By using, you consent to our use of cookies.

Business Mindset


I just finalised an email conversation with my key advisors on my team to do with blacklisting a few more specific individuals from ever working with me 1:1.

This comes up every time I run a 1:1 deep dive promotion, such as for Next Level Motherfucking You, which I just closed out yesterday.

And I’ve written about it before also. This need to draw a line in the sand not only about who your soulmate clients ARE, but who they categorically are NOT.

Here’s the deal –

If you want soulmate clients who do the work, are badass as fuck, get amazing results, and are also superrrrr fun and cool to work with, to where you not only genuinely love to coach them but you also love hanging out with them socially when the chance arises, you ARE going to have to get brutal about who gets to come play with you.

For me, becoming crystal clear on this area has literally meant, over the past 5-6 years, that I’ve eliminated 100% of situations where clients felt high maintenance, or like they energetically drained me, or they drove me mad because they didn’t DO anything, or else I just didn’t LIKE them.

ALL of my clients are soulmate clients. ALL of them do the work. ALL of them are badass as fuck. And all of them get.results.

Having clear boundaries and high standards on who you will work with not only ensures you don’t have to deal with the drainer people, but it is also – and listen carefully to this, because this is EVERYTHING – the ONLY way you will ever get to work with clients at the level you really want to play with.

This is plain and simply because HIGH LEVEL clients who own THEIR value and worth will not be attracted to you as a coach if you are not owning YOURS! Also – high level clients expect your OTHER clients to be high level and badass and soul aligned too, and that’s how it SHOULD be.

If one bad lazy-ass apple gets in you devalue the entire concept of what it means to work with you.

Because of how on point I am with my client selection process, I now regularly have clients going from 5-10k / month to 50, 60, 70k per month, or from 30k+ per month to in excess of 100k p/month, consistently. Or from just starting out to 5-10k / month and beyond.

Of course money results aren’t everything, and I know that. But let’s not pretend – they DO matter.

What matters to me MOST though is, if I’m gonna work with somebody I need to feel hell to the yes EXCITED about that. I need to BELIEVE in that person. I need to KNOW they are ‘one of us’, and that of course they’re gonna get results accordingly.

And here is what does NOT excite me.

Here is who I can NEVER believe in.

Here is who I KNOW is not ‘one of us’.

Who is also?


The chick who is nice. Who wants it. Who feels like she resonates with so much of what I say, and she ‘knows she needs to hear it’.

Who reaches out to me repeatedly when I put something out there for 1:1.

Who tells me she knows she needs to step up!

Who pours out her heart, and it’s genuine, and I feel her pain and her desire and I also feel her TRUTH, and I DO believe in her MESSAGE. Her art. The powerful work she was born to do in the world and that she is amazing.

But who never
the fucking trigger

Because it’s not the right time. Because the money isn’t there. Because she is scared. Because, I don’t know? It’s the wrong phase of the moon? God himself didn’t come down with a scroll from heaven above and tell them they’re allowed.

And so on.
And so forth.

And here’s what gets me really stuck on this, and where, I admit, I DID engage in conversations over the past week or two with several specific women who I just KNEW are never going to press play; ’cause I’ve had the same damn conversation with them so many times before –

They ARE nice women. And they DO have something powerful inside of them. And I really do believe in their MESSAGE.

But I just don’t believe in them.

They boy who cried wolfed me too many times.

Which is to say? They’re boy who cried wolfing their entire LIVES. And I watch … I do see what happens online and what doesn’t happen … and if somebody has been talking the talking for 3, 4, 5 years and there’s not visible growth, then I’m sorry –

Your MESSAGE may be born for it, but you just might not be.

It’s easy for me, as a mentor, trying to come from a place of compassion and understanding, to believe that maybe somebody is going to change, step up, and that at some point it really will be time. Which is exactly why I keep getting pulled back into conversations where my heart is already telling me no.

But here is why I know I have to be strong enough to officially blacklist –

Here is what it comes down to.

And this is also what you might want to think about for what YOU are allowing in to your biz, if you’re truly committed to soul aligned clients ONLY.

“Would I do this?”

That’s my filter. Would I behave the way this person does? Would I flake the fuck out on repeat? Would I BELIEVE that my excuses are valid? Would I reach out to somebody and not follow through … again, and again, and again.

Would I, and also would my TRUE ideal clients?

The answers make this process easy.

Your excuses aren’t a valid reason to not take action.

They never were.
They never will be.
And as sad as it is for me to have to remind myself, there are simply those who were born to do amazing work who will never.ever.get that if you’re not doing it NOW?

You never fucking will.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.