Money Mindset


Probably the simplest way I have found to make money, and to continually increase both company revenue as well as my personal income – which yes, are and should be two different things! – is to create a non-negotiable need for it.

Without exception, every time I have ‘had’ to make money, to meet a payment, hit a goal, keep up with increasing business and life expenses, uplevel my long or short-term savings and investments, I do.

On the other hand, anytime I simply try to increase money flow for the sake of it, or because it seems like the natural next level to hit, or because surely I should be ‘there’ already, well –

That shit don’t work!

Even the idea of financial freedom, back when I had mountains of credit card and tax debt and could often not afford food, didn’t allow money to flow for me!

It was too vague.

Not based on anything measurable, specific, or tangible at all.

Similar to telling a chef – ‘bring me something delicious!’ instead of asking clearly for the exact meal you want, prepared in the way you like it. The chef’s idea of something delicious and yours could be worlds apart, or he could just roll his eyes and ignore you because you’re not giving a clear order and that’s how he works!

Life, I believe, and have experienced, works on clear orders.

Ask for what you want – clearly, and with no wriggle room – and you’ll surely get it!

Ask in vague or roundabout terms, or with obvious room for settle, sacrifice, compromise, and life just rolls its eyes at you and moseys off to work with someone who can be firm, decisive, definite!

Of course you HAVE to be asking with absolute certainty, and you have to really mean it, when you commit to an outcome. You can dream up ways to ‘need’ more money all you like (such as committing to investing in things which would serve you in business and life and which also REQUIRE you to make more money), but if you’re not ACTUALLY committed that you WILL have that money come in, and make those payments, you won’t.

It’s like when I committed to buying my dream beach home earlier this year, when I’d only just purchased an investment property a few months prior and had exhausted my savings. The one I’m sitting in right now writing this!

It was LUDICROUS to commit to having to essentially come up with an additional 800k for the deposit on the house on top of all normal business and life expenses. My company generates hundreds of thousands of dollars a month, but we also have high expenses, usually around 150k a month, give or take. Note that we are very clear on all our expenses returning a profit! For example – our 13 staff all MEASURABLY make money for the company. Any mentoring or consulting we invest in nets a return. Travel costs result in growth of income and following. Etc! But it’s still money that has to be paid out.

I also have personal expenses which are quite high, including investments but also including lifestyle! And I wasn’t about to compromise a SINGLE THING in order to meet the goal of settling on my dream house.

It was really a damn ballsy thing to do, to say yes to the house all the while knowing that if the money didn’t show up for settlement I would LOSE my initial down payment, which by that time was at about 390k!

So why did I lay myself on the line?

Simple: because traditionally EVERY time I have said yes to something and refused to accept anything but that something, the money (or whatever resource is required) comes through.

It’s literally how I’ve increased my income over the years, from making 3-5k a month online (which came after several YEARS of consistently showing up; I made no money for the first few okay so just calm down if you started 6 months ago and you’re not a millionaire yet!), to 10k+ a month … 30-35k … eventually cracking 50k a month (that took ages!) … 72k … 80k … 100k … 9 months from there to get to 200k a month (which infuriated me. lol as it’s a pretty rapid increase in the scheme of things) … to 300k and then over 400k!

I increased my income by increasing my money REQUIREMENTS, and with it, I simultaneously increased my perception of what is normal and easy, making it impossible for me to ever go backwards.

As Grant Cardone said to me when I was in his studio in Miami – “how do people even live on a million a year?!”

Some people might baulk at the idea of increasing money requirements to increase income, but that’s what works for me. And, just to reiterate – my expenditure in both business and life results in a return. Many places the money goes too are investment related, in a financial sense. But heck – even getting my hair and nails done, or a massage, is an investment! As is traveling first class! If you think these things don’t result in MORE creativity, DEEPER access to soul, MORE money flow, well, no wonder you don’t have ’em OR the money!

Gotta stop attaching shame to spending, and see it for what it is – an opportunity to expand receiving.

Of course that also requires TRUST.

I TRUST that when I say yes to a new staff member … a new property … a new Chanel bag (!) … 50k in sudden travel costs … etc, that I will return on that.

I TRUST in my ability to back up my choices in ONLY growth-orientated and positive ways.

Do you?

‘Cause if you dont, again – no wonder you don’t have the things you dream of, or the money!

Gotta trust.

It’s also trusting in the WAY THAT LIFE WORKS.

We KNOW that nature abhors a vacuum.

When there is a space created, or existant, for something to be, something will GO there.

If the space is filled with something that is NOT what you dream of and know is aligned, guess what? You won’t be getting jack shit! Except for more of what’s already present and NOT working for you.


If you continue to accept a sub-standard fitness, body fat or energy level, and you continue to eat, move, think, like somebody who accepts this, there is NO SPACE for you to reach excellence.

You haven’t made it a must.

You haven’t DELETED the habits or behaviours which are a match for sub-standard.

You can think about it and journal on it all you like, you won’t see a THING change!

Where else are you allowing the space for your SOUL stuff to be crowded with things which are not that?

Accepting non-aligned clients, or holding on to them, and then wondering why it’s so hard to find the ones you’re REALLY meant to work with …?

Dating or remaining energetically entangled with men who are SO not your ideal, while bemoaning that it’s impossible to find one who wants what you want …?

Repeatedly demonstrating that the way you manage and use your money is reflective of somebody who operates in lack, and only ‘just’ gets by, instead of letting go of THAT persona and choosing one of a you who is abundant, always, in all areas?

Of course it’s not just about deleting things, is it? That’s a must! Really, you should sit down right now and list out EVERY thing in your business and life which is taking up space where your dreams should be.

But it’s also about CREATING a vacuum.

This is why my approach to increasing my income works.

When I teetered on the edge of saying yes to the house, knowing it would require the fastest and greatest money manifestation I’d ever done, my brother reminded me of something –

“It will force you to level up. And then, you’ll stay there, as you never go backwards”

At one point HE was a little unsure, and I reminded him –

“It’s impossible for me to not meet a money goal I commit too. I just … can’t. I’m just not available to NOT get there once I say yes to it”

And so we did the damn thing.

I say ‘we’ because I had a lot of support, energetically but also practically to pull the house money manifestation off so damn quick. My God. The paperwork! Not my area 

Committing to something and knowing you are not AVAILABLE to not achieve it creates a vacuum.

It’s like stretching the walls of your abundance bubble.

If you continue to expect and essentially plan for a similar amount of money flow, and ability to invest, as what you currently experience, don’t be surprised if income doesn’t increase.

But if you stretch expectation, make SPACE where there was none before, say hey – I now expect and require this, and here’s my commitment to show I’m serious (i.e. saying yes to things before you know where the money will come from, so no it’s NOT gonna work if you just SAY you’re making space, you have to SHOW it), then guess what?

The space WILL be filled.


It’s a universal principle, it’s how life WORKS.

Most people will never be brave enough to live this way, take such ‘risks’.

But the way I see it is – most people are risking the REALITY of their impending DEATH without ever having truly said yes to their soul, and laid themselves on the line, put themselves in a position where what they dream of now HAS to show up.

One thing we know for sure:

Life will meet you exactly where you go.

So tell me –

Where’s that?

Don’t forget…

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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