By using, you consent to our use of cookies.



It’s not actually your job to worry whether or not people can afford you.

It’s not really any of your business to decide if they can.

Who exactly appointed you as God of somebody else’s abilities, desires, needs right now?

And are you actually suggesting that, when life becomes less stable or certain than normal, the way you should respond is to ALSO get more unstable, and less certain?

How do you think that will help anybody?

Answer –

it won’t.

Not one little bit.

Nope, not at all.

“But Kat! Don’t you think now is a time to be sensitive to people’s needs, make some adjustments to help them out, perhaps put together some special cheapie stuff, drop down higher ticket offers and so on … you know … be KIND?”

Here’s the thing:

This is not about not being kind.
It’s also not about not having empathy.
It is absolutely not about ignoring the landscape of life right now!

You wanna put something cheap out? Make a bundle for free or to sell? Whip up some cool new on the house trainings for peeps? Put together something you’ve ‘never before done or offered’ for your high end peeps?

Cool … DO it!

Do it because it’s what flows out of you.
Do it because you can’t not.
Do it because it feels good, and exciting, and fun, and also, yes – NICE, to know you’re creating something badass that’s gonna help!

But isn’t that all the same reasons you take action ANYWAY?

Isn’t that what marketing is already about?!

What it’s not about, and what I absolutely do not recommend you NOW start to slippery-slide down down down into letting it BE about, is ADJUSTING BECAUSE YOU THINK YOU NEED TO ADJUST.

adjusting because of fear
– adjusting because of ‘what if’
– adjusting because you’re worried that people are not buying right now, or not buying high-ticket right now, or not buying in the same way as usual right now

The truth is – they may or may not be! But it is not YOUR job to decide that FOR them.


What about the people who actively still desire and also yep indeedy do have the money TO invest in you?

Right now, your next high ticket client who NEEDS YOU TO BE YOU may be watching you, ready and DESIRING to leap into their next step, and looking at that badass leader who they know is the person to hold them to their next level, and then …

That badass leader (you!) suddenly starts flip flopping all over the damn place like a fish that just went belly up on the sand!

Caving here and there and everywhere and doing random shit which clearly does NOT come from core, from backing themselves, or from being the leader who people actually need them to be!

The thing is –


They can TELL.

It is very very clear where you are coming from.

So yes –

Do the low cost or free offers if you’re actually called to!

But also YES –


at your usual price.

Just, whatever you do –

Get connected to YOU first.

Build your business and life on a foundation of TRUTH.

Take the time to plug in to certainty before you act!

And let’s be honest –

There’s nothing new about that 

So really??

Biz and life as usual.

Don’t forget –

Life is Now. Press Play.

Kat x


I decided, once upon a time, to make $100,000 in a month! I kept on deciding! It took a little time … (far less than I thought, actually, in the end) … but it happened.

Since then I have decided my way up to over 4x that per month.

I have produced this level of income at The Katrina Ruth Show for nearly 5 years now. (6-figure months and eventually, starting 9 months after the first 6-figure month, multiple 6-figure months. Consistently!).

I have also mentored countless badasses in the online (and offline!) space who have, during the time mentoring with me, and / or afterwards, achieved this ‘milestone’ income goal as well.

I am known in the entrepreneur world for flicking the damn switch for the called ones.

One of said called ones asked me a week or two which of my existing courses would be most helpful for understanding the mindset of myself and my clients who have hit and surpassed the 100k per month goal! Understanding the mindset as well as the strategy, or whatever else was part of it.

I said I’ll have a little think about that … and then instantly I thought – “huh! Why do I not have a course on that! That would be a GREAT course!”

Guess what?? I NOW HAVE A COURSE ON THAT! Well .. it opens officially tomorrow! But there’s a sneak attack secret-y sort of thing happening already.

>>> The 100k Per Month Formula just opened for registration! <<<

For the Entrepreneurs Who Were ALWAYS Gonna Run the Damn Thing!

10 modules (all new live content)
11th bonus one (duh)
3 insane extra bonuses (one is an entire brand new course on finding and building your Soulmate Team .. I’ll be launching this after THIS, at $199, but you get it free in the 100k Per Month Formula!). Another is an entire 30-day mindset course on 100k+ mindset, with daily journal prompts. Yes, this is a BONUS, in addition to the 10 modules + 1 + (did I mention!) Q&A hotseats and more with me.

I am so excited for all of this!

People have been signing up already. I may have done a secret sneaky stealth launch to a few peeps, and they hopped RIGHT on, especially when they saw how freakin’ wow the vibe was not to mention OH – the VIP / Super VIP options. You gotta keep your eyes peeled!

Full Sales Page + Success Stories + ALL the Vibe of the 100k Per Month Formula coming in the official launch May 28! Join Now in the Secret Drop and Receive the ‘Stealth’ Bonus … this extra bonus goes away once the launch officially goes live tomorrow!

Shhhh deets below:

Time to decide freakin’ bigger baby.

It’s go time.