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Purpose

THE POWER OF YOUR WORDS AND LABELS, AND WHY MOST PEOPLE WILL NEVER MAKE IT

I heard something this morning which made me stop short, it was one of those simple little realisations you have, maybe somebody says something to you and it just kinda hits you, or you notice something online and it’s ‘woah!’, or your higher self pops down in a somewhat startling manner from up above and issues a small war cry right at your face, it’s not THAT loud, it’s not SO full on, it’s not SUCH a big deal, but at the same time?

Holy fucking fuckity fuck, that is BIG! How did I never think of that before?

Or – how did I forget that, when I damn sure should already know that! Right? Don’t worry, I do it all the time as well 🙂

It’s just one reason why growth HAS to be continual, what other option is there?! Well, either way you’re growin’ … may as well consciously choose the direction!

Anyway …

A friend shared with me a thing about a person we both know from yore (you know yore … good ole yore!) and something that person had said, which essentially highlighted that they are still EXACTLY WHERE THEY ALWAYS WERE.

I didn’t find the news of this person not moving forward to be overly surprising. Which in and of itself is a point of some note. “Why didn’t I?”, I asked myself, as I sat on the toilet (toy-let, thank you), pondering the world and its ways.

And the answer of course was simple, and instantaneous, but also – wow! How have I not thought of that for so long?!

>>> Because they ALWAYS LABEL THEMSELVES AS THAT STRUGGLING TYPE.

There’s always a story of woe and things going wrong or still being so hard, still a continual push, and then in the end, sure, always a story of head kept above water, but only JUST, and “boy! I wonder what’s coming for me next?!”

It’s like … a point of pride, or ego or something, you know? How damn HECTIC it always is. What an adventure! Just –

Not a particularly abundant one.

But sure sure “I know I’ll get there one day! Of course!”

Of course. (I think, when I hear this sort of thing).

Just not THIS day. Seeing as how ONE DAY IS NEVER FUCKING THIS DAY, SO YOU MAY WANNA STOP SAYING THAT. Stop ‘one daying’ your life!!

Maybe you know somebody who does this, the constant struggle story?

Maybe it is YOU who does this!

And maybe you think – feel – know! – that it is TRUE, though.

And you would argue with me, get annoyed at me, infuriated, even, at how “it’s all very well for YOU, Kat, you probably can’t even remember what it was like for it to be this hard, LOOK MY LIFE IS REALLY HARD AND HERE ARE ALL THE REASONS AND WATCH ME VALIDATE IT WITH MY ACTIONS, TOO!”

Oh yes.

I know of these ways!

And yes.

I have ALSO fallen prey to these ways in days of yore. YORE.

And YES. If you’re wondering –

I DID NOT IN FACT BREAKTHROUGH TO JACK SHIT, AND CERTAINLY NEVER GOT ANYWHERE NEAR THIS LEVEL,

While I was singing that ole tune.

#hardlysurprising

As I said to my friend this morning –

Words MATTER.

This person either doesn’t realise they are CONTINUALLY labelling themselves as stuck, struggling, doing it tough, things going wrong, etc, and so that’s why they keep getting more of the same, OR they DO know they’re doing this (at least on a sub-conscious level) and yet their EGO around it is so great that they refuse to let go of the damn thing.

Ego?

Yeah –

There’s a certain amount of NOT useful ego (of course ego can be useful at times, all states of being human are purposeful!) attached to the story.

“Look, here is why I’m important!”

“Look, here is why you need to hear and see me!”

“Look, here is why it’s VALID that I’m not yet there …”

Aha!

Ahahahahaha!

AhahahahahaHA!

I bet you do that too, around certain things, don’tcha?

WE ALL DO.

But! If we truly desire to be the 1% within the 1% within the 1% and KNOW WE DAMN WELL ARE THAT, ON THE INSIDE, then we BETTER get the fuck over ourselves and get on with it.

Do you want to know one of the most powerful tools I’ve used over the years, to shift to my next level?

LABELING.

When I was a Personal Trainer, and knew it was time to move on from that, writing was calling me, but I had no idea how, I decided to simply start CALLING myself a writer.

People would ask what I did, and I’d say “I’m a writer”. And not even mention the trainer thing.

Invariably they would ask what I wrote … and so pretty quick smart I started to write. And submit to magazines. Within a few months of CLAIMING it, I was published in most of the country’s major fitness mags and I had also started my first little homemade website / blog.

THE SAME ONE WHICH HAS LED TO ME CREATING A MULTIPLE 7-FIGURE ONLINE EMPIRE!!

Speaking of which –

When I was at 6-figures not but quite multi-6, I started to SAY I was a multiple 6-figure entrepreneur. In my journaling, in my mind, and even in my blogs, while making it clear I was SPEAKING SOMETHING INTO REALITY, and that it wasn’t yet there in the physical.

When I was at multi-6, I dropped THAT label, and started to claim 7.

And so on.

Wanna know what brought me to a standstill this morning?

It was NOT about that other person and how they repeatedly label themselves stuck.

It was about ME! And how I repeatedly call myself a multiple 7-figure entrepreneur, and have done for years now, since I started to consistently hit those numbers.

#facepalm!!!

How did I forget the power of LABELLING?!

EVERYTHING I have created or called in has come from the way I label myself!

What, you think I was born a cool, beautiful, confident, ‘out there’ leader / badass / revolutionary?!

Well, my Mum always said I was beautiful, although technically she said (when I complained about feeling so unattractive and uncool back in childhood) that I would grow up to be the MOST beautiful one …

So even THAT is not something I feel existed back in yore.

I CLAIMED ALL OF IT.

I DECIDED to be a badass … cool … confident … a leader … ‘out there’ … a revolutionary … one of the most successful female entrepreneurs online!

Hot, and beautiful, too!! I never felt these things. No WAY would anyone I grew up with say I was REMOTELY hot, attractive, cool! I SPOKE THEM INTO REALITY.

I decided ALL of these things, and also?

I CONTINUALLY label myself as them. You may have noticed.

And you may think “but Kat! You ARE a badass … cool … successful … etc!”

Well, yes.

But which came first? I was it, or I spoke it? Those who’ve known me for decades will tell you!!

When I look at my amazing private Inner Circle clients, a few of whom are picture with me here in snaps from our Bali retreat last week (we retreat 3x a year, join us!), I see a group of BADASS STRONG CONFIDENT LEADERS.

My clients are the leaders.

The MOST empowered and powerful messengers, healers, truth-speakers.

They are the 1% within the 1% within the 1%, and they show up accordingly!!

They are also SUPER fun and cool, just by the by!

Well, FIRSTLY –

I get to work with these sorts of clients BECAUSE I FREAKIN’ CLAIMED AND LABELED AND CALLED IT IN!

But secondly –

EACH of these women had to choose this for themselves.

I have been fortunate to get to know some of this industry’s MOST well known leaders, as their mentor and also ultimately a friend and a sister, and as such I KNOW WHAT GOES ON IN THEIR HEADS.

And I know what they’ve had to choose in to, in order to become this woman.

Meaning –

They CLAIMED it.

They spoke it into reality.

Even down to being a client of mine, being with me in person.

ALL of it!

Every part of who they are, how their business operates, how they RECEIVE, what they get to do, and who with.

And they continue to do so!!

This is just how it works.

So if you’re stuck,

And you can’t seem to shift or break through,

And you’re wondering why everyone else is always so far ahead of you,

And why you’re STILL at that same freakin’ level?

MIGHT WANNA STOP FUCKING STATING IT OVER AND OVER AGAIN, HMMM?

Just a thought.

Line in the sand, it’s simple:

If you don’t have the balls to claim what you want and STATE IT AS REAL before it shows up physically, then maybe you’re just not one of us?

Because being this person, when all is said and done, has nothing to do with what is available for you, or what your potential is, and everything to do with what you DECIDE AND PUT BELIEF AND WORDING BEHIND.

So.

THERE YOU FUCKING GO.

Now get to work.

NOW.

 

Don’t forget –

Life is Now. Press Play.

Kat x

P.S.

Rebel.
Upstart.
Fuck the system; screw the rules.
Won’t do what they told me.
Too much.
Unreasonable.
Ridiculous.
Unprofessional.
Crazy!

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”

lolol

BUT REALLY.

Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,

Polished,

And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,

WITHERS TO NOTHING,

AND DIES?

Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.

NOW.

With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –

THE MILLIONAIRE REBEL YOU!

Starting January 18th!

>>> https://thekatrinaruthshow.com/rebelmillionaire/

The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –

BUT NOT IF SHE CONTINUES TO DO BUSINESS AND LIFE BY TRYING TO SOMEHOW BE A NON-CONFORMIST WHO CONTINUALLY CAVES AND CONFORMS.

For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:

FLICK THE DAMN REBEL MILLIONAIRE SWITCH BABY.

>>> https://thekatrinaruthshow.com/rebelmillionaire/

All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.

REBEL MILLIONAIRE

Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.

>>> https://thekatrinaruthshow.com/rebelmillionaire/