Money Mindset, Success Mindset

Just Want to Make Money NOW? Then Take Your Pretty Website and Shove It Up Your _______

PrettyBProfit Image

Want to know the SLOWEST possible way to get to your dreams, make money, hit the big time?

1. Join any typical nice big female entrepreneur network
2. Find the leaders and ‘successful ones’ in that group
3. Check out their beautiful websites and carefully planned out and cultivated EVERYTHING
4. Have a nervous breakdown as you realise how much money and time it will take you to emulate all of that

5. Try to do it anyway, forget the joy of just creating and being you and meanwhile effectively press pause on your money makin’ abilities

NEWSFLASH sister – making GREAT money online in a way that suits you and also has an IMPACT on others, really doesn’t have to be so damn DIFFICULT.

Honestly, I feel so damn LUCKY to have started my business before the age of beauty came down hard and heavy upon the female entrepreneur world. God! I hate to think where I would be right now if I thought that in order to make MONEY I needed any or all of the following –

A BE-A-YOO-TIFUL website, designed by a pro for a minimum of X thousands of dollars
An equally gorge logo to represent ‘your brand’
Specially put together branding and marketing materials
A stunningly designed opt-in gift
Professionally crafted first class materials to deliver the content in your courses or programs
An SEO report
An analytics report
A copywriter and/or sales page expert to design the layout
Beautiful images with your own quotes on them that you can share on Facebook

You see, nobody told me that in order to be successful I needed to have a website to match every other up and coming successful female entrepreneur out there.

Nobody told me there were RULES.

That that’s just how it has to BE.

That there is no WAY you can just, I don’t know, start HELPING people in your own way however that looks RIGHT NOW, and that people would, I don’t know, VALUE that help because of the result it got them rather than the way it looked and that they would, I don’t know, give you MONEY for it.

Nobody told me that wasn’t possible! So I kinda just went and did it ANYWAY.

And thank fuck I did and thank fuck that there weren’t all the yummy mummy entrepreneurs with their yummy mummy websites to compare myself to because God knows I’ve always been a sucker for wanting to be in the cool crowd and have people like me.

Which is why I’m so damn grateful that I was already making great money and completely on my terms when the current wave of “this is how it should be done” women started to dominate the online business world. So instead of freaking out at everything I DIDN’T have in my business set up, had NEVER had, and was only even CONSIDERING once I was already making over 30k a month, well instead?

I got pissed off.


And ready to do battle.

Because it’s one thing to decide that YOU want a pretty website and everything to look just so before you launch your gifts to the world, and if that’s what makes you happy and you value appearance more than PROFIT and just HELPING PEOPLE STRAIGHT AWAY, then so be it.

But when you start telling other women that that’s how it has to be? That’s complete bullshit, and totally irresponsible. Reading “advice” like ‘you should invest in a beautiful website’ right away just makes my blood BOIL because it is such a complete LIE. Well intentioned, perhaps, but let me ask you –

Is your business based on helping people, yes or no?

Do you ALREADY know how to help them, yes or no?


And if you answer ‘yes’, are you helping them to the degree you WANT to be helping them – the programs, products, memberships, all of it, or are you in ANY way delayed or held back because you’re first trying to be “ready”?

Because you’ve seen the way the ‘other’ successful women entrepreneurs do it and you too want to be so professional …

So well turned out …

So polished …

And so. damn. broke.

Now don’t get me wrong, there are PLENTY of women with GORGEOUS websites and all the other bits and bobs who are making great money. They fall into two categories:

1. Made next to no $$ for the first 6-18 months because they too used to be like you, comparing themselves to others and believing that ‘this is just what it takes’, so they spent 90% of their money and time getting all gussied up for the ball rather than just heading out and having a good time

2. Made money the rough and dirty way, just by (gasp!) delivering a service to people who wanted it, and then decided to go ahead and clean things up a little bit, add a touch of sparkle and polish because NOW THEY CAN AFFORD TO. Not just from a cashflow point of view but from the point of view that they are already impacting so many people and already have created the inner FULFILLMENT that comes from doing what you’re meant to be doing.

[pq] Word to the wise: money aside, delaying putting your gifts out into the world for even a SECOND due to anything you think you need to do FIRST, is a surefire way to embrace overwhelm, frustration, and a serious case of ‘I don’t know what the fuck I’m doing’ as an entrepreneur.[/pq]

Aka you will feel stressed out and anxious most of the time because (‘another gasp!) you’re not actually doing what you were brought here to do in the big WAY you were brought here to do it.


I know which category I fall into, and I know where I’d WANT to be if for some reason I ever had to do things over, but enough about me –

Where are YOU?

And seriously – why the FUCK are you letting anybody else tell YOU which hurdles you have to jump in order to swim in the big girls pool?

Also, think about this –

*Focusing on appearances creates a sense of never being ready or good enough

*You’re diverting attention from how to make money to how to impress people

*You make it damn near impossible to ever launch anything, as it has to be perfect

Let me tell you …

You are ALREADY good enough.

You ALREADY have what it takes.

Your STUFF is good enough.

You can HELP people.

And there is nothing – NOTHING – that should stop you for even a day longer from going on out there and DOING that because anything you think you need to do or beautify or pay for can 100% be done by YOU or a quick’n’rough freelancer within the next 24 hours. ALL OF IT.

And yeah, for sure – it probably won’t be as pretty or perfect or polished. Maybe your own ideas of design and what looks good DO suck! Maybe your copy is ATROCIOUS. Maybe you have NO freaking clue how to organically use SEO.

But does any of that actually MATTER at the start of your business and should you care? NO!

Here’s what matters and here’s what you SHOULD care about because it will actually MAKE YOU MONEY FROM DAY ONE:

* Decide who you want to help, and how
* Create shit that helps those people
* Tell them about it and offer it to them
* Deliver it to them – in whatever format you LIKE!

Once you have done THAT and your business is an actual BUSINESS not a craft table of still not quite ready glitter and paints, then by all MEANS go ahead and pretty things up around the edges.

So let’s get specific here, because it’s time to stop BSing yourself and to actually get this shit happening –

What do you believe, right now, that you need to have going on in order to “make it” online?

Seriously, what is on your list right now? Write it down.

Now take an objective look –

If your life DEPENDED upon you making money – more money – in the next 2 weeks in your business and you just had to get something OUT there, what would you scrap?

What would you delay?

What would you seriously downscale?

Mmmmkay then.

You see my point.

And look, I’m not out to bash the ‘let’s all be pretty’ cool club of the female entrepreneur world, well not from the point of view that I actually think they’re trying to do any harm.

But whether it’s on purpose or NOT they ARE doing harm.

And probably only because they too followed the “rules” and they don’t realise there is a SO much easier and more effective way, and so they do truly BELIEVE that this is how it is.

But c’mon – aren’t you smarter than that?

Anything that stops you from shining your light NOW …

Anything that stops you from HELPING people now …

Anything that stops you from making MONEY now …

Should go to hell in a handbasket and today, if not sooner.

So wake up #richchick. And tell me –

Are you here to play with the cool girls or are you here to make money and help people?

Of course you can do both, in the end, if you want.

Or you can say fuck OFF to following the rules and doing what you ‘should’ do in order to look like another cookie cutter successful woman entrepreneur and instead create your own standard, your own RULES, and your own way of just fucking doing it NOW in SPITE of what the rest of the world has to say about it.

Look, you’ll get there in the end either way.

So I guess all you have to ask yourself is this –

Is being in with the in crowd and doing things the way they are supposed to be done more important to you than just getting ON with it?

Oh – and do you want to make money NOW, or in 6-18 months?

It’s your choice. But you do have to choose. And either cull that list NOW or go on out there and hire up a world of website perfectionists so you can show us all your pretty petticoats.

Remember –

Life is Now. Press Play.



Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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  1. Cindy says:

    i am totally of this mindset — thank you!

    1. Kat says:

      You are so welcome Cindy!

  2. Ana Goncalves says:

    You are AMAZING and I’m glad that I found you as you are real, down to earth and practical as I have found out like you it’s not about being pretty, it’s about sharing your gifts and am doing this now and not hiding and it’s very liberating as I feel like I am being more true to myself by putting myself out there instead of hiding which was a lot more work. Thank you. xx

    1. Kat says:

      Absolutely Ana! Great to meet someone else who gets it!

  3. Tiffany says:

    Yes, I know you are talking to me! NO Pretty should not come before profit – only passion should! Thank you for the reminder!

    1. Kat says:

      You are so damn welcome!

  4. Ke says:

    Why the excessive use of profanities?

    1. Kat says:

      Excessive to whom? It’s not excessive to me … I write and speak as ME, funnily enough 🙂

Comments are closed.

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