Money Mindset


Most of the angst I’ve experienced relevant to building, running, maintaining and growing a multi-million dollar online business has not actually come from what I needed to do to either get here or stay here, but instead from my ideas of what I thought I needed to do.

If you think about it, most of LIFE’S stress comes not from what we actually do, who we choose to be, the choices we make in our life, but rather from our worry that we’re in some way breaking rules … doing it wrong … being judged or ‘frowned upon’ by whomever it is we’ve apparently appointed as judge and jury of our lives!

Sadly, a huge majority of people seem to have appointed, well – the entire world as their judge and juror! Basically anyone who is NOT them and has even the slightest semblance of social or business standing is qualified to decide what the appropriate way to live … do business … parent … breathe is!

I’m sure if you laid it out like that, nobody would agree that this is at all reasonable but yet they continue to live in such a way which shows that, on an unconscious level, they think otherwise.

It’s almost as though, at some point along the way, they made a soul contract to do anything BUT follow soul!

It’s wildly popular to talk about ‘not giving a fuck’, or to ‘hell yes’ all over the place at the idea that we should get to pave our own way, into unchartered territories, creating a path where there was none before because duh – there can’t BE a path where you were meant to create one, but the cold hard REALITY is that societal brainwashing is alive and well and is being MANIFESTED on the daily in the form of purpose-driven entrepreneurs, artists, PEOPLE, NOT living their purpose, NOT following what’s inside of them, NOT being who they really are, who they long to be, and who indeed they MUST be if they’re at all to be fulfilled, happy, feel ALIVE, and free. Never mind make a helluva lot of money and impact the WORLD with what’s in them!

It’s all just conditioning of course. From the youngest age we are TAUGHT to fit in, follow the rules, do it right, and we’ve also gotta deal with our genetic coding, which basically prompts the same! It’s a survival instinct – stay with the pack, if you end up outside of the pack you’ll DIE!

When I look back on my business journey, and the MASSIVE amounts of stress, worry, panic I’ve experienced at various points, and also consider the now infinitely rarer occasions when I still feel some element of concern, it’s clear to me that in 99% of cases there would have been NO issue had I just know that I’m allowed to do what I want, there are no rules, and if it FEELS right – aka I’m guided from inside of me to do it – then it is!

At some point along the way I started to clue in on this, and slowly but surely let go of various things which I’d previously only been doing because I thought it was ‘proper’, or expected, or that people would not be happy with me / accept me / pay me / etc if I didn’t.

Specifically, these were things that I MYSELF had no natural desire or leaning to want to give time or energy to, and therefore also things which, when I did try to do ’em right, exhausted me. Drained my soul! Made business seem HARD, and like something which ‘took’.

Not so long ago, a guy who I REALLY REALLY wanted to properly date, thought I was meant to be in a serious relationship with, said something to me which at the time confused me and made me want to argue against it. He said –

“I’m just not willing to give a piece of me to somebody”

I didn’t get it … what did he mean, give a piece of him? My experience of a HEALTHY relationship (and certainly I’ve had plenty of experience of the opposite!) is that it GIVES to you, expands you, energises you, you GAIN from it! Just like how working out ‘takes’ energy – as in time, effort, etc – but actually it GIVES you energy. This is true of course for all relationships, including professional.

Just like how THESE days – my BUSINESS only GIVES me energy, growth, expansion, allows me to be MORE me, even as I ‘give’ so much of it to myself. The return is infinitely greater than the investment.

At the time, with the relationship, I hadn’t yet figured out that if it ain’t flowing it AIN’T FLOWING, no matter how much there’s an energetic or soul connection there. ALL elements are either flow and ease or – they’re not!

I’m so glad that at this point in my journey I am clear that I’m ONLY available for dating / being with a man who is secure, grounded, stable, and actively POSITIVE-minded about a relationship being something which adds value. Amongst other traits and qualities 🙂

In my business, when I believed that I had to do or give myself to certain things which TOOK from me, which ‘cost’ me something and didn’t return 10X, 100X, 1000X the value in return, I often felt resentful, exhausted, run down, burnt out, just not HAPPY. I’m talking about a return energetically, ’cause God knows that if the return is only dollars then it don’t FEEL like a return … never mind that if you ain’t feelin’ it then the $$$ are unlikely to really show up. Which meant that, as much as I was apparently willing to sacrifice contentment in the moment in order to get to an outcome – the outcome was never forthcoming!

Now, in my business, and also in my life, there’s not a single thing I do which only TAKES from me or which doesn’t feel like flow. If by chance I notice something start to feel that way I swiftly deal with it! Some of the things I’ve had to let go of, in order to get to where business TRULY feels like flow and ease AND I also really do get to make millions of dollars a year JUST by being me include, in no particular order:

– the idea that I need a professional website / photos / anything in order to be successful
– the idea that my videos or livestreams or even paid trainings need to be pre-prepared … scripted … have a ‘proper’ backdrop … have me all fancy lookin’ … be anything except (as one client put it yesterday) me sitting on the floor of my bedroom and jamming, so to speak
– the idea that my courses need everything pre-planned as far as content, or pre-booked as far as schedule for live trainings, or that I have to deliver content in any sort of modality / fashion / timeframe / organised manner. Recently I’ve taken this to the next level by not even announcing live trainings at ALL in advance!
– doing internet market-y ANYTHING by the book as far as launching, marketing, advertising, email campaigns / funnels
– doing JV / affiliate shit (SO not into it, don’t wanna! Used to buy into the nonsense that I had to)
– the ridiculous notion that I need to in any way filter my language / randonmness / silliness, etc, or be ‘professional’ (the more NOT professional and instead JUST the real me I am, the more my business grows and money flows!)
– the now hilarious idea that a launch needs to in any way tire you out, or take more than an hour or two to put together and go live with … or that you can’t just launch on repeat
– the silly idea that you have to ‘get leads’ ‘do sales calls’ or take ANY energy at all to attract in and sign up high-ticket clients. They should show up just ’cause you intend for them to, and you be you!
– a million other things I can’t remember right now! Maybe add some of the silly rules you’ve let go of along the way in the comments!

You can see why my business is so flow … I REALLY don’t do ANYTHING except just be me (which translates into write / speak / unleash my crazy on the internet each day, and then expect people to listen, follow, pay me), including that I don’t bother myself with doing ANYTHING not fun or natural in order to then leverage said me-ness.

In other words, my business works BECAUSE I am only me, no frills, and so who and what I attract in is an energetic match!

Just like how I know that when my new man shows up it’ll be because it’s an energetic match, not because of ANY games / planning / trying / bein’ fancy.

In fact, the more I am ONLY me, and trust that that is enough, in fact is required, the more EVERY part of my life works, both in harmony with every other part, but also to a standard of excellence IN that particular area.

It really is quite funny how hard we make it, don’t you think?!

ESPECIALLY when the answers have been there all along.

The thing you have to remember, if this in any way feels confusing for you or you’re scared it can’t work, is that whoever the frick it is that you think is in charge of the whole shindig, who you’ve appointed as judge and juror of your damn LIFE, is ONLY qualified to pave their own way.

Just as YOU are the only one qualified to pave your way, and to be you.

Thing is though –

If you don’t own that, ain’t nobody else gonna be able to do it for you, or even help you.

The good news is –

It’s on you, to allow in ALL that you dream of. You have full control and choice. And everything you long for is available when you simply BE.FULLY.YOU. So cut – now – EVERY single thing you’re doing because something NOT in you says it’s required.

The sobering news is –

It’s on you.

What’chu gonna do about it?

Remember –

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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