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Success Mindset


I hate stopping. When I’m in the flow, and in the thick of it, caught up in momentum, and not even realising I am DOING, because I am so dropped in to BEING, is when I create the most, unleash the most, end up selling the most, impact others the most, and also feel the most ME.

In this state of being, I am barely aware of any sort of idea of exertion, or push, or hustle, and certainly there is no ‘must’.

I feel as though all I’m doing is twirl twirl twirling in the most beautiful and fun dance with life itself, I’ve no idea of each next move until it is upon me and I am upon it and together we are one, and yet somehow, from this crazy NON-thinking back and forth with life itself –

Content is created.
Programs unleashed, sold, delivered, complete.
Clients and community near and far receive what they need.
Team is instructed.
Biz-niz is RAN.

When I’m in the dance, in the flow, in the BEING-ness of being Katrina Ruth, I am vaguely aware … perhaps greatly aware … that this goes far, far beyond me.

I can sit here.
Knowing I am typing, yes, this is ME, creating this content.
I hear the wind rustling in the trees next to me, as I sit in my swingy chair on my bedroom balcony.
If I pause and tune in I can hear the noise of the ocean just a 100 metres or so away from me.
I am conscious of the distant sounds of my children playing. I am conscious that I hope I don’t hear those happy sounds suddenly turn to shrieks and screams and battle attacks, because I really don’t want to have to exit this bubble right now.
I hear the garbage truck come by.
I am aware of all of it.
And yet at the same time –

I am aware of none of it because right now I’m in the superflow lane baby, and in this place, where I let myself fall with each moment and twist and turn of the dance ever-deeper into ME?

There really is no me, or them, or world, or anything, and what is coming THROUGH me, and what I am DOING, is directed and supported by something far, far, greater than me.

When I do my business in this way,

I feel supported to a level I can’t even explain. I am not DOING anything. Even though sure, I am. Technically it IS me producing, directing, creating, and also monetising the FARK outta what’s coming through me.

But yet it’s all just … flow.

Here is where I fuck it up though.

Here is where I make it harder on myself.

Here is where I am still learning, about giving in even MORE to me, and simply refusing to show up for the dance if it’s not the FLOW dance. No! I won’t do your scripted ‘have to think about it and try’ dance. I won’t, and you can’t make me!

^^ this is me,
speaking to me.
Who else would it be?!

I fuck it up when I forget that how it WORKS for me is momentum, baby. Doesn’t gotta be some kind of over the top EXXXXTRA momentum, even though sure – I’m a little bit extra 

But no,

it just needs to be that I remain in the dance,
in the movement,
in the flow,
each move unfolding (and only just at the last possible second, when you’re breathless and wide eyed with awareness that you’re already moving into the next step without ANY CLUE OF WHAT IT IS) into the one which comes after it.

A new person in my life, a fascinating new person, but that’s not the story we’re telling, is it now?! Anyway, he recently explained to me how, when he goes to new cities, he likes to go on ‘non-stop walks’. “Everytime the light goes red, or there’s an obstruction, you have to change direction. The idea is you never stop, and you just see where you end up“.

And I thought, yes –

This is how I do business BEST.
This is how I do life BEST.
This is how I do me BEST.

But so many times – and don’t you do this as well, don’t we all?! – I try to make it wrong.

“I should think more”

“I should plan more”

“I should be more organised”

“I should think about what people want”

“I should move with the times”

“I gotta structure things better”

“I gotta work it out”

“I gotta think it out”

“I gotta plan it out”

“Let me get back to you on that”

“Let me add that to my list … the list that slowly and softly is KILLING me as the very existence of a thing which implies that there is ANY thing other than this moment, right here, this dance step, ONLY brought to life as I fall INTO it,

drains my soul
right out of my body
into the bowels of HADES, it might as well be!”

Or, you know –

Something like that.

Here is what I have learned:

>> When I try to make being me wrong, everything falls apart FAST. <<<

But also,

when I try to add to me
when I try to contain me
when I try to structure me
when I try to organise me
when I try to explain me, or make me and what comes out of me more presentable to the world,

and anything like this –

it all just turns to horrible horrible quicksand.

In the thinking, in the considering, in the looking at my list and trying to stay on top of things, remember things, get things done –

I lose my soul.
I lose my joy.
I lose my energy, my motivation, my focus.
I lose what makes ME,


Where do I fuck it up? Where does a crazy soul-led LIVES FOR THE BEAT OF THIS ART messenger like you or I fuck it up?

When we think that the way to improve our art, OR to make more money or be seen, is to pause the BEAT OF THE DANCE WHICH GOT US HERE.

When we forget that the BEST work always and ONLY comes from the flow, the dance, the twirl twirl twirl with life itself, the MADNESS.

When we try and take our crazy,

and put it in a nice little box.

With a ribbon.

And a bow.

And our head tilted just so, to the left, like that.

“Oh, you need to make sure people understand how you can help them! You need to be conscious of what the market wants and needs!”


You need to follow the beat of your crazy,

your feet dancing and twirling in whichever way they take you,

carried along by the winds of LIFE ITSELF,


but that your band of merry pipers will see you,

their toes will start tapping,

they won’t even know what’s happening,


This is how you build a personal brand to 8-figures and beyond,

when you are an artist,

when you are a crazy one,

when you are a messenger who HAS to be IN it to even BREATHE,

and when the very idea of having to DO a single damn thing in business drains the soul right outta you,

but yet you still want all the results.

The question is not if you can let yourself be this free,

the question is only are you willing to trust this big,

and back that you being ALL of you,

which we both know means ZERO forethought and ONLY creating from a place of being IN it,

is enough?

In the end it’s very very simple:

Either you believe you were born for this dance, and so LET GO AND BE IN IT, QUIT TRYING TO PLAN WHAT WAS NEVER MEANT TO BE PLANNED,

or you should quit crowding up the damn floor.

Don’t forget –

Life is Now. Press Play.

Kat x


Here’s the thing girlfriend.




You came here to be all of you, be all of you now.

And now?

It’s time.


10 Days with Katrina Ruth to Wake You Back Up to You. And Unleash the Game You’re Done Waiting For.

Day 1 LIVE Asskickery shooting into your soul in just a few days time!

DAILY you + me + God + soul to follow.


Is the do/not/miss time going into you that you’re soul has been hungering for and it’s it!

Here’s how it’s going down:

> 10 Days ALL new live online course with Katrina Ruth

> DAILY asskickery | activation | bulletproof coffee up the booty (that’s me)

> DAILY journal prompts | worksheets | exercises to get you going and flowing into ALL of you


> (this is crazy!) DAILY bonuses to help you implement our IDENTITY work in different areas of your business. Money. Body. Relationships. Life! Application of what we are working on out the wazoo!

> All trainings recorded and yours to keep for life in your Katrina Ruth Members Dashboard (training times will be announced day by day as we begin. Day 1 live asskickery at XXXX. Training times will vary day to day to account for students all around the world!

> Live Facebook Group with Kat and the #KatNinjas throughout

> IMMEDIATE and then DAILY and then FOREVER AFTER switch flickin’ into YOU as soon as you say yes! (That is just how this works).

What to expect, from this time together?

Every.single.thing. you’ve always known was there within.

> Certainty. Of soul, of God, of what flow requires, of, well, everything.
> Ability to always know the right decision to make, and how to make it. NO MATTER WHAT.
> Courage and abilily and inner strength to then ACT as you need to
> Ability and soul certainty walk away. Know what to walk away from. Shred and burn. Immediately and as required. Amen.
> ALWAYS ability to access flow. Message certainty. Soul guidance on what you create, unleash, how, to whom.
> Magnetism. Activated. From within. To and from your soul peeps. In all areas.
> Money certainty, where it comes from, how to inhale / exhale it, infinitely, PEACE on this.
> Peace. In general. Where it comes from. How to be IN it. How to return to it when it seems far away.
> Moving through the ‘woods’ of business, of life, of you. Recognising it. Being okay with it!
> Leaning in. Surrender. The things that go with this. How to let it be easy, happy, a joy!
> JOY. From God. From within. All THROUGH you. AS IT WAS ALWAYS MEANT TO BE.
> Forgiveness, and grace. Where you know it comes from. How to receive it fully.
> RECEIVING. Unlocking the portals to. Opening up the floodgates. Seeing where you dial it back. Stopping that shit!
> Turning up the dial in all areas. What it means, and how.
> BEING the mofo light. Being all of it. Owning your too muchness! SWAYING with it.
> Being in the dance with God and soul and life and ALWAYS knowing your next move. ALL of that. And so much more.
> Creating. Being the artist the messenger the performer the leader the shift the YOU, who just lets it flood out. Knowing what works. Does not. How to release. Go deeper. And also? Sell TF outta that game.
> Being the leader NOW. Appointing yourself. What it means and why you’re already pre-approved.
> BIRTHRIGHT. Accessing and owning your soul blueprint. The blueprint of YOU. Of purpose. And destiny. And truth. Let’s go!

You want more?

There’s so much more.

^^ This? Is the warm-up, the first bit of what dropped through to me when I felt in to this, allowed it to come through, for you.

We will see what unfolds,
when it unfolds,
when we enter this dance,

But what this is really about, and why you know you need to be here?

You’re done with playing the game of waiting to play the damn game.

Identity, baby.


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