Success Mindset


This is why I know your ‘wanna do it right and finally get it organised’ approach to business ain’t gonna work, is going to do precisely jack fucking shit except for pull you even further OFF track than what you already are –

Off track and float float floating even further away from your SOUL, where you know all the answers are and only CAN be.

I know you want things to be structured, and you think –

* If I just get my funnel right …
* If I figure out the perfect high-converting optin …
* Should I do a tripwire, yes or no, what does the EVIDENCE say, and if so, how much should it be, pray tell? Oh, okay, $27, that’s been shown as the perfect gateway to make all the monies, okay, let me DO that, and please, pretty please – 
* What should I put EXACTLY on my landing page? Hmmm, okay, got it, and then – 
* What’s the perfect NEXT thing to sell? I’ll make it purposefully just FOR the funnel if need be, ’cause after all, it totally makes sense that if I design things in order to make SALES rather than unleash the unlimited power which IS all-too scaringly dormant inside of me, I’ll, well, make … money …? Right? Anyone? Bueller? Hmmm.
* But! I will SPLIT test! And I will do the things! And I will adjust the things! And I will forget. That all power. And all results. Only ever. Can ever. Come from when I fucking DECIDE, and then I ROAR and I FLOW and I AM.

This is why I now your ‘wanna do it right and finally get it organised and have a money-making STRATEGY’ approach to business is not working and is not GOING to work:

Because we can’t see your soul.
Because there’s not a single fucking SCRATCH on you.
Because it’s polished.
And it’s shiny.
And it’s perfect …ly … boring.
Because where is the GRIT? Where is the RAW? How do I CONNECT with you? Oh, but I should buy the things because you followed a system somebody told you on how to jigsaw them together?

Makes sense …

But it’s just …

Tell me WHY again?

Oh, okay, got it! No problem! You’re going to email me and tell me over and over again until I FEEL it and then BUY it, because after ALL – you’re following a PROCESS of how to convert so at SOME point I’m going to capitulate, right?

Or at least –
1% of us will –
Until we completely lose fucking interest because once again we can’t FEEL you, and by the buy –

There ain’t a single process on earth which is going to help me feel you if you’re not BARING YOUR NAKED SOUL FIRST.

And –

THIS is how I know your make money strategy ain’t gonna work –

Because the WHOLE GOD DAMN POINT you’re chasing it for is that you FORGOT HOW CONNECT TO YOUR SOUL.

It got too scary.
You couldn’t handle the INTENSITY.
And you felt like you didn’t know what to DO with what you found in there, when all you EVER needed to do –

Was day by day SHOW us what’s in there.

But, instead you slowly slowly started to pull away from letting the FIRE inside of you out.

Instead, you slowly slowly number your truth, because after all –

The things you really think, the shit which burns deepest inside of you, it’s too MESSY, and you can’t make SENSE of it, and what will people think, and you basically just got fucking TIRED of feeling like you don’t have a safety net, you just wanted certainty, and surety, and something to lean on.

You wanted something to fucking save you.

So you went out searching for a strategy which THEY said is sure to work.

You wanted something to fucking SAVE YOU FROM NOT BEING YOU, is the rest of that sentence, the bit you don’t want to hear, don’t want to acknowledge, but 100% fucking know, and so OH so logically, you searched to be saved by the very things which are most NOT you.

“If I cover up my fear
and my bland messaging where there used to be fire and truth and RAW power
and if I package it up just right
and join it all together just so
and it follows a proven PROCESS (who tested this process, hmm? Anyone? Bueller? Oh, okay … okay … got it … PEOPLE WHO ARE NOT YOU AND WHOSE VALUES DON’T ALIGN WITH YOUR TRUE HIGHEST SELF … makes sense ….)
if I DO all this and I put enough stuff on top of the fact that I don’t dare to just BE ALL THAT I AM …

Then I’ll convince people to pay me”

Makes sense …

This is why YOU know your make money strategy ain’t EVER going to work, and by the way thank FUCK for THAT – !

Because the whole damn thing is built on a house of cards.

But most of all?

Because you’ve always known.
What you’ve always known.
And what you’ve always known?

Is that you get PAID when you stand in your DEEPEST power.

You command MONEY when you DECIDE to.

You have literally created EVERY powerful outcome in your life when you tapped into your DEEPEST truth and ‘I WILL’.


This is how I KNOW this shit won’t work, and you do too:

Because the only God damn reason it would need to be even considered –

Is you walked away from your God-given truth.

And you made a pact.

To be some of you.

And hope that something outside of you.

Could fill the gap.


It’s in direct conflict to the one thing you’ve always known most certainly to be true about how you’re going to get there.

And that thing is this:

You’ve always known it would come from just being you, and fuck the rules or the how.


It was never ‘be you’ + extras.

It was always ALWAYS a knowing that when you fully commit to what’s inside of you and REFUSE to not get there then it’s DONE.

And, you got scared.
You didn’t have the staying power.
And the truth is you were shining at barely 10%.

Maybe one day you’ll get it …


Or maybe you’ll stay scared –

Like the rest of them –

Searching for a perfect fucking strategy –

Making everything pretty pretty

Pretty fucking ordinary

Your deepest fears becoming ever more true by the day, which is that you’re NOT ENOUGH JUST AS YOU ARE and you can’t GET THERE JUST BY FOLLOWING WHAT’S INSIDE OF YOU

And you make them true
Because you refuse
To just do you


FUCK strategy

Give in FULLY to what’s inside of you

Fucking BACK yourself and ROAR at the world with the power of all you’re here to unleash and BARE to us

I dare you …

Or else?

By all means.
Continue to wander around the internet doing it ‘right’.
Never mind that the people you base right on stare into their own soulless eyes every night.
And forgot – 
That the whole damn point of getting to ‘there’.

Is to be all that you are.

This is how you KNOW that shit ain’t gonna work –

Because you didn’t come here to be PACKAGED.

Like a manufactured pop star.

Dance pretty monkey, dance – !

And we’ll throw you a peanut or two.


And YOUR dreams?
Slowly fade to grey
As you present to the world
A somewhat version
Of a girl who you used to be

But sure –
By all means –
Go try the system of not being you
Make sense …

Just don’t forget –

Life is Now. Press Fucking Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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