Cool Stuff You Want To Know About! Plus: Launch Date For Woman Incredible!

I am just bursting at the seams with things I simply MUST talk about this week … specifically some really cool stuff I want to tell YOU! Stuff that I know you’re going to WANT to know as well! About how much money you helped raised for the floods, about the launch of my new blog, about what I’ve been up to since quitting my PT business, and about what that means for you …. about my upcoming LEAN LIVING events in my faaaaaaabulous new Melbourne location, and even about how to find your ‘word’ (Trust me, you do want to find your word).

Anyway – don’t worry, I’ll try and tone down the overly excitable writing style as I go along … just allow me the occasional extra exclamation mark, please ’cause this is really great stuff. I’m going to try and keep it short, so I’ll go for a bullet-point-y approach.

The Flood Appeal

As you know, Mark Ottobre and I recorded some simply brilliant audio interviews on female fat loss and on male/female body transformations. We flogged them off for $13.50 for the pair, with ALL proceeds going to the flood appeal. We are proud to say that thanks to you guys, and with the very generous support of Charles Poliquin, we have now raised a total of $585. That’s not bad when the audios were such great value! We couldn’t done it without you, we appreciate your support, and we’re so excited to be able to donate this money to the flood appeal (I’ll publish a pic of the actual donation next week). You can still grab the audios at the above link if you missed them.

Woman Incredible: Launch Date!

I thought I’d be launching my new blog in late January, but, well, you know how it is. There’s a lot of fiddly stuff to be done when it comes to launching any sort of online enterprise, and the launch post I’ve prepared ended up taking me simply HOURS. But given as how you’ll be hearing from over 25 simply incredible women in that post – and learning their top transformation tip – I think you’ll agree it’s worth waiting for.

So let’s make it official: Woman Incredible will launch next week, on Thursday March the 3rd. If you haven’t already heard me talk about Woman Incredible, then just know this: it is the accumulation of everything I think, believe, and have found to be true when it comes to creating the body and life of your dreams. It’s me, sharing my passion(s) with driven women who simply demand more from life. Empowering driven women is what I’m passionate about.

Free Stuff!

If that’s you, then mark the date and stay tuned – the first 100 email subscribers to sign up on launch day will receive a most excellent goodie pack from my incredible women. Comprising a free month online PT, free e-books, free yoga, a ‘Breakthrough Abs’ report from one of the female trainers I most respect, a ‘styling you’ virtual membership, a free diet assessment and fundamentals consultation …  pretty cool, hey?!

PLUS! Every single email subscriber will receive a copy of my new e-book “How to be That Girl“; absolutely free. A few early adopters have already got hold of this, and one girl emailed me to tell me that it had changed her life – that she’d been searching for her goal or passion for 2 years and this book made it clear to her. “How to be That Girl” is the most from the heart thing I’ve ever written, and I know it’s going to help you find clarity, determination, and yes even passion.

Things I’ve Learned Of Late

I had such a great response from the last things I’ve learned of late post, that I think it might have to feature regularly. Here’s a shortlist of my most recent learnings:

  • The truth is that I am still nowhere near ‘ready’ to launch Woman Incredible, but I am fast realising that a task does in fact expand to fill the time you allow it, and so I’m going to put a cap on how much time I’m allowing. What are you letting yourself drag on with?
  • I might hate working out at home, but it’s simply not true that I can’t do just as good a session as in the gym. (Psst: this means you too). In the past week I’ve added three 20-40 minute at-home workouts (dumbell arms session, yoga in the Sunday morning sun, Kettlebell swings), and it’s made a NOTICEABLE difference to my body fat. What have you been making excuses on lately that if you’re honest about, could actually be hindering you from reaching your goals?
  • You would think that by stepping down from my Personal Training business of 11 years (so that I can truly pursue my above-mentioned passion), I would have some time to catch up on sleep, socialising, daydreaming, life ….. this is not so. If anything I’ve been even more frantically busy than usual. This is certainly in part because the office I had sub-leased for nutrition coaching was closed down the day after I started; leaving me quite literally wandering around the city like a nomad with my laptop and my supplements. So that’s been interesting (I’ll keep you updated; exciting things ahead in that area), but that’s not the only reason. You see, I’ve had a revelation: busy people cannot just ‘not’ be busy. This is not a good thing; not if you’re being busy but yet not productive. Or happy-slash-fulfilled. Hence the idea of setting deadlines and limits. Like only checking email once a day (not till later in the day). Or scheduling your creative time at the time of day when you know you ‘flow’ best. Or setting a definite date for something that might otherwise get dragged on forever! How could you apply this concept in your life?
  • Going to bed a little hungry really does help you get leaner. I know this to be true (you don’t want to be digesting when you should be sleeping and producing growth hormone), but I struggle with it. I love eating right up until bedtime. Nothing ‘bad’, mind you. But still. Sigh. Worth it though.
  • Talking about and thinking about and wanting to run more events is one thing, but it’s a bit slow-going when I just wait for those opportunities to fall into my lap. So far the Lean Living seminars I’ve run for some Melbourne-based businesses as well as some private groups have had feedback that’s nothing short of ego-blasting for me, but for some reason I’ve held off on re-launching the events privately. Well, not anymore! I’m excited to announce that I have 3 2 (one sold out!) upcoming Melbourne dates at my fabbo new Prahran location. Lean Living is about nutrition and fat loss for busy people, plus a whole lot more. You really can’t go wrong for the price, not to mention the bonuses and the chance to ask me your most pressing questions. Click here to learn more and sign up right away!

What’s Your Word?

Yesterday I attended Presentation Secrets with Dr Joanna Martin. In a word? Incredible. I’d never even heard of this lady before Friday, but when I got the email pitch I knew I had to do what it took to get there – even though it meant missing Monday morning playgroup and songtime, which I really do love.

It’s been a dream of mine for years to be a speaker. My business coach says I’m a communicator – I love to write, speak and teach and, well, communicate. At times I fancy that I’m pretty good at this stuff, which is why I know I need to make an effort to attend training days and surround myself with people who I’m inspired by.

So. This was quite simply (for me) the Best. Seminar. Ever.

It made me realise that (as one video testimonial said) that when it comes to speaking I’m ‘so far up myself I’m practically inside out’. I have a lot to learn, and I’m excited to do it. Plus, because I was one of the first to sign up for the intensive course, I scored a private mentoring session!

The moral of the story?

Aside from the fact that early adopters win out (remember that with the Woman Incredible launch!), the moral is that you sometimes need a push in order to find clarity and to find your passion. One of the activities we did was on finding your word; which is the reason you do what you do. Here are some words that people came up with:

  • Calm
  • Happiness
  • Joy
  • Peace
  • Confidence
  • Passion
  • Control
  • Laughter
  • Freedom

My word is empowerment. It took me a while to come up with it, and I actually resisted it at first – because I think it sounds airy fairy a little bit. It’s normal to resist your word I think. What would you say your word is? Why do you do what you do?

It’s worth thinking about, wouldn’t you say? I hope that you’ve found all of this stuff worth thinking about; even a little bit. That was a lot of cool stuff to get through, so here’s a reminder of the take-away points:

  1. If you’re ready and excited to be part of the Woman Incredible community, and you want your free goodies, mark down Thursday March 3rd for the official launch
  2. Do you have a goal or a dream that you keep putting off? Set a date for it’s completion, announce it publicly, and then watch yourself make it happen!
  3. Snacking after dinner is not smart for many reasons, and especially not if you’re trying to lean down!
  4. Whatever else you might be doing in March/April be SURE to get along to a Lean Living seminar. I guarantee you’ll be blown away by the content, and the price plus the giveaways are sure to impress!


Don’t forget –

Life is Now. Press Play.

Kat x


Did you see?!

Fuck Being a Good Girl: Introducing LEADER!


Whoop!! 💃💃💃


Ready to drop the bullshit –

Quit trying to climb the damn mountain, hand over fist, one painful and endless move at a time –

And claim your rightful place, now?

It’s time to stop questioning.

It’s time to stop ‘one daying’.

And it’s DEFINITELY time to stop asking HOW.


(Doesn’t sound like something I would say )

The way you’re going to get there is the same way you were ALWAYS going to get there is the only way that ANYBODY ever gets there is by claiming.your

Planting your damn flag on top of the mountain and saying what is UP, bitches, what’s been happening, here I now am and so the show can BEGIN!

Introducing LEADER! 🙌🙌

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

It’s time to quit fucking around here, and claim your rightful place.

Here’s the 10 Modules I will be BURNING INTO YOUR PRETTY LITTLE LEADER SOUL during our time together!

(A Module a day keeps the peasant energy away)

Module 1: Leader Energy

Owning it, being it, living it, no excuses, just dropping in to NOW being the unquestionable next level leader who EVERYBODY looks to and who runs the damn thing. I don’t have to tell ya –
We could pretty much just do this module and you’d be done.

 Module 2: Multi-Millionaire Leader BELIEFS

Wealthy people have certain beliefs which broke ass peeps do not. It is what it is and that’s all it is. Guess what? PURPOSE driven wealthy peeps are another level altogether.
Change your beliefs >
Change your life.
It’s THAT freaking simple.

 Module 3: Leader Sales Hustle and Monetization

Leaders sell how leaders sell and they monetize with NO shame, ALL soul, and all RESULTS.
This is a mindset AND it’s about gettin’ real with what works.
So that’s what we’re gonna do!

 Module 4: Leader Content Creation

Look, nobody needs or gives a fuck about any more lame ass low-vibe please look at me teaching and preaching.
The Internet IS full. Boring does NOT sell. Too many folks are out there just trying to re-churn what everybody else is doing.
I’ll show you how to pull that out of you. And explode it to the world.

 Module 5: Leader Social Media OWNING

Let’s get you big.


Listened to.


And consistently fucking paid.

Social media is a VERY easy tool to make work for you and nope I’m not talking about analytics or algorithms. I’m talking about being everywhere, all the time, in a way they can’t ignore, and also with minimum effort for maximum result.

 Module 6: Leader Squad

Leaders don’t do shit that leaders don’t do or leaders ain’t leaders. We are gonna sort out your support system and streamline your LIFE. With or without ‘team’. I started with this with NO staff or team, NO money, and yet I still knew how to keep my energy and time to what mattered and let other people pick up my slack.
Leaders are supported and lifted up, PERIOD. Let’s get this happening for you.

 Module 7: Leader Daily Disciplines, Practices, Routines, Must Dos and Absolutely-Fucking-Will-Not-Dos!


Also probably the real thing (energy aside!) that gets you paid big.

 Module 8: Leader ABUNDANCE Creation

ALL the calling-in-of-money shiz-niz you need to know about and EVERY damn thing I have done over the years to dial it up from broke to abundant and rich-from-soul AF.

Module 9: Leader Lit-Up-Ed-Ness and Joie de Vivre

People ain’t gonna be interested if you’re not interesting girlfriend.
We are going to recapture your fucking FIRE, and I’ll show you exactly how.

 Module 10: Leader MAGNETISM

Being the most ‘they can’t look away’ person out there, where no matter what you do or how random it is PEOPLE HAVE TO HAVE IT ‘CAUSE IT’S YOU.

Yep, that is an INTENSIVE learning schedule but we did already agree it’s time to quit fucking around. Besides which, this is not about learning. This is about remembering, remembering, remembering, and motherfucking BEING –

All that you were always meant to damn well be.


Literally every possible thing you possibly need to know to NOW run the damn thing is what we’re covering here.

Modules will be delivered directly into the group each day and include LIVE as well as listen / watch / learn at home content. A lot of content! But only exactly what you need!

And baby?

It is going to kick your butt GOOD.

Listen –

I know you have this burning inside of you which is NOT going to go away.

You know and have always known that you are different, not just from the other PEOPLE, but from the other entrepreneurs.

The thing is gorgeous –

At some point you’re going to need to say yes to that.

Let me show you how.

Join LEADER today!

And watch your life blow straight the fuck up to where it’s always meant to have been.

Oh and there’s THIS!!

——>> Top 20 Action Takers ONLY Bonus! 🔥🔥🔥

Be in the first 20 to say yes to LEADER, and I am gifting you a $997 home-study course of mine!! I know!
Superwoman Unchained: The Revolution!

A 5-Week online program for creators, artists, leaders and revolutionaries who were born to change the world.

* Believe you’re capable of more than you ever imagined.
* No more asking “will I or won’t I” because as soon as you have an idea that you know you need to act on, it’ll be game fucking on!

This incredible course is STILL spoken about amongst those who initially took it live with me, and it is the PERFECT rev you up accompaniment to LEADER.

Not to mention it’s a $997 gift!!

But this is for the Top 20 ONLY, so get in now!

It’s time baby!


A brand new live course with self-made multi-millionaire Katrina Ruth!

Fuck Being a Good Girl, Fuck Following the Rules, Fuck Working Your Way There Hand Over Fist. You Were Born to Run the Damn Show and Baby? It’s Time.

10 Days.

10 Modules.

10 gajillionty uplevels, in fact, nah, scratch that – ONE freakin’ uplevel, in which we take you straight to where you were ALWAYS MEANT TO BE.

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  1. Joanna says:

    Hi Kat so excited about your launch i really want to be one of those first 100 the giveaway sounds fantastic any idea what time next thursday so i can make sure i get in.


    1. Kat says:

      Hi Jo! 12 noon, Melbourne time 🙂 I guess I’ll be seeing you on the list!

  2. Jess Joness says:

    Beautifully written Kat! Your passion is really showing in your writing and is very inspiring!! I’ve recently made a commitment to setting dates, putting it in writing and making it public and i cannot tell you how much more I am accomplishing!
    PS Cant wait to see Woman Incredible next week!
    Thanks Kat!

    1. Kat says:

      Thanks Jess! That’s so great to hear regarding your journey 🙂 I look forward to staying tuned!

  3. Sky says:

    Looking very hot, girl!!! Great site. Congratulations!!


    1. Kat says:

      Thanks Sky! I can’t wait to publish that launch post with you and all of the other incredible girls!

Comments are closed.

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