Business Mindset


I just finalised an email conversation with my key advisors on my team to do with blacklisting a few more specific individuals from ever working with me 1:1.

This comes up every time I run a 1:1 deep dive promotion, such as for Next Level Motherfucking You, which I just closed out yesterday.

And I’ve written about it before also. This need to draw a line in the sand not only about who your soulmate clients ARE, but who they categorically are NOT.

Here’s the deal –

If you want soulmate clients who do the work, are badass as fuck, get amazing results, and are also superrrrr fun and cool to work with, to where you not only genuinely love to coach them but you also love hanging out with them socially when the chance arises, you ARE going to have to get brutal about who gets to come play with you.

For me, becoming crystal clear on this area has literally meant, over the past 5-6 years, that I’ve eliminated 100% of situations where clients felt high maintenance, or like they energetically drained me, or they drove me mad because they didn’t DO anything, or else I just didn’t LIKE them.

ALL of my clients are soulmate clients. ALL of them do the work. ALL of them are badass as fuck. And all of them get.results.

Having clear boundaries and high standards on who you will work with not only ensures you don’t have to deal with the drainer people, but it is also – and listen carefully to this, because this is EVERYTHING – the ONLY way you will ever get to work with clients at the level you really want to play with.

This is plain and simply because HIGH LEVEL clients who own THEIR value and worth will not be attracted to you as a coach if you are not owning YOURS! Also – high level clients expect your OTHER clients to be high level and badass and soul aligned too, and that’s how it SHOULD be.

If one bad lazy-ass apple gets in you devalue the entire concept of what it means to work with you.

Because of how on point I am with my client selection process, I now regularly have clients going from 5-10k / month to 50, 60, 70k per month, or from 30k+ per month to in excess of 100k p/month, consistently. Or from just starting out to 5-10k / month and beyond.

Of course money results aren’t everything, and I know that. But let’s not pretend – they DO matter.

What matters to me MOST though is, if I’m gonna work with somebody I need to feel hell to the yes EXCITED about that. I need to BELIEVE in that person. I need to KNOW they are ‘one of us’, and that of course they’re gonna get results accordingly.

And here is what does NOT excite me.

Here is who I can NEVER believe in.

Here is who I KNOW is not ‘one of us’.

Who is also?


The chick who is nice. Who wants it. Who feels like she resonates with so much of what I say, and she ‘knows she needs to hear it’.

Who reaches out to me repeatedly when I put something out there for 1:1.

Who tells me she knows she needs to step up!

Who pours out her heart, and it’s genuine, and I feel her pain and her desire and I also feel her TRUTH, and I DO believe in her MESSAGE. Her art. The powerful work she was born to do in the world and that she is amazing.

But who never
the fucking trigger

Because it’s not the right time. Because the money isn’t there. Because she is scared. Because, I don’t know? It’s the wrong phase of the moon? God himself didn’t come down with a scroll from heaven above and tell them they’re allowed.

And so on.
And so forth.

And here’s what gets me really stuck on this, and where, I admit, I DID engage in conversations over the past week or two with several specific women who I just KNEW are never going to press play; ’cause I’ve had the same damn conversation with them so many times before –

They ARE nice women. And they DO have something powerful inside of them. And I really do believe in their MESSAGE.

But I just don’t believe in them.

They boy who cried wolfed me too many times.

Which is to say? They’re boy who cried wolfing their entire LIVES. And I watch … I do see what happens online and what doesn’t happen … and if somebody has been talking the talking for 3, 4, 5 years and there’s not visible growth, then I’m sorry –

Your MESSAGE may be born for it, but you just might not be.

It’s easy for me, as a mentor, trying to come from a place of compassion and understanding, to believe that maybe somebody is going to change, step up, and that at some point it really will be time. Which is exactly why I keep getting pulled back into conversations where my heart is already telling me no.

But here is why I know I have to be strong enough to officially blacklist –

Here is what it comes down to.

And this is also what you might want to think about for what YOU are allowing in to your biz, if you’re truly committed to soul aligned clients ONLY.

“Would I do this?”

That’s my filter. Would I behave the way this person does? Would I flake the fuck out on repeat? Would I BELIEVE that my excuses are valid? Would I reach out to somebody and not follow through … again, and again, and again.

Would I, and also would my TRUE ideal clients?

The answers make this process easy.

Your excuses aren’t a valid reason to not take action.

They never were.
They never will be.
And as sad as it is for me to have to remind myself, there are simply those who were born to do amazing work who will never.ever.get that if you’re not doing it NOW?

You never fucking will.

Remember –

Life is Now. Press Play.



Don’t forget –

Life is Now. Press Play.

Kat x


Did you see?!

Fuck Being a Good Girl: Introducing LEADER!


Whoop!! 💃💃💃


Ready to drop the bullshit –

Quit trying to climb the damn mountain, hand over fist, one painful and endless move at a time –

And claim your rightful place, now?

It’s time to stop questioning.

It’s time to stop ‘one daying’.

And it’s DEFINITELY time to stop asking HOW.


(Doesn’t sound like something I would say )

The way you’re going to get there is the same way you were ALWAYS going to get there is the only way that ANYBODY ever gets there is by claiming.your

Planting your damn flag on top of the mountain and saying what is UP, bitches, what’s been happening, here I now am and so the show can BEGIN!

Introducing LEADER! 🙌🙌

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

It’s time to quit fucking around here, and claim your rightful place.

Here’s the 10 Modules I will be BURNING INTO YOUR PRETTY LITTLE LEADER SOUL during our time together!

(A Module a day keeps the peasant energy away)

Module 1: Leader Energy

Owning it, being it, living it, no excuses, just dropping in to NOW being the unquestionable next level leader who EVERYBODY looks to and who runs the damn thing. I don’t have to tell ya –
We could pretty much just do this module and you’d be done.

 Module 2: Multi-Millionaire Leader BELIEFS

Wealthy people have certain beliefs which broke ass peeps do not. It is what it is and that’s all it is. Guess what? PURPOSE driven wealthy peeps are another level altogether.
Change your beliefs >
Change your life.
It’s THAT freaking simple.

 Module 3: Leader Sales Hustle and Monetization

Leaders sell how leaders sell and they monetize with NO shame, ALL soul, and all RESULTS.
This is a mindset AND it’s about gettin’ real with what works.
So that’s what we’re gonna do!

 Module 4: Leader Content Creation

Look, nobody needs or gives a fuck about any more lame ass low-vibe please look at me teaching and preaching.
The Internet IS full. Boring does NOT sell. Too many folks are out there just trying to re-churn what everybody else is doing.
I’ll show you how to pull that out of you. And explode it to the world.

 Module 5: Leader Social Media OWNING

Let’s get you big.


Listened to.


And consistently fucking paid.

Social media is a VERY easy tool to make work for you and nope I’m not talking about analytics or algorithms. I’m talking about being everywhere, all the time, in a way they can’t ignore, and also with minimum effort for maximum result.

 Module 6: Leader Squad

Leaders don’t do shit that leaders don’t do or leaders ain’t leaders. We are gonna sort out your support system and streamline your LIFE. With or without ‘team’. I started with this with NO staff or team, NO money, and yet I still knew how to keep my energy and time to what mattered and let other people pick up my slack.
Leaders are supported and lifted up, PERIOD. Let’s get this happening for you.

 Module 7: Leader Daily Disciplines, Practices, Routines, Must Dos and Absolutely-Fucking-Will-Not-Dos!


Also probably the real thing (energy aside!) that gets you paid big.

 Module 8: Leader ABUNDANCE Creation

ALL the calling-in-of-money shiz-niz you need to know about and EVERY damn thing I have done over the years to dial it up from broke to abundant and rich-from-soul AF.

Module 9: Leader Lit-Up-Ed-Ness and Joie de Vivre

People ain’t gonna be interested if you’re not interesting girlfriend.
We are going to recapture your fucking FIRE, and I’ll show you exactly how.

 Module 10: Leader MAGNETISM

Being the most ‘they can’t look away’ person out there, where no matter what you do or how random it is PEOPLE HAVE TO HAVE IT ‘CAUSE IT’S YOU.

Yep, that is an INTENSIVE learning schedule but we did already agree it’s time to quit fucking around. Besides which, this is not about learning. This is about remembering, remembering, remembering, and motherfucking BEING –

All that you were always meant to damn well be.


Literally every possible thing you possibly need to know to NOW run the damn thing is what we’re covering here.

Modules will be delivered directly into the group each day and include LIVE as well as listen / watch / learn at home content. A lot of content! But only exactly what you need!

And baby?

It is going to kick your butt GOOD.

Listen –

I know you have this burning inside of you which is NOT going to go away.

You know and have always known that you are different, not just from the other PEOPLE, but from the other entrepreneurs.

The thing is gorgeous –

At some point you’re going to need to say yes to that.

Let me show you how.

Join LEADER today!

And watch your life blow straight the fuck up to where it’s always meant to have been.

Oh and there’s THIS!!

——>> Top 20 Action Takers ONLY Bonus! 🔥🔥🔥

Be in the first 20 to say yes to LEADER, and I am gifting you a $997 home-study course of mine!! I know!
Superwoman Unchained: The Revolution!

A 5-Week online program for creators, artists, leaders and revolutionaries who were born to change the world.

* Believe you’re capable of more than you ever imagined.
* No more asking “will I or won’t I” because as soon as you have an idea that you know you need to act on, it’ll be game fucking on!

This incredible course is STILL spoken about amongst those who initially took it live with me, and it is the PERFECT rev you up accompaniment to LEADER.

Not to mention it’s a $997 gift!!

But this is for the Top 20 ONLY, so get in now!

It’s time baby!


A brand new live course with self-made multi-millionaire Katrina Ruth!

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

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