I heard something this morning which made me stop short, it was one of those simple little realisations you have, maybe somebody says something to you and it just kinda hits you, or you notice something online and it’s ‘woah!’, or your higher self pops down in a somewhat startling manner from up above and issues a small war cry right at your face, it’s not THAT loud, it’s not SO full on, it’s not SUCH a big deal, but at the same time?

Holy fucking fuckity fuck, that is BIG! How did I never think of that before?

Or – how did I forget that, when I damn sure should already know that! Right? Don’t worry, I do it all the time as well 🙂

It’s just one reason why growth HAS to be continual, what other option is there?! Well, either way you’re growin’ … may as well consciously choose the direction!

Anyway …

A friend shared with me a thing about a person we both know from yore (you know yore … good ole yore!) and something that person had said, which essentially highlighted that they are still EXACTLY WHERE THEY ALWAYS WERE.

I didn’t find the news of this person not moving forward to be overly surprising. Which in and of itself is a point of some note. “Why didn’t I?”, I asked myself, as I sat on the toilet (toy-let, thank you), pondering the world and its ways.

And the answer of course was simple, and instantaneous, but also – wow! How have I not thought of that for so long?!


There’s always a story of woe and things going wrong or still being so hard, still a continual push, and then in the end, sure, always a story of head kept above water, but only JUST, and “boy! I wonder what’s coming for me next?!”

It’s like … a point of pride, or ego or something, you know? How damn HECTIC it always is. What an adventure! Just –

Not a particularly abundant one.

But sure sure “I know I’ll get there one day! Of course!”

Of course. (I think, when I hear this sort of thing).

Just not THIS day. Seeing as how ONE DAY IS NEVER FUCKING THIS DAY, SO YOU MAY WANNA STOP SAYING THAT. Stop ‘one daying’ your life!!

Maybe you know somebody who does this, the constant struggle story?

Maybe it is YOU who does this!

And maybe you think – feel – know! – that it is TRUE, though.

And you would argue with me, get annoyed at me, infuriated, even, at how “it’s all very well for YOU, Kat, you probably can’t even remember what it was like for it to be this hard, LOOK MY LIFE IS REALLY HARD AND HERE ARE ALL THE REASONS AND WATCH ME VALIDATE IT WITH MY ACTIONS, TOO!”

Oh yes.

I know of these ways!

And yes.

I have ALSO fallen prey to these ways in days of yore. YORE.

And YES. If you’re wondering –


While I was singing that ole tune.


As I said to my friend this morning –


This person either doesn’t realise they are CONTINUALLY labelling themselves as stuck, struggling, doing it tough, things going wrong, etc, and so that’s why they keep getting more of the same, OR they DO know they’re doing this (at least on a sub-conscious level) and yet their EGO around it is so great that they refuse to let go of the damn thing.


Yeah –

There’s a certain amount of NOT useful ego (of course ego can be useful at times, all states of being human are purposeful!) attached to the story.

“Look, here is why I’m important!”

“Look, here is why you need to hear and see me!”

“Look, here is why it’s VALID that I’m not yet there …”




I bet you do that too, around certain things, don’tcha?


But! If we truly desire to be the 1% within the 1% within the 1% and KNOW WE DAMN WELL ARE THAT, ON THE INSIDE, then we BETTER get the fuck over ourselves and get on with it.

Do you want to know one of the most powerful tools I’ve used over the years, to shift to my next level?


When I was a Personal Trainer, and knew it was time to move on from that, writing was calling me, but I had no idea how, I decided to simply start CALLING myself a writer.

People would ask what I did, and I’d say “I’m a writer”. And not even mention the trainer thing.

Invariably they would ask what I wrote … and so pretty quick smart I started to write. And submit to magazines. Within a few months of CLAIMING it, I was published in most of the country’s major fitness mags and I had also started my first little homemade website / blog.


Speaking of which –

When I was at 6-figures not but quite multi-6, I started to SAY I was a multiple 6-figure entrepreneur. In my journaling, in my mind, and even in my blogs, while making it clear I was SPEAKING SOMETHING INTO REALITY, and that it wasn’t yet there in the physical.

When I was at multi-6, I dropped THAT label, and started to claim 7.

And so on.

Wanna know what brought me to a standstill this morning?

It was NOT about that other person and how they repeatedly label themselves stuck.

It was about ME! And how I repeatedly call myself a multiple 7-figure entrepreneur, and have done for years now, since I started to consistently hit those numbers.


How did I forget the power of LABELLING?!

EVERYTHING I have created or called in has come from the way I label myself!

What, you think I was born a cool, beautiful, confident, ‘out there’ leader / badass / revolutionary?!

Well, my Mum always said I was beautiful, although technically she said (when I complained about feeling so unattractive and uncool back in childhood) that I would grow up to be the MOST beautiful one …

So even THAT is not something I feel existed back in yore.


I DECIDED to be a badass … cool … confident … a leader … ‘out there’ … a revolutionary … one of the most successful female entrepreneurs online!

Hot, and beautiful, too!! I never felt these things. No WAY would anyone I grew up with say I was REMOTELY hot, attractive, cool! I SPOKE THEM INTO REALITY.

I decided ALL of these things, and also?

I CONTINUALLY label myself as them. You may have noticed.

And you may think “but Kat! You ARE a badass … cool … successful … etc!”

Well, yes.

But which came first? I was it, or I spoke it? Those who’ve known me for decades will tell you!!

When I look at my amazing private Inner Circle clients, a few of whom are picture with me here in snaps from our Bali retreat last week (we retreat 3x a year, join us!), I see a group of BADASS STRONG CONFIDENT LEADERS.

My clients are the leaders.

The MOST empowered and powerful messengers, healers, truth-speakers.

They are the 1% within the 1% within the 1%, and they show up accordingly!!

They are also SUPER fun and cool, just by the by!


I get to work with these sorts of clients BECAUSE I FREAKIN’ CLAIMED AND LABELED AND CALLED IT IN!

But secondly –

EACH of these women had to choose this for themselves.

I have been fortunate to get to know some of this industry’s MOST well known leaders, as their mentor and also ultimately a friend and a sister, and as such I KNOW WHAT GOES ON IN THEIR HEADS.

And I know what they’ve had to choose in to, in order to become this woman.

Meaning –

They CLAIMED it.

They spoke it into reality.

Even down to being a client of mine, being with me in person.

ALL of it!

Every part of who they are, how their business operates, how they RECEIVE, what they get to do, and who with.

And they continue to do so!!

This is just how it works.

So if you’re stuck,

And you can’t seem to shift or break through,

And you’re wondering why everyone else is always so far ahead of you,

And why you’re STILL at that same freakin’ level?


Just a thought.

Line in the sand, it’s simple:

If you don’t have the balls to claim what you want and STATE IT AS REAL before it shows up physically, then maybe you’re just not one of us?

Because being this person, when all is said and done, has nothing to do with what is available for you, or what your potential is, and everything to do with what you DECIDE AND PUT BELIEF AND WORDING BEHIND.



Now get to work.


Remember –

Life is Now. Press Play.





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What


I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!

GRAB YOUR SPOT NOW, ONE TIME ONLY! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!

GET YOUR PLACE NOW! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

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