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It’s not actually your job to worry whether or not people can afford you.

It’s not really any of your business to decide if they can.

Who exactly appointed you as God of somebody else’s abilities, desires, needs right now?

And are you actually suggesting that, when life becomes less stable or certain than normal, the way you should respond is to ALSO get more unstable, and less certain?

How do you think that will help anybody?

Answer –

it won’t.

Not one little bit.

Nope, not at all.

“But Kat! Don’t you think now is a time to be sensitive to people’s needs, make some adjustments to help them out, perhaps put together some special cheapie stuff, drop down higher ticket offers and so on … you know … be KIND?”

Here’s the thing:

This is not about not being kind.
It’s also not about not having empathy.
It is absolutely not about ignoring the landscape of life right now!

You wanna put something cheap out? Make a bundle for free or to sell? Whip up some cool new on the house trainings for peeps? Put together something you’ve ‘never before done or offered’ for your high end peeps?

Cool … DO it!

Do it because it’s what flows out of you.
Do it because you can’t not.
Do it because it feels good, and exciting, and fun, and also, yes – NICE, to know you’re creating something badass that’s gonna help!

But isn’t that all the same reasons you take action ANYWAY?

Isn’t that what marketing is already about?!

What it’s not about, and what I absolutely do not recommend you NOW start to slippery-slide down down down into letting it BE about, is ADJUSTING BECAUSE YOU THINK YOU NEED TO ADJUST.

adjusting because of fear
– adjusting because of ‘what if’
– adjusting because you’re worried that people are not buying right now, or not buying high-ticket right now, or not buying in the same way as usual right now

The truth is – they may or may not be! But it is not YOUR job to decide that FOR them.


What about the people who actively still desire and also yep indeedy do have the money TO invest in you?

Right now, your next high ticket client who NEEDS YOU TO BE YOU may be watching you, ready and DESIRING to leap into their next step, and looking at that badass leader who they know is the person to hold them to their next level, and then …

That badass leader (you!) suddenly starts flip flopping all over the damn place like a fish that just went belly up on the sand!

Caving here and there and everywhere and doing random shit which clearly does NOT come from core, from backing themselves, or from being the leader who people actually need them to be!

The thing is –


They can TELL.

It is very very clear where you are coming from.

So yes –

Do the low cost or free offers if you’re actually called to!

But also YES –


at your usual price.

Just, whatever you do –

Get connected to YOU first.

Build your business and life on a foundation of TRUTH.

Take the time to plug in to certainty before you act!

And let’s be honest –

There’s nothing new about that 

So really??

Biz and life as usual.

Don’t forget –

Life is Now. Press Play.

Kat x


It’s time to say yes to the fun and shenaniganery and unbelievable freaking FLOW yes power of accessing all of you.

Of ACTIVATING the next level version of you who you KNOW you’re already meant to be.

Soul Shifts & Money Making Online is HERE!

For the Crazy Ones Who Are Ready to Go All In On Soul, the Abundant AF Way

Women and men who know they were born to make millions, impact millions, and even change the world. Women and men who know they can HAVE IT ALL.

Leaders who are the crazy ones. Messengers who are the change-makers. The ones on the edges, and hell yeah wanting to stay there, so they can quickly, quickly, slip away –

When needed –

And back to their own world.

If that’s you, you know it, because somewhere in the world inside your head –

You found me

And this community

Of crazy as all get out leaders

Who would do anything to get away from everyone

And everything to band together, when we find each other

And if that IS you, and even though you’ve no idea yet what your soul is saying yes to you still feel and know that it IS,

Then let me tell you:

It’s time, quite simply, to drop back into you,

and to understand and also LIVE by the truth that everything you’ve for so long now been holding at arms length,

the money, the business, the flow yes you life, yes ALL of it,

comes from that place.

It’s time –

for SOUL SHIFTS & MONEY MAKIN’ ONLINE, with Katrina Ruth!

19 Days with 8-Figure CEO Katrina Ruth to Unlock the Deepest Core of You, and Explode it Forth Onto the World, in a Way That Makes All the Monies and ALL the Impact, Now.

We begin, Friday August 14!

  • Daily deep dive training module on a particular topic of Soul Shifting & Money Makin’ (details below)
  • Daily workbooks to take you further on what you heard and saw and learned and were FLICK switched on
  • Daily journal exercises to excavate your soul ALL the way down and out and remembered to where it should be
  • Daily implementation suggestions and asskickery for your biz and money and life!

As with anything, your decision should be based around your commitment to NOW become who you know you’re meant to be … to ‘fuck the how’ … to trust and have faith that when you let go, choose to surrender and trust, and let me hold that space for you and also of course lead and guide you … rather than on idea that everything has to be mapped out or considered in advance.

Your soul knows the way.
And always has.
And I am literally the best person in the world at helping you to connect in to that, with certainty.

I know you’ve always known that you have a calling –

And that you were born for more –

You have FELT things, deep inside of you, maybe since before time even began, and over time the whispers just get stronger, telling you –

It’s time

it’s time

it’s motherfucking TIME

to step up, to be all that you came here to be, to break COMPLETELY free from normal, to do something EXTRAORDINARY, to FULLY shine your light, and yes, also, of course –

to make a FUCKLOAD of money doing so, impacting ultimately MILLIONS of people with your work, and truly unleashing something powerful, beyond what even YOU can imagine …

and to go to bed every damn night KNOWING you were all of you.

Decide What You Know You Must. It’s Time. And the NEXT LEVEL IS AVAILABLE FOR YOU.

Join me here: