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Live Your Passion

THE REAL ENTREPRENEURS LAUGHED AT ME

I was about 6 years into online business, and had already made several hundreds of thousands of dollars, in fact was averaging about 30-35k per month, before I ever REALLY heard of the idea of a proper ‘sales page’.

I mean, I GUESS I’d heard of it. Kinda sorta? It wasn’t, like, a shocking concept or something. But it also certainly was not –

a) something I myself had done anything more than a half-assed attempt at, and even then, only a few times

b) something I knew how to do or thought I NEEDED to be able to do, in order to make money online.

Remember that when I say I was in online business already for 6 years at that point – I didn’t even know I was in online business at first! I started a blog. To support my physical personal training business. And even once I started to figure out the whole information product thang, and sell digital offerings, I still wasn’t really calling it my business.

I had a business OFFLINE, and this blog thing was, well, it was my blog! Where I sometimes sold products. Where, almost without noticing it, I had bit by bit ‘hack jobbed’, or fluked, or, to put a kinder spin on it, listened and conversed and communicated and helped people out until somehow I was making 30-35k per month!

But because I really still saw it as my blog … where I kinda sort sold digital products … everything centred AROUND the blog.

So, when I sold things, I would do what seemed logical, and I would sell them on the blog!

Literally in the format OF a blog post, or a few dot points and excited little paragraphs within a blog post, to tell my readers about what I had for them.

The whole thing was just about me having a conversation, you know? Listening. Hearing what people had to say, and how I could help them. And then creating products, programs, mini courses, and so on for them.

Somewhere along the way I certainly vaguely noticed that people did these long online sales letter thingies … and I’m sure there was a part of me which thought about that, and wondered if I should do … I vaguely remember reading them and trying to ‘figure it out’ … but meanwhile? I just kept doing my thing the way I was doing it.

People kept buying.

And letting me help them.

And then sharing their needs and frustrations.

And so I would come up with new ideas.

Do a little write up about it.

Hook it up to a PayPal link, and decide a way of being able to deliver the product file, or whatever it was.

Listen to what they wanted or needed next.

Repeat the cycle!

I always had it in the back of my mind that one day I needed to make things a little fancier … or professional … but I guess it seemed that one day never came, and meanwhile – it had literally never OCCURRED to me that just telling people about what I had for them, via my blog posts, was in any way limiting me, or just not as ‘schmick’ as it perhaps should be.

All of which I share with you for two reasons –

1) You absolutely can create money or any other success without following the rules of your industry

2) Beware the idea that the next level requires you to be fancier

(kinda the same thing, I know!)

In about 2011 leading in to 2012, I started to, for the first time, hire coaches who themselves were successful in the online business space. I’d had many coaches prior to this. In fact I hired my first life coach in my teens, and had always had SOME sort of mentor or coach ever since then!

But this was the first time I had come across women who were doing what I was doing but SO much better, more successfully, making more money, and so on. Who I was inspired by, moved by, a little in awe of, and looked up to! And who I decided to learn from, invested money with, and also avidly and diligently followed and listened to.

You know how it is … when you find somebody whose work and also persona resonates with you so deeply, whether or not you’ve gone full blown fan girl, you definitely DO want to listen to and act on the things they say!

I think I was pretty full blown fan girl. Haha. Not so much in a way of being stalky or needy around these women as people, more to do with being absolutely committed to being the best possible student, and learning every little drop of knowledge and wisdom I could from them.

So, when one of those early online mentors of mine told me that my ‘sales pages’ were ‘cute’ (awwww … Kat … it’s so CUTE, how you do it!), I really took that on board. I wasn’t OFFENDED as such. After all, I was there to learn and grow, and I was MORE than happy to improve. But, hmm, yes. I can remember being a little ‘shrunken’, you know? A contractive energy coming on board. A feeling of being slightly embarrassed, like – I’d been doing it like a silly little girl, and everybody else was clearly the proper grown up, doing it right, and I NEEDED TO BE LIKE THEM.

Have you ever felt that way? Like you need to be like them? Like the way that you naturally do it is a little … cute? A little immature? A little NOT professional or polished enough? A little messy? Or something like that? I felt all of these things!

And maybe sometimes you do too.

Anyway, I did what any good student, A Type sorta gal would do, and I took it on board right away. I needed to DE-CUTE-IFY myself, forthwith! And, like I said, I was happy to!

So, I learned how to do ‘proper’ sales pages.

I learned how to market the way the big girls were.

I learned how to sell like it actually fit within, well, the mould! Of how other people sold.

And, as best as I could, I made myself and my offerings start to manage the accepted ‘way things were meant to be done’.

You know what? I learned some really good shit along the way, doing this. Nothing wrong or bad about knowing how to do a sales page, or what the ‘typical’ way to effectively market is, or any of these things! Of course not.

But what I wasn’t strong enough to recognise back then, what I didn’t realise yet, at that point in my journey, and why the whole thing never quite sat right with me, is that the only REAL thing which matters, in your sales and marketing?

ARE YOU FEELING IT?

If you are FEELING it, and you share what you’re doing, and why, and how they get it, and so on, then no! You don’t need any sort of ‘proper’ sales or marketing process. You may CHOOSE to use it! But it’s optional.

Look at me – I’d made a TON of money already in my messy way! Doing things in a way that literally made the ‘real’ entrepreneurs laugh at me, think I was cute, shake their heads in woe! I had SEVERAL mentors through this era tell me that there is no way I could make it if I kept doing things this way.

The message was clear:

You’ve somehow ‘got away with it’ up til now. And now you need to fix that mess, quickly, before it all falls apart!

Maybe it makes sense, on the one hand, that cleaning and tightening up what I was doing would allow me to grow. And maybe in a way it did … eventually. It’s not as though I don’t incorporate various sales and marketing ‘standards’ into how I do business now. But the thing I had to learn back then, which I REALLY took my time to get to, before finally tearing down everything that ‘they’ had taught me to do, and going back to my messy made-up ‘me’ way, was this:

If my marketing doesn’t have the essence of ME in it?

It doesn’t have shit.

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

🔥🔥 FIRED UP & FINANCIALLY READY TO EXPLODE is here! Eeeeeeekkkkkkkkkkk and a HALF! I have not been this, well, FIRED UP & READY TO EXPLODE in a LONG while.

https://thekatrinaruthshow.com/firedup

You know when something just comes through you?

And it’s HOLY FREAKING FLOW YES and all the things?

And you FEEL the fire and the gold and the energy and the NOW?

Well,

this is that.

AND THEN SOME.

I’m so proud to invite you in to this brand new course with me! I will be teaching this in a LIVE Facebook group with twice weekly livestream trainings (+ more!) – something I have not done in a very long while.

When you say yes to soul-

life says yes to you.

Fired up and Financially Ready to Explode is the NEXT level wealth and mindset strategy for the already successful woman who is done playing small!

Here’s the thing –

There are very clear reasons why you never quite get to that FULL inhale-exhale state of money freedom, even as your income and lifestyle goes up.

You can bet your sweet ass we gonna talk about those reasons. Understand them. And learn how to roll with them. BECAUSE YOU GET TO BE ABLE TO BREATHE FULLY BEING YOU.

And OMG. So much more. And a LOT of it comes down to understanding that the MONEY WORKS FOR YOU WHEN YOU UNDERSTAND HOW TO ROLL WITH YOUR OWN CHANGING NEEDS.

And? That there are a million freakin’ ways to make money and there is ALWAYS money there that gets to come from flow. So for women like us … one of the biggest FOOLHARDY AF things we can do .. is try to make our business flow respond to things we think should work, things that did work, things that are working for others, etc!

What we need instead is simple:

A clear freaking understanding of where today’s money is at. This week’s. This months. The long-terms. And how to do it all in a way where true wealth growth becomes automated and inherent to who you are. Where you can breathe fully in your creative needs each day. AND, where it’s ALL fun and yes whilst making a crazy impact on those you want to help!

In short?

You need to get FIRED UP AND FINANCIALLY READY TO EXPLODE with me.

And that’s what we’re gonna do here:

FIRED UP & FINANCIALLY READY TO EXPLODE

– Next Level Wealth Mindset & Strategy for the Already Successful Woman Who is Done Playing Small –

We begin Thursday Feb 18th, US time.

https://thekatrinaruthshow.com/firedup

30 days together.

Bi-weekly livestream trainings in our closed Facebook group. (Yes! I have not done this in absolutely AGES!)

Q&A sessions after each live training (times will vary to account for the multitude of timezones, all sessions recorded)

Daily conversation and asskickery and added learning in the Facebook group (I can’t wait!)

Journal prompts + homework to follow each training

Complete understanding of the different ways money should be coming in, covering over 30 different considerations for where money comes from and why it’s NOT coming in when it’s not!

Tailored to you pathway for understanding your blocks, setbacks, why you would NOT want what you say you want, and exactly where the biggest ‘bang for your buck’ moves are to be made in order to open up receiving.

Tailored to you pathway for understanding how to flow with the above based on your changing needs, energies, goals, and desires!

I’m teaching you exactly how I always know how to roll with my OWN ebbs and flows, and the exact way that I do that. This is why it’s tailored! I teach you how to design the process for YOU, and how to always know when things need adjusting or fine-tuning

Here is my all in all purpose and intent for you with this brand new course:

1) You understand how to get money to show up from you via automated and systematic ‘cash machine’ sources, in a way that is fully aligned and flow yes for you and your brand AND your peeps

2) You understand how to roll with the day to day living breathing moving changing multi-passionate VIBE of the thing, namely how to pluck down money from the great beyond like the supernatural badass you are DEPENDING ON WHO AND WHAT YOU ARE AND WHAT IT IS YOU NEED TO BE DIALED IN AND SWITCHED ON THAT DAY. Etc.

I can’t wait to spend these 30 days with you! We begin We begin Thursday Feb 18th, US time.

This? Is the fire and gold and holy freakin’ rainfall you’ve been waiting for. LET’S GO.

https://thekatrinaruthshow.com/firedup

PPS.

The pre-work is hands on and practical AF! 🔥 Join today and receive immediate access to a 1 hour+ previously private client only audio I recorded on the 11 Ways We Make More Money Consistently in my company. You can implement all of this now, it’s one of the most powerful trainings I ever recorded.

And!

I’ve included a Join Today Bonus!

Every day up til our start date I will be emailing out a photo of my journaling from that day, and an insight into why / what I journaled, plus a prompt or three for you. This is a join today bonus on TOP of the pre-work! Fun!

Psssst there are other badass bonuses as well. But you’ll have to read the page to see 😉

https://thekatrinaruthshow.com/firedup