Money Mindset, Success Mindset

Just Want to Make Money NOW? Then Take Your Pretty Website and Shove It Up Your _______

PrettyBProfit Image

Want to know the SLOWEST possible way to get to your dreams, make money, hit the big time?

1. Join any typical nice big female entrepreneur network
2. Find the leaders and ‘successful ones’ in that group
3. Check out their beautiful websites and carefully planned out and cultivated EVERYTHING
4. Have a nervous breakdown as you realise how much money and time it will take you to emulate all of that

5. Try to do it anyway, forget the joy of just creating and being you and meanwhile effectively press pause on your money makin’ abilities

NEWSFLASH sister – making GREAT money online in a way that suits you and also has an IMPACT on others, really doesn’t have to be so damn DIFFICULT.

Honestly, I feel so damn LUCKY to have started my business before the age of beauty came down hard and heavy upon the female entrepreneur world. God! I hate to think where I would be right now if I thought that in order to make MONEY I needed any or all of the following –

A BE-A-YOO-TIFUL website, designed by a pro for a minimum of X thousands of dollars
An equally gorge logo to represent ‘your brand’
Specially put together branding and marketing materials
A stunningly designed opt-in gift
Professionally crafted first class materials to deliver the content in your courses or programs
An SEO report
An analytics report
A copywriter and/or sales page expert to design the layout
Beautiful images with your own quotes on them that you can share on Facebook

You see, nobody told me that in order to be successful I needed to have a website to match every other up and coming successful female entrepreneur out there.

Nobody told me there were RULES.

That that’s just how it has to BE.

That there is no WAY you can just, I don’t know, start HELPING people in your own way however that looks RIGHT NOW, and that people would, I don’t know, VALUE that help because of the result it got them rather than the way it looked and that they would, I don’t know, give you MONEY for it.

Nobody told me that wasn’t possible! So I kinda just went and did it ANYWAY.

And thank fuck I did and thank fuck that there weren’t all the yummy mummy entrepreneurs with their yummy mummy websites to compare myself to because God knows I’ve always been a sucker for wanting to be in the cool crowd and have people like me.

Which is why I’m so damn grateful that I was already making great money and completely on my terms when the current wave of “this is how it should be done” women started to dominate the online business world. So instead of freaking out at everything I DIDN’T have in my business set up, had NEVER had, and was only even CONSIDERING once I was already making over 30k a month, well instead?

I got pissed off.


And ready to do battle.

Because it’s one thing to decide that YOU want a pretty website and everything to look just so before you launch your gifts to the world, and if that’s what makes you happy and you value appearance more than PROFIT and just HELPING PEOPLE STRAIGHT AWAY, then so be it.

But when you start telling other women that that’s how it has to be? That’s complete bullshit, and totally irresponsible. Reading “advice” like ‘you should invest in a beautiful website’ right away just makes my blood BOIL because it is such a complete LIE. Well intentioned, perhaps, but let me ask you –

Is your business based on helping people, yes or no?

Do you ALREADY know how to help them, yes or no?


And if you answer ‘yes’, are you helping them to the degree you WANT to be helping them – the programs, products, memberships, all of it, or are you in ANY way delayed or held back because you’re first trying to be “ready”?

Because you’ve seen the way the ‘other’ successful women entrepreneurs do it and you too want to be so professional …

So well turned out …

So polished …

And so. damn. broke.

Now don’t get me wrong, there are PLENTY of women with GORGEOUS websites and all the other bits and bobs who are making great money. They fall into two categories:

1. Made next to no $$ for the first 6-18 months because they too used to be like you, comparing themselves to others and believing that ‘this is just what it takes’, so they spent 90% of their money and time getting all gussied up for the ball rather than just heading out and having a good time

2. Made money the rough and dirty way, just by (gasp!) delivering a service to people who wanted it, and then decided to go ahead and clean things up a little bit, add a touch of sparkle and polish because NOW THEY CAN AFFORD TO. Not just from a cashflow point of view but from the point of view that they are already impacting so many people and already have created the inner FULFILLMENT that comes from doing what you’re meant to be doing.

[pq] Word to the wise: money aside, delaying putting your gifts out into the world for even a SECOND due to anything you think you need to do FIRST, is a surefire way to embrace overwhelm, frustration, and a serious case of ‘I don’t know what the fuck I’m doing’ as an entrepreneur.[/pq]

Aka you will feel stressed out and anxious most of the time because (‘another gasp!) you’re not actually doing what you were brought here to do in the big WAY you were brought here to do it.


I know which category I fall into, and I know where I’d WANT to be if for some reason I ever had to do things over, but enough about me –

Where are YOU?

And seriously – why the FUCK are you letting anybody else tell YOU which hurdles you have to jump in order to swim in the big girls pool?

Also, think about this –

*Focusing on appearances creates a sense of never being ready or good enough

*You’re diverting attention from how to make money to how to impress people

*You make it damn near impossible to ever launch anything, as it has to be perfect

Let me tell you …

You are ALREADY good enough.

You ALREADY have what it takes.

Your STUFF is good enough.

You can HELP people.

And there is nothing – NOTHING – that should stop you for even a day longer from going on out there and DOING that because anything you think you need to do or beautify or pay for can 100% be done by YOU or a quick’n’rough freelancer within the next 24 hours. ALL OF IT.

And yeah, for sure – it probably won’t be as pretty or perfect or polished. Maybe your own ideas of design and what looks good DO suck! Maybe your copy is ATROCIOUS. Maybe you have NO freaking clue how to organically use SEO.

But does any of that actually MATTER at the start of your business and should you care? NO!

Here’s what matters and here’s what you SHOULD care about because it will actually MAKE YOU MONEY FROM DAY ONE:

* Decide who you want to help, and how
* Create shit that helps those people
* Tell them about it and offer it to them
* Deliver it to them – in whatever format you LIKE!

Once you have done THAT and your business is an actual BUSINESS not a craft table of still not quite ready glitter and paints, then by all MEANS go ahead and pretty things up around the edges.

So let’s get specific here, because it’s time to stop BSing yourself and to actually get this shit happening –

What do you believe, right now, that you need to have going on in order to “make it” online?

Seriously, what is on your list right now? Write it down.

Now take an objective look –

If your life DEPENDED upon you making money – more money – in the next 2 weeks in your business and you just had to get something OUT there, what would you scrap?

What would you delay?

What would you seriously downscale?

Mmmmkay then.

You see my point.

And look, I’m not out to bash the ‘let’s all be pretty’ cool club of the female entrepreneur world, well not from the point of view that I actually think they’re trying to do any harm.

But whether it’s on purpose or NOT they ARE doing harm.

And probably only because they too followed the “rules” and they don’t realise there is a SO much easier and more effective way, and so they do truly BELIEVE that this is how it is.

But c’mon – aren’t you smarter than that?

Anything that stops you from shining your light NOW …

Anything that stops you from HELPING people now …

Anything that stops you from making MONEY now …

Should go to hell in a handbasket and today, if not sooner.

So wake up #richchick. And tell me –

Are you here to play with the cool girls or are you here to make money and help people?

Of course you can do both, in the end, if you want.

Or you can say fuck OFF to following the rules and doing what you ‘should’ do in order to look like another cookie cutter successful woman entrepreneur and instead create your own standard, your own RULES, and your own way of just fucking doing it NOW in SPITE of what the rest of the world has to say about it.

Look, you’ll get there in the end either way.

So I guess all you have to ask yourself is this –

Is being in with the in crowd and doing things the way they are supposed to be done more important to you than just getting ON with it?

Oh – and do you want to make money NOW, or in 6-18 months?

It’s your choice. But you do have to choose. And either cull that list NOW or go on out there and hire up a world of website perfectionists so you can show us all your pretty petticoats.

Remember –

Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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  1. Cindy says:

    i am totally of this mindset — thank you!

    1. Kat says:

      You are so welcome Cindy!

  2. Ana Goncalves says:

    You are AMAZING and I’m glad that I found you as you are real, down to earth and practical as I have found out like you it’s not about being pretty, it’s about sharing your gifts and am doing this now and not hiding and it’s very liberating as I feel like I am being more true to myself by putting myself out there instead of hiding which was a lot more work. Thank you. xx

    1. Kat says:

      Absolutely Ana! Great to meet someone else who gets it!

  3. Tiffany says:

    Yes, I know you are talking to me! NO Pretty should not come before profit – only passion should! Thank you for the reminder!

    1. Kat says:

      You are so damn welcome!

  4. Ke says:

    Why the excessive use of profanities?

    1. Kat says:

      Excessive to whom? It’s not excessive to me … I write and speak as ME, funnily enough 🙂

Comments are closed.

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