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Live Your Passion

How to be Authentic in Business and in Life

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Everybody talks about being authentic online.

You have to be TRUE to yourself, they say.

You have to listen to your heart, to your soul, and find your message. You have to share your REAL gifts with the world and refuse to get caught up in doing what others say you should do.

Because if you’re not authentic? You won’t be happy, not really! (they say) Even all the money in the world will feel wrong, and you’ll probably manage to sabotage it! (they say) People will see through you and know you’re not genuine! (they say) and you might have a level of success but it will feel like HARD WORK and won’t flow like it’s supposed to! (they tell you)

And you know what?

THEY are right!

But what if you don’t know what authenticity looks and feels like, for you?

Not because you’re trying to pretend or wear a mask, but because you just can’t quite work out what you want, who you want to be, how you want the world to see you, and where to start with ANY of it.

What if right now you’re doing your thing, running your business, making some money and as much of course sometimes you just want to tear your hair out you actually are kinda loving the whole thing and the fact that you’re DOING something, but yet –

But yet you have this niggle.

This kind of, sense, that things are not quite right or at least not as good as they could be.

And the thing that bothers you the most is that you sort of feel as though you’re selling yourself short. Not in a way that the rest of the world would ever notice but in a way that YOU can’t help but be fully aware of even when you’re not thinking of it at all.

Something is missing.

You don’t know what it is.

You don’t know where to look.

You just know that when you wake up each day, when you go about your work, when you coach your clients or put on that smile around others, there is this undercurrent of slight anxiety. And part of you is pretending. It’s the same part of you that asks you, often late at night or first thing in the morning –

Are you really happy?

Is this what you want?

Didn’t you say you were going to do that thing this year? You know, the thing you’ve been talking about, pushing off, saying you don’t know how to do for SO long now?

Aren’t you supposed to KNOW that you’re doing the right thing for you when you’re doing it, aren’t you supposed to be SURE?

It’s the same part of you that pricks it’s ears up at certain inspirational blogs or Ted Talks, at the idea that there COULD be more, that you SHOULD be able to live life 100% on your terms and that right now?

You’re not.

Wanna know what’s going on here?

I am a big believer in authenticity in business and in life. I’m not even talking about honesty towards others, although of course that’s important.

What I’m really talking about, is honesty towards YOU.

So if you wanna figure out how to be authentic, that’s where you have to start.

Ask yourself –

Where am I not being honest?

So simple.

And so hard.

But let’s make it easier. Try this for an example –

Run through everything you did yesterday. Got up, had breaky, played with kids, went to cafe, worked for 2 hours, took daughter to the park, had lunch, went home, reviewed my to-do list, met friend for coffee, and so on. Run the movie of yesterday.

Now go back to the start and play it more slowly in your mind. Anywhere that felt really RIGHT and GOOD – smile. Make note of the smily places. And anywhere that felt just a bit ‘sigh’ – pause. And make note of that.

When you’re being honest you feel in flow. You can’t explain it and the tasks or activities you’re doing at the time are not necessarily the ones that you think you need to be doing to stay on track or get ahead, but yet it feels right.

You feel light.

Happy.

Uplifted; empowered, even.

And when you do those things first in the day you have this weird sense that you could do nothing for the entire rest of the day and the day would be a success. Despite your logical mind telling you that’s not true at all, that you haven’t done any of your money activities or important admin or whatever.

Authenticity is not about having to define a deep and mystical soul purpose and then avidly follow it.

Authenticity is simply about taking the time to listen in, to pay attention.

To note what’s working, and what’s not.

To note it from the point of view of how it makes you FEEL rather than whether your logical or planner brain thinks it’s necessary or important.

Feelings are seriously underrated in business.

Yes success is about money, and figures, and tracking, and ticking things off.

But if you’re in this for creating your DREAM business and life not just for making money or getting things done no matter the cost, then the starting point for your true and success is not at all logical. Not at all factual. And can’t be counted or tracked; often can’t be explained to anyone else.

True success is no more and no less than how you feel.

What would you need to do today to feel like a winner in YOUR eyes?

What COULD you do right now that you know would make you feel alive, in flow, proud of yourself?

What is one activity that you’ve been perhaps not making time for, that if you consistently spent an hour a day on it, would have the power to completely change your life a year from now?

Either you believe it’s possible to have the ‘recognised’ success and money on your terms, or you don’t. And if even 1% of you thinks – KNOWS – it’s possible for others and therefore that it HAS TO BE possible for you, then every day you DON’T move towards that? Is a day you’re living a lie.

So think about it.

Run the movie of your past day, week, month, year.

How much of it makes you smile?

This is where success is found.

This is where honesty lies.

This is where you find your way to authenticity in business AND in life.

Do more of it. And start today.

Because ultimately, this is where you really know –

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/