Business Mindset


It’s okay to let go of the things you thought were fine, you worked so hard on, you thought perhaps it was even about, and now realise are not a fit –

At all –

And maybe never were.

It’s okay for it to be completely right on paper, for it to make sense, for you to see that it COULD work if you just committed! And went all in! And did the steps! And there are 99 great reasons to, but yet there is that one part of you that just thinks well YES –

But no.

It’s okay if you are good at it, even great at it, if people come to you for it because you are the BEST and they want what you have to offer and they want to know ALL YOUR SECRETS AND HOW and you could make a business from this, really, a successful one, and build a brand, and be known, and make MONEY, and even create an empire, and yet –

And yet –

You just don’t WANNA.

It’s okay even if you LIKE it maybe you LOVE it in a way, you’ve had some good times together and it’s confusing actually, to know, whether or not it IS right and it IS better than you thought and you’re just being SILLY and maybe, maybe, maybe you SHOULD just be –

The coach who teaches.
A system.
Because it worked for you.
And people wanna know about it.
And you can absolutely sell it!

But yet –

When you think about being KNOWN for THAT?


And in fact if you look around, if you look around right now at the path you’re on –

At who you’re being.
How you’re showing up.
What people would SAY about you.
Oh her, yes, she’s that! He’s this. Yep, she sells XXXX and XXXX, REALLY, that’s what they think you DO?


But yet –

It’s you who created this.
It’s you who decided.
It’s you who LABELED yourself, who told the world:

This is who I am!
This is what I’m about!

Not that there’s anything wrong, of course, with being a teacher.
With being a coach like THAT.
With passing on knowledge.
Or with doing something that you really don’t mind, that you CAN make work, that you’re quite good at when you try.

Unless of course you have a calling.
For more.
Deep within your soul.

Then, well then, well THEN my dear there is something very fucking wrong with this whole entire THING.

Didn’t they tell you?
Don’t you know?

Nobody SAID it would be easy, natural, comfortable, not terrifying as FUCK, to avoid the normal life.

You are DEFAULTING on what you’ve been conditioned for.

To accept it as long as it’s not awful.
To continue doing what has been working.
Even if by ‘working’ you mean –
Not killing you.
Providing in some way.
Oh, what’s that? It’s getting you some sort of RESULT and you are ACCOMPLISHED and you have the badge to prove it?


And when I say ‘not killing you’, what I really mean of course and I think you KNOW this is KILLING YOU SOFTLY SOFTLY SLOWLY PAINFULLY AND YOUR SOUL WANTS TO SCREAM AND YOU WANT TO GNASH AND WAIL AND THEN IT WILL BE TOO LATE and you NEVER –

Even –


To go all in.
To do what you were born for.
To follow what’s in your HEART.

So sure, if by ‘not killing’ you, you don’t mean THAT, you just mean that you get to keep walking around in this shell –

Existing –
Smiling –
Dancing –
Like a performing puppet –


The show MUST go on, mustn’t it?

You CREATED it, after all! Wouldn’t want to let down your crowd! Wouldn’t want to admit you changed your mind! Wouldn’t want to ANSWER THE FUCKING CALL, the call which you know, you know you God damn KNOW, if answered, would lead to –

All of it.
The way it was always meant to be.
The way it MUST be.
The way you were MADE for it to be.

And yet:

The way it will never be.
If you don’t leap.
If you don’t confess.
Who you are.
What you want.
What you are here for.
What it has to be ABOUT.

Let’s be calm –
And sober with wisdom –
And very very very VERY fucking clear here:

Just because you love it.
A little.
Or a lot.
Just because it’s working.
In a way.
When you make it.
Just because you can PUT THE FUCK UP WITH IT and even smile and dance – !

Doesn’t mean –
It’s what you WANT.
Doesnt mean –
It’s what you NEED.
Doesnt mean –
It’s what you HAVE TO HAVE.

You can live a life –
If you like.
Of making do. Of going with whatever you’re already on the way with. Of playing house, and business, and life.

Or you can live a life –

Of playing you.


But when you think about the life you YEARN for, the you who you’re here to be, and what it simply MUST be like –

Was avoiding the pain of ripping the bandaid EVER the fucking point?


Life is Now. Press Play.


Life is Now. Press Play.

Kat x


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