By using thekatrinaruthshow.com, you consent to our use of cookies.

News

Why Burning More Energy Than You Consume Won’t Help You Lose Fat – And Could Make You Gain It!

Read time: 90 seconds

You may like to sit down for this one – if you’re a cardio queen or gym bunny from way back then it could come as a shock. You see, I’m about to explain to you why the weight loss rule that you need to expend more energy than you consume is – for the most part – absolutely, irrevocably WRONG.

That’s right.

Whoever said that ‘energy in vs energy out’ is the way to go if fat loss is your goal, is selling you a lie. Unwittingly or not. According to the energy in vs energy out rule, losing weight is a cinch as long as you simply eat less calories than what you burn. As a (very) general rule, women wanting to lose fat are advised to consume something like 1200-15oo calories, and men are often advised to take in between 1600 and 2000. If you’re a facts and figures kind of person then (in theory) this makes slimming down real easy. After all, an hour of really hard-workin’ cardio on the elliptical will often net you an 800 calorie deficit. Logically, therefore, doing 2 hours of cardio, or perhaps an appropriately calculated mixture of group exercise, cardio, and the occasional weights session will have you looking the bomb in no time. Add in some calories burnt for daily activity and for staying alive (digestion, breathing etc actually burns up a fair few as discussed in this post about burning fat while you sleep), and you can’t help but succeed.

Which makes it all the more strange then, that most people following this plan are still waiting for it to ‘kick in’. I mean, surely not ALL of them are lying about how much they’ve eaten?

SORRY TO BURST THE BUBBLE

While it would be nice to think that we’re smarter than our bodies or that math rules all (if I eat 1000 calories and burn 1500 I MUST lose weight), if you are serious about dropping some pounds, you’re going to have to face facts. Your body is smarter than you are and, what’s more, will actually fight your efforts by programming you to store MORE FAT if you take this energy in vs energy out rule too far.

It’s called the survival rule, and it goes like this:

  • You cut back on your calories, especially those that come from fat
  • Your body (which has no idea you live in the 21st century) assumes that food must be scarce, or that you’re on the run from something dangerous.
  • It goes into cortisol (stress hormone) overdrive IMMEDIATE FAT STORING ACTIVITY. In order to make sure you don’t starve and die, your hormonal system switches begins using stored muscle for energy (because stored fat will keep you alive longer), while at the same time releasing more cortisol to help you to store fat faster.
  • If you’re female, this effect is accelerated. After all – what if you became pregnant?
  • You decide to up your exercise quota. An extra cardio session each week – or each day! Talk about the worst thing you could do …
  • As far as your body is concerned, not only is food scarce, but you’re now running or fighting for your life! Why else would you be doing so much cardio?
  • In response, there is a slowing down of your digestive system, a lowering of your metabolic rate (energy conservation), and yet more fat storage. After all – who knows when you might get a chance to eat again?
  • After a few months (or, God forbid, a few years) of this sort of lifestyle you’re tearing your hair out and just about ready to give up on ever getting in shape as you wonder what bad genetic program means you just don’t lose weight despite ‘doing everything right’.

The solution is simple

I’m not saying calories never count. Of course they do. But trying to trim off caloric intake in response to increasing caloric expenditure is a sure-fire recipe for disaster for all the reasons listed above. If you want to look and feel your best you need to eat enough (real, full fat, protein and green-veg orientated) food to sustain metabolic activity, and focus on quality exercise that builds your metabolic rate. This means train hard – but if you want to actually train your butt off, then do so with weight lifting, and perhaps a very LITTLE amount of high-intensity interval training. Treat your body the way it was designed to be treated for optimal health and stop trying to run it into the ground. Trust me on this – you will NEVER beat your own physiology, and sometimes less really does equal more.

Do you have any personal experience on losing body fat once you gave up cardio? I can’t tell you how often I receive a shocked email from a reader or client saying that (usually after being forced, as they’re too scared to otherwise) after giving up cardio they’ve rapidly lost several kilos. Perhaps you always lose weight when on holidays despite doing less? Please comment below!

Remember –

Life is Now. Press Play! 

Kat x

PS.

I’m excited to announce my Flow-Led Millionaire Private Client Mastermind Days are back, happening this August (PM me for full deets!) 

Warning! This Mastermind will require you to get TF over your hang-ups around:

* Automated income

* Being seen more, and more boldly

* Adding layers upon layers upon layers of more SELLING

* Ruthless repurposing and re-selling

* Structure, systems, process

* Building a cash machine which pays you on repeat regardless of whether YOU are grinding your fingers to the bone to get it working!

Requirements:

You have an existing business which makes money, delivers a fabulous product or service (or multiple of!) which helps people, you know who you are and who you’re here to serve (while always welcoming deeper clarity!), and you have a proven track record for getting results to those people … even if it’s on a scale, so far, which, frankly, you consider outrageous. Since you know you’re here to do insanely big work in the world!

Oh, speaking of which – you know you’re here to do insanely big work in the world! And you’re ready to put the wheels on that NOW, and see your revenue – your growth of soulmate audience – your soul-led result-gettin’ systems – and all in all your own badassery – explode, stat!

You’re not afraid of doing the damn work (duh),

but you also know that there’s a simpler way, a more flow way, a more YOU way.

And you’re ready to get down to the nitty gritty of that now, and then roll it out like the take no prisoners mofo you are.

All with me – secret counsel to the worlds most elite game-changers, leaders, and revolutionaries – supporting you to know exactly what to do,

and exactly how to do it,

so you make MORE money,

reach MORE (of the right people),

the YOU way,

having more fun and flow than you ever dreamed possible,

and finally knowing you’re all in on you,

Now!

What you get out of this time together is simple:

* Identified opportunities for money-makin’ – minimum 3, up to 10+ (this is normal in these conversations with me)

* Specific to you simple soulmate audience growth strategy, which you can roll out right away, and will often involve only ‘tweaks’ rather than having to DO anything dramatically extra

* Confidence and inner tools as well as practical steps for improving / adding to / setting up (depending where you’re at) your automated income / funnels 

* Personalised (to your personality / style / lifestyle / skillset) action plan for implementing

* Tweaks you can add in right away to increase sales on existing processes

* Daily / weekly ‘hustle flow plan’ individualised to you

All in all here’s what it comes down to:

>>> You will walk out with a complete action plan tailored to your business, very detailed and also very SIMPLE, with also a complete understanding of what you need to do and HOW to do it, to take you to the next major income level, and beyond.

This will include your next three offers (MINIMUM), up-sells, or funnel ad-ins, FULLY CREATED IN THE TIME TOGETHER!

Plus:

1:1 follow on support to help you implement and follow through.

I love doing this INTENSIVE deep dive work where we pull everything apart all at once, and then nail down the EXACT action steps for each person to take to get more paying customers and clients, who are soul-aligned, coming in NOW, who are also buying more things, because you’ve got all your damn shit in place!

This immersive day together is limited to 5-7 people per event. 

If this is speaking to you PM me here to apply / for more info!