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Why You Should Treat Your Goals And Dreams Like Muffins

Guess what? As a thankyou for being an inaugural Woman Incredible reader I just made you a batch of warm, fresh, gooey, chocolate-raspberry muffins. Surely you’ll eat just one? You don’t have to tell anyone – I won’t! Did I mention they’re organic? All natural, raw cacao for the chocolate, gluten-free flour and they’re even sugar-free! Go on – I did make them especially for you …

What’s that now? Oh, you’re eating low-carb at the moment. Fair enough. Besides, they’ll probably be cold and hard by the time I get them to you anyway.

Oh well.

But answer me this anyway. Let’s say you did eat the muffin. Perhaps you thought about it for a moment or so beforehand, especially if you are following a low-carb approach to nutrition. Or perhaps you didn’t really think about anything at all except for the tantalising wave of desire at the idea of fresh, warm, gooey chocolate-raspberry muffins. Either way, you eat it – or not – and life goes on. You don’t spend a week evaluating whether or not you really want the muffin, or perhaps if you’d prefer a different flavour, or whether you thought you wanted the muffin until you got it and realised you actually wanted carrot cake.

And maybe you don’t eat the muffin this time because you’re not hungry or you just don’t want it, but you certainly don’t continually avoid giving yourself a treat, right? Even the strictest of us have a night off now and then, and we take it for granted that we deserve to do this; that it can even be an important part of getting lean.

Wouldn’t life be just dandy if we approached goals and milestones in this way?

do or do not. there is no try.

In the launch post of this blog, strength coach Rachel Guy gave this immensely popular tip: “Do or do not. There is no try.” Imagine how your life might be if you made simple and fast choices about the big important stuff, not just about whether or not to get caught up in a muffin-moment. Just imagine …

  • you might have ticked off some big goals rather than simply talking or daydreaming about them
  • or you could have changed your mind and moved on to something else
  • you certainly wouldn’t have spent hours and hours thinking about whether it’s the right goal or dream for you, and pre-considering everything that could hinder you from achieving the goal
  • and you might even have the mental energy and head-space to consider something new once in a while
  • and even to just, well, do it. To make your life happen – now.

stop kidding yourself

Last week we talked about determining your values and what makes you feel most alive, most yourself.

This week it’s time to be brutally honest about why you are not actually living your dream life. All of these things you say you want; these things that you’re passionate about – why haven’t you got them? Why aren’t you living your dream life, or at least parts of it? Do you really want it? And if so, who are you kidding? How badly do you want it?

Perhaps you’re like me in that you can get distracted by other goals.

You stop to have a Snickers* on the way to the muffin shop for example, and so you don’t feel right spending more calories on the muffin even though that’s what you really wanted. Or you plan to have a muffin but keep putting it off for another day, telling yourself you still need to focus on perfect nutrition for a bit longer before you can give yourself a break. Or you stand nose-pressed up outside the glass of the muffin shop battling with yourself about whether you should or shouldn’t but just can’t bring yourself to make a decision. So you don’t have a muffin and you waste so much time dilly-dallying that you miss out on anything else as well.

what are your dream-wasters?

Think back over the past week as an example – what are the things that take you most easily away from your most important tasks and goals? Do you get caught up in email, admin, Facebook? What else?

Let’s get real here.

If we’re talking about an actual muffin, and you really really wanted one; you’d been dreaming about one for days and you’d made up your mind 100% that you were going to have one –

Wouldn’t it just be a simple matter of doing what it takes to get one? Even if you had to forego the Snickers, or battle through the Myer food hall**, or do a silly dance in the middle of your office block because a co-worker promised they’d buy you one if you did, or even if you had to bake the darn things yourself. If your heart was truly set on getting that muffin and your mind made up, woulnd’t you just, well, do it?

The idea of expending so much mental energy over whether or not you’d eat a muffin is ridiculous of course.

But so is the idea of spending so much energy over whether or not you’re going to fully and consistently strive toward your goals and dreams, but then never actually doing so.

I hope you care more about your goals and dreams*** than about muffins.

So, tell me. Do you really want it? Really? And what are you going to do about it?

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/