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Success Mindset


Pay attention, and listen closely, because what I’m about to tell you could VERY well not only stop you from creating the wrong life, but could also save you a fuckload of money, time, energy, emotion, your LIFE and in doing so provide you absolute time, freedom and FUCK YES certainty to pursue the Thing Which You Were Born to Do Yet Refuse to Take Ownership Over.

And the best part? You’ll know how to apply this to YOU as soon as you read my story and philosophy here –

Quite recently, I walked away from something that sounded insanely seductive, amazing, appealing, and was maybe EVERYTHING I’ve ever wanted or certainly everything a driven girl wanting to be seen and heard could dream of.

At the time I tore myself apart from the inside out trying to figure out whether it was my GUT telling me to walk away or whether fear and self-sabotage was trying to have its wiley way with me again and I should WOMAN THE FUCK UP AND FOLLOW THROUGH.

You know when something is a REALLY big decision, and you’re really caught up in emotion around it, and you can’t seem to just KNOW, as you so often do in so many less important areas?

Yeah … that.

I analysed this thing till the cows came home, went to sleep, and went back out again for the next day.

I went back and forth with my team, my best friends, my journal, and even my blow dry girl (obvs; the woman knows everything about me!).

And still I couldn’t figure it out.

There were SO many reasons this was a GOOD thing, an AMAZING thing, EVERYthing, in fact, but yet the YES I needed to give just wouldn’t come out of me. Instead I found myself picking over details, analysing whats and ifs, and tossing and turning through the night as I drove myself insane wondering if really I was just being a CRYBABY about stepping outside of my comfort zone.

Sometimes when you think that maybe your gut is saying NO, really what’s happening is you’re just anxious about going through the inevitable pain that comes with GROWTH. They don’t call it growing pains for naught!

Anyway –

To be perfectly honest with you, even though I made my decision some time back, it’s still been something I wrestled with. Did I choose WRONG? Did I screw it UP? Am I CRAZY, to say NO to that?!

And then, this. And the reason for this blog –

This morning I was reading a blog written by James Altucher (my favourite blogger and second favourite writer!), and in passing he mentioned John Grisham. He said –

“One time I was visiting a hedge fund that managed John Grisham’s money. They told me, “Every time John Grisham writes a book we get another $20 million to invest.”

Straight away I stopped reading the blog and began writing this, 5 minutes ago. Because what HIT me in that moment was not that John Grisham is clearly marketable AF, and not even that I’ve obsessively read everything he ever wrote since I was a teenager, but more so that I right away felt that RUSH inside of me when his name was mentioned.

And the RUSH is partly because yes, I’m a John fan, and yes, I know enough of his back story to know he was knocked back as an author and FOLLOWED THE FUCK THROUGH till he made it, but mostly – ?

It was the rush I feel whenever my soul gets wind of somebody succeeding in a world-famous and without question OVERT manner as an author.

I get the same rush when I think of my client, Lili St Germain, who said to me on our first conversation maybe 3 years ago that she wanted to be a full-time author, a best-selling one, and who 5 months later had quit her job and made 100k self-publishing on Amazon, who then got OFFERED (as you do!) a 6-figure book deal from Harper Collins … they came to HER … and who is now a USA Today best-selling author! I keep her books on my bookstand and I get EXCITED each time I see them, in a way that transcends even hearing a client did a 100k launch, made their first million, got on TV, etc!

You know what else you’ll find on my bedside table, actually, my two bedside tables?


And piles.

Of books.

Lili’s books.

John Grisham’s books.

Jeffrey Archer books (if you haven’t read Jeffrey Archer and you call yourself a lover of writing GET YOUR SHIT TOGETHER … and put aside a spare month or so as you won’t want to put them down)

Piles and piles of personal development books of all sorts and shapes and sizes.

And about 50 kids books too 🙂

I actually don’t even know how I ended up with so many books on my little tables; I swear there were only about 4 on each a few months ago and now there seems to be a leaning tower of Pisa-esque situation going on either side.

Over the past few years, it’s safe to say I’ve read several million words of online success stories, case studies, and invaluable advice on all areas of BUSINESS and success in general.

Wanna know what I remember, what I would go back to?

When Tim Ferriss wrote about how to get a 7-figure book deal.

When James Altucher wrote (multiple times) about how to self-publish, why to self-publish over anything else.

When he interviewed Steve Scott about how Steve makes 40k+ (more now) a month self-publishing on Amazon.

When I then obsessively searched everything on Steve, listened to all his podcast interviews, purchased a program from him so I could get the free 30-minute 1:1 he offered as a fast-action bonus, wrote down EVERYTHING he said to do.

When I first read Write Publish Repeat, then obsessively looked up and followed everything those 3 guys do.

When I first came across Mark Messick who had major self-published success at 16, obsessively read everything of his, and about him

When I first heard of Amanda Hocking and obsessively read everything about HER insane self-published success.

When I first encountered John Locke, read all HIS stuff obsessively (awesome books btw!) but also read his book on how he created his self-published success, and then forced my Dad and everybody else I could influence on reading at the time to read it too.

When I first came across Tom Corson-Knowles who was then making 10k/ month self-publishing on Amazon; more now.

When I then did Tom’s Udemy course and would listen and be inspired and imagine that being me while I did my cardio at the gym.

When I then paid him 1k for a one hour session and wrote down EVERYTHING he said to do.

And so many other stories, of so many other writers, of those who said FUCK it and decided to follow their WRITING dream, and do it their way, and then they MADE it.

Want to know something funny? In all of the above situations, as I dreamed and made notes and imagined what it would be like, I already HAD a million dollar online business!! I wasn’t exactly sitting on my haunches not achieving, but in the moments where I read about somebody making it big as an author, about somebody publishing loads of books, it’s like nothing else I’ve ever done or ever will do matters.

Do you ever feel that way? Is there something which, when you think about it, COMPLETELY captures your attention and all of a sudden you don’t give a single flying fuck about ANYTHING and you MUST KNOW EVERYTHING ABOUT THAT TOPIC OR THE PERSON WHO ACHIEVED AT IT.

What is it that’s coming to mind for you right now?

What is the THING, which you find you just HAVE to delve into, when you hear about somebody doing it?

What are the things you REMEMBER, from all of the stuff you’ve read, learned, absorbed these past few years?

What stands out for you?

This is the thing it’s really about for you, I can promise you that.

The thing which you’re excited by in others and obsessively want to know HOW they freaking DID it, is the THING YOU’RE MEANT TO DO.

And the DANGEROUS trap so many of us fall into, is to put our time, our energy, our money, our emotion, our LIFE, into pursuing something that looks very much like this thing.

That is CLOSELY related to this thing.

And that perhaps, in a roundabout way, could even GET us to this thing.

But yet it’s not the thing.

Want to know something REALLY weird and funny, which just occurred to me? For some reason I never get as excited, in fact I never even pay attention, when somebody new hits the NYT list!! This is bizarre to me, as it’s ‘always’ been my dream to be on that list.

But no, I can’t say I’ve ever sat down and obsessively read stories of how people made it. I definitely want the goal … but it’s an ego goal. There’s nothing wrong with ego goals! So long as they’re not followed at the expense of SOUL goals. And the soul goal, for me, is the writing. Of books. MANY books. ENDLESS books. And the building, of an empire of them, on my terms.

How about you?

And then – are you DOING it?

Are you making SPACE for it? Even 30 minutes a day to pursue this DREAM which you were BORN for?! The only reason I completed my first book, was because I started to put aside 30 minutes a day to write. 25 for the writing, 5 for recalibrating or doing follow up tasks relevant to the writing.

I know from hard-won experience that COMMONLY what happens, even for us driven folks, perhaps ESPECIALLY for us, is that we put our big dream, the thing we really want, up on a pedestal.

And we tell ourselves:

That’s too hard.

That’s not for me.

I don’t know how.

It’s scary!

I’m not GOOD enough!

But meanwhile we try and move HEAVEN AND FUCKING EARTH to do a whole bunch of other stuff which actually is, in a logical sense, just as hard or requires just as much effort, but yet because it’s not the thing we REALLY want, we don’t have the same resistance around it and we’re just pragmatic about it.

Well, here’s an idea:

What if, today, you decided to take that big one day dream down off its motherfucking shelf, dust it off, and simply apply yourself to it.

In a very PRACTICAL and non-romantic one foot in front of the other sort of a way.

Do you think –

That if you dedicated 30 minutes a day to pursuing your ACTUAL thing –

That one day people might be reading about how YOU did it?

Or would you prefer to stay on the outside, looking in, achieving a whole bunch of stuff it was NEVER MEANT TO BE ABOUT, ’cause hey –

You’re a go getter, baby! You get shit DONE! Just not the actual shit because that’s harrrddddddddd!

Go get the thing you were always meant to get gorgeous.

And you know what else? Do it starting TODAY, because after all:

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.