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Purpose

SET EVERYTHING UP SO YOU CAN JUST DO WHAT YOU CAN’T NOT

The purpose of your business and the empire you’re building should not be to make money, get some sort of fame and acclaim, grow a big audience or even, actually, to help people.

All of these things are a given and a natural OUTCOME, one which you pretty much wouldn’t be able to avoid even if you tried, when you build your business based on what it’s actually meant to be about – getting everything working so that YOU can spend your days doing what you can’t not.

Wasn’t the entire point, since before you even began all of this, that you wanted to live a certain type of life, be a certain type of person, have a particular kind of freedom and choice for how you go about your day, and also FINALLY KNOW THAT EVERY SINGLE DAY YOU’RE DOING WHAT YOU’RE MEANT TO DO?

Saying yes to that voice which has ALWAYS been there compelling you to speak, to share, to unleash, to tell the world Very Important Things Which They Have to Hear!

You were born to write, to teach, to PREACH, to be that person who shares truths which have always been there but in a way which actually stops people, leaves them breathless, and then propels them into ACTION to finally live the life they were meant to live.

But, how are you ever going to truly do that when the way you go about your own days is you’re continually thinking of how to make more freakin’ money or get more leads?!

If THAT is your guiding light, the ‘filter’ through which you make decisions on how to spend your energy, your time, your focus, your YOU-ness, then how in the name of all get out do you expect to ever create an outcome in which you can hand on your heart each day say YES –

I did what I came here to do.

I did the work of my SOUL.

I listened to God and I HEEDED.

I was focused.

I was single-minded.

I chose PURPOSE.

I chose PASSION.

I chose FLOW.

And I let everything other thing either fall away along the way, or else come along for the ride and sort itSELF out, because WHEN YOU SAY YES TO YOUR SOUL LIFE SAYS YES TO YOU.

You THINK that if you want to make more money, building your audience, get your shit selling like hotcakes that you should be asking yourself questions around what to do to achieve this, and that your time and energy should be spent on, well, achieving it, but NO –

You KNOW that YOU came to this earth to give your life for something so much bigger than that that it is ridiculous, outrageous and WILDLY irresponsible for you to be instead giving that life to the tweaking of numbers and the ins and outs of what tiny adjustment to your bullshit strategy you think will finally allow you to get to where you want to go so that you can then be who you’re meant to be.

That’s not how it works!

You will get to wherever you’re meant to go (and also REALLY not give much of a fuck about it by that point) when you FIRST be who you’re meant to be.

Also ALL strategy is bullshit when soul wasn’t put first.

So don’t get up in arms about THAT, you already know it.

It’s time to get back to some fundamental truth around productivity, efficiency, doing what is meant to be done in your life, and being the you who you know you must:

PUT FIRST THINGS FIRST OR DON’T BE SURPRISED WHEN YOU NEVER SEE ‘EM COME TO LIFE!

This is LITERAL.

It means that in the morning you GUARD your time, your energy, your mind.

You do not look at or attend to anything that the rest of the world is up to, including and perhaps especially all the many different people who in some way have the ability to communicate with you.

You put your blinders on.

You DON’T EVEN LOOK. What, you want your day to be dictated by the fact that you quickly scanned social media and the news on first waking? You think that that doesn’t make an impact, when the FIRST thing you feed your soul is from outside of you rather than from within you or up above you?

IT MAKES AN IMPACT.

It makes a fucking difference.

It makes ALL the difference, it literally means your life goes either this way – (purpose, destiny, legacy, passion, flow, YES) –

Or THAT way – (down the endless damn rabbit hole of social media, the world at large, and everybody else’s ideas or expectations for you).

You are a PRODUCT of where your energy goes, and what you are putting first SHOWS.

So when you start your day responsive to –

* What do I needa to today to get more leads through
* Sell my shit
* Convert those peeps
* Be seen as cool
* Validate myself
* Feel loved and accepted by others

– firstly you likely then spend the ENTIRE day going down that path (and by default your entire life)

– and secondly, THAT IS NOT WHAT BUSINESS IS MEANT TO BE ABOUT!

Business is a VEHICLE to allow you to be able to spend the bulk of your day doing what you can’t not and also BEING who you can’t not.

The messaging, the letting forth, and also the simple joy of living, of delighting in breath and nature and the laughs of your loved ones. Connection to God, life, self.

That’s pretty much it!!

Everything else is a bonus, an add-on, optional.

So why do you act like it’s the other way around and that everything else is what matters, and you continually put the ACTUAL first things, the things you supposedly value and are meant to have your life be about, on the back-burner?

Don’t you realise that when you put the things your SOUL is asking for first then everything else just starts to fall into place? It either sorts itself out, or you find that it doesn’t actually matter at all the way you thought it did … it was a myth and a falsity that you needed to bother with it at all; it was a seduction away from purpose and truth. That’s just how it is.

And then even when you DO come to ‘strategy’ and the fiddling with numbers and the part of your day where you think about what to do to grow income, audience, etc (always AFTER you do the actual soul work yeah, AND get it out into the world however it is meant to be), then the way to do it is from a perspective of ‘how do I build this thing in order to allow me to do more of what I can’t NOT’

(write, speak, message, unleash, live your damn life)

NOT –

How do I build it to make more money / grow my list / etc. That’s a backward way of asking it. The entire premise which you already KNOW in your soul is true is that the money’n’shit follows putting first things first.

YES you still gotta hustle.
YES you obviously still gotta put offers together, ask for the sale, expect it and do the work for it.
YES, the primary work for this is (duh) the soul work as that’s what people respond to.
But YES you will then have to decide and implement around what marketing / advertising / promotional strategies YOU are going to do to get that work out into the world.

But make no mistake –

When your filtering question is based on how do I make more money for the sake of money or grow my list ’cause growth, and you don’t have a foundation there around PURPOSE, around reminding yourself that the point of all of THAT is simply to allow you to be more you –

Then you will simply never GET to that place where you are being fully you.

Because, you haven’t prioritised it.

You haven’t created your life based on that being what matters.

You haven’t trusted that when you put first things first, everything else does and HAS to flow from there.

Instead you’ve given in to fear which says that if you don’t focus on money money money now you’ll never be safe.

Well, what does safety (or freedom) mean to you?

And, how’s that working out for you anyway?

In the end, you can twist it any which way you like, and make ALL the justifications in the world, but in the end it’s VERY VERY simple and you can’t argue:

You either lived for what mattered.

Or fell for everything else.

PS

Purpose Passion Flow Academy is here, and the doors have JUST opened!


Our work begins with a 10-Day Intensive on Remembering Who You Are.

PPF Academy is my brand new monthly (month to month) membership program, designed for driven badass men and women who KNOW they were born for more –

And who are all in on living accordingly.

Each month we do a brand new (LIVE) course together in the Academy, the kind I would typically sell as a solo course for 1.5 or 2x what you will pay to be a member of Purpose Passion Flow Academy! PLUS we have additional PPF only trainings, hotseats, opportunity to be personally coached by me, Q&A livestreams, an ongoing Facebook forum for 24/7 support, weekly guided journaling and Create Your Dream Biz & Life exercises and audio trainings, and so much more.

Basically I’ve created a place where you are LOCKED IN ON ALIGNMENT, ASSKICKERY, and SAYING YES TO SOUL.

And I couldn’t be more freakin’ excited!! Especially as I actually wrote the original sales copy for this membership 7 years ago haha … I’ve always known it was coming, one day!

Pssst .. there are some pretty sweet bonuses and add-ons which you’ll receive right away into your members dashboard when you sign up! $1533 worth of ’em, to be precise!

In the next few weeks I’ll begin advertising Purpose Passion Flow Academy outside of my current community at full price, but right now for this current-peeps-only launch you sign up for fully 50% off of the already low price. AND, keep that foundation members rate for as long as you choose to remain a member!!

https://thekatrinaruthshow.com/purposepassionflowacademy/

Click the link to read all about PFF Academy, about our first intensive together ‘Remembering Who You Were’, and about a business and life in which you yes to being all of you –

Doing what you can’t not.

And letting the damn money and other shit come as a result of that.

We get to have it all.
You ALWAYS knew this.
But it’s not going to happen when you fail to say yes to you.

Stop bullshitting yourself that you can create the life you want by putting every other damn thing first.

Purpose Passion Flow Academy: For the Ones Who Are Called For More.

https://thekatrinaruthshow.com/purposepassionflowacademy/

Remember –

Life is Now. Press Play! 

Kat x

PS.

I’m excited to announce my Flow-Led Millionaire Private Client Mastermind Days are back, happening this August (PM me for full deets!) 

Warning! This Mastermind will require you to get TF over your hang-ups around:

* Automated income

* Being seen more, and more boldly

* Adding layers upon layers upon layers of more SELLING

* Ruthless repurposing and re-selling

* Structure, systems, process

* Building a cash machine which pays you on repeat regardless of whether YOU are grinding your fingers to the bone to get it working!

Requirements:

You have an existing business which makes money, delivers a fabulous product or service (or multiple of!) which helps people, you know who you are and who you’re here to serve (while always welcoming deeper clarity!), and you have a proven track record for getting results to those people … even if it’s on a scale, so far, which, frankly, you consider outrageous. Since you know you’re here to do insanely big work in the world!

Oh, speaking of which – you know you’re here to do insanely big work in the world! And you’re ready to put the wheels on that NOW, and see your revenue – your growth of soulmate audience – your soul-led result-gettin’ systems – and all in all your own badassery – explode, stat!

You’re not afraid of doing the damn work (duh),

but you also know that there’s a simpler way, a more flow way, a more YOU way.

And you’re ready to get down to the nitty gritty of that now, and then roll it out like the take no prisoners mofo you are.

All with me – secret counsel to the worlds most elite game-changers, leaders, and revolutionaries – supporting you to know exactly what to do,

and exactly how to do it,

so you make MORE money,

reach MORE (of the right people),

the YOU way,

having more fun and flow than you ever dreamed possible,

and finally knowing you’re all in on you,

Now!

What you get out of this time together is simple:

* Identified opportunities for money-makin’ – minimum 3, up to 10+ (this is normal in these conversations with me)

* Specific to you simple soulmate audience growth strategy, which you can roll out right away, and will often involve only ‘tweaks’ rather than having to DO anything dramatically extra

* Confidence and inner tools as well as practical steps for improving / adding to / setting up (depending where you’re at) your automated income / funnels 

* Personalised (to your personality / style / lifestyle / skillset) action plan for implementing

* Tweaks you can add in right away to increase sales on existing processes

* Daily / weekly ‘hustle flow plan’ individualised to you

All in all here’s what it comes down to:

>>> You will walk out with a complete action plan tailored to your business, very detailed and also very SIMPLE, with also a complete understanding of what you need to do and HOW to do it, to take you to the next major income level, and beyond.

This will include your next three offers (MINIMUM), up-sells, or funnel ad-ins, FULLY CREATED IN THE TIME TOGETHER!

Plus:

1:1 follow on support to help you implement and follow through.

I love doing this INTENSIVE deep dive work where we pull everything apart all at once, and then nail down the EXACT action steps for each person to take to get more paying customers and clients, who are soul-aligned, coming in NOW, who are also buying more things, because you’ve got all your damn shit in place!

This immersive day together is limited to 5-7 people per event. 

If this is speaking to you PM me here to apply / for more info!