Success Mindset


Not many people know this about me, in fact I’d say it’s as few as only 2 or 3 people, and that’s because they were the ones helping me to rehabilitate.

I literally didn’t talk about it at all for the entire time it was going on. Why? I guess I didn’t want to acknowledge the weakness. I didn’t want it to be real, I didn’t want to speak it more into reality, so it was a bit of conscious ‘blinders on’, and also the idea of admitting how incapacitated I was felt a bit too vulnerable.

But, it’s a story worth sharing because I know so many of us – even, or sometimes especially perhaps! – those of us who should know better, fail to remember the power that comes with true DECISIVENESS, followed by action. In this case very careful, and pretty much infuriatingly humbling action!

I don’t mean to sound quite so dramatic, I guess it wasn’t really that big of a deal, and part of me feels like an idiot even writing about this, but at the same time – it kind of was! Or certainly felt like it was at least, to me! And I think anyone who has been as much of a health and fitness junkie as me and went through something like this would relate.

So anyway – what nobody knew and I made sure to hide, because hey – I’m all about being that fit as fuck chick – is that for 3 years, between August 2015 or so, and a little later than that last year, maybe Sept / October 2018, I was barely capable of getting out of bed each morning, or of dressing myself, and I couldn’t do so much as a single full depth bodyweight squat or bar-only deadlift, or a single lunge, or ANY sort of impact cardio such as running, due to the incredible pain through my lower back and hips; a product of having blown a couple of discs in my lumbar (low) back when doing a crazy plyometric based circuit in the gym in Bali, August 2015.

Don’t get me wrong – once I got up and moving for the day – God, SO damn cautiously – I was certainly able to move around ‘mostly’ normally, and definitely if I was properly warmed up could do certain high intensity exercise even including Muay Thai (although had to have pretty consistent breaks of weeks on end due to how bad it would get), but I literally could not get out of bed in the mornings, and I could not dress myself.

I would roll side ways out of bed –

And usually lean on something (like a handy child) to get my underwear and pants / shorts on. It was SO freaking hard, the getting dressed part. So painful. My body basically just wasn’t capable of bending or twisting at all; it felt like something was going to snap. And every time I even attempted a low or no weight lower body exercise at the gym it was just agony. A few times I got stuck, and had to collapse to the floor. I also got stuck in chairs at cafes several times. And every time I had a massage and was laying on my stomach for an hour I was basically stuck on the table afterwards, ‘cause my back had seized up.

I tried everything – all the different modalities and remedies, and CONTINUAL release work, yoga etc, but it just didn’t improve. I kind of got used to it … it wasn’t so bad … I just had to be REALLY really careful, and find different ways to maintain my fitness obsession. No way was I giving that up lol! I just worked around it.

Here’s the thing though –

I guess I just thought that with time it would improve, and, well, it didn’t. It didn’t really get worse either, but it definitely didn’t improve. Some days were worse than others, sometimes even driving was agony. But mostly I kind of adjusted.

The other thing is – I basically didn’t even consider the idea of consciously rehabilitating myself back into the movements I was no longer able to do, because I was so focused on NOT being able to do what I was used to. God, I used to squat (for depth) up to 80kg, deadlift the same, run and jump and sprint and was basically a warrior at fitness. Now all of a sudden I was the careful boring person at the gym … at least I was there … but my ego HATED and felt embarrassed about being so far from where I wanted to be.

It felt like unless I could just go to the end goal of being able to lift again like I wanted to, then what was the point?

So what changed?

Pretty much, I just decided that I was done with this! I decided that I was no longer available for such limited and pain-led movement. And I decided that come hell or high water I was getting myself back to where I needed to be.

That first session back squatting was September a year ago I think … it took me 45 minutes and 10 extremely careful and extremely shallow sets to get to where I could even put 2.5kg either side of the damn empty bar. My hips were SCREAMING. I had to be SO cautious in the movement, it felt like something was going to snap. I know fitness and movement pretty well after being at the top of the industry for 13 years in my previous career, but still. Was I being stupid? Too bad; I was sick of waiting!

From that week forward I made continual gradual process, but it was still about 6 months before I started to squat and deadlift something that I considered a PASSABLE amount of weight. Probably around the 8 month mark I decided to try some sprints, for the first time in years. I was super scared, actually more so I just thought there’s no way I will be ABLE to, I know my body won’t allow that, and then I gave it a go anyway, and wow – I could actually run, no sprint again, and NEARLY pain free! Only for 5 sprints and then it felt like I better stop, but still. That day a few months ago was literally one of the most exciting of my life. lol.

Now, I am still not quite back to my max weights, but I am nearly there. I’m pretty sure that this week I’ll be squatting 60kg again for depth for the first time in ages – my bodyweight – and that’s a bit of a milestone. I did 57.5kg a couple weeks ago, so I know I can get it. I should mention I didn’t just squat my way back to movement. I also started to consistently, multiple times per week, do a TON of stabilising work. You know – the annoying little ‘doesn’t feel like you’re really doing much’ stuff that works all the teeny muscles but is kind of endless and takes a fuckload of time.

I just removed emotion, committed to the outcome, and started to do the work.

I would say that my whole core and pelvic area, as a result, is stronger than it EVER was. In fact probably why I hurt myself so badly back then is I never really addressed all that stuff; like most people I was lazy with a lot of stuff that didn’t entail being a hero in the gym!!

Anyway, here is why I felt to write about this today –

I see so many people in business delaying doing the smaller things that will stabilise and support their business, and build a foundation which is UNSHAKEABLE.

I see so many people in business avoiding even BEGINNING on achieving big building block parts of their business, things that will truly create a CASH MACHINE, for example, because, well, just like me wanting to go straight back to the big lifts, they just wanna be THERE already.

The idea of having to start small, humbly, carefully, is annoying, overwhelming, and also they feel, as I did with my body, that it’s kind of POINTLESS.

Just this morning I was commenting to one of my besties that even when I basically don’t work at all, my company revenue is still a couple hundred thousand per month, MINIMUM. When I pull out all the stops, it’s more than double that. But my baseline is multi-6-figures per month!! #unshakeable

^^^ This did not happen by accident!!

There was a time when every dollar which came in was a result of pure hustle and grind, force even.

And then, well, what changed?

I decided I was done with not having automated income, and a cash machine which WORKED.

I decided I WAS done with my excuses, fears, uncertainties, or desire to already ‘be there’.

And I decided to remove emotion and just do the work.


A small amount of time, mostly every day.

Plenty of it was the smaller ‘stabilising’ stuff which nobody really wants to do! Just like nobody really wants to do the smaller ‘stabilising’ things in the gym, the ones which prevent injury and build a TRULY strong core, and body.

And plenty of it was the really BIG stuff which felt so far away to achieve that, well, why even begin?


BECAUSE IF YOU JUST REMOVE EMOTION AND DO THE DAMN WORK you can become ANYTHING. Achieve anything. Create the biggest and most badass outcomes, and also be the person who everyone is like WOAH – how the fuck is she so THERE?

This morning at the gym I really noticed a lot of people look at me.

I am looking GOOD. My muscle is really dense, and I’m pretty lean right now. Stopped eating cocowhip ice cream every day haha and dropped the extra body fat that was annoying me just in the last few days. But yeah – my shape is on point. I’ve been working my ASS off for nearly a YEAR now.

Consistent as FUCK, not just at ‘doing the workout thing’ but at doing what is NEEDED to build the body I really want, inside and out.

I’m about to turn 40 in 25 days and I look fucking amazing, if I do say so. In the best shape of my life maybe! But this time REALLY, meaning my body is highly functional, I am strong, I am fast, I can jump and leap and sprint, play soccer with my kids today and I am 99% PAIN FREE, and improving daily.

This didn’t happen by accident!! I’ll say it again.

And nor did my BUSINESS the way it is now.

I put aside ego.

I removed emotion.

I started small, and in the excruciating overwhelm-y-ness of it at all.

And bit by bit I moved forward, building a CASH MACHINE ‘behind the scenes’ of my business which, at its best, has brought us in over 90k per week in ADDITIONAL revenue.

That’s on top of live hustle / launching.

It didn’t happen overnight.

And it also didn’t happen because I was the person WORKING the most, just like the person who goes to the gym the most is not the most in shape, and also not the one who has an unshakeable core and is likely to be pain free.

It happened, both these things happened, because I got INTENTIONAL.

I fixed my mind on the outcome.

And I did the damn work.

With my automated income, I largely nutted it out myself.

But now, for the first time, I am teaching on this in an all new content and fully LIVE new course, starting this September 16. In just 4 weeks of working with me personally you too can learn the proven and simple system which I found to create multiple low-high end recurring income streams so you (like me!) can build your soul biz to multiple 7-figures and beyond, doing what you love as the $$$ roll in and you spend your time doing you!

Yep, Automated Income Cash Machine is here, and the doors JUST opened today!

Is it going to happen overnight? Probably not. But is it going to happen while you continue to moan about how far away your desired outcome still is, or about how you don’t know where to start or it’s all too much and not fair?


Is it going to take as long as it took me? No, because you’ll have me there showing you exactly what I figured out, and helping you to implement it all!!

Plus, just to add a cherry on top for you, this weekend ONLY I am giving away for free something which my team just uncovered in the hallows of our Dropbox archives and which is literally PRICELESS, and also not available to buy for ANY amount!

The Long Lost 100k / Month Blueprint Formula

A secret document which I created in April 2015 after I’d been consistently doing 100k months for 5 months by that time, and detailing exactly how I did it!

It’s my free gift to you this weekend ONLY when you get the place you’d be crazy not to, in Automated Income Cash Machine.

I know what it’s like to feel SO far away from where you want to be, but you know what?

That’s just a damn choice.

Let’s get you choosing differently now, and acting accordingly.

Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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