Success Mindset


One of the things which you’ll find to be undeniably true, and more and more difficult to ignore, as you go about your journey, is the fact that the only reason to do the things?

Is ’cause you wanna do the things.

In your earlier years of pursuing success, when you’re entrepreneurially or purposeful life young and green, you’ll diligently set out to do all the things, or at least as very many things as you can, because you believe that the more you DO, the more you GET or BECOME, or the more likely you are to be validated or approved of.

This belief system will cause you to live most days in fear and panic and overwhelm; the staple emotions of a wannabe who is tryna be.

No matter how hard you push and race and run, you’ll bemoan the fact that you still didn’t do enough.

And just when you think you’re making headway, you’ll see a whole bunch of stuff that somebody else is doing which YOU should no doubt be doing.

You will become so used to the idea that ALWAYS MORE ACTION is better, that you’ll ignore and eventually no longer even hear your bodies signals for rest, or rejuvenation, or tuning in, or walking away.

As a result of THIS, you’ll invest countless hours, countless units of energy and emotion, and God knows how much money into the endless quest to BE enough, DO enough, move FORWARD enough so that you can be safe.

It will become a WAY OF LIFE to do things your soul is crying or even screaming against, so committed are you to the idea that SUCCESS COMES FROM PUSHING ONWARD, ALWAYS, FASTER, NO MATTER WHAT, JUST.KEEP.GOING.

Well, here’s the thing –

There are many times when success DOES require you to PUSH, to move onward, always, to just.keep.going, and indeed there IS always something additional to do, there will always BE the opportunity to grow more, become more, drop in to that next level, and it will NEVER end.

But self-punishment?

Pushing for the sake of pushing?

Doing more because of some mis-guided idea that it must surely LEAD to more of what is aligned and true?

Yeah …. NAH.

Here is the truth about the push. The hustle. The grind. And showing the fuck up with purpose, in order to ALWAYS get the results you want.

If the hustle don’t come from flow it ain’t a hustle you want or NEED to be part of.

And if the push isn’t based on what your soul is GUIDING you to do, then you’re almost literally pushing shit up a hill just for the fun of it.

Which really does beg the question …

IS it fucking fun?? Or, is it just that you continue to beat your head against the wall, desperation building, relentlessly committed to the path of the purposeLESS push?

Here is what I know for sure, if you’re on THAT path:

There’s a feeling.

A slow and sinking feeling.

A feeling you CAN’T IGNORE.

Deep inside.

Where you REALLY can’t help but wonder if it ACTUALLY FUCKING HAS TO BE THIS WAY.

Wanna know the truth?

You damn straight KNOW it doesn’t have to be this way!!!

And even though you’ve done a really not so terrible job of COMPLETELY FUCKING IGNORING YOUR SOUL for so damn long, it IS still speaking to you.

Pulling at you.

And not-so-quietly kicking your ass from the inside out.

Can I tell you something??

I used to be like that.

I used to think it had to BE like that.

I LIVED like that, I pushed and pushed and pushed and pushed all day and every day no matter WHAT. I’m not going to tell you it was all bad, and also, funnily enough, I don’t regret it.

I learned discipline, something most entrepreneurs could stand to learn a thing or two about!

I learned tenacity, and resilience, and to get back up no matter HOW many times I was on the floor.

I also had a DAMN fun time, much of the time. I THRIVE on adrenaline, and the push will ALWAYS be part of who I am.

But, there was so much fear.

There were so many times where the action I was taking was OUT of fear.

If I don’t do that extra workout, I might somehow gain 10 pounds overnight!
If I don’t do video I’ll fall behind as an entrepreneur!
If I don’t get on the computer instead of play with my baby, I’ll fall behind!

I might have taken a TON of purposeful action towards my aligned goals, but I also beat myself up with a ton of unnecessary EXTRA shit. And more relevantly, I didn’t stop to try and differentiate. There were times when to push so damn hard WAS flow. Of course! And there still are. Of course! Like being in a damn good workout and turning the dial UP.

But what I didn’t know back then, was that the times when my soul was telling me NO, you don’t need to do that, that’s actually not necessary, or maybe what your soul NEEDS is to turn away, to turn within –

I refused to listen.

I ASSUMED that doing less or being in stillness or pause was ALWAYS a bad idea.

And most of all, I assumed that to get the RESULTS I wanted, I HAD TO DO THE THINGS OR ELSE.

It seems so funny, when I think of it now.

Now, I push a lot.
I sweat my ass off.
I show up.
I BURN and GRIND baby.

But, it is ONLY from flow.

I push when it’s a moment or season for pushing.

And I rest or rejuvenate or disappear altogether when that’s what I’m being called to do.

I might do 3 workouts in a day one day –
4 livestreams, and write 10,000 words, plus speak to a ton of clients, be on an interview, answer EVERY damn message and actively sell a bunch of shit –

Then spend the entire next day napping, having long massage sessions, drinking or dining with friends, meandering through Facebook like it’s just a social thing, etc.




In EVERY area this is true.

How I train, to how I eat, to how I message, to how I preach and teach in my paid programs, to how I mentor even my highest level clients, to how I parent, or even where I choose to travel.

100% of decisions come from ‘what is aligned?’, ‘what does my soul desire?’, ‘what do I know is RIGHT?’

Period, the end.

It’s been SO long since I did something, in business, fitness OR life, because I thought I needed to do it to get a result.

And since that time?

Is when business, fitness, life has become SO damn easy.

I always have the outcomes I want.
Because I decide and choose them.
And I TRUST that I always know the action to take or to NOT take, and that it works when I do it this way.

These are the things I thought about for you –

As I felt the BURN –

And climbed the HIGHEST heights –

In Soul Cycle, with my badass self-made millionaire client and friend Amanda Frances by my side.

Sunday morning PUSH after a big night out at Nobu Malibu the night before, of COURSE!

Because we wanted to.
Because we felt like it.
Because it was fucking ALIGNED.
And because we can – always – do what we want.

And then?

Well, obviously – !

We went home and ran a training while drinking million dollar health smoothies, and chased it with a rooftop massage and some big ass chocolate cookies.


I want you to know this –

REALLY know and hear this –

You get to do what you want, and what your soul desires.

In fact it’s the only way …


Life is Now. Press Play.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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