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Most every decision you make in life which later results in you wondering why in the actual fuck you did that | said that | stayed in that | lived like that, comes from a place of feeling like maybe it’s not safe to be you.


DEFINITELY, is what your fear-based human mind has had to say about it a lot of the time, let’s just be honest!

In fact, if you look back, you’ve likely spent a disturbing and shocking amount of time gathering EVIDENCE that it’s not safe to be who you are, you’re not allowed, it’s not ACCEPTABLE, and you must conform, tone it down, quieten, be what is EXPECTED, forthwith.

Like the time you stayed in the shitty relationship for years … something Amanda Frances and I were talking about in bed this morning (soulmate client slumber party last night!) … about how we both DID that.

Thinking there was something wrong with us, and so trying to make it work, when actually it just wasn’t a FIT.

Or, how about all the clients you’ve said yes to over the years; even ‘overcome objections’ on, so that they would sign up, when if you were honest with yourself you freaking KNEW, from that initial conversation that this person?

Doesn’t get it, doesn’t get you, doesn’t THINK like you do, and so was not a FIT.

But yet instead of seeing THAT truth for what it is and honouring it, you assumed that YOU were the problem, that you should shift your beliefs or procedures or whatever, because if this person didn’t like what you were offering or how, then surely that was ON YOU.

Or, what about when you wanted to wear that crazy out there outfit or piece, or do something whacky with your hair, but at the last minute you thought, hmmm – that’s a bit much. What will people think of me? What will they say? Who do I think I am to show up like THAT?!

Ah, ‘who do I think I am’ …

One of the most favoured statements of the fear-mind, designed and sent from the depths of resistance hell to QUASH the dreams and visions and destiny of women like me, women like you, creatives and rain-makers like US.

Who do I THINK I am …

That I could write that …

That people should listen to me …

That I can carry on like that, present myself to the world like that …

That I can expect to LIVE like that …

Or LOVE like that …

Or be loved –
Accepted –
Wanted –

For being who I am. For expressing what’s inside of me. For allowing my crazy to show, but also, my truth.

And perhaps that’s the biggest fear of all. The fear of what would happen if we showed our truth.

My team posted a clip on my business page yesterday, from a livestream I did, with a man in my life, on Saturday in my CLOSED Facebook group, on Unconvential Relationships and Non-Monogamy. That’s what my team do; they grab my content and clip bits out, repurpose it, post it around on my biz FB or wherever else.

I saw the clip late last night as I was about to go to sleep, and I felt that small rush of fear rise up.

I mean … I’d kept it on the DL on FB before that … loosely referenced it outside my group, but not directly shown the title or what the content was about.

And I thought, with this clip boldly now on my business page –

What will people think?!
What will SPECIFIC people think, yep, but also, hmm – I wonder if that will cost me any business?

Well, I long ago decided that I didn’t want business or even a single ‘like’ from somebody who doesn’t fully get and accept me JUST AS I AM, but sometimes these moments come up to test us 

And I guess here is the other thing –

In business … or in friendships, love, any part of life … it’s all very well to say you’re not scared or worried about what people think of you … but, well, firstly, that’s bullshit and you know it, but SECONDLY –

Are you actually showing them in the first place?

Do people KNOW who you are?

Do they see into your SOUL?

Do you bare your naked truth, and truly MEAN it when you say ‘take it or leave it, and either way it’s fine’?

Or are you skirting around the edges of not only Facebook, but your LIFE –

Showing yourself as a pretty woman or a cool dude, with some inspiring / interesting / educative things to say, maybe flirting a little bit with some OPINION, but mainly, making sure you do it right, fit in, preen and groom yourself just right, act like you’re on board with other peoples jokes or thoughts even if you’re not, BE LIKE THE OTHERS –


Which is it?

‘Cause I gotta tell you, if your approach to MONEY MAKING is anything along the lines of ‘how does everybody else do it / show up’, or like what I just wrote above, you’re in for a rude awakening called NEVER BEING ABLE TO QUITE PAY YOUR BILLS.

Let alone make the impact you know you were here to make.

It’s funny … well, not really, I don’t know why I say that actually, but anyhow … in my marriage, I fought so hard to be what I had to be.

To accept.
To suppress.
To ‘understand’ that it wasn’t normal to WANT to work on my business and my art a lot.
And I made bargains, if I could do my thing with my writing one night, the next night would be a couples TV night. 

For example.

I spent so much time trying to MAKE MYSELF BE HAPPY BEING NORMAL, in so many ways.

What I was really doing, was striking a bargain for how often I should be allowed to be me.

Can you imagine?!

It sounds ridiculous.

It’s funny … well, fucking awesome, actually … right now I’m sitting in bed with one of my clients. She shared my room last night after I hosted my San Diego Soul Shifts and Money Makin’ Day yesterday, and she didn’t want to drive home. I always say, I know you’re really a soulmate client if I’d be happy sharing my bed with you!

Anyway –

Amanda is typing away next to me.

We’ve spent the morning between laughing, talking about launch and selling stuff and how easy making money is, reviewing notes from people’s feedback on our hilarious livestream we did in bed last night, talking about man and dating stuff, and then naturally both pulled out our laptops and started doing our thing.


And totally aligned to DO that, in this situation.

I don’t know how normal it is for a mentor to invite her client to share her bed … to me it seems OBVIOUS (now) that I wouldn’t take on a client who I’m not also going to become very close friends with.

It’s a soul thing.

To me it seems OBVIOUS (now) that I wouldn’t give my heart or soul to ANYONE who I couldn’t also be fully myself with.

It’s actually how it works …

I used to journal about what it would be like to be with a man where you spent the whole day together doing stuff like journaling, writing, livestreaming, creating, letting cool ideas come up, also doing ‘normal people’ fun shit as well of course.

It seemed like a surreal idea, imagine – !

Just like it used to seem like a surreal idea, imagine – ! That I could have ONLY 100% soulmate badass clients, and indeed an entire online tribe.

Now, these things are my normal.

My clients fully GET me, and I fully get THEM. We are CUT FROM THE SAME CLOTH.

I mean … come on. In how many other situations where a couple of girls stay overnight together would they then be sitting in bed in the morning together creating content and making money, as well as talking about all the important and silly things? Running multi-million dollar business in their PJs!

Well, in my world it’s normal that this is how it would be.

And I’ve realised it gets to be normal and ALLOWED in all areas.

On Saturday I had a day with a man pretty much EXACTLY like the one I described above.

We got up, journaled, blogged, went to the gym, did 4 livestreams between us, did some idea-storming, napped, created more, went out and did dinner and drinks, etc.

LITERALLY the sort of day I used to wish could be possible with a guy.

But did we SPEAK about, or PLAN it? Of course not! It just happened; because we were both just being who we are.

Did Amanda and I speak about or PLAN a late night livestream last night? No! It just happened, because in our world why would you NOT livestream if having a slumber party. And this morning, now, doing our thing, it’s as simple as we both know we can just be who we are; there’s zero doubt, in fact it seems almost silly that I’m turning it into an entire blog post!

It seems a bit silly to me, because this IS just how it is now, in all areas of my life.

But I know it’s not silly to share with you, because I remember how I used to feel; not HAVING this, and longing for it.

Now, I 100% show up as me, in all situations.

CHOOSING to do that means I also say exactly what I think, even if it’s scary or uncomfortable to do. I speak and own my truth. I ask for what I want. I expect to be ALLOWED to be me, in all ways. And my expectation is also that I only have people in my life who not only fucking ACCEPT that –

Like, they ‘don’t mind’ … but really they’re wondering when the fuck you’re going to be done and conform to what they think you should be … when you’re going to be done being you (!!)

I might say something like ‘I don’t give a fuck’ if people don’t love me as who I am, they can fuck off then.

I might be curt and aggressive about it sometimes, like, if someone tells me I really shouldn’t say this or that, or don’t I think such and such.

Well, actually, no, I don’t! Or I would have said that; der.

But the truth is it’s not that I don’t give a fuck.

I still care what people think about me.

I still want people to like me.

There’s still that little girl inside of me who wants to fit in, be accepted, be liked, be worthy of love and attention!

So no. It’s not that I don’t give a fuck if you don’t like me.

It’s that I finally learnt to give MORE of a fuck about being me.

Then what I gave about whether or not that was ok.

In the end, nobody ever taught me I was safe to be me.

I didn’t get a certificate to allow me to do that, I wasn’t sent permission from heaven above to say it was ok.

In the end I just decided I was tired of working so damn hard to be somebody else.

And that it was a game I was never going to win anyway.

I decided to press play on the one thing I was born for.

Being Katrina Fucking Ruth.

And I’m all in on that shit.

How ’bout you?

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.