Success Mindset

Do it NOW … No Matter WHAT!

Make Space, Do It Now, Start the Thing, Do it Now, Get Uncomfortable, Do it Now, Follow Your Heart, Do it NOW … No Matter WHAT!

Do you ever feel as though we really just have the same conversation over and over again?

I don’t just mean me to you (or you to me, if we’re doin’ that already?!), I also mean me to me and you to YOU.

Me, in my head, every freakin’ day, for example:

“I need to step up! Today is the day! I HAVE to finally DO this. No more excuses!”

On the one hand, sure, I get a lot done, I have done a lot already, I’m good enough, I am enough, my hair looks good and people like me! I know

But also? There is SO much more I wanna do, or more releveantly, MUST do, am being commanded to do, from within, and sometimes I feel like it’s EATING ME ALIVE that I’ve not yet DONE so. You know?

Sometimes when I sit down to write my morning message to you – like, right now, this! – my mind tries to talk me out of it.

“You’ve already SPOKEN about that, Kat … like – a million fucking times! Are you REALLY gonna talk once again about pressing fucking play, doing the work, being the next level version of you, going ALL the way in, now?”

And my answer, mostly ALWAYS, when my mind tries to talk me out of doing the work, when resistance rears its head and tempts me to hold back, play small, back off, PAUSE from fear, is simple:

Why yes.
Thank you for asking.
But yes.
Thank you for asking

Because here is what I know for sure.

As I sit here in the members lounge at the gym, a little early for my PT session, so, as always, making anywhere I AM into my own personal office, my head unreasonably sore when I didn’t even DRINK or anything last night, my body apparently just cleansing itself from God knows what for the fun of it, meaning that I feel kinda off and NOT in the zone, NOT really like writing –

Here is what I know for sure:

The magic appears when you show up daily.
NOT trying to write or sell or create or unleash the ‘best thing ever that gets you the result’.
Instead just showing UP.
Day in, and day out.
For your message.
For your art.
For your tribe.
For your SELF.

I’ve written and created and otherwise unleashed some AMAZING fucking content over the years.

I’ve written things that have brought me to tears, given me goosebumps, literally sent chills up my spine at the magic in the words.

I’ve had livestreams which have been LIFE-changing to people, so deeply powerful where they in the message and divine truth coming through.

I’ve created programs which have COMPLETELY transformed participants, to where they all of a sudden started to allow in things they’d been holding unwittingly at arms length for YEARS.

I’ve showed up in ways that have been BEYOND hilarious … crazy … the most fun ever … TOTAL fucking flow.

And I’ve made millions and millions of dollars online.

“Yay Kat”, I hear you thinking. “Alright already, what’s the point, or do you just want a gold star and a fucking trophy or something?!”

Here’s the point, and here’s what you might not think about; what a lot of people don’t consider –

NONE of this would have, COULD have, happened, had I not made a decision, in 2008, when I was just launching my first ‘real’ blog, a few years after starting to experiment online, that no matter what I would just keep going. No matter what I would show UP. Be consistent. Make SPACE, for something to develop.

I didn’t come online to be an internet marketer.

It wasn’t my goal to make money online.

I wasn’t THINKING about building an empire!

And I had no idea I’d end up like THIS – all loud and ranty and red-haired and badass and shit.

But I did know I had a dream. I did know I was born for more. I did know there was something INSIDE of me which wanted out, which HAD to come out. And I did just fucking BELIEVE I was going to live an extraordinary life. Do something amazing. Make a fuckload of money. Impact a fuckload of people. And maybe?

Even change the world.

I don’t know what it was inside of me, nearly 10 years ago, after fumbling around with blogging and building my own websites for a year or two, that made me so decisive that I would show up.

But I can remember it clearly, like it was yesterday. I remember saying to myself, the day I launched “Body Incredible”, August 2008, my first ‘real’ blog, saying ALOUD to myself over a glass of Austin’s Shiraz (amazing!) and while eating roast duck with spinach and cherries at my then-partner’s incredible restaurant –

“I have no idea where this will all go. But I do believe it will go somewhere. I believe I am born for more. And I believe that if I just keep going and be CONSISTENT, no matter WHAT, then something will happen”.

I’m not making this up. I really said that. And I really meant no matter WHAT.

No matter whether I feel like it.
No matter whether I know how.
No matter whether it’s working.

You see, I’m a believer. I always have been. You too, for sure, or you wouldn’t be here! But, being a believer is not enough. You DO have to show up. It DOES have to be daily in some form. You MUST listen, when you receive guidance from within. And you MUST, repeatedly, YES fucking daily, put purpose ahead of your own drama and bullshit.

Because I made this decision at the start, I was able to keep going when my subscriber base didn’t grow by ONE PERSON for 18 months. EVERY DAY I kept going. Would you do that? Do people do that? Do people realise I didn’t just wake up like this?

No matter what.

Because I meant it, I was able to keep going when launch after launch failed, for years it seemed, 2 people buying, or NO people buying. The embarassment AND the frustration.

No matter what.

Because I meant it, I continued on when I ended up over 100k in debt and nearly bankrupt and couldn’t even buy COFFEE, and it just went on … and on … and ON … for months!

Would you do that?
Have you?
Comment! Let’s honour your fucking resilience because FEW WILL DO WHAT IT TAKES.

No matter what.

Because I MEANT it, and I knew I was born for more, I showed up for YEARS feeling disconnected from my purpose and ‘not knowing how’ to make money doing what I love, call in my soul tribe, really break through.

I just kept going.
No matter what.
And I just kept making space.
No matter what.

Here’s the thing; my point –

You can be a ‘researcher’; a wannabe who spends their life waiting to be ready, waiting to press play, buying into a bullshit story that they CAN’T yet, or repeatedly going to bed at night without doing the thing –

Or you can make a decision that from this day forward, you’re the person who does the fucking thing.


It’s one or the other though baby.



Your choice.

No matter what.

Remember –

Life is Now. Press Play.



Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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