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Purpose, Success Mindset


A few years back, early 2015 I believe it was, I went and watched David Copperfield perform at one of the casinos in Vegas. I think it was Wynn, not sure though – I’ve spent so much time in so many of those casinos (I think about 4 months total, if you added it all up, including one small case of an elopement!) that in my memory they all just kind of blend together.

The show was amazing, we had 4th row seats, we’d had a fabulous Mexican dinner beforehand, and it was an incredible night out. But the details? The magic performed? I don’t really remember much of the ins and outs of it at all! I know it was awe-inspiring, and that I went in there determined to try and ‘see behind’ at least SOME of the curtain, my sceptical mind certain that it’s all just sleight of hand and very high-level misdirection.

Which I remain (almost!) convinced it IS, but see behind it? Have ANY freakin’ clue what he was really doing or how? Not.a fucking.chance. I mean, c’mon – the man made an entire CAR appear on stage! (I remember that bit!). And not in a whole waving a sheet around while they winched one up from below the stage sort of way either. No massive smoke screens to be seen! It literally just APPEARED.

I left that show feeling like I had truly had one of the most eye-opening and somewhat disturbing experiences of my life, but most of all I left it feeling TRANSPORTED.

I was taken to another time and space, I lost all sense OF time and space and self, I was carried away, lost in wonder, and I liked, no LOVED it.

Do I need to know all the magic, or understand it? My thinking mind would definitely like to! But at the end of the day, if I really wanted to study high-level magic in the framework of being a stage magician, I guess I could. At the end of the day I don’t need or really WANT to know all the magic, but what I did need, what I showed up for, what we bought tickets for, was to SEE THE WHOLE DAMN SHOW.

Not a scaled down version.
Not a safe or socially acceptable version.
And certainly not ole Dave just up there TALKING about magic, TEACHING about it, or presenting only tricks that we could easily see through. We came for a damn show, and we got one. With bells on!

Can I tell you something which most marketers will NEVER understand, seem completely blind to and apparently insisting on disputing or simply refusing to wanna hear about?

Something which maybe even doesn’t make SENSE to most marketers and really really REALLY freakin’ should, if they’re actually serious about their message helping people … never mind about their own bank accounts filling up?!

You can twist it any which way you like, or insist it shouldn’t be about this (WOT?), or think that you and your content maybe get to be above this (good luck with that), but here is the stone cold truth:

People come for the damn show.

People are attracted in the FIRST PLACE by the show.

They definitely STAY for the show.

And they will also refer all their FRIENDS because of the wonder of the show.

Do they want inspiring and educative and practical and helpful shiz niz to help them in their biz niz and life? Uh … YUH.


Are they gonna follow you, stay with you, proudly recommend and refer you (sub-consciously knowing they gain social proof from passing on YOUR badassery), or even notice you in the first place if you deliver said inspiring and educative and practical and helpful shiz niz without the damn SHOW?


Mebbe you as a straight up from the gate up dry and staid and OH so point-by-point teacher are just so damn good that people can’t help but throw their panties at you and their credit cards as an afterthought. Maybe you’ve found a way to make millions and also help millions without an OUNCE of entertainment sneaking out anywhere. Everything just very cut and dry, as you tell ’em what you’re gonna sell ’em, tell ’em all about what you’re gonna sell ’em, and then, well sell it to ’em.

If that’s aligned AND it’s also you fully utilising your own gifts and powers, well, good luck to you. I’m sure there’s an audience out there as well for a magician who simply gets up and step-by-step teaches how to DO his tricks. For sho. But I’d say that the audience who ONLY wants to learn, and who is truly drawn in JUST by the facts, in any industry, is HELLA smaller than the audience who wants to be transported away to another place –

Losing all sense of time and space and self –

Carried off in wonder and awe –

And feels as though their very SOUL was upgraded just from being around you.

Because here is the thing about humans:

We spend our WHOLE damn lives doing. If you can be the one person who doesn’t just teaches your people how to DO more, but who also carries them away in such a way that they are ONLY in ‘being’, in the emotion and energy and the experience of the thing, well –

That shit is addictive.

Here’s what else –

Humans? We learn through performance. Through entertainment. Through story-telling. Since the dawn of time the most effective way to pass on information, and have important shiz remembered, is through the telling and acting out of stories. The SHOW baby.

Something else you may wanna consider:

Magic is not just for the traditional showman’s stage.

You want to SELL? Like a MOFO? Move people to where they can’t NOT take action?

You BETTER be understanding a few basic magician’s tricks. A bit of sleight of hand here, a little misdirection there, a pattern interrupt over here, oh what’s that now? You thought I was doing THIS? I’m 10 steps over there already baybeeee … wanna come play?

But look, maybe it’s not just about what works.

Maybe it’s not just about the irrefutable fact that he who puts on more of a show and understands how to captivate and perform sells more.

Maybe it’s as simple and as deep as this:

If you were given the gift of being able to perform –

If you know how to put on a damn show and carry people away –

And if you understand even a LITTLE about magic –

Then how in the actual all get out do you DARE to NOT UTILISE THESE GIFTS?

Nothing that is in you is there by accident.

The way to your empire, your millions, and to every other thing you dream of is and only can be to BE ALL OF YOU.

So if your natural state when you are at your most lit up and high vibe and let’s say in the company of those with whom you feel MOST comfortable and MOST able to be you is that you’re PUTTING ON A DAMN SHOW, then GIRL –

Start putting on a damn show with how you’re doing business.

And watch how it impacts how you’re doing life.

You came here to be all of you.

Quit making ANY of you wrong or bad or frivolous or not relevant.

And stop holding out on us!

The breakthrough comes from being all of you.

There is no other way.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.