Money Mindset, Success Mindset


I kept myself from making serious money because if I was safe with money, then what would even be the point of the whole thing?

What would I be getting up for each day, what was there to push or strive for and why even do ANYTHING?

If I was doing it for money –

It made sense.

It proved a point.

There was an END goal in sight.

‘Do this so I get that’.

But if I didn’t get up and do what I needed to do for MONEY each day, then why would I do it at ALL?

I couldn’t say for purpose or passion or flow or fulfilment, because if I would say that then it would imply that I thought I was good enough to JUST DO THINGS FOR THE SAKE OF DOING THE THINGS … that there was a value to my work, my art, my self, beyond just the value of what somebody would pay for it.

I suppose a lot of people think that money is one of the highest measurements of value –

But actually,
you’ll find,
when you consider your work being of value JUST BECAUSE IT’S OF VALUE and because it’s fucking transformational, powerful, MOVES people and changes them –
that money is the lowest value of all.

Somebody paid you for your work, great.
Your work is worthy of being put into the world because it has the potential to change the world and there is literally not a price that can be PUT on that?

Fuck me.

So, I ran.
I ran from purpose, I ran from passion, I ran from flow, I ran from doing what I needed to do for the sake of DOING WHAT I NEEDED TO DO.

I made it that ‘I have to do this or I won’t be able to pay my rent, etc’.

That makes it explicable.
It makes it safe.
It makes it ACCEPTABLE, of course – who can argue with that?! Nobody! Certainly not the scared me, the inner me.

But – ‘I have to do this because it’s that fucking important, and people need to hear this, and I have to get it out, and it’s what my life is meant to BE about, even if I NEVER MAKE A CENT FROM IT?’

Once again –

Fuck me.

It was too much … too much to consider, or contemplate, or figure out. I knew that I had this burning need inside of me, this deep deep HOLE, something was missing, I wasn’t happy, I wasn’t fulfilled, I couldn’t relax into just BEING.

And I told myself –

It was because I didn’t have the money to be ABLE to be at peace with myself, my life, my soul.

A silly silly story
Based on a lie
Because while money is FABULOUS
It cannot provide soul peace

And the truth was, that by making MONEY into the thing I was missing, the thing I needed to be filled, to be whole, to know I was enough, and doing enough, and could fucking BREATHE –

I avoided the truth.

Which was that the only thing which would ever, COULD ever, was ever gonna fill me up was giving my ALL –

My heart
My soul
My mind
Every part of me


And acknowledging that indeed, this art?

Was the very beat of my art, and for certain, without it?

I was just drifting –
In a cloud –
Through a life –
Of keeping up appearances –
Making some money –
Or not –
Doing some cool shit –
Either way –
But whether I got paid or didn’t, whether I paid my bills or couldn’t, whether I received the acclaim or NO, NONE OF IT FUCKING MATTERED

Sometimes I’d make some more money … enough to feel safe, for a bit … ‘look at me! I’m flying high!’ … and I’d feel the noose loosen. But as it did, almost instantly, a fear so great I couldn’t even begin to FATHOM it arose.

If money was now no longer an issue –

Fuck me.
Fuck me.

Because what if what if WHAT if I wasn’t good enough, I couldn’t, people didn’t want me to BE the transformational person, what if I FELL ON MY FACE AND THEN THE WHOLE SKY CRASHED DOWN ON TOP OF ME?!

If I didn’t need to fill and save myself with MONEY then I would be faced with having to fill and save myself with PURPOSE, with PASSION, and with me –

Just being me
For the very sake of just being me
And for no other reason than just being me

Nothing to GET from it
Nothing to PROVE
Nothing to WORK TOWARDS, either

Just total
in Me-ness

It was too much, too much, TOO much for me to consider, or take on board, or handle, at all.

My throat would close over at the very idea of it!


Nobody gave me PERMISSION to do that!

It’s NOT the done thing!

It’s not why we get up in the morning … is it?

And so I would do
What we all do
Before we figure it out

And I’d back track back track back track, cycle back QUICKLY –

To where money was scarce
Fear was rising
The noose once more tightened

And once again I could breathe, because I knew how to live for MONEY, any fool can do that!

I felt safe
I felt like I knew the rules
I felt like this made SENSE

Ironically the less safe I actually WAS, with money, the more safe I FELT, because this –

This was a world I knew how to live in.

This was a world I knew how to show up in.

This was a world I could keep on gettin’ up for, gettin’ through the day for, go to bed at night for, somehow measure my PROGRESS with, too.

And really –

If it was all about purpose –

If it was all about passion –

If it was all about flow –


Then what?

Then fucking what?!

Well, I suppose THEN what is that eventually I woke up.

That’s all.

I saw it for what it was.

That’s all.

And I got tired of my success being a measure of my income, or other such obvious things.

But most of all I acknowledged –

That the only thing which would fill me up
Heal this hole inside of me
Allow me to feel SAFE … at peace … and sure that I was okay …
Was the very thing I’d been running from and refusing to make it about

For most of my twenties, I made it about my body

If I looked a certain way, I was safe, I was enough, I was cool, I was WINNING

it never worked
And behind the scenes
I binged and binged and binged and cryed

Desperate to fill that hole

Not seeing what was available to me the entire time, right in front of me, if I would just say yes, to do so

For most of my thirties, really, I made it about business, and money

If I made a certain amount of money, if I had the markers of success, if the industry approved of me and agreed that yes – I’m a leader and a badass, then I was safe. I was enough. I was cool. I was WINNING.


It didn’t work.

Money cycled up and down.
I went from highs to lows, and couldn’t figure out why.
And every time I THOUGHT I was getting ahead, I ended up crashing back down again, back to where once again –
I had to run to keep up.

Behind the scenes I was so frustrated that why after ALL THIS TIME did I still not have my SHIT together.

The silly thing was, I DID see, what was available to me the entire time, right in front of me, I KNEW at this point that it was PURPOSE PURPOSE PURPOSE, or nothing.

Sometimes people ask me –

“Kat, why did you stay for so long in such an unhappy marriage?”

And I answer –

“Well, I guess I really needed to learn that lesson quite a few times over. And eventually?

I learned it”

And so here we are.

Remember –

Life is Now. Press Fucking Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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