Success Mindset

9 BULLSHIT THINGS NEW AGE ENTREPRENEURS THINK MATTER, WHICH DON’T {And What Does!}

The entire online industry is sliding in a hand-basket to hell right now.

The amount of absolute NONSENSE and same-same boring BULLSHIT that is being thrown around the halls of social media is truly mind-blowing, but worse still than that?

The things that people think MATTER? I mean come ON!

I feel like I’m this older-generation dinosaur watching the young upstarts screw up their lives and that no matter what wisdom I or others who actually GET WHAT IT’S ABOUT might share, the young ‘uns are still gonna insist on fucking things up for themselves, thank you very much, and PROPERLY.

So maybe a post like this is a complete waste of my time, or maybe it’s ME who is behind the times and I should start worrying more about having themed days in my Facebook group, a signature piece I’m known for, a PROPER launch sequence or what-the hell ever. Or maybe I’m really just writing it to self-validate, or maybe I know that there are a few people out there who DEEP DOWN KNOW THE TRUTH and just need a kick up the ass to get back to it, or to it in the first place.

If you think that might be you and you secretly kind of HATE all the shit you’ve been told online business is about, listen up:

99% OF WHAT THEY’RE SAYING MATTERS DOES NOT.FUCKING.MATTER AND IS EVEN HURTING YOU.

Also, warning:

This one’s gonna get bitchy. I nearly didn’t write it for that reason. But I AM writing it because God knows I didn’t build MY business by keeping my mouth shut and also because I fucking believe what I’m about to say and I find it sad / infuriating / abhorrent to see how people are wasting their time and money and therefore not MAKING any money let alone effectively branding themselves, with what they’re being taught.

So here we go.

9 BULLSHIT THINGS NEW AGE ENTREPRENEURS THINK MATTER, WHICH DON’T {And What Does!}

Back in the day we built business by actually producing consistent content and talking with our audience, it didn’t matter how your website looked and you sure as SHIT didn’t spend half your social media time bitching about how someone had DARED to talk about money / say fuck / coach without being coach-certified (as if that’s actually a REAL THING anyway!!), etc.

In other words?

Being in business actually meant building a business not trying to be a cool girl in the schoolyard and get invited to the right parties.

Let’s talk about what that looked like, and how it is relevant for YOU.

1. A Title, A Niche, A Topic, An Elevator Pitch, Basically Anything That Defines You Which is NOT You

Your business is you. Your business is you. Your business is you. It doesn’t fucking MATTER what title you give yourself. You do NOT need a pretty and perky little elevator pitch. You don’t HAVE a fucking niche you ARE the niche.

Unless of course what you WANT to build here is not a business or by ANY means a personal brand but instead you want to be known for teaching the A-Zs of a particular tidy little topic. In which case you are a TEACHER not an entrepreneur, not a ‪#‎revolutionaryfuckingleader‬, and CERTAINLY not somebody who is going to ever be remembered for who they are, or get paid accordingly.

2. Fuck Your Pretty Website

Take your pretty website and shove it up your ass. It doesn’t MATTER. It is a BONUS. It is the cherry-on-fucking-top of the fact that you already built a BUSINESS.

That’s it.

Really.

3. Photoshoots

Photoshoots are AWESOME. I freakin’ love having hot photos! But – it’s all just so much fluff and fakery (same as the whole pretty website thing) if you don’t first have a BUSINESS to base it on. Look, much of the stuff on this list is actually REALLY cool and even important (I know, I’m full of contradictions!) but the POINT here is do you have a business, content, results with your clients, the shit that MATTERS first.

So much of the online world now just has it all backwards.

Do what matters first. Then add the fluff if you want it, and uplevel accordingly.

4. Having a Signature Piece

Want to be known for one thing so you can then kick back and internet market your way to fame, fortune and freedom?? Okay so GFL, but also: okay then.

Just don’t try and brand you while also trying to be ABOUT ONE THING.

Unless you’re about being one thing???

4. Being Proudly ‘Anti-Sales’

Just.
No.
Okay?
You’re an entrepreneur. You sell. Swing every fucking day and never be ashamed of that in fact take OWNERSHIP of how boldly and proudly you daily put your offers out there!

5. Facebook Nonsense

Theme days, specially crafted pics that tell the world you’ve made it, rules about what one should or should not say, anything that basically screams ‘I’m a pretty entrepreneur and I fit in here!’.

And when I say pretty?

I mean pretty fucking bland and boring.

6. Finalising a Fucking Colour Scheme, Finalising Anything

YAWN.

And also, okay, honestly? Another contradiction ‘cause I LOVE that I’m now unleveling my brand with fancy colours and such!

NOW THAT I MADE MILLIONS ALREADY.

Again: do first things first. Other things not first.

7. Launch Formulas, Launch Planning, “I Just Birthed a Baby” Bullshit

Oh my God. I can’t even. Like SERIOUSLY: launching is not an ‘I launched a baby’ thing. Having a BABY is like having a baby. LAUNCHING something is NOT a big deal. I mean yay you, it’s awesome. But it’s all in a days work, or a few days work, or even longer, whatever. It’s just getting your WORK out there, stop making it such an emotional hoo-ha.

Be proud of yourself, sure. But stop DRAMATISING, because you make it LESS ATTAINABLE FOR YOU to get out there and explode your awesome ideas fast and with flow the next time. Don’t build SUCCESS up on a pedestal whereby attaining it means you then have to go and crash for 2 weeks afterwards because you just BIRTHED YOUR BABY … um … released an idea and asked for money for it.

8. Posting duplicate shit in every single Facebook group

Really.
Don’t need to.
Talk about.
How AWFULLY desperate.
That looks.

YES?!

And it does NOT work, either.

9. Being Professional

Be you. Be you. Be you.

That’s it!!

— SO WHAT ACTUALLY MATTERS THEN? —

It’s pretty freaking simple, really.

Content.
Value.
Communication.
Showing the fuck UP.
Doing the fucking work.
Hustling your butt off every day.
Asking for the sale. Asking again. Asking yet again, until you get it!

Look, as I’ve said a few times you can DO much of the above stuff (not the FB group spamming, please!!) if you want, and be as pretty and polished as you like.

But it has to be based on something.

Stop getting caught up in the new-age BS of the current online space and why not just start basing your BRAND on the thing it’s supposed to be about?

The real fucking awesome you.

Yeah?

After all:

Life is Now. Press Play.

Kat x

PS

MONETIZE THAT SHIT NO MATTER WHAT

{AND DO WHAT YOU WANT ALL DAY}

A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.

Vibrate?

It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?

EXCITEMENT.

It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.

Zag?

You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –

AND

(drumroll)

I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.

And?

That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!

Introducing:

MONETIZE THAT SHIT NO MATTER WHAT

{AND DO WHAT YOU WANT ALL DAY}

A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on

* TIME MANIFESTATION. OH YES IT IS A THING.

AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

PLUS!

I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!

GRAB YOUR SPOT NOW, ONE TIME ONLY! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!

GET YOUR PLACE NOW! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

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