Live Your Passion, Purpose


Before you read this, know that by the time I finished writing it I was crying, and it might have that impact on you too.

For as long as I can remember, way back and well before I had the name I do now, was known as “Kat”, was a writer and speaker and creator and influencor like THIS, I remember repeating one simple statement, over and over again.

I was thinking about this just now because today I’m meeting one of my earliest online business mentors, who I’ve not seen in person for YEARS, for a walk along the beautiful Gold Coast beach, and I am pretty sure I would have said it to her back in the day, at some point. We only mentored together briefly, which was in the form of my attending an in person event of hers, but it was a pivotal relationship in my online journey, and one which had a direct impact in me joining many of the groups I then did, leading to the relationships then formed, leading to where I ultimately am NOW.

So I’m excited to catch up 🙂

But anyway, this thing, this statement, this desire –

I know I didn’t actively seek this particular mentor’s help to bring it to life, my focus at the time was on expanding my fitness business, and that’s what we did.

But I was already saying it.

I said it to EVERYONE.

And I wrote it out in my journal nearly every damn day.

“All I want to do is THIS … and THIS … and YES – !


I would then expand on it, at times, get right into the details of how that would look, and I definitely remember talking the ear off of more than a few of my mentors and coaches as I tried earnestly to listen to implement what I thought I SHOULD do to make money, what the rules said I MUST do, what I actually did a damn fine job of learning HOW to do, because hey – !

I’ve always been a good student, and wanted the A+ and a gold fucking star.

But in between the hustle …

And the following of ‘correct’ online processes …

And the continual seeking to figure out who I even was, never mind what I wanted to stand for …

I would always come back to this one thing. And eventually I started to REALLY REALLY try, to express to my later mentors, what this thing WAS.

This thing which I knew I was meant to do.

This thing which was actually what I was born for.

This thing I had no fucking clue HOW!

To bring to life.

But I tried, or I started to, at least. I guess I didn’t have the ability to look to the future yet, and know –

“Hey Kat! The stuff you feel inside of you is real. Fucking ACT on it!”

Can I just say something right here, just on a side note, to you?

“Hey YOU! The stuff you feel inside of you is real. Fucking ACT on it!”


I’d be on the phone nodding my head and talking with my mentors about all the internet marketing shit that was working and basically just waiting for a break in the conversation when I could interject –

“But what I really want to do …!

I can’t even explain it – !

I just really want to THIS and THIS and yes – !


And I want it to be about THIS and THIS and THIS and oh – !


And they’d be positive about it, mostly, but positive in the way that you nod a childs head and agree –


Of COURSE the Easter Bunny is real! And he loves you SO MUCH.

And the onus for that, of course, is definitely on ME. As it always is, and only could be.

But still.

It would have been nice to have someone believe in my dream; help me figure out the HOW.

Can I tell you something?

I believe in your dreams.

I believe that what you feel inside of you is real.

I believe that you WERE born for what you KNOW you were born for.

And most of all I believe, no fucking KNOW –

The thing you just WISH it could be about?


That’s the thing.

But hey – ! If you want to follow in MY path, then by all means. Spend another 3, 4, 5 years, waiting to give yourself permission to believe, commit, and also just ACT, on being you.

Just so you know I’m not being TOO hard on yourself, I’m fully aware that most people spend a lifetime waiting to be who they are, so I’m actually pretty damn proud of myself here! But I also think … you know … YOU could just do it today.

I’m here to tell you that YOU can just do it today.

Say the thing.

DO the thing.

Create what’s IN you.

FUCK what anybody has to say about it and fuck HOW it can possibly WORK or be OKAY or make you MONEY!

Don’t you get it yet? Please LISTEN, when I tell you – !

The thing you’ve ALWAYS wanted it to be about, wished it could be about, probably journaled and daydreamed and even spoken about –


There is no other thing.

There never was.

And there NEVER CAN BE, so stop LOOKING for a way to SUCCEED by not, simply, being –


And by the way?


Just so you know my opinion on pretty much any question or fear you might have about all of this 🙂

Because here is what is true and real and absolute:

You came born with a blueprint baby.

Your purpose was written before time began.

When you were just a star in the eye of God, HE knew –


Is for this.

And he?

Is for that.

And then you come along, being all HUMAN and shit, and cross your arms and stomp your feet and insist – !

“No thanks! I know I have this amazing code inside of me that literally tells me EXACTLY WHAT TO DO and exactly how to achieve EVERYTHING I dream of, and I know that if I DO dream of something that means it’s my dream to bring to life, and I actually even believe all this stuff Kat says about just do YOU, but no, no THANK you – !


Just in case!”

And hey …

That’s cool …

If that’s what you want to do. And maybe you just need to go on your own fucking journey and I should shut up, and let you. Who am I to tell you not to screw your shit up for the next few years or more, after all – I got to go through all that heartache and turmoil myself, you should too!

But there’s just one problem with this my love.

And it’s NOT that I don’t want you to have to struggle and suffer and end up broke and nearly BROKEN, like I did, before I gave in to being ME and let my business EXPLODE and my life grow to where every freakin’ DAY I get to wake up –

Do what I love –

Do what I was BORN for –

And get paid a damn fine sight for it.

Do you want to know what the problem is, and why I can’t shut up, why I physically want to REACH THROUGH THE INTERNET AND SHAKE YOU BY THE SCRUFF OF YOUR NECK AND TELL YOU TO PRESS PLAY?

Haven’t you guessed?

Isn’t it obvious?

Don’t you SEE me doing it, every DAY?

The thing which I always wanted to do.

Which I knew I can’t NOT.

Which I so LONGED for it to be about.

Was to write –

And speak –

And create –

And inspire, educate, motivate and EMPOWER you –

To press play.

And then one day I just woke up-

And started doing it.

ALL in.

And look where I am and look where WE are and look what I’ve CREATED and if it’s not too outrageous to say look how I now get to IMPACT you.

Because I finally gave in to the THING.

And now as I type this out, these last few lines, sitting here looking over the beautiful Surfers Paradise beach at my favourite early morning coffee shop, I find myself tearing up, a lump in my throat, and my hands have started to shake.

All I EVER wanted to do was to write and to speak and to inspire and motivate and empower you to KNOW you were born for a purposed, to know you have a CALLING, to know you can have it ALL, but that if you want it you DO have to get the fuck up and go and get it.

All I ever wanted to do was to tell you –

Life is Now. Baby PLEASE –

Press Play.

And so when I see you so DESPERATELY wishing you could DO THE THING and I think back to all the years I spent in HEARTACHE trying to DO THE THING but thinking that THAT thing would never be THE thing and instead giving my life to all of these OTHER things, things which ROBBED me of my SOUL …

And when I then think of the fact that as SOON – as soon! – as I actually committed to doing MY thing and then started doing it that my business blew up, and I now literally make millions and am on my way to impacting millions JUST BY DOING THIS THING …

And when I imagine how much longer you might take before you finally GET it …

I just know all the more.

It’s not just that all I ever wanted to do was write and speak and inspire and educate and motivate and empower you to press play.

It’s that if I didn’t?

You never might.

And if there is only a SINGLE person who my message truly impacts to where as a result of listening to me they step up and live as they were BORN to live, and if I never made a single fucking cent from doing this every day, I would do it till I collapse and give my dying breath.

I would give my LIFE for it.

And I will.

The fact that it’s also ended up being the thing which got me to HERE?

A fucking bonus, baby, although REALLY – there’s no other way to GET there, but to be you.

And so I BEG you.

I PRAY of you.



And then wake up and do it –

And only it –


The thing you’ve ALWAYS wished it could be about, don’t you see?

That’s the thing.

Remember –

Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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