Success Mindset

I have this weird thing where I automatically assume that people don’t like me…

I have this weird thing where I automatically assume that people don’t like me, wouldn’t like me, probably already hate me.

I can’t really figure out where it came from … or, actually, hmm – “liar!”, my mind just shrieked at me as I started to write this – I know EXACTLY where it came from.


That literally just hit me right as I started writing this, as I wrote ‘I can’t really figure out – ‘.

You know when your soul just serves up a lil ass-whupping of truth for you, smack bang in the face? That just happened!

I was thinking about being back in school, and how I didn’t feel worried about people not liking me then.


I LITERALLY just had the “liar!” shriek from inside again. Hahaha. What’s happening right now?! Am I blogging, am I journaling, am I channeling, who knows?! It’s all just the same.

I’m definitely sitting snugly in my bed at the retreat I’m at here in Ibiza, listening to root chakra healing music and JUST finished releasing quite a little bit via I think my 6th enema so far this week. So I guess I’m in a gooooodddd open and clean energy state to be letting things come up.

Anyway –

I was thinking about how in school I wasn’t worried about other KIDS not liking me, but I WAS worried about teachers not liking me. It’s a higher authority thing in general, actually, now that I think about it … and when I explain the ‘big’ thing it came from to you in a second, the first one I just realised while writing this, that will make sense.

In school I was super introverted, the shy and nerdy kid, DEFINITELY not cool or popular, a total ‘school square’.

But I wasn’t not LIKED. I didn’t have any issues with being given shit. I just wasn’t the cool one. Definitely wanted to be, mind you! In fact, I think it’s a BIG part of why I’ve created the online persona that I have – embodying the badass confident me I always wanted to be, and knew was somewhere within!

With teachers … I had a real issue with the fact that I thought (let’s be honest, often KNEW) that I was smarter than them.

I don’t even mean it in an ego-centric way, or in a finite way around intellectual knowledge, more to do with ‘all knowing’ and soul knowing, you know?

Kinda like how, when my 5 year old son says “I know everything Mummy!”, I’m like – “I’m sure you do honey. I have NO doubt”. Meanwhile his older sister presents him with trickity math problems to prove that he does not in fact know everything. He doesn’t give AF, he’ll admit he doesn’t know the answer, and then return simply, with a shrug of his little surfer-boy shoulders, to “I know everything”.

His soul KNOWS.

In school, back to when I was REALLY young, and all the way through, my soul just KNEW things. Yours too? I’ve no doubt!

So, while I was an A+ student, and always wanted validation, approval, love from my teachers, if they would say or indicate something I just on a soul level didn’t feel was TRUE, I couldn’t seem to hold back on saying it.

I got myself in trouble in high school science more than once for this, when it came to conversations around creation vs evolution!

So I was in this weird position of DESPERATELY wanting approval and love, always feeling unworthy without being ‘marked’ as the successful one, while at the same time simply not being able to go against my truth, when it bubbled up. Teachers would get frustrated – and also confused – at how goody-goody Katrina would randomly turn into the most stubborn and infuriating student ever, and basically argue until she was blue in the face in front of everyone!

I wouldn’t back down on my truth.

I still won’t.

Which leads me to the first realisation which I just had above, when I said I can’t figure out where this thing came from.

This thing where I automatically assume that people – PARTICULARLY people who I in any way view as a leader, or a person of some authority, regardless of whether or not it’s over ME – don’t like me.

I’ve noticed it SO much the past few years, as my star has risen in the entrepreneur space and I’ve met many amazing badass entrepreneur leaders – in every case I have ASSUMED this person already doesn’t like me.

In pretty much every case (I think!!) this has proven to not be true, and we get along great.

My underlying belief – and I was talking about this this morning with my guide here in Ibiza, where I’m retreating DEEP into peeling back all sorts of muck and layers, from nutritiional, to chakral, to quantum, to energetic, and more! – is that they probably think I’m a bad person in some way. Or, I dunno? Just NOT nice, or kind, or worth wanting to know.

Still can’t quite put my finger on what it is I think they think. But regardless, I’m happy to say that most people do seem to genuinely like me when they meet me.

Anyway, the realisation –

It was 2013, and I was part of an all-female 6 and 7-figure entrepreneur mastermind. It was invite only, and free. There were about 13 of us, and one of my mentors formed it. Several of my other mentors were in the group, as well as women I’d in some cases looked up to for years.

I LOVED being in this mastermind, it was a HUGE honour, and I made some amazing friends … which have largely shifted on, for reasons which may make sense in a moment. I was very much one of the ‘babies’ of the group, making around 30-35k a month at the time, with most far ahead of me on the entrepreneurial journey.

Anyway, the group was around everyday soul conversations of business, parenting, relationships, life and the like and it was mostly fabulous. Also very reassuring, to see that even women I looked up to so much still had doubt, and general life shit!

There was a lot of accountability as well, and we would pretty much have to report in on what we were doing, selling, launching, and how.

I found this inspiring, and helpful.

What I didn’t notice at the time … what sort of crept up on me … was that there was a general air of frustration with how I did things. And basically an expectation that at some point I’d ‘grow up’, or ‘settle down’, stop making up, creating, and launching new shit all the time.

The EXPECTATION and the doctrine was that a good entrepreneur created one signature program, and then monetized the fuck out of that, selling it over and over to build a million dollar biz, and THEN maybe adding a few other little things in.

Whereas I was, well – who I am now. Just earlier on in the journey. I CONTINUALLY launched new things! And because of the doctrine, I continually APOLOGISED for this, saying things like “I’m sure this will really be THE one, I promise!”.

Then invariably as soon as it had gone live I’d think of something else I wanted to do!

I felt SO BAD about this bad entrepreneur behaviour. Why couldn’t I settle down, be more organised, be like the other girls!

Kinda like how in school, when I’d ‘ark up’ and speak my truth, it was always, hmmm – what’s wrong with me? Why can’t I settle down, be quiet, be like the other girls? Take my medicine and swallow it nicely!

Well –

I just couldn’t.

In the end, I’d always speak my truth and I’d always LIVE it.

Gradually it became clear that the leaders of this group felt frustrated by me, and were starting to lose faith in me ever doing it right.

To be clear – all power to them if it’s truly aligned to them to do it my way.

But it sure as FUCK is not aligned for me, and never will be. I just didn’t know that yet.

What happened next was pretty upsetting for me, and still is, when I think of it.

Abruptly, the mastermind closed down. The woman who founded it said she no longer felt called to run it, or for it to exist. And poof – it was gone.

You have to understand, this group had been in kinda all day every day conversation for a LONG time by then. It was like a powerful womens circle. Obviously I was feeling kinda like I didn’t fit in … and I was also questioning the value systems of quite a few of the women in there, in that they would frequently say things that indicated they did NOT especially love their businesses or communities, and that felt off for me … but it was still a place I loved being, and leaned on daily.

And then it was just over.

It felt like a break up with no explanation.

And I just had this lurking feeling that actually it WASN’T over, but that it had just been re-formed, with a few troublemakers – hi! – kicked out.

Well, about 4 years later – namely late last year or early this year, I found out that that is PRECISELY what happened.

In that moment, well, way back to when I was told I was not doing it right, and then suspected the new group thing, a deep wounding occurred, and I think perhaps I made a soul agreement around something which was obviously already there, that told me –

You’re not good enough.
You don’t do it right.
You don’t fit in.
In the end, people (especially ones you look up to, or respect!) ALWAYS don’t like you.

I wonder if this has anything to do with me never allowing in men who are further in their journey than me … eek. #facepalm. TIME TO CHANGE! Haha. That’s my higher self shouting at whoever TF this self is.

At the same time as finding out that what I suspected HAD happened, I heard from one of the other women from the mastermind, also a ‘troublemaker’ type of gal who was continually bemoaning not yet having found her ‘thing’, that some of the key women in this group said to her, “oh, you’re just like Kat, we don’t know what to do with you!”.

And they did NOT say it as a compliment.

Fast forward to now and I am SO in my fucking power. I am largely not connected with the women from that group, although I see them on social and wish them well. But boy oh BOY am I SO GLAD I now know to stand in my truth so firmly.

To them, it was literally wrong – frustrating – bad – that I wouldn’t conform, do it ‘right’, be like them.

To me, it was heart-breaking and frustrating that I couldn’t SEEM to.

Be like us.
Do it like us.
Walk like us.
Talk like us.
BREATHE like us.
BE LIKE US, or else – you’re out!
Once again.
YOU are inherently not right, good enough, worthy.

Is how I felt. The judgement which I felt in that moment creating a ripple effect whereby since then I have ALWAYS assumed other awesome entrepreneurs won’t like me!

Just like in school days, in that mastermind I so desperately wanted the approval and validation of the women I looked up to, and just of the group in general. I have to admit – I STILL want that from others! It’s a practice, to be true to me regardless.

The truth is that for as long as I can remember, I’ve always felt sort of on the outside looking in, you know? This has been true with most groups, or circles, in my life.

Pretty much every womens circle I’ve been in, since I was a child, has ended up in me being the one to walk away, or feeling rejected, left out, like I no longer fit in.

For so long, I’ve told myself that this is bad. There’s something wrong with me. And that people just don’t really like me very much, in the end.

What I didn’t realise … what I STILL have to remind myself of … is that I’m different.

Not just from the other girls.

But even from the other entrepreneurs.

Frequently, my way of thinking, believing, KNOWING in my soul, it goes against what other leaders, the ‘higher authority’ people believe or feel.

And so I still often walk into new relationships, or connections, feeling trepidation that people won’t like me.

It’s been my experience so often. Or, more accurately, that they don’t GET me. They feel frustrated by me, unsettled, maybe worried, that I’m not conforming! Or – maybe they just do think I’m an annoying so and so. Haha.

Here’s what I know for sure though, and how this applies to you as well as me –

The right people will ALWAYS like you, get you, understand you.

You DO know everything already, just like my 5 year old does. You’ve always known!

You DO have to CHOOSE to stand in your power, speak your truth, stand up for what you stand for.

This WILL cost you people.

That is OKAY.

And as far as what your thing is, the ‘thing’ you’ve been looking for for so long, so you can say ‘hey guys, look – I found my thing! I can settle down now, like you!’, well that thing, haven’t you figured it out?

The one thing is you being you.

Never settling.
Always demanding more.
And always knowing it’s available.

You and me, and those like us, we’ve always known that we are called to walk a road more rocky than others.

We know we’re not for everyone.

We KNOW we’ll continue to be on the edges of nearly every ‘group’.

But we also know that what we feel is real.

That it always has been.

And that we are RIGHT.

About finite things, about rules, nah, who cares?!

But about what we need, and what we’re supposed to do?


I don’t think I have a special message for you to sum this up with, except to say this –

I get it.

I know what it’s like to feel you’ll never fit in.

And I also know that the place to let go of that is inside of you.

Where you accept all that you always were, and finally, unapologetically, just allow yourself to become it.

When YOU say yes to all of you, guess what?

Life will too. And along with it? Maybe just a couple of pretty badass people such as these ones right here in THIS community of crazy ones.

You’ve always known you were different.

Might just be time to stop saying sorry for that …

And don’t forget –

Life is Now. Press Play.



📷– just before stripping off to bathe in the (freezing!) magnetic waters at Cala d’hort in Ibiza. The rock formation behind me is Magic Mountain, which has incredibly magnetic in its energy, causing the waters to be powerfully healing.




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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