Business Mindset



I was journaling just now, asking myself for inner guidance on how to move forward with a weird situation which is bothering me. I fully believe that no matter how much you THINK you don’t know how to deal with something, you DO in fact 100% know and have all the answers inside.

All you gotta do is ask, and then LISTEN and TRUST what you hear.

A lot of uncertainty in business and life could be easily dealt with today if only you’d just freaking listen to your SELF!

Anyway, I’m headed off on a tangent and I’ve barely even started!

So I have this problem.
I feel unsure about it.
I feel … out of my power a little bit. It’s unchartered territory for me. I don’t know what to do, I can’t seem to just ignore it or get over it, and it’s just HANGING OVER ME ANNOYING THE FUCK OUT OF ME!

Which is definitely a whole NOTHER thing to talk about, this thing of letting stuff energetically IMPACT you, of letting external forces guide, direct or dominate your inner state!

But first things first:

When I want to know what to do about something, and I genuinely don’t know the practical answers or steps forward and / or it’s a situation where logic doesn’t APPLY, I simply ask myself, in my journal:

What should I do?
What is right?

Often this alone will give me the answer! Like I said, we DO always know what it is we really need to do. But if I feel, as I did today, like there’s still a bit of a fog around it, then I will give myself options.

I wrote down 3 options today, one of which was SURRENDER AND RELEASE and the other two were more action-orientated. Aka not surrendering, so much!!

As I looked at the options, my ‘personal development / coach / wise’ self told me sternly:

“Surrender is ALWAYS the answer, Kat – you know this!”

I do know this … in theory … in a lot of ways … and I think we could ALL stand to surrender and release more often. But I also think that there are no hard and fast rules in success or in life, and that sometimes?


Not that I’m a fan of extremes or anything!

And as I looked at the options I’d laid out for myself in my journal, I just felt, intuitively, which is kind of the whole POINT, that surrender is not the answer here.

I mapped out briefly what surrendering would mean, and I realised it would mean GIVING UP, in this particular case.

It’s easy to take broad concepts which we know are true and right and WISE, and use them as a way to PUSSY FOOT THROUGH LIFE.

Kinda like when somebody says they’re ‘manifesting’ the money to work with you when what they really mean is “I’m flaky as fuck, not doing the work to get my message out there and sell and COMMAND the income and impact I desire, which is definitely one reason I should work with you, but I’m also scared and CHOOSE right now to not have faith in my ability to create a return on investment so I’m going to say something that sounds profound and like I’m ONE of you, when actually those who DO make it would never.fucking.say they’re manifesting ONE DAY (even the next day!) being ABLE to do something or be who they need to be, they would just.fucking.leap”

Or, you know, something like that. I’ve never really thought about it 🙂

Coming back to the surrender and release thing:

There’s a fine line between stepping forward in faith, doing the work no matter HOW uncomfortable, which you know must be done, and THEN surrendering the outcome in the knowledge and trust that you’ve done what you need to DO, versus simply FLAKING THE FUCK OUT and waving your hands around in a floaty and spiritual way and claiming you’re not avoiding you’re SURRENDERING.

Scratch that – there’s NOT a fine line at all. The line is crystal fucking clear and you know EXACTLY which side you’re on.

Be honest, right NOW –

Where are you being FLAKY AS FUCK? Maybe you’re JUST being flaky … or a complete WUSS … or maybe, like I NEARLY did this morning, you’re telling yourself stories about why it’s right to just ‘go with the flow’.

Well, let me tell you:

GOING with the flow does NOT get you the life you want.
You don’t GO with the flow or you’ll end up wherever the fuck the flow decides to take you; often responsive to what every other person around you wants or believes or impresses upon you.

The thing with FLOW is –

You CREATE the flow.
You ARE the flow.
You KNOW, also, by the way, when you’re IN flow as opposed to GOING with some random flow.

And that’s what all of this comes down to, really, isn’t it?

In the areas you’re flaking out –
Refusing to go all in –
Refusing to roll up your sleeves, square your shoulders and grit your teeth and do the WORK –

You forgot that being in flow means leaping when you’re scared.
You forgot that taking such leaps WILL (not might, WILL) result in a requirement for you to have to do shit you’ve not done before –
In a way you’re not used to, don’t feel ready for, don’t know HOW to do –
And with the absolute fucking possibility that you might just FALL ON YOUR FACE AND DIE!

Okay, so that last part probably not but it certainly FEELS that way, doesn’t it? In fact, as far as your Sympathetic Nervous System is concerned, laying yourself on the line and saying yes to not only WANTING what you want but also actively leaping and taking action to CREATE it, feels JUST AS SCARY AS JUMPING OFF AN ACTUAL FUCKING CLIFF!

As far as the inner you is concerned you might as well be facing death!

Part of becoming a person who leaps on repeat and actively DAILY creates what they want in business, in love, in LIFE, is you have to be willing to face your death every day.


If you can’t stare into the face of what the WORST POSSIBLE OUTCOME COULD BE if you take that leap, take that chance, risk it, freaking TRY for it, then you’ll simply never get to experience the best that life could be.

You don’t GET to have it all, have the best, live YOUR best, if you’re not willing to risk EVERYTHING and maybe die.

And guess what? Newsflash –


May as well be on the right freaking path!

So here is what SURRENDER and RELEASE and LETTING GO and LETTING IT FLOW actually means:

Know what you want, what you really really want.
Do what scares you.
Do what’s not COMFORTABLE.
Do what HURTS.
Have the difficult conversations.
Put yourself out there.
Say what you really think.
Do what’s INSIDE of you.
Do what you KNOW you can’t NOT.

In the end, it’s very simple:

How the hell can you surrender an outcome you never even attempted to create?

As I journaled on this whole topic this morning, in slightly less lengthy fashion than how I’m now re-telling the story, as I tried to logically or rationally or with FAKE surrender ideals figure out what I needed to do, as I found myself feeling frustrated and (okay then!!) SCARED at what might happen if I do take the action I KNOW I MUST TAKE, as I tried to find a way around this, a way to avoid the RISK or discomfort, as I tried to journal a wise and profound decision to make and way to move forward, as I found myself using the words, about who I AM and what I therefore KNOW I’M GOING TO DO EVEN THOUGH IT’S SCARY AND GOES AGAINST ALL LOGIC:

“Maybe I need to change that”

And suddenly it hit me:


In the END here is the TRUTH:

You’re not going to do a very good job of being anybody else –
But the real you.


Oh, and also? You DO fucking know what to do.


Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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