By using thekatrinaruthshow.com, you consent to our use of cookies.

Live Your Passion

Niche vs Calling

If you had nothing right now, and nobody at all knew who you are but also you had no plan or desire to particularly market to one type of people group, and all of the information you had gained thus far to do with your topic or industry were deleted from your mind, would you still have something to say?

I believe that when it comes to those following the online entrepreneurial path – and I particularly am thinking of those who in some way identify as coaches, consultants, mentors, experts, authors and speakers – so most of us! – there are two types of people out there.

1. Those who have a deep calling and burning message they want to get out

2. Those who just want to make money online and have chosen a field or path of expertise and positioning in order to do so.

For this latter group pretty much everything I write on a day to day basis would make little to no sense at all and is very unlikely to resonate if they did ever take the time to read it in the first place. They’re more likely to be reading stuff about the ‘how-to’ of online marketing.

So I’ll take a punt and guess that you consider yourself as belonging to the first group. Which brings me to this –

If I were to follow along in what you do for a week –

In what you show up and say online –

In the way you answer somebody when asked what you do –

In what your website has to say about you, and about your offers –

In how you communicate –

In what you sell –

In how you PRESENT –

Would I see you as a leader, a revolutionary with a cause, somebody with Something To Say who is clearly SAYING it?

Or would I see someone teaching, passing on information, telling people a way to DO things, and positioning themself as an expert amongst experts, a coach amongst coaches, just another consultant with the ability to Teach You Some Stuff?

So much of what we spend our time and energy on, not just in business, but sure, let’s focus on that, has to do with what we think is necessary in order to maintain either what we HAVE or what we think we NEED to have.

But imagine this –

What if you had nobody to impress –

What if you’d never heard of niching

What if you knew nothing about online marketing and the various Ways in Which Things Should Be Done –

What if you simply didn’t KNOW all the STUFF –

And what if you decided to still show up every day, and share something. Based on your experiences of life. Based on what you believe. Based on what rings true within your soul.

Not because you need to make ‘x’ amount of dollars this month to hit your targets, or impress your mastermind buddies, or even to pay the rent.

Not because you told yourself you’d get 5 new clients –

Or launch that program, because surely it will be the Key to All Your Success –

Not because you in any way thought you HAD to, but rather because you GOT to.

How would your business be different right now if it were based on what you GET to do rather than what you HAVE to do?

You can view this as a pointless exercise if you choose, because of course you have rent to pay, a life to upkeep, the next level to achieve!

Or you can view it as a challenging, thought-provoking and ultimately (I think!) INSPIRING way to consider what is possible for you.

Because here’s the ‘catch’ (in a good way) that most people never realise nor in any way come close to:

When you show up – consistently and over time – as the you who you were BORN to be, and you step fully into sharing your true message with the world from a place of alignment, purpose, passion and flow, THIS is when you can finally create true wealth, and the ability to both make and IMPACT millions.

You will never create true wealth from a place of the wrong service.

Or a true impact.

In the short-term, the pathway to wealth often seems to be one that requires you to Do Stuff. You find yourself doing what you HAVE to do, for right now, or for a while. You tell yourself one day I’ll get there, and then I can release my True Work!

No.

You won’t.

Not with that attitude!

Let me tell you something:

The short-term fix is NOT the path to long-term riches, or joy.

If you want to create your ULTIMATE vision you’re going to have to take a different route. Shockingly – or not! – the pathway that will get you to a place of realising that TRUE vision for your life – stepping into your God-given calling, you might say! – is by ACTUALLY FOCUSING ON THAT VISION.

You know – from day one.

I know, right? What the?!

So weird, how things work. 🙂

So even though you might think that right now there are things you Have to Do in order to stay afloat and get ahead, let me ask you to consider it another way:

Are the things you’re currently working your ass off to Have and Achieve what you want to give your life for?

Do you want to look back and say, it’s okay, I never fully stepped into sharing my true message; I never LIVED my calling, but it’s okay because hey! I paid my rent. And hey! The kids went to good schools. And hey! I shared BIG WINS in my mastermind group and I Kept Up and I Did Shit to Impress People!

Your choice gorgeous.

But seems like an ODD one, don’t you think?

Yet that’s what we do. Day in and day out we do what we HAVE to do because we have responsibilities, bills to pay, contracts with others and ourselves to uphold, a life to maintain and a more impressive one to create.

And we lie to ourselves and say it’s just for right now.

Do you want to predict your future, nearly to a ‘T’?

Just look at your right nows. In fact look at your RIGHT now and then look back at all the right nows that came before it, which brought you to here.

You are the product of your nows.

And you’ll continue to be so, you can’t do anything to change that!

Of course you CAN change your right nows.

But what about rent, about image, about staying afloat and getting ahead?

What about it?

What if – you just chose to trust?

What if – you decided to actually go all in?

What if – you thought about the WORST that could actually happen if you stepped fully into being who you were born to be in your business, and realised that actually the worst wouldn’t be so terrible at all and perhaps it would even give you the motivation and ENERGY and even the excitement to make a real change for once?!

What if you stopped worrying about your marketing, or your lead gen, or your branding, or making shit work and spending all of your money and time and your freaking LIFE on that stuff and you just –

Let go.

Of all of it.

Of every idea of what you’re SUPPOSED to do and of every idea of what people EXPECT you to do and of every idea of how you should pretty up and present yourself to the world so that the good people love ya?

A quick heads up, on that: People will love you when you’re actually you.

Not at first.

Not all of them.

But the ones who you are meant to impact, and perhaps lead? They will.

And that is NEVER going to happen because you had a branding or marketing makeover.

But it will happen if you have a YOU makeover, from a soul and who you are; who you choose to be point of view.

You think that you ‘have to have a niche!’, that you have to sell stuff online, that you have to do what works.

That’s all true.

But you’ve got it COMPLETELY FUCKING BACKWARDS if you think that the way to do that is to have a niche, decide what to sell, market that stuff and do what works.

When you focus on who YOU are meant to be, when you actively cultivate a mindset of success based on TRUTH, when you invest in yourself and when you share what you were BORN to share, you don’t have to ‘get a niche’, you don’t have to ‘figure out how to sell’, and you sure as shit don’t have to follow the rules on what works.

Your niche finds you.

You just FIND what to sell.

You SEE how to market it.

And what YOU DO WORKS.

But the foundation MUST be based on truth. It MUST be based on who you actually ARE, and who you were born to be. It must be based on you, in the first place – which is now – showing up, and sharing what you actually want to share and are called to share.

No agenda.

No ‘trying to do what works’.

And if you don’t get that, or if it’s too scary?

That’s fine.

Don’t do it that way.

Continue giving your life for what you’re giving it for now.

I’m sure you’ll look back and be so glad you pushed aside your true calling in order to get their attention and have a hot and trendy brand, in order to Keep Up and Get Ahead.

I’m sure it will be worth never knowing what was truly possible for you, had you just given it your all and chosen to have full faith.

Of course I’m not sure at all … but you are, right? And that’s what counts.

Remember –

Life is Now. Press Play! 

Kat x

PS.

I’m excited to announce my Flow-Led Millionaire Private Client Mastermind Days are back, happening this August (PM me for full deets!) 

Warning! This Mastermind will require you to get TF over your hang-ups around:

* Automated income

* Being seen more, and more boldly

* Adding layers upon layers upon layers of more SELLING

* Ruthless repurposing and re-selling

* Structure, systems, process

* Building a cash machine which pays you on repeat regardless of whether YOU are grinding your fingers to the bone to get it working!

Requirements:

You have an existing business which makes money, delivers a fabulous product or service (or multiple of!) which helps people, you know who you are and who you’re here to serve (while always welcoming deeper clarity!), and you have a proven track record for getting results to those people … even if it’s on a scale, so far, which, frankly, you consider outrageous. Since you know you’re here to do insanely big work in the world!

Oh, speaking of which – you know you’re here to do insanely big work in the world! And you’re ready to put the wheels on that NOW, and see your revenue – your growth of soulmate audience – your soul-led result-gettin’ systems – and all in all your own badassery – explode, stat!

You’re not afraid of doing the damn work (duh),

but you also know that there’s a simpler way, a more flow way, a more YOU way.

And you’re ready to get down to the nitty gritty of that now, and then roll it out like the take no prisoners mofo you are.

All with me – secret counsel to the worlds most elite game-changers, leaders, and revolutionaries – supporting you to know exactly what to do,

and exactly how to do it,

so you make MORE money,

reach MORE (of the right people),

the YOU way,

having more fun and flow than you ever dreamed possible,

and finally knowing you’re all in on you,

Now!

What you get out of this time together is simple:

* Identified opportunities for money-makin’ – minimum 3, up to 10+ (this is normal in these conversations with me)

* Specific to you simple soulmate audience growth strategy, which you can roll out right away, and will often involve only ‘tweaks’ rather than having to DO anything dramatically extra

* Confidence and inner tools as well as practical steps for improving / adding to / setting up (depending where you’re at) your automated income / funnels 

* Personalised (to your personality / style / lifestyle / skillset) action plan for implementing

* Tweaks you can add in right away to increase sales on existing processes

* Daily / weekly ‘hustle flow plan’ individualised to you

All in all here’s what it comes down to:

>>> You will walk out with a complete action plan tailored to your business, very detailed and also very SIMPLE, with also a complete understanding of what you need to do and HOW to do it, to take you to the next major income level, and beyond.

This will include your next three offers (MINIMUM), up-sells, or funnel ad-ins, FULLY CREATED IN THE TIME TOGETHER!

Plus:

1:1 follow on support to help you implement and follow through.

I love doing this INTENSIVE deep dive work where we pull everything apart all at once, and then nail down the EXACT action steps for each person to take to get more paying customers and clients, who are soul-aligned, coming in NOW, who are also buying more things, because you’ve got all your damn shit in place!

This immersive day together is limited to 5-7 people per event. 

If this is speaking to you PM me here to apply / for more info!