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Success Mindset


Let’s not beat around the bush here, there’s no time left to keep living the wrong life, and today I think we get to have a lil bit of a smackdown around your BADASSERY.

You know –

The not-yet-fully-tapped part of you who is confident, relaxed, calm, certain, magnetic as all get out, the unchallenged QUEEN of the damn thing, and whose results are reflected accordingly.

There’s no two ways about it:


You want people to pay you for just being you, hang off your every word, be inexplicably drawn to you, unable to look away?

You KNOW you best be owning your Queen-AF-and-she-knows-it power.

You also know that this same principle applies to every.single.part. of life!

You’re either magnetizing your dream life to you –

Or you’re pushing it away.

Right now, quick, don’t think about, first answer – !

Which is it sister?

^^ It’s a black and white sorta thing, there’s no in between here. The DOMINANT DIRECTION IS THE DOMINANT DIRECTION.

It is what it is, and that’s all it is.

But hey, let’s break this down a little bit.

Maybe right now there are some areas of your life where you OWN it. You are da boss and there’s no two ways about it. BOSS? Ugh, don’t love the word. QUEEN, please. Or King, if you will.

Anyhow –

You are confident.
And relaxed as a lizard on a rock about the whole thing. Why would you NOT be, when you know your outcomes are a cert, the things you want just show up for you in this area, on repeat, without you really doing ANYTHING.

That’s just how it is.

And then there are the other areas; maybe one in particular.

In a word?


It feels so HARD in this area! Like navigating through a minefield which is also quicksand AND has flying swarms of ninja bees every fucking place.

You question yourself on EVERYTHING.
You analyse, so much! OH, how you analyse.
You dilly-dally.
You second guess.

^^ Do you see what’s going on here, is it not BLINDINGLY obvious here what the actual freaking problem is?

One thing baby –


The GREAT news is that in any area where you don’t yet have what you want, YOU are the fucking problem.

Isn’t that a relief, a joy even, to know?!

I think so 

Because here’s the thing –

Take that area where you feel oh-so-stuck, unsure, and SO far away from where you desire to be.

Now, bring to mind a person you know who NAILS that area of his or her life.

They are the Queen or King, EVERYBODY KNOWS!

MAYBE they were born like that –

Maybe the created it.

Me, I was DEFINITELY born as a natural storyteller and entertainer. The little girl in me never questioned that shit, and she OWNED it! The older me learned she as an introvert, shy, ‘not cool’, and became worried about what people thought while at the same time buying into the idea that there is a ‘right’ way to captivate people and sell to them, and so she pushed down her natural talents and gifts for a bit.

But, the raw material was there, and so once she gave back in to being fully her, and became unapologetic about it, her business blew UP and she OWNED BEING SOMETHING SHE’D ALWAYS ACTUALLY OWNED.


I hereby announce myself The Queen of Captivating People and Calling Them to Whatever Action I Choose.


And so it is and always HAS been, I just chose out of it for a bit when I chose out of being anything other than all that I am.

So, this was an area of natural talent for me, and I got to learn over time to cultivate it, water it, let it grow.


There are other things in my life which I flat out SUCK SUCK SUCKED AT, and really had to learn from the ground up. Well! I don’t know if that’s really true, I believe we have the natural abilities and skills in us to own ANY fucking thing. It is ALL, always, a remembrance.

But yeah, in our human AF state, in some areas, for each of us, more than others, it feels like a very fucking far away thing to try and remember.

For me, one such example is being ‘cool’, and a ‘badass’. It’s fair to say I’m very well known, in my business, for being both these things! Those who follow me would consider it FACT, and just who I am. I know for certain that MANY people who are in my online community bemoan the fact that it’s going to be harder for them to get results because they just don’t have that confident badass cool factor that I do.

While I appreciate the props on this, I also find it, without exception, every time I hear something like this (which is a lot!), to be ABSOLUTELY FUCKING HILARIOUS.

A few years back, one of my best friends, who has known me since we were both 22, said to me – “it’s SO funny how people actually think you are cool!”

“Shut up!”, I said. “How rude!”

Followed quickly by – “I KNOW!”

And we giggled about it like you do with an in-house secret. Not that in-house at all, since I’ll happily tell all of you over and over again – I was never cool, I’m NOT naturally cool, or ‘badass’, or any of those things, and if there’s anybody reading this who went to school with me they will definitely attest to that.


I stepped into something that of COURSE already existed SOMEWHERE within me (as all things do in all of us).

And then I BACKED IT THE FUCK UP, basically by being unavailable to be anything OTHER than these things.

I re-wrote the damn codes.

And eventually?

I became the thing. Imprinted in. Such that nobody would ever think it was anything other than my first nature, and indeed would typically NOT BELIEVE ME if I said I was ever anything but that!

I’m as human as you, and I still have some areas where I notice myself questioning.
Second guessing.
Pulling at my face and hair as I try and figure out the perfect next move to make.

And then I remember –

It’s all just a fucking decision.

Who TF is Katrina Ruth anyway?


And that applies in all areas.

Wanna become the motherfucking Queen at something, or at all things?

It’s simple baby:

Become the motherfucking Queen.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.