Business Mindset

RELAX YOUR WAY TO SUCCESS

One of the toughest lessons I’ve had to learn in business (and life, no doubt!) is to let go of the mystic around achieving the impossible.

I was on a call with a client just now and she shared with me how she was quite scared to tell me her big dream, when we first started working together. And then quite … surprised? Maybe. Or really I guess RELIEVED AND RELAXED when my response to this thing, this thing she’d built up to be SO fucking big was pretty much –

“Okay. Cool.

Let’s do it.”

Now here’s the thing.

I totally think that your big dreams (and mine) are a HUGE BIG FUCKING DEAL and should be given due import.

But at the same time?

They’re really not such a big deal, and stop making them out to be some kind of magical mystical unicorn fucking IMPOSSIBLE thing you can’t achieve!

There was a time in business when I used to think, and tell myself –

I can’t do that –

It can’t be that easy –

I’m not GOOD enough for that!

Not me –

Who am I to??

It’s going to be SO FUCKING HARD slash impossible slash I DON’T KNOW HOW WAHHHHHHHHH!

And for as long as I thought all of these things and allowed these thoughts to rule me, do you know what I did about my BIG dreams?

Precisely fuck all.

I didn’t publish my first book.

I didn’t pitch myself to be featured in cool places.

I didn’t actively work to attract in the clients I really wanted to work with.

I didn’t even share my true message with the world, because hey! Who would want to hear that, it’s so …. whatEVER.

Interestingly, this is VERY similar to what my client said tonight when I asked her how I can most help her right now.

Namely:

“I feel like my message is still too wishy-washy. I don’t know how to put it out there!”

So, I asked her to share her message with me as though I’d NEVER heard it before.

And what I heard? Was so. fucking. powerful. Like I’m talking SERIOUSLY fucking powerful.

And what I said to her?

“Okay, firstly, that was incredibly clear. Not at ALL wishy-washy. But secondly, if you want to LEAD people you need to be a leader so they can follow, and this message of yours? This is fucking POWERFUL and also it is EVERYTHING. Because if people don’t understand this they will live their ENTIRE FUCKING LIFE OUT OF ALIGNMENT. And then THEY WILL DIE”

Sound important?

Hell fucking yes.

Can it be packaged up, glossied up, shimmied up into some nice neat little elevator pitch? I guess so, but really, so the fuck what? What does that have to do with ANYTHING?!

You know?

Now here’s where it gets really interesting.

For so long I told myself –

You can’t be an author!

You can’t write a book!

You can’t do that!

Not like that!

Not you!

No way!

YOU’RE NOT GOOD ENOUGH YOU DON’T KNOW HOW AND BESIDES I BET NOBODY LIKES YOU ANYWAY!!

And then, do you know what I did? (I admit, it was some SEVERAL years later!!) –

I manned (womanned??) the fuck up and I did it anyway.

I started publishing a daily blog aka my current Daily Asskickery.

I published my first book.

I started a YouTube show.

I actively put out there what sort of clients I wanted to work with, the REALLY FUCKING COOL ones.

I started to claim OWNERSHIP. Over my message. My calling. The business and life I wished to create. Over ME.

Etc.

And do you know what happened?

Now THIS is equally still FASCINATING to me and also INFURIATING because I had to admit how hard I made it on myself for so long and how much SOONER I could have just started doing biz – life – me – the way I was born to!!

Here is what happened:

* People read my daily blogs. Then more people. Then they bought stuff. Then more people did. Then, somehow, it turned into a fucking epically huge business which now allows me to travel endlessly all the while doing what I LOVE and seriously just writing the stuff I was writing ANYWAY for ME first and foremost and somehow people wanted to work with me? A LOT? Huh! So .. that’s kinda cool. For so long I told myself people don’t want to hear what I have to say, or it’s wishy-washy, or it would be REALLY FUCKING SCARY to put it out there  … (which it is, but sothefuckwhatright?) … and then, well, I got over it. And started saying what I thought. And … it turned into THIS? AWESOME.

* That first book moved so many people, who wrote to me and told me, and in fact to this day it is still my top seller (it’s the Binge eating one), and since then I have self-published over 30 more books! Because, you know … I like to write. A LOT. And actually? Self-publishing is really easy! And actually? People then want to WORK with me when they read my stuff! HUH! SO FUCKING ANNOYING that I made it out to be such a big deal for so long! But also … pretty fucking cool.

* That first YouTube show which I filmed post-workout in a SUPER dodgy carpark in the Bahamas looking like absolute SHIT because I was so OVER the idea of having to bother with being glitzed and glammed up and just wanted to SPEAK SOME FUCKING TRUTH has since turned into over 70 … maybe 80? … somewhat daily super short messages of inspiration and truth. They take me literally 3-5 minutes to do. They are TOTALLY FUCKING RANDOM. I wonder if there’s any point, if anyone cares, and whether maybe I SHOULD put some makeup on after all???? And then I get a message from a bit-time editor telling me: I watch all your videos. I LOVE them. You have to write for us. Etc. And I realise … huh. Really wasn’t that big of a fucking deal to do. Just, you know – do it. Or don’t. Meh. Either way, right?!

* Those clients I once dreamed of working with, the really COOL ones where they would ALL be truly KICKASS women entrepreneurs out there doing biz – life – everything on their terms and they were the REVOLUTIONARY FUCKING LEADERS, the 1% of artists, entrepreneurs and leaders and WHY WOULD THEY WANT TO WORK WITH ME??? Well the truth is that when I started just calling them in? They came. And now? I don’t have a single client that I don’t LOVE and wouldn’t offer to share my bed with if need be. For realz. And there was a time I was TERRIFIED of most of my clients and truly did NOT like them! And then I just started making it into such a BIG FUCKING DEAL, and I just asked for what I wanted. And then got it. Huh.

* That dream I once had, of empowering others to truly press play, to identify what they wanted from life and then go out and CLAIM it, in business and in ALL of it, and where I for so long told myself I can’t! Not like that! People don’t want to hear that! Not from me! Well, you know what? I reached my FUCK THAT SHIT point after being over 100k in the hole and hating EVERYTHING and I just started doing what I wanted, in business and in life, and TOTALLY saying what I thought and believed, and following my path from the heart, and, well, owning it. And, well, when I owned it? Others listened. And followed. And bought. And everything I’d for so long told myself I couldn’t have just became REAL. HUH.

So here’s what it’s about gorgeous:

Success, everything you dream of, the stuff you make out to be SUCH a big fucking deal, well it IS a big fucking deal but at the same time you know what?

Not such a big fucking deal.

Do it.

Don’t.

Either way.

Just choose!

You know?

Just take the magic and the mystic out of it and realise that the MAGIC WILL STILL BE THERE because it IS as awesome as you think it is and yes it WILL definitely still HURT but at the end of the day you know what else???

You can either do it.

Or don’t.

And either way?

You’re going to sweat blood. Tears. Etc. And it WILL hurt. And NOTHING is guaranteed and who the hell knows WHERE you will end up, but either way you’re going to live. Day by day. And you’re going to put the effort in. Day by day. So, you know –

Might as well be for something that counts?

After all –

Remember –

Life is Now. Press Play.

Kat

 

Don’t forget –

Life is Now. Press Play.

Kat x

PS

I HAVE SOME BIG NEWS TO SHARE!

As of today, I’m opening up the doors to my Inner Circle, my 12 month private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:

We are VERY VERY DIFFERENT.

We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here http://m.me/katrinaruthofficial and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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One Comment

  1. Anita says:

    Just what I needed to read! Thank you, once again!

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