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Purpose

YOU’RE GOING TO MISS OUT, NEVER BE LOVED, AND MAYBE DIE!

When fear has you by the short and curlies, you already know what you have to do.

Fear, and its equally ugly cousins doubt and lack, wants to make you act off alignment, go into pushing and forcing and ‘making happen’ when it’s time to lean back, lean back and chill and pretend you’re just in flow when actually it is time to push, to go, to hustle, to charge.

It will tell you a story, maybe it’s telling you this story right now – !

“If you don’t do this, then THIS is going to happen! Omg! That will be so bad! Omg! You will miss out! Omg, hurry! YOU NEED TO GET ONTO THAT SHIT, EVERYBODY ELSE IS BEATING YOU AND THEIR HAIR LOOKS BETTER TOO!”

It will lie to you again,

and again,

and again.

Tricking you with its wily ways. Confusing the FUCK out of you. Getting you so muddled in your head that you can’t tell which way is up anymore, which way is down, and you CERTAINLY can’t feel your own soul anymore, your heart, your core, that still and small dialled in voice within which is the only one you should EVER be listening to, and taking heed.

It will literally, like a stealth fucking ninja, sneak into your psyche and find the shit that you are MOST scared of.

Oh ho ho, SHE is scared of being unloveable, of rejection, of always screwing it up. LET’S REMIND HER OF ALL THE WAYS SHE PROBABLY ALREADY SCREWED IT UP.

– You shouldn’t have SAID that, you IDIOT!
– Why did you DO that, you moron!
– Omg! Did you actually just think what I thought you thunk? You’ve messed it all up just with your THOUGHTS now!

Now nobody is going to want you.
Love you.
Or even look at you again!

NOW YOU HAVE TO FIX THIS.
NOW YOU HAVE TO M.A.K.E. THEM SEE YOU.
NOW YOU BETTER FIND OUT THE EXACT EXACT EXACT PERFECT FUCKING THING TO DO OR YOU WILL NEVER GET WHAT YOU WANT!

Sound familiar?

Fear knows your most vulnerable points, and it will push on them with NO remorse, and not a jot of compassion.

It wants to break you.
It wants you to hurt.
But most of all, it wants you to lose your way and in doing so remain bound by it and bit by by hand over your soul,

your purpose,

and ultimately –

your destiny.

Which you will do with TOTAL knowledge that you are selling out, CRUSHING the promise of what could be and indeed what SHOULD be, what WOULD be, if only you chose instead to be strong enough to back yourself, to throw your damn hand up at fear and to tell it to step the fuck OFF.

But, here is how else we can look at this.

Instead of seeing it as a relentless battle which we need to be strong enough to win, what about this?

What if, instead of coming along to taunt and tease and torment and ultimately triumph over you, what if fear actually came along to serve us?

“A ha ha fear! I see you over there you cheeky minx. Telling me I’m not enough and that I should jump to your commands! Snarling at me like a terrible monster to make me think you’ll eat me alive if I don’t do as you say. Using every trick in the book to con me, seduce me, rob me, destroy me.

I see you!

And I will RAISE you one badass motherfucking woman who KNOWS THAT FEAR HAS EVERYTHING SHE IS MOST EASILY SWAYED BY AT ITS DISPOSAL AND WHO CAN THEREFORE RECOGNISE ITS HAIRY ASS WITH EASE.”

“Oh! Hmmm! Interesting! I notice that right now I feel like if I don’t URGENTLY do this, and that, and the other thing, that I’m going to MISS OUT, NEVER BE LOVED, AND MAYBE DIE!

What a novel idea! How quaint! How, well, tired, really. I mean, I gotta tell ya fear –

I feel like I’ve heard that one before, y’know? A FEW times. I hope you’re not just rolling out old material on me all the time!

No no, no need to explain, it actually doesn’t matter because either way here is what is facts:

The very fact that right now I feel like I urgently need to do this! And that! And the other thing! Omg! Or else! And that I should be SO FUCKING WORRIED / ANXIOUS / UPSET RIGHT NOW because surely if things were on track then THAT wouldn’t have happened –

Is exactly what makes me know that this is not truth comin’ at me.

That you can shut the fuck right up.

And go back to where you came from, because fear? YOU DON’T GET TO TELL ME WHAT TO DO.
Quite simply:

I’m not here to be told how to act, or feel, or breathe, or be, from any other place rather than expansion.

If it elevates me it is truth.

If it contracts and worries me it is not.”

And then back she (you! We are talking about the badass led-from-soul YOU!) sashays, back to her seat at the throne of her own life which in ACTUAL fact:

She never even left.

Do you see how this works?

Do you see how simple it can be, to live your life KNOWING you’re on path, that you’re not screwing it up, that you absolutely didn’t do something to wreck things, that all is as it should be and that your ONLY job, your ONLY job is to be.fucking.you, and let things unfold!

Yes, being you involves action, and doing, and even push.

No, it never ever ever involves you doing things from a place of ‘or else’.

Yes, it is true that you will miss out on shit that was meant for you if you don’t take aligned action when it’s time to do so.

No, it is never true that you are prompted to take aligned action from a place of lack, contraction, scarcity, or not good enough-ness.

This is very very simple.

The way to deal with fear is thus:

You do the one thing it doesn’t expect.

NOTHING.

You hold.

And you hold.

And you hold some more.

Until ITS hold is absolutely broken, and you see your way clear once more, and are soul certain on the action you get to take.

Yeah, it’s gonna try and up the stakes even more, telling you that NOW MORE THAN EVER YOU CAN’T AFFORD TO PRESS PAUSE.

You look it straight in the eye.

And you remind it:

“Fear.

You are a liar”.

And then, quite calmly, quite simply, you turn away. You decide to trust. You CHOOSE patience. You willingly enter into the waiting place until you are guided in a way that is UNDOUBTABLE on what your next move is.

And if you STILL feel like you can’t bear to, you can’t afford to, WHAT IF, then let me ask you this:

Do you really think you’re going to miss out on the business or money or romance or life success you dream of because you didn’t jump exactly how fucking high fear demanded that you do every time it did?

OK THEN.

Now slap yourself hard on each cheek twice and sit your ass back down in the chair until the place you’re living your life from is as it should be.

Either YOU have a grip or fear does girlfriend.

But it ain’t gonna be both.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/