Success Mindset


{8 Things You Gotta Understand if You Want to Build an Empire, and Have It All}

You’d save yourself a helluva lot of time and effort, and get to where you want to go FASTER, if you’d just gtf over your how do I, how long do I for, am I ready to bullshit and just got down to the business of BEING successful.

What do I mean by this?

Success is a way of life, not something you do until you get a result or temporarily get out of the pain you’re in and feel you can ‘relax’.

You wanna be successful, have it all, make a tonne of money and a BIG impact by sharing your true message with the world?

You wanna do it while also being in shit hot shape, feeling amazing, rocking an energy that shines out of you so strong it’s clear nothing and nobody will get in your way?

You wanna also live a LIFE you love, where you get to do cool shit, have fun adventures, do it all with people who make you happy?

Then it’s easy:

Just give it everything.

For ever.

Until you’re dead.

If that sounds EXTREME, that’s cool. Go find the life you’re happy to give your all to, because you can only ever ACHIEVE from what you choose to be.

So you can take your 6-week bootcamps, your quick fix hustle plans, the fact that sure, you can make shit happen when the chips are down and you’re forced to grind but as soon as the noose is loose you kick back, put your feet up, and get back to the business of being a wimp not willing to do the work, and you can shove it where the sun don’t shine because all this approach will ever GET you is a short-term reprieve from the actually pretty UNSUCCESSFUL life you’re creating for yourself.

I GUESS it’s better than nothing … maybe … I can’t judge because it’s never occurred to me to treat success as anything less than WHO I NEED TO BE.

Does this mean I don’t screw up, let resistance or fear take over, avoid at times doing the work? Of course not! I’m a success driven multi-passionate SUPERWOMAN not a robot 🙂

But here is the reality:

When I find myself feeling frustrated, on occasion, that every freaking day you need to wake up and keep going …

When it feels for a moment unfair that I can’t just ‘stop’ or even rest once I reached my body goals, my money goals, my growth goals …

When I wish for a second that once you’d achieved something you then GOT TO HAVE IT FOREVER …

I’ve learned to tell that whiny little immature child in my head to STF up and get back to work.

Because I’m a hardass and I don’t care about her feelings and whether she wants to just be able to kick back and take it EASY for a while?


Because I’m a hardass who knows that in order to have it all I need to be willing to give it all.

Every day.


Until I die.

Here are 8 things you need to understand about success, if you want to have it all, build an empire, and live your dream.

1. Success is Easy, It Just Takes Everything

It’s not what you DO, that you do for a period of time or even a long time, that will make you successful, it’s who you ARE.

If you look at the concept of ‘it just takes everything’ as being extreme or disheartening, you’ve got it all wrong. It’s EASY because you just become someone who lives breathes IS success, rather than someone who has to push, bribe, cajole themselves to do the work until they inevitably GO BACK TO BEING WHO THEY REALLY ARE.

Want it all, want it now: Change who you are not what you do.

2. Screw the How

The STUPIDEST thing you can do to get massive results or make huge jumps in business or life is worry about how.

What the hell has HOW got to do with it, you want the OUTCOME you want right? So, focus on that. Commit to it. Intend that you WILL see it happen and make up your mind that ‘that’s just how it is’, and then get into the here and now of acting from a mental place of ALREADY BEING THERE.

The how will show itself and it will also be a lot simpler than you think, once you make up your mind that the outcome is a must and you choose to NOW be the person who would have that outcome.

3. Do the Work. Do the Work. Do the Work.

It sounds contrary to what I just wrote, but it’s not.

Every day you need to do the work AS THOUGH YOU WERE ALREADY THERE. Anything you need to figure out HOW to do you can figure out as you go, you don’t figure things out and you don’t ACHIEVE anything by sitting back trying to plan it or know it in advance.

No excuses: if you’re not working your ASS off today, and every day, because it’s who you are, success will continue to flee from you.

4. Start Now. You’re Ready. You Have Permission.

Enough stuffing round. Enough asking if it’s okay, if you’re allowed, etc etc etc and SO much blah. You don’t need to research. You don’t need to check out what the competition is doing. You don’t need to hunt down the rules. You need to jump off the cliff and start TODAY being that person.

5. You Can Have it All. But Only if You Do This.

You can create and achieve EVERYTHING you want, completely on your terms, and exactly as you dream of, but if you want it you need to be willing to do what it takes, no matter what it takes, until it takes and THEN KEEP GOING (which is everything we outlined above). You also need to KNOW WHAT IT IS that you want.

This is ridiculously simple but astonishingly 99% of people I speak to don’t consistently do this. I’m talking about getting crystal clear on what ‘it’ is that you actually want.

You should know PRECISELY what you want.
In all areas.
With an EXACT deadline.
And specifications so clear that a deaf and blind monkey would know what you’re asking for.

Guess what? If you’re avoiding clearly stating what you want you’re VERY unlikely to get it!

6. Never Stop.

Somebody asked me today if I’m taking the day off, because it’s a public holiday here (Australia Day!). I couldn’t even be bothered answering such a stupid question. Firstly: I have pretty deliberately created a business and life I love that I don’t DESIRE a break from, and secondly – it’s not actually possible to take a day off from who you are.

And who I am? Is someone who does the work, who lives her life a certain way, who lives and breathes and IS everything she works for and creates.

Day off? Why don’t you just take your whole life off and go find one you don’t need to press pause on.

7. Schedule Fun

Never stopping doesn’t mean you ‘only’ work. It means you never stop at ALL the things that matter to you. I work my ass out every day because it is a MUST part of my daily schedule, and I also know in advance each day at what time I’ll do so.

I play with my kids each day because it is a MUST to me, and I know in advance at what time the computer will be shut down, the phone put aside, and I’ll be dancing around the lounge room like a crazy person.

I go on date nights each week because I book a babysitter in and I decide where I want to go out.

I travel the world first class to all sorts of amazing and exotic places, for conferences or for fun and adventure, because I book it in advance and make it happen.

None of this stops me doing the work, all day, every day. This IS part of the work. And as with anything that I commit to MAKING happen, I need to make space for it and book it in, or let’s not kid ourselves: my default would be to never stop typing. Which might (although not really) elevate my writing / book business faster but it wouldn’t be me BEING the successful person I choose to be in terms of having it all.

8. When it Doesn’t Work

The beauty of giving your ALL and every part of who you ARE to creating success in all areas is that it doesn’t matter when it doesn’t work. It’s irrelevant, water off a ducks back. After all, you’re not sitting here with a stupid NOT GONNA HAPPEN plan to build a million dollar biz in 90 days, to get in hot shape in 6 weeks, to do anything in ‘x’ period of time so that then you can go back to … what?

Not doing the work?

Yeah … that’s not who you are, right? Or if it is or has been, and you’re willing to take ownership of that now, cool – it is what it is and now you can move on and be someone who LIVES SUCCESS. Which means that the results you do or do not get on a given day are really neither here nor there, because regardless YOU are going to keep showing up, and keep doing the work.

You wanna have it all, you want it now, you want it COMPLETELY on your terms and exactly as you always dreamed of?

No problem baby.

Just give your life for it.

Also, side note:

Whatever you have now, whoever you ARE now, that’s what you’re giving your life for now. Either way: you’re going to die for something.

It might as well be for everything you ever dreamed of.

And I can promise you this:

There is zero chance you’re going to look back a week, a month, a year from now and think “thank God I’m still waiting to go all in”.

Stop trying to figure out how. Stop trying to be ready. Stop trying to find a way to escape giving it EVERYTHING. And become, today, the person who has it all because she gives it all.

Remember …

Life is NOW! Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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