Business Mindset


{Daily Asskickery for December 21, 2015}

I do a lot of really fucking stupid stuff, you know? Stuff where I see myself, almost like from the outside looking in, and I wonder – what the FUCK are you doing? And WHY?

Take last night.

8pm, put kids down to sleep; fell asleep with them.

10.30pm woke up, felt annoyed I’d missed out on ‘my time’, so got up and smashed down an ESPRESSO flavoured Magnum ice-cream of all things, 2 glasses of wine, and half a ‘healthy’ Paleo treat.

Because of … I don’t know? I wanted to prove like some kind of crazy kid that I could still have my time and relax and NOBODY CAN STOP ME? And then this morning getting up at 5am (after finally falling asleep post caffeine sugar alcohol hit at 1am) I felt like SHIT, so freaking nauseous and just BLEUGH.

But yet I bet I’ll do the same thing again at some point or another; when the memory of how stupid it was wears off!

I know it’s not a big deal, these little sabotages, but I really do a LOT of stupid stuff. Stuff that would just make you shake your head and wonder how on earth I’ve got to where I am now.

I say stuff that’s completely inappropriate or downright offensive … often.

I PUSH on an argument rather than just letting it go …

I ALWAYS leave EVERYTHING until the last minute, no matter how big of a deal it is. In my final year of school I studied ONLY in the car on the way to school for the final exams! I GUARANTEE you that even if I were on TedX or Ellen (WHICH WILL BOTH HAPPEN!) I’d prepare precisely nothing until probably about 10 seconds before I had to go live, and even then maybe not.

I avoid answering phone calls, letters, email demands or generally anything personal admin related. I avoid all this stuff in my biz as well, but I do pay staff to do it for me.

I broke EVERY last rule about how you’re supposed to teach a child to sleep, eat, walk, breathe, risking a NIGHTMARE OF A CHILD WHO DIDN’T EVEN KNOW HOW TO LIVE being created. Well, 2 of them actually!

I won’t follow instructions in my business, fitness or personal life EVEN WHEN I PAY FOR THEM.

I OFTEN invest vast amounts of money, time, energy and emotion into new ideas and then just DUMP them on completion or close to.

I will lose my SHIT over something I don’t like, no matter how small or insignicant it may appear to be and basically just dig my heels in and refuse to back down.

I’ve risked COMPLETE HOMELESSNESS for my family and I many times by just refusing to accept short or long-term leases (we’ve been living a travel-based life for several years now, so always moving) unless they are EXACTLY what I want, and no matter if ‘nothing else is available’ and we’ve got NO time left to hold out.

I REFUSE to be ‘professional’ in how I create my content, do my videos, speak, talk, fucking BREATHE.

I have walked away from every single job I have had, often just gone to lunch or something and never come back.

And I’ve fucked up a fair few friendships as well, by just STOPPING talking.

If you went through my life with a fine tooth-comb (or even just spent any amount of time with me) you’d probably think I’m the most awful sort of procrastinating self-saboteur angry fucking crazy selfish bitch you ever met!

Basically I do what I want –

No matter what I want –

REGARDLESS of how inconvenient or downright TROUBLESOME it is –

Even if it costs me more money, time, whatever –

And even if the short-term outcome of it puts ME into a bit of a BIG FUCKING PICKLE.

In short: I want what I want, how I want it, when I want it.

YEP … I’m a total princess fucking diva. WITH bells on.

It is NOT always fun to work for / live with / be around me.

In fact a lot of the time – JUST DON’T!! (Honestly, I really do think I was born to be alone MOST of the time).

But you know what, here’s the thing. I spent so many fucking years telling myself to get more organised. Be a real grown-up. Be PROFESSIONAL. Be appropriate God damn it, and learn to bloody well follow through!

I felt so BAD about myself, in a real way. And seriously worried, as well.

I was sure I was going to completely fuck up my life; certain I already WAS doing so. And I tried, I really did try, to get on TOP of all these stupid foolish baby girl sabotages. I gave it a good shot and sometimes would even seem to be SUCCEEDING at being a Real Proper Person.

But sooner or later, like fucking clockwork, it would all come crashing down again.

And I just couldn’t seem to EVER fully break through.

It was so frustrating to feel that despite how truly SUCCESSFUL I was overall, I had all these really weak CHARACTER traits I still needed to stamp out.

The cool thing was, that despite all of this back and forth, I was still able to achieve a lot.

I’ve worked for myself since my early twenties, almost the entire time.

Been mostly in shit hot shape.

Traveled an INSANE amount; the last 2 years have been non-stop‪#‎laptoplife‬ travel but even before that I always traveled anytime I wanted to.

Built up several personal blogs that seriously kicked ass.

Created over 100 different online products and programs.

Published over 40 books on Amazon, all but one best-sellers.

Had 2 amazing kidlets and kept building my business throughout, WHILST still being the Mum I want to be.

Overcome serious full-blown insomnia, binge eating and bulimia, and a first marriage VERY messy divorce.

Done Tough Mudder and rocked it.

Came 10th in a National Yoga Comp.

Fought through a 100k debt and near bankruptcy to create my TRUE aligned business and life.

Made millions online.

Helped THOUSANDS of incredible ‪#‎revolutionaryfucking‬ leaders press play, through extreme business, fitness, life.

Built a name for myself.

Built a brand from myself.

Built a fucking dream LIFE – mine! – for myself.

And am LIVING it. STILL in great shape. Making the MONEY I want. Being the MUM I want to be. Sharing my true MESSAGE with the world. Living my fucking CALLING,and all from exactly the dream location(s) I want to be in.

I mean honestly I don’t even seem to have to put up with a bad coffee in my life, let alone anything else! EVERYTHING I want …

I get.

And honestly?

I don’t know HOW I managed to ‘achieve’ so much while being such a chaotic frenzied stubborn-bloody-minded MESS so much of the time!

I guess I just got lucky …

I guess things just worked OUT for me …

I guess I somehow managed IN SPITE of all my madness to HAVE MY VERSION OF IT ALL, while COMPLETELY being me.

So.fucking.FORTUNATE that I managed to be and do and have all this while being TOTALLY THE MAD CRAZY DIVA BITCH I AM.




The thing is –

(If you’re a leader, a visionary, an artist with a true fucking MESSAGE to share) –

You ARE going to be a bit of a crazy chaotic messy random downright annoying rude inappropriate unprofessional IRRESPONSIBLE lunatic at times.

I know.

It’s a problem.

You MIGHT EVEN get up in the night and eat espresso ice-cream at times!!

Never mind the REALLY big stuff where you sabotage EVERYTHING with your bad bad behaviour and disorganised freaking personality.

Let’s just be HONEST about this stuff that’s WRONG with you, yeah?

But here is the other thing:

If you’re lucky –

OH so lucky –

And you catch a LOT of breaks –

You very well might come out shining anyway.

You might MAKE it in spite of yourself! You might LEARN how to GET THERE ANYWAY.

And one day –

Maybe –

Just maybe –

It might even hit you:

It wasn’t in spite.

It was because.

It was ALWAYS fucking because.

Because you’re the crazy one.

Because you’re the lunatic.

Because you’re the selfish –

Diva –

Irresponsible –

Crazy –

Bitch –

Creator –

Who won’t.back.down.

THAT is why you’re where you are now.

Which, even though it may WELL still feel crazy chaotic WHAT THE FUCKING FUCK (and btw that feeling never fully goes away!) is EXACTLY where you’re meant to be.

Which is EXACTLY what will take you to where you NEXT need to be.

Which is EXACTLY what will ALLOW you to your DESTINY.

But this only HAPPENS if you stay true.

To what you’re called to do.


Haven’t you had enough of telling yourself to get your shit together?

And wouldn’t it be so AWESOME to realise –

That what will GET YOU there?

Is who you are.

Even the random ice-cream sabotages … that wasn’t just a (not so) pretty story I’m sharing for no reason; that incident sparked me writing this entire post; the idea for which I had while DETOXING that shit in 6am Bikram yoga class this morning.

And you know what else?


There are a TON of us crazy random DIVA creator leaders out there.


And it’s one of those of us who are CALLED TO CHANGE THE WORLD … and are doing so not in SPITE but because.

You have to take ownership of this stuff.

You can EXPLODE your truth when you OWN your truth.

So if you wanna do that?



Then do it WITH us. The Tribe of Revolutionary Fucking Leaders is ALL about taking ownership of your crazy.

Realising that not only CAN you have it all, on your terms, make a FUCKLOAD of money and a helluva’n impact …

But that to DO that?

You’re going to need to own being the princess fucking diva AWESOME creator you are.

So join us.


Create YOUR revolution.

And become part of The Tribe of REVOLUTIONARY Fucking Leaders.

Join TODAY in fact, and get access to my new CHRISTMAS GIFT Intensive for ‪#‎tribe‬ members only: Unleash Your True Voice.

Plus over $6000 of my BEST-selling online products and programs, and a KICKASS community of awesome.

But most of all?

Say yes to being ALL the way you. It’s ABOUT bloody time!

Remember …


Kat x






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


You may also like

array(6) { [0]=> array(3) { ["image"]=> int(43377) ["title"]=> string(9) "Abundance" ["url"]=> string(47) "" } [1]=> array(3) { ["image"]=> int(43378) ["title"]=> string(19) "Discipline Your Ass" ["url"]=> string(49) "" } [2]=> array(3) { ["image"]=> int(43379) ["title"]=> string(19) "Money Honey Program" ["url"]=> string(49) "" } [3]=> array(3) { ["image"]=> int(43380) ["title"]=> string(26) "MULTIPLE 6-FIGURES LOW END" ["url"]=> string(56) "" } [4]=> array(3) { ["image"]=> int(43381) ["title"]=> string(17) "Love & Acceptance" ["url"]=> string(49) "" } [5]=> array(3) { ["image"]=> int(43382) ["title"]=> string(24) "Journal Your Way to Rich" ["url"]=> string(52) "" } }