Success Mindset


Do you feel lazy? Bad? Like you’re doing it wrong, and everybody else is so much more on top of things than you, so much more organised and calm and grown-up about it, they have so much good SHIT which you should also be doing, and their hair looks better too?!

I understand. And I’m gonna tell you something you are going to LOVE to hear!

I spent years feeling that way too … years in which I beat myself up for not doing it right! Years before I realised that actually? Me not being like the other entrepreneurs was kinda sorta maybe DEFINITELY what was causing my income to explode, my soulmate clients to find me, my purpose work to become a THING, and me?

To be as happy as a pig in mud doin’ it all.

If you’re continually beating up on yourself for all you think you SHOULD be doing, allow me to present to you a list of 33 things I never did, the ignoring of which ultimately led to me building a fully on my terms EMPIRE which makes millions of dollars each year, all just from me being me. Every mad and crazy and deviant and chaotic bit of me!!

Let’s begin –

1) I avoided doing things until I felt like it, until I really wanted to, or it actually felt like a must. I was constantly drained and exhausted by this! I felt so naughty!

2) I continually put off making content for my paid programs in advance

3) I never QUITE got around to making my membership sites or delivery of my shit all fancy like (often I didn’t even do a sales page!)

4) I told people it was fine if they said it ‘wasn’t time yet’, or their husband wasn’t sure, or that they were gonna manifest working with me, rather than be fucked to overcome their mostly bullshit objections, even though I know ALLLLLLLL the scripts on this shit, and was indeed great at it when I DID on occasion give a damn

5) I just ‘made things work’ in little 10 or 15 or 20 minute pockets of time, always rushing or doing a hack job as I was always trying to fit too much in, and refused to compromise on not just doing it ALL, even once kids came along, even though I. felt super guilty about this

6) I let my babies be heard on live trainings, even paid ones, if there wasn’t another choice. Still do! Many a livestream they’ve ended up bombing, often to embarrassing outcomes.

7) I didn’t bother to edit or clean up my work before pressing publish. I just wanted to get it out there, and get onto the next thing!

8) I just never quite got around to getting a professional website or photoshoot done, until I’d been marketing online for literally YEARS

9) I continually either put off, or half assed and then promptly ignored and did NOT implement, doing marketing and editorial calendars

10) I diligently re-wrote my task list every night, and then just as diligently ignored it the next day and proceeded to merrily do whatever the fuck I wanted instead

11) Despite the best of intentions, I never managed to pull off carrying out any master marketing or sales plans I saw other entrepreneurs doing, and thought that I ‘should’ do

12) I never properly launched a 3-part video series. #weep

13) The one time I tried to do the ‘launch formula’ I nearly had to hospitalise myself for anxiety, and so I just played deaf dumb and mute about the idea of ever doing it again even though I was worried I was missing key things in how I was selling

14) I avoided networking events like my life depended upon it, and even at conferences I would usually escape to the gym or my room during breaks. I was persistently anti-social, even though I felt bad about not ‘making connections’ and doing ‘jv’s’ and stuff.

15) Oh – I didn’t ever quite get around to doing the JV or affiliate marketing thing. I half tried once twice, but just never really bothered to actually make it a thing.

16) I never updated LinkedIn or Twitter with original content since 2011; I would just repurpose random shit onto there but I myself never even logged IN since 2011; just my team did, and then I eventually canned both of them. Plus Snapchat!

17) I never got around to joining speaker organisations, and getting myself out there

18) I still have zero fucking clue about what SEO really means, and I am sure as fuck not optimised for it

19) I did not track my Analytics

20) Or my opt-outs (haven’t looked at that number for at least 6 years)

21) Or try and ‘game’ what sort of content I should write to get a response

22) I also never quite got around to writing things purposefully to lead into a sale; I just wrote whatever the fuck I wanted and then kept feeling bad about being so random … but dropping sales links at the end anyway, even it wasn’t remotely relevant

23) I never heat-mapped a sales page

24) Or worried or was interested at all in what pathway people were taking through my website

25) I never learned how to copywrite. I just kept writing from my soul … err’day on repeat … which turns out to be a not-too-terrible foundation for speaking TO people’s souls, and having them want more of you!

26) I still don’t have a niche, I could never decide. Eventually I realised #thenicheisyoubitch #duh

27) My elevator pitch definitely goes for at least 2000 words. #suckit

28) I persistently did not shut up when told to, in some of the bigger female entrepreneur groups, for being a rabble-rouser or a black sheep, for always questioning if we really HAD to do it all zombie-preneur like. Got kicked out, too. Felt bad, and a little sad for being misundstood – didn’t these pussies see they needed to face truth?! – except for that the big picture was it was CLEARLY working for me.

29) I flat out refused to use Basecamp, Asana, or Evernote. No way, no how. Still will not NFC.

30) I flat out refused / refuse to use ANY software or ‘organisational tool’ except for gmail (I keep everything in email drafts) and WriteRoom (my black screen writing app)

31) I never got round to being more organised for my team, when I started to grow one, or not just vomit-emailing them 25 gajillion times a day. I kept thinking I’d become a calm and on top of things leader. I never did.

32) I continued to ramble on like a mofo and tangent all over the place instead of ever REMOTELY get to the point on my livestreams, even on my paid trainings a lot of the time! I kept telling myself to GET MY SHIT TOGETHER, but it just never quite happened! Slowly slowly I realised this was me BEING AN. ENTERTAINER … which I like. And works. Besides, business should be fun and there should ALWAYS be shenanigans and stories!

33) In general, I never got around being a not crazy chaotic messy all over the place leader, who just randomly makes shit up, throws it at the internet, and then tears it all down and starts again

Let’s get real, what all this comes down to is simple –

In GENERAL, I just never got around to being like the other entrepreneurs, or doing 99.99% of the things they said I should do!

I know, I know, NAUGHTY entrepreneur! DEVIANT leader! MESSY girl! Not to mention rude and inappropriate, according to most people! The NOT 0.01% people. … 

You too?? Thought so …

And that’s the thing, isn’t it? We are NOT for everybody, and that’s okay.

But also … we are not supposed to be LIKE the others, in terms of how we do the things or even what those things ARE!


We use our powers and our ENERGY to magnetically call the fuck IN what we want.




Not convinced?

Let me tell you –

As a result of me continually IGNORING things my soul didn’t really desire to do –

Putting things off –

Being ‘lazy’ –




Flat out obstinate, about doing anything ‘tech-y’, or ‘numbers track-y’, or ‘join the dots and follow a formula-y’ –

Letting my babies get amongst it when that happened –

Keeping things unprofessional and hurried and hacked and raw and real as fuck –

Continually putting off making things cleaner, more polished, fancier –

Avoiding most anything that anybody else was doing or said should do, and also avoiding talking to most anybody else most of the time –

Not GIVING a fuck if people didn’t just love and accept me as I was, not adjusting my sales style or content style –

Never getting around to doing ‘purpose created’ content FOR selling or marketing or branding –

Never getting around to doing basically anything that was not me just MAKING SHIT UP AND THROWING IT AT THE INTERNET –


Do I actually have to say it?!

I created a motherfucking EMPIRE baby, on my terms and then some.

I used to think that nearly EVERYTHING I did (or didn’t do!) was bad or wrong, and so I would let it ‘get to me’, get myself all stressed out and let it DRAIN me, pull me away, when really what I was doing was following soul, and allowing creativity.

When I dropped the story of it being BAD, I allowed even MORE creative soul flow. And money 

Being rushed and ‘doing too much’, yet ‘never the right things’ taught me to be REALLY fucking good at being really fucking good, fast, at what MATTERED. It also allowed me mastery, as a writer and speaker, by virtue of how much practice I have now had; practice which happened when I was IGNORING OTHER SHIT.

And somehow –

Someway –

All of the stuff I ignored just didn’t end up needing doing. The Universe sorted it out

Or it became ease and flow and the ‘click of my fingers’ TO do it, when I did decide (like funnel stuff).

Somehow –

Someway –

Even though I was so unprofessional, messy, chaotic, all the place and repeatedly breaking rules or just not DOING it right –

I drew in the most badass crazy mofo tribe on the internet –

Of incredible creators and entrepreneurs who love not in spite of me, but FOR me, and for the fact that how I show up so real and full on inspires them to do the same

And somehow –

Someway –

While I was NOT doing all that shit, I became one of the most consistent and prolific from the fucking SOUL content creators on the internet!!

With a soulmate audience
Who buy my shit
On repeat
Often without even caring the details!
Because they bought ME
And a soulmate team, too, who love and accept me in my madness!

It’s time for a reality check:

The WORLD will accept us when WE ACCEPT OURSELVES and own who we ARE.

Meanwhile, now, for me, as a result of DOING so, I just get to be over here #BEINGMOREKAT –

Makin’ shit up –

Merrily happening along on my chaotic way –

And unleashing it all at the internet.


I know it’s hard to let go of what you’ve been conditioned to think is right, appropriate, NEEDED, or normal.



No! Of course not! We KNOW this about ourselves, and always have.

So why you trying so damn hard then?

Stop fighting who you are. You are allowed to be who you are! You are that way for a reason, and it SERVES others when you allow it!


You were BORN knowing the blueprint!

So SCREW the world, the industry, or what the FEMBOTPRENEURS have to say about any of it!

It’s time to wake up.

Say yes to being ALL of you.


What were you hoping, that one day as a product of trying so damn hard to NOT be you, you end up more of you?



It’s time to get to fucking work.

The work of being YOU.


And really –

Just the way we like it and have always wanted it, yes? 


Remember –

Life is Now. PRESS PLAY.






A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!


What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!



I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!


Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!


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