Katrina Ruth
Live Your Passion

Niche vs Calling

If you had nothing right now, and nobody at all knew who you are but also you had no plan or desire to particularly market to one type of people group, and all of the information you had gained thus far to do with your topic or industry were deleted from your mind, would you still have something to say?

I believe that when it comes to those following the online entrepreneurial path – and I particularly am thinking of those who in some way identify as coaches, consultants, mentors, experts, authors and speakers – so most of us! – there are two types of people out there.

1. Those who have a deep calling and burning message they want to get out

2. Those who just want to make money online and have chosen a field or path of expertise and positioning in order to do so.

For this latter group pretty much everything I write on a day to day basis would make little to no sense at all and is very unlikely to resonate if they did ever take the time to read it in the first place. They’re more likely to be reading stuff about the ‘how-to’ of online marketing.

So I’ll take a punt and guess that you consider yourself as belonging to the first group. Which brings me to this –

If I were to follow along in what you do for a week –

In what you show up and say online –

In the way you answer somebody when asked what you do –

In what your website has to say about you, and about your offers –

In how you communicate –

In what you sell –

In how you PRESENT –

Would I see you as a leader, a revolutionary with a cause, somebody with Something To Say who is clearly SAYING it?

Or would I see someone teaching, passing on information, telling people a way to DO things, and positioning themself as an expert amongst experts, a coach amongst coaches, just another consultant with the ability to Teach You Some Stuff?

So much of what we spend our time and energy on, not just in business, but sure, let’s focus on that, has to do with what we think is necessary in order to maintain either what we HAVE or what we think we NEED to have.

But imagine this –

What if you had nobody to impress –

What if you’d never heard of niching

What if you knew nothing about online marketing and the various Ways in Which Things Should Be Done –

What if you simply didn’t KNOW all the STUFF –

And what if you decided to still show up every day, and share something. Based on your experiences of life. Based on what you believe. Based on what rings true within your soul.

Not because you need to make ‘x’ amount of dollars this month to hit your targets, or impress your mastermind buddies, or even to pay the rent.

Not because you told yourself you’d get 5 new clients –

Or launch that program, because surely it will be the Key to All Your Success –

Not because you in any way thought you HAD to, but rather because you GOT to.

How would your business be different right now if it were based on what you GET to do rather than what you HAVE to do?

You can view this as a pointless exercise if you choose, because of course you have rent to pay, a life to upkeep, the next level to achieve!

Or you can view it as a challenging, thought-provoking and ultimately (I think!) INSPIRING way to consider what is possible for you.

Because here’s the ‘catch’ (in a good way) that most people never realise nor in any way come close to:

When you show up – consistently and over time – as the you who you were BORN to be, and you step fully into sharing your true message with the world from a place of alignment, purpose, passion and flow, THIS is when you can finally create true wealth, and the ability to both make and IMPACT millions.

You will never create true wealth from a place of the wrong service.

Or a true impact.

In the short-term, the pathway to wealth often seems to be one that requires you to Do Stuff. You find yourself doing what you HAVE to do, for right now, or for a while. You tell yourself one day I’ll get there, and then I can release my True Work!


You won’t.

Not with that attitude!

Let me tell you something:

The short-term fix is NOT the path to long-term riches, or joy.

If you want to create your ULTIMATE vision you’re going to have to take a different route. Shockingly – or not! – the pathway that will get you to a place of realising that TRUE vision for your life – stepping into your God-given calling, you might say! – is by ACTUALLY FOCUSING ON THAT VISION.

You know – from day one.

I know, right? What the?!

So weird, how things work. 🙂

So even though you might think that right now there are things you Have to Do in order to stay afloat and get ahead, let me ask you to consider it another way:

Are the things you’re currently working your ass off to Have and Achieve what you want to give your life for?

Do you want to look back and say, it’s okay, I never fully stepped into sharing my true message; I never LIVED my calling, but it’s okay because hey! I paid my rent. And hey! The kids went to good schools. And hey! I shared BIG WINS in my mastermind group and I Kept Up and I Did Shit to Impress People!

Your choice gorgeous.

But seems like an ODD one, don’t you think?

Yet that’s what we do. Day in and day out we do what we HAVE to do because we have responsibilities, bills to pay, contracts with others and ourselves to uphold, a life to maintain and a more impressive one to create.

And we lie to ourselves and say it’s just for right now.

Do you want to predict your future, nearly to a ‘T’?

Just look at your right nows. In fact look at your RIGHT now and then look back at all the right nows that came before it, which brought you to here.

You are the product of your nows.

And you’ll continue to be so, you can’t do anything to change that!

Of course you CAN change your right nows.

But what about rent, about image, about staying afloat and getting ahead?

What about it?

What if – you just chose to trust?

What if – you decided to actually go all in?

What if – you thought about the WORST that could actually happen if you stepped fully into being who you were born to be in your business, and realised that actually the worst wouldn’t be so terrible at all and perhaps it would even give you the motivation and ENERGY and even the excitement to make a real change for once?!

What if you stopped worrying about your marketing, or your lead gen, or your branding, or making shit work and spending all of your money and time and your freaking LIFE on that stuff and you just –

Let go.

Of all of it.

Of every idea of what you’re SUPPOSED to do and of every idea of what people EXPECT you to do and of every idea of how you should pretty up and present yourself to the world so that the good people love ya?

A quick heads up, on that: People will love you when you’re actually you.

Not at first.

Not all of them.

But the ones who you are meant to impact, and perhaps lead? They will.

And that is NEVER going to happen because you had a branding or marketing makeover.

But it will happen if you have a YOU makeover, from a soul and who you are; who you choose to be point of view.

You think that you ‘have to have a niche!’, that you have to sell stuff online, that you have to do what works.

That’s all true.

But you’ve got it COMPLETELY FUCKING BACKWARDS if you think that the way to do that is to have a niche, decide what to sell, market that stuff and do what works.

When you focus on who YOU are meant to be, when you actively cultivate a mindset of success based on TRUTH, when you invest in yourself and when you share what you were BORN to share, you don’t have to ‘get a niche’, you don’t have to ‘figure out how to sell’, and you sure as shit don’t have to follow the rules on what works.

Your niche finds you.

You just FIND what to sell.

You SEE how to market it.

And what YOU DO WORKS.

But the foundation MUST be based on truth. It MUST be based on who you actually ARE, and who you were born to be. It must be based on you, in the first place – which is now – showing up, and sharing what you actually want to share and are called to share.

No agenda.

No ‘trying to do what works’.

And if you don’t get that, or if it’s too scary?

That’s fine.

Don’t do it that way.

Continue giving your life for what you’re giving it for now.

I’m sure you’ll look back and be so glad you pushed aside your true calling in order to get their attention and have a hot and trendy brand, in order to Keep Up and Get Ahead.

I’m sure it will be worth never knowing what was truly possible for you, had you just given it your all and chosen to have full faith.

Of course I’m not sure at all … but you are, right? And that’s what counts.

Just remember –

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What


I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!

GRAB YOUR SPOT NOW, ONE TIME ONLY! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!

GET YOUR PLACE NOW! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

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