built a multi-6-figure location free all online business … and I hadn’t even seen it coming.

There’s a lesson here, about how truly successful people work, about how those who are never going to make it work, and about the attitude you need to have to YOUR work if you want to be the former.

I read a GREAT quote this morning, more of a statement, really, but so on point that I had to right away stop reading the article and start writing this, because all I could think was YES.


That is exactly what happened and how it works and it’s also why I KNOW I will always ALWAYS be successful, at anything I’ve already set my mind to and so much more yet to come.

If you already do this, live like this, do BIZ like this, then good news:

You and I, we’re the same baby! Always gonna own it. NOTHING will stop us. Head down butt up so busy doing the WORK that we almost don’t notice what was building up around us.

{A motherfucking EMPIRE!}

Anyway, the statement I read was simple:

“Do the work, move on, repeat. Never look back to see if success is running after you – it never is unless you’re too busy working to notice” (Victor Pride)

The absolute truth of this is so important, yet 99.99% of wannabe entrepreneurs, leaders, creators, yes EVEN IN THIS TRIBE I dare say, will never get it.

They do it the other way.

Take action, look around to see if it worked, spit the dummy when it doesn’t, or else spiral down into some woe is my bullshit about why it works for EVERYONE ELSE BUT NOT THEM and they must not be GOOD enough or COOL enough or SMART enough or LUCKY enough or they’re just DOOMED to FAIL!

Ever entertained that sort of way of thinking? INDULGED in the thinking of unsuccessful people?

Stop it.

Because here is what is true for those of us born to win who ACTUALLY ALSO FUCKING WIN. Side note: bing born to win don’t mean it’s gonna just happen for you. You still have to do the work baby, and you HAVE to have that all in never-say-die and I won’t QUIT till I die attitude.


What is TRUE.

And why this statement resonated with me so deeply.

When I was building my first online business, Woman Incredible, my fitness business, as mentioned at the start of this post, I literally didn’t even NOTICE just how far I’d come for the first several years. I was making over 35k a month before I even remotely acknowledged or absorbed that I had a business almost certainly on its way to a million dollars a year in revenue.

I remember the early stages when things WOULDN’T seem to grow, when my list stayed at 109 subscribers exactly (?!) for 9 freaking months, when I managed to take 26 months to create my first online product (e-book: Secrets of Lasting Weight Loss Revealed, has made me over 50k since then just from a little $27 PDF!), when I was constantly LOOKING for answers and what I should be doing to get ahead.

I remember all the looking and investigating and TRYING to get things working …

And then, after that, for several years, I just don’t really REMEMBER worrying about growth.

Something had flicked, or clicked, and my focus became entirely about creating, content, communication.

I remember day after day speaking with and connecting with my now ever-growing online tribe … basically just hanging out online and talking with and helping and kicking the ass of fellow cool / driven women … women just like me who also happened to want to LEARN from me …

I remember continually being in content and creation mode, always with a new idea I was excited to get out, man, I was often GLEEFUL about getting my ideas out.

It certainly wasn’t about ‘I’ll do this so I can make money’, even though of course I was always vaguely aware of the fact that PART of why I was doing what I was doing was to get ‘rich and famous’ …

I remember spending time in between content and creation mode doing MORE content, always another blog I wanted to write, HAD to write, stuff I just had to say and wanted to read … and if ever my own ideas stymied for a moment, my tribe of gals would have a suggestionf or me!

I remember spending a good amount of time just sharing and breaking down what worked for ME.

“This is how I eat … this is how I train … this is how I do supplementation … etc”

Nearly a decade before I’d ever heard of the concept, and God forbid even before Snapchat told me to, I was just documenting my life.

It was fun.
It was what I genuinely wanted to be doing, all this creating and sharing and hanging out with other badass women online.
It was what I couldn’t NOT.

It just became … my thing. This is what I did, when I wasn’t training a client, or spending time with my partner or by then newborn bub.

It was what I WANTED to do, and it just flowed out of me.

So – I let it flow.

And then one day –

I looked up –

Or sat down, to be more accurate, and looked at the numbers –

And realised:


Head down. Butt up. Not chasing success. Just doing the WORK, on repeat, and then noticing that eventually, while I’d been busy doing what I couldn’t NOT, success had chased and found me.

Now, if you think I’m saying you should ignore money or not set money goals, I’m not. Since that time I’ve actively observed that the simplest way for me to make more money is to ASK for more. Aka: set the goal, align to it, believe it, claim it as done, release – and receive. Read yesterday’s blog (Surrender) for more on HOW to do that.

But here is what I AM saying, and what I absolutely know to be true and continue to LIVE by:

Don’t do what you do in your business because you want it to make you MONEY.

Don’t create, launch, communicate, offer, sell, to hit a NUMBER.

And for the love of God, don’t get into scarcity around why something you CREATED didn’t make you MONEY.

Your MONEY goal is separate to you sitting down and doing the work. This requires trust, and faith, yes. CHOOSE to trust and have faith that when you simply follow what’s within and do the WORK, and do it for its OWN sake and because you can’t NOT, that the money will flow.

If this feels too scary or confusing, let me ask you something:

How’s it working out for you right now, ANYWAY, to try and scare the money into comin’?

Okay then.

I’ve certainly made my share of screw-ups over the years, and I’ve definitely sold stuff ’cause I wanted it to make me money, but when I look back and when I look at NOW, and where my multiple 7-figure income now comes from, I can tell you for SURE:

It’s when I get lost in the work.
It’s when I’m truly doing, creating, sharing, what I’m EXCITED about.
It’s when I let myself show up with content, ideas, offers, I feel almost GLEEFUL about.
It’s when I can’t NOT.

Head down.
Butt up.

And every so often I look up, and realise:

I built a motherfucking empire baby.

Cool …

And then?


Back to the hustle.
Back to creating.
Back to having FUN.
Back to doing, ultimately, what I always wanted to do since forEVER, which is just me being me and letting you know:

Life is Now. Press Play.

Kat x




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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