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I heard something this morning which made me stop short, it was one of those simple little realisations you have, maybe somebody says something to you and it just kinda hits you, or you notice something online and it’s ‘woah!’, or your higher self pops down in a somewhat startling manner from up above and issues a small war cry right at your face, it’s not THAT loud, it’s not SO full on, it’s not SUCH a big deal, but at the same time?

Holy fucking fuckity fuck, that is BIG! How did I never think of that before?

Or – how did I forget that, when I damn sure should already know that! Right? Don’t worry, I do it all the time as well 🙂

It’s just one reason why growth HAS to be continual, what other option is there?! Well, either way you’re growin’ … may as well consciously choose the direction!

Anyway …

A friend shared with me a thing about a person we both know from yore (you know yore … good ole yore!) and something that person had said, which essentially highlighted that they are still EXACTLY WHERE THEY ALWAYS WERE.

I didn’t find the news of this person not moving forward to be overly surprising. Which in and of itself is a point of some note. “Why didn’t I?”, I asked myself, as I sat on the toilet (toy-let, thank you), pondering the world and its ways.

And the answer of course was simple, and instantaneous, but also – wow! How have I not thought of that for so long?!


There’s always a story of woe and things going wrong or still being so hard, still a continual push, and then in the end, sure, always a story of head kept above water, but only JUST, and “boy! I wonder what’s coming for me next?!”

It’s like … a point of pride, or ego or something, you know? How damn HECTIC it always is. What an adventure! Just –

Not a particularly abundant one.

But sure sure “I know I’ll get there one day! Of course!”

Of course. (I think, when I hear this sort of thing).

Just not THIS day. Seeing as how ONE DAY IS NEVER FUCKING THIS DAY, SO YOU MAY WANNA STOP SAYING THAT. Stop ‘one daying’ your life!!

Maybe you know somebody who does this, the constant struggle story?

Maybe it is YOU who does this!

And maybe you think – feel – know! – that it is TRUE, though.

And you would argue with me, get annoyed at me, infuriated, even, at how “it’s all very well for YOU, Kat, you probably can’t even remember what it was like for it to be this hard, LOOK MY LIFE IS REALLY HARD AND HERE ARE ALL THE REASONS AND WATCH ME VALIDATE IT WITH MY ACTIONS, TOO!”

Oh yes.

I know of these ways!

And yes.

I have ALSO fallen prey to these ways in days of yore. YORE.

And YES. If you’re wondering –


While I was singing that ole tune.


As I said to my friend this morning –


This person either doesn’t realise they are CONTINUALLY labelling themselves as stuck, struggling, doing it tough, things going wrong, etc, and so that’s why they keep getting more of the same, OR they DO know they’re doing this (at least on a sub-conscious level) and yet their EGO around it is so great that they refuse to let go of the damn thing.


Yeah –

There’s a certain amount of NOT useful ego (of course ego can be useful at times, all states of being human are purposeful!) attached to the story.

“Look, here is why I’m important!”

“Look, here is why you need to hear and see me!”

“Look, here is why it’s VALID that I’m not yet there …”




I bet you do that too, around certain things, don’tcha?


But! If we truly desire to be the 1% within the 1% within the 1% and KNOW WE DAMN WELL ARE THAT, ON THE INSIDE, then we BETTER get the fuck over ourselves and get on with it.

Do you want to know one of the most powerful tools I’ve used over the years, to shift to my next level?


When I was a Personal Trainer, and knew it was time to move on from that, writing was calling me, but I had no idea how, I decided to simply start CALLING myself a writer.

People would ask what I did, and I’d say “I’m a writer”. And not even mention the trainer thing.

Invariably they would ask what I wrote … and so pretty quick smart I started to write. And submit to magazines. Within a few months of CLAIMING it, I was published in most of the country’s major fitness mags and I had also started my first little homemade website / blog.


Speaking of which –

When I was at 6-figures not but quite multi-6, I started to SAY I was a multiple 6-figure entrepreneur. In my journaling, in my mind, and even in my blogs, while making it clear I was SPEAKING SOMETHING INTO REALITY, and that it wasn’t yet there in the physical.

When I was at multi-6, I dropped THAT label, and started to claim 7.

And so on.

Wanna know what brought me to a standstill this morning?

It was NOT about that other person and how they repeatedly label themselves stuck.

It was about ME! And how I repeatedly call myself a multiple 7-figure entrepreneur, and have done for years now, since I started to consistently hit those numbers.


How did I forget the power of LABELLING?!

EVERYTHING I have created or called in has come from the way I label myself!

What, you think I was born a cool, beautiful, confident, ‘out there’ leader / badass / revolutionary?!

Well, my Mum always said I was beautiful, although technically she said (when I complained about feeling so unattractive and uncool back in childhood) that I would grow up to be the MOST beautiful one …

So even THAT is not something I feel existed back in yore.


I DECIDED to be a badass … cool … confident … a leader … ‘out there’ … a revolutionary … one of the most successful female entrepreneurs online!

Hot, and beautiful, too!! I never felt these things. No WAY would anyone I grew up with say I was REMOTELY hot, attractive, cool! I SPOKE THEM INTO REALITY.

I decided ALL of these things, and also?

I CONTINUALLY label myself as them. You may have noticed.

And you may think “but Kat! You ARE a badass … cool … successful … etc!”

Well, yes.

But which came first? I was it, or I spoke it? Those who’ve known me for decades will tell you!!

When I look at my amazing private Inner Circle clients, a few of whom are picture with me here in snaps from our Bali retreat last week (we retreat 3x a year, join us!), I see a group of BADASS STRONG CONFIDENT LEADERS.

My clients are the leaders.

The MOST empowered and powerful messengers, healers, truth-speakers.

They are the 1% within the 1% within the 1%, and they show up accordingly!!

They are also SUPER fun and cool, just by the by!


I get to work with these sorts of clients BECAUSE I FREAKIN’ CLAIMED AND LABELED AND CALLED IT IN!

But secondly –

EACH of these women had to choose this for themselves.

I have been fortunate to get to know some of this industry’s MOST well known leaders, as their mentor and also ultimately a friend and a sister, and as such I KNOW WHAT GOES ON IN THEIR HEADS.

And I know what they’ve had to choose in to, in order to become this woman.

Meaning –

They CLAIMED it.

They spoke it into reality.

Even down to being a client of mine, being with me in person.

ALL of it!

Every part of who they are, how their business operates, how they RECEIVE, what they get to do, and who with.

And they continue to do so!!

This is just how it works.

So if you’re stuck,

And you can’t seem to shift or break through,

And you’re wondering why everyone else is always so far ahead of you,

And why you’re STILL at that same freakin’ level?


Just a thought.

Line in the sand, it’s simple:

If you don’t have the balls to claim what you want and STATE IT AS REAL before it shows up physically, then maybe you’re just not one of us?

Because being this person, when all is said and done, has nothing to do with what is available for you, or what your potential is, and everything to do with what you DECIDE AND PUT BELIEF AND WORDING BEHIND.



Now get to work.



Don’t forget –

Life is Now. Press Play.

Kat x


Here’s the thing girlfriend.




You came here to be all of you, be all of you now.

And now?

It’s time.


10 Days with Katrina Ruth to Wake You Back Up to You. And Unleash the Game You’re Done Waiting For.

Day 1 LIVE Asskickery shooting into your soul in just a few days time!

DAILY you + me + God + soul to follow.


Is the do/not/miss time going into you that you’re soul has been hungering for and it’s it!

Here’s how it’s going down:

> 10 Days ALL new live online course with Katrina Ruth

> DAILY asskickery | activation | bulletproof coffee up the booty (that’s me)

> DAILY journal prompts | worksheets | exercises to get you going and flowing into ALL of you


> (this is crazy!) DAILY bonuses to help you implement our IDENTITY work in different areas of your business. Money. Body. Relationships. Life! Application of what we are working on out the wazoo!

> All trainings recorded and yours to keep for life in your Katrina Ruth Members Dashboard (training times will be announced day by day as we begin. Day 1 live asskickery at XXXX. Training times will vary day to day to account for students all around the world!

> Live Facebook Group with Kat and the #KatNinjas throughout

> IMMEDIATE and then DAILY and then FOREVER AFTER switch flickin’ into YOU as soon as you say yes! (That is just how this works).

What to expect, from this time together?

Every.single.thing. you’ve always known was there within.

> Certainty. Of soul, of God, of what flow requires, of, well, everything.
> Ability to always know the right decision to make, and how to make it. NO MATTER WHAT.
> Courage and abilily and inner strength to then ACT as you need to
> Ability and soul certainty walk away. Know what to walk away from. Shred and burn. Immediately and as required. Amen.
> ALWAYS ability to access flow. Message certainty. Soul guidance on what you create, unleash, how, to whom.
> Magnetism. Activated. From within. To and from your soul peeps. In all areas.
> Money certainty, where it comes from, how to inhale / exhale it, infinitely, PEACE on this.
> Peace. In general. Where it comes from. How to be IN it. How to return to it when it seems far away.
> Moving through the ‘woods’ of business, of life, of you. Recognising it. Being okay with it!
> Leaning in. Surrender. The things that go with this. How to let it be easy, happy, a joy!
> JOY. From God. From within. All THROUGH you. AS IT WAS ALWAYS MEANT TO BE.
> Forgiveness, and grace. Where you know it comes from. How to receive it fully.
> RECEIVING. Unlocking the portals to. Opening up the floodgates. Seeing where you dial it back. Stopping that shit!
> Turning up the dial in all areas. What it means, and how.
> BEING the mofo light. Being all of it. Owning your too muchness! SWAYING with it.
> Being in the dance with God and soul and life and ALWAYS knowing your next move. ALL of that. And so much more.
> Creating. Being the artist the messenger the performer the leader the shift the YOU, who just lets it flood out. Knowing what works. Does not. How to release. Go deeper. And also? Sell TF outta that game.
> Being the leader NOW. Appointing yourself. What it means and why you’re already pre-approved.
> BIRTHRIGHT. Accessing and owning your soul blueprint. The blueprint of YOU. Of purpose. And destiny. And truth. Let’s go!

You want more?

There’s so much more.

^^ This? Is the warm-up, the first bit of what dropped through to me when I felt in to this, allowed it to come through, for you.

We will see what unfolds,
when it unfolds,
when we enter this dance,

But what this is really about, and why you know you need to be here?

You’re done with playing the game of waiting to play the damn game.

Identity, baby.


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