Success Mindset


You can walk away, right now, from ANYTHING you don’t love, and commit to what you really want. It’ll be the most terrifying thing you’ve ever done, but if you can do it?

You can change your life in a fucking moment.

I’m not just talking from heresay, you know, or even from the odd experience of chasing and ACHIEVING my dreams.

I’m talking from spending the first 10-15 years of my adult life broke, unhappy, struggling, stuck, and in the wrong business, the wrong body, the wrong marriage and the wrong life.

I’m talking from eventually having just got DONE with not having things work out. And finally getting it through my head how letting them work, ALL the way, is a choice.

Nothing more than a choice.

There was a time there, for most of my twenties and into my early thirties, where I truly believed that in order to create success I needed to have a plan, get ready, prepare, and bide my time. Get my ducks lined up, y’know?!

I was in the wrong job, but it was where I was making my money, so I couldn’t just LEAVE …

I was in the wrong marriage, but it was me who pushed it, and I was only 25, and besides, maybe it would get better …

I was gaining weight, day by day, a personal trainer who looked and felt pretty freaking average, but I was too busy and just so damn TIRED, constantly blacking out and didn’t have the ENERGY to fix things so I told myself constantly, tomorrow. Tomorrow will be the day.

Wrong business.
Wrong relationship.
Wrong body.
Wrong LIFE.

And I told myself, constantly, everything I needed to hear in order to NOT have to take action and believe I was justified.

I PROMISED myself, perpetually, that tomorrow was the day.

Tomorrow I’ll write up what I REALLY want to do, look at my ideas for being a WRITER again, or making money somehow outside of the gym –

Tomorrow. Tomorrow I’ll have that talk with my husband, that talk with myself, look within and face up to what I really REALLY don’t want to think about.

Tomorrow. Tomorrow I’ll finally get back into my training, my nutrition, take my supplements, and get my damn ass out of bed more than 5 minutes before I’m supposed to be at work!

Tomorrow I’ll stop living the wrong fucking LIFE and finally get on path to the one I was born for. The one I can’t quite see yet KNOW is there!

This went on –
And on –
And on.

WEIRDLY – or not – it coincided with the fact that no matter how much I THOUGHT about changing things I seemed to just continue to struggle!

With money.
With energy.
With my weight.
In my marriage.
And worst of all, with the deep down and unavoidable truth:

That this wasn’t what I thought life was supposed to be about. That I was born for more. That I wasn’t happy, not even remotely fulfilled.

And that time just continued to slip away.

Have you ever looked back, at a certain point in your life, and realised that this right HERE was the point you KNEW you’d have it altogether?

I seemed to be constantly finding myself at that point, and no matter how often I pushed out the deadline of When I Should be a Real Grown-Up and Have My Shit Sorted I kept finding myself back there.

I look back now and I wonder – did I really have to go through all of that?

Or was it just that nobody told me, or I never believed, that you can just walk away …

And that when you do?

You can change the fucking world in an instant.

For me, eventually I just got damn sick and tired of waiting, of failing, of picking myself up again and of wondering when my time would come.

Somewhere, somehow, not deliberately – I wish I could give myself that credit, but can’t! – I learned to just get up, admit what I wanted, set my sights on it, and then walk the fuck away from ANYTHING that wasn’t gonna help me get there.

No looking back.
No hesitation.
No fucks given, except for ALL The fucks about living the life you were born to live.

This all went down in about an 18-month period which I like to fondly refer to as my quarter life crisis. Really what it was, was a quarter life AWAKENING, and one that taught me from that moment on how SIMPLE it is to get what you want in life so long as you’re willing to LEAVE BEHIND ALL ELSE.

The choice to DO this is one that can appear reckless, foolhardy, ridiculous.

For me, from the outside looking in and DEFINITELY from the inside looking out it looked like an absolute SABOTAGE, as I:

Walked away from my marriage, in spectacularly messy fashion, and despite all indications that I should DEFINITELY make it work –

Walked away from my job, with no warning and only 2 weeks notice, because I decided I HAD to make it work working for myself again –

Walked away a year or two later from working for myself as a very busy personal trainer, to shutting down my biz again with only 2 weeks notice, so that I’d FORCE myself to monetise properly online –

Walked away from my EXCUSES about why I couldn’t eat right or workout and lost 10kg in 6 weeks and got back to the fitness model-ish body I love –

Walked away from the wrong house –
The wrong car –
ALL my savings –
Even all my possessions –
And half of my friends –

Losing a FUCKLOAD of money in the process and making my own life INSANELY inconvenient each time!

Every time I’ve done this, I’ve felt like an ABSOLUTE FOOL. But yet every time I’ve done it – and there are so many recent examples as well, of walking away in a MOMENT when I realise I’m not fully hell yes-ing something – it’s been the BEST THING I EVER FUCKING DID.

And it’s INCONVENIENTLY forced me to go and create what I REALLY want instead.

The ANSWER, if you’re not getting to where you want to go, is to walk away.

Do not pause.
Do not look back.
Do NOT pass Go and do not collect $200, just WALK THE FUCK AWAY and into the UNKNOWN where you choose to know that you’ll make things work because YOU WILL MAKE THEM WORK.

This is the REALITY of success, and the inability to walk away, the inability to take a risk or lay yourself on the line, to get UNCOMFORTABLE is almost certainly why you don’t have what you want.

So here is what I want to say to you:


ENOUGH okay, enough!

Enough with the waiting, the getting ready, the lining up of fucking ducks. Who the fuck wants their ducks lined up anyway? I want my ducks MESSY and CHAOTIC and having an EPIC fucking time! Nobody likes a boring by the book duck, DO THEY? Not really. Just like nobody likes or wants or wants to BUY from a boring by the book YOU?

Do you want to know what works, as far as the whole concept of getting to your GOALS, of stepping from the NOW you into the 2.0 you who is a badass motherfucker and rules the WORLD?

This is what works:

You leap now.

You leap NOW baby.

You leap fucking NOW.

As soon as you KNOW what you want you fucking LEAP for it.

And you walk, no RUN away, no excuses, no holds barred, and NO looking back, from anything that is NOT it.

You wanna wait, get ready more, think about it? SURE, be my guest.

It’s only your fucking life.

But I can tell you this:

EVERYTHING huge, exciting, PROFITABLE, flow-based and awesome I’ve created or launched which has ultimately led me to living THIS life, making millions per year online working with my IDEAL clients, being shit hot rich and having the body, the life the EVERYTHING I want?

Happened because I stopped lining up my fucking ducks and I let things get MESSY.

If you want to blow up online, make ALL the money and live your dream you can. But stop trying to kid yourself it’ll happen without first tearing DOWN everything that’s blocking you.

Today, I challenge you:

Walk the fuck away.

Remember …

Life is Now. Press Play!





A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

Okay. Imma gonna get straight up on your ass about what needs to be said here, because obviously SOMEBODY needs to hit the damn truth button on this shit!!

Straight up from the gate up, you do NOT make money because of Facebook.

Because of Instagram.

Because of email.

Because of ANY of this shit.

You make money because of who you are and what you decide and make NON-NEGOTIABLE, period, The End!

As you may be aware, in the last day or so Facebook and Instagram went down down down OH so far down.

After a few obligatory ‘stop the world!’ messages to my team and friends (which resulted in a serious convo with one of my soul sisters as to whether we’d now have to become porn stars instead), I got back to business.

The business of posting and selling shit on Facebook, which is admittedly a big part of what I do each day???

Nah … the business of being ME, because THAT is what I actually do each day, and also?

It’s what gets me paid.

Funnily enough, as is often the way with these things, just yesterday somebody was making smart-ass comments to me about how all the coaches would survive if there was no Facebook or Instagram.

“How would they survive?”, I asked myself.

“Well, I have no idea how THEY would survive but I sure as shit know how I would survive:

Very fucking well indeed, thank you very much, because that is who I AM”

Word to the wise:

A) I was making serious money long before I used Facebook for it.

Allow me to say it again for those in the back: YOU MAKE MONEY BECAUSE OF WHO YOU ARE AND THE LEVEL YOU VIBRATE AT.


It’s an energy thang baby, a frequency shiz niz, it’s just who you ARE and how life works for you.

Handy hint —> the level of wealth you enjoy or moan over now is already just a direct reflection of your frequency, and expectations. It ain’t got jack shit to do with what you do, and it certainly is not a product of which tools are available to you.

It is a product of YOU.

When the socials went down today it was FASCINATING to me to observe the response that came through in the in-between-y bits when people managed to post something.

People worrying about how it would impact their business, or feeling in some way handcuffed.

This is crazy! It’s fear-mongering at its worst and it’s an absolute SHITTY mentality as far as belief systems around where results come from.

Do you know what I felt, when I realised we couldn’t use Facebook as normal for our biz stuff?


It took a minute to click in, but I found myself getting all wriggly and lit up with excitement.

I love a damn challenge 🙂

And since I also choose to believe that everything is happening FOR me, I also took personal responsibility for this occurrence.

Obviously FB and Insta had gone down in order to force me to finally pull my finger out and learn how to go live on YouTube.

But mainly – hell YEAH to the opportunity to get creative!

Probably taking the whole thing a little bit too far, as I worked my way through some sprints on the rower post HIIT weights session, I started to imagine what would happen if Facebook was TRULY GONE AND NO LONGER OF THIS WORLD.

I got MORE excited with each second that passed (which makes me remember how damn BORED I get as soon as I know how to easily do something aka make money all day err day on Facebook), and I also found myself AUTOMATICALLY GOING INTO ZAG MODE.


You know, like ‘When They Zig you Zag’. A classic, if ever there was one!! Thank you Dad, for always having all the BEST books on your bookshelf for me to start reading from 10 or 11 years of age!

See, I have a belief system which works rather well for me and I guess is just part of who I am –

I believe that things ALWAYS work out perfectly for me, and are always done FOR me …

I believe I am always on path …

I believe I always make the right decision, so therefore I never have to beat myself up, I just wait for the lesson –



I believe that my outcomes are predicated only by my choices, and that there is nothing I EVER need in order to get or maintain or ONLY improve on an existing outcome.

It’s this mindset that causes me to wonder what TF it has to do with anything when people say things like they can’t be in shape ’cause they have kids or just had a kids … or ’cause they can’t get to the gym (for example)

And it’s also this mindset that causes me to KNOW that the money I make and the impact my soul work has in the world has NOTHING to do with what tools or platforms are available to me or working.

I programmed myself a long time ago to IMMEDIATELY swerve if something was no longer serving me or working for me. It’s this part of my mind which therefore right away started coming up with creative and imaginative solutions for how business would OF COURSE carry on (and improve!) with or without social media.

And it’s also this part of my mind which of course right away finds a way to monetize the damn thing and turn it into epic and highly helpful content for you, aka this workshop!

It’s just how I think, and who I am. I am simply unavailable for NOT moving forward, and nothing will ever ever EVER make me believe that I have to depend on anything outside of me for my results.

So why a whole damn workshop on the concept?

Well, it’s more than that, isn’t it?

It’s a mindset of believing that you always get what you want.

It’s a mindset of believing that everything always works out for you.

It’s a mindset of believing that NOTHING can stop you.

That everything is working in your favour.


That you can monetize ANYTHING, any time you choose, and with no ‘requirements’ in order to do so!

I don’t have to tell you that obvs the outcomes you get directly follow and reflect your mindset and your beliefs!!

Here is what else, as well:

This is not just about making money any time, from any thing, and knowing that even with challenge or things going wrong you only THRIVE and EXPAND!!

For me this goes hand in hand with duh – I get to do all of that on my terms.

By having FUN, and being in FLOW, and with ease.

In fact, the more money the more ease!! #justhowitis

That I can literally click my fingers and money shows up for me, meanwhile I’m just over here doing ma thang.

Speaking of which –

I think it’s about time I shared exactly what I currently DO all day, yeah? And how I do it / fit it all in / honour ALL the areas, PLUS manage to spend so much time sitting on my ass doing sweet FA!

In other words … !

Let’s hang out together this weekend!!




A One-Time Live Online Workshop with Katrina Ruth, on How to Make Money Anywhere, Anytime, With ZERO Dependance on Any One Platform, Program or Tool … Aka JUST BECAUSE THAT’S WHO YOU ARE … AND – With the Greatest of Ease

> It’s happening Thursday March 21 at 11.30am Brisbane time (Wednesday 9.30pm NYC / 1.30am London, UK)

> All fully recorded if you can’t attend live

> ALL your questions answered (either live during the workshop, or afterwards in the group if you can’t attend live)

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

What We Will Be Covering!

1) How to Monetize ANY Situation, Including But Not Limited To:

* When social media or any typically depended upon platform goes down (including examples of how I have down this several times, to the tune of tens of thousands)

* Hater situations (including examples, again multiple times, again tens of thousands of dollars)

* When you make a fool of yourself / something embarrassing happens or you screw up (also examples! also lots and lots of lovely moolah)

* When people ‘screw you over’ (ahem, we will talk about this) or desert you (also examples! more money!)

* Basically how to turn any and all life situations, moods, changes of the moon, emotional ups and downs, real life SHIT, to money!

2) Why the ‘When Shit Happens’ times are often the BEST times to make money, aka this is where I teach you what it really means to understand human psychology in terms of SALES, and the mindset of being an actual IN THE FLOW entrepreneur, who ALWAYS sees opportunity and jumps straight on it

3) When NOT to Monetize (okay that one you can have for free – never!!)

4) Understanding Where Money Really Comes From – and aligning yourself TO the frequency of wealth, such that you can literally NOT.BE.IMPACTED by anything that 99.99% of people think will cost them business

5) Money Vibration Principles Revealed (… my own personal philosophies and things that I live by / instil into my being around this, including my own daily practices)

6) Coding For Success

* How to ALWAYS have an endless stream of ideas

* AUTOMATIC continual unleashment of creativity and imagination, especially in so-called times of struggle

* Seeing past problems and accessing higher self in order to always know the answer, and how to move forward

7) Programming to Upgrade – the beliefs, energetic states and emotional patterns you require in order to be this person, have all this work for you, ALWAYS see and have the ability to act on the shit that will most pay off

The ‘Do What You Want All Day’ Bit:

* Exactly how my typical day flows and how I operate for maximum efficiency of time, energy, mental acuity, soul connectedness, etc

* Getting it all done as a busy entrepreneur (and single Mum, in my case) who also refuses to operate at anything less than EXCELLENT in terms of self-care, fitness, fun, playtime, etc

* Exactly what I do all day, broken down to the detail, to helm this becoming-8-figure-empire

* Exactly what I do NOT do all day, either it just gets ignored (hint: a LOT that most online marketers think matters!), or I let other people do it for me

* Calling in soulmate support, even long before you are ready to afford it

* Optimizing energy, focus, personal power, happiness, general flow. Aka mindset and also brain / nutrition hacks and so on


AND, while we’re at it, we will also be talking INSTANT MANIFESTATION. The exact process I use to bring the future into the NOW, by clearing all blocks existing between its reality in the quantum and its physical manifestation in the now!!

GET IT, AT THIS PRICE! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What


I’ll be doing this ‘Rapid-Fire’ Session at the end!!

1) What it really means to be magnetic online – hint: it’s not about having a pretty and polished website or online presence!

2) Bringing the ‘in private / behind the scenes’ version of you to the public

3) Unapologetic messaging and soul baring to call in your true #soultribe

4) Audience quality vs quality, and active elimination of those who don’t ‘HELL yes’ on your content

5) People don’t buy your products, they buy you. No – people don’t buy you, they buy your energy!! What that means and how to let it out

6) Being real about where you need to take care of YOU in order to be able to show up and shine fully

7) Keeping a laser-focus and tunnel-vision on your own path, and having the courage to pave the way that feels right for you even if it’s not been done before

8) Discernment to walk the line between being polarising and positively outrageous as opposed to just a hot mess 🙂 Scaling and magnetizing FROM the chaos of creativity and following the true artists way!

9) Knowing which ideas to work, what will sell, and how best to sell it so that the entire launch and selling experience is fun AND rewarding for both your audience and you

10) Creating hell yes offers that make them scream yes!

I know!

This workshop is off the HOOK already, and we haven’t even accounted for all the random shiz which will be coming out of me!!

GRAB YOUR SPOT NOW, ONE TIME ONLY! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

Don’t forget the bonuses >>>> !!!

> KILLER bonus content on Top 11 Most Effective & Proven ‘When They Zig You Zag’ Sales Secrets

> Live support from meeeeee in the group afterwards for anything extra you want and need to know!

> Free Bonus Entire COURSE for Everyone! My $197 Alignment & Asskickery Toolkit, a 14-Day Smackdown to Bring You Back to YOU, and Into Massive Aligned and Result Based Action! Yes, that’s an entire $197 course and you’re paying less than half of that for this entire workshop!

> All content yours to keep for life!

What are you waiting for? You KNOW that if you apply even ONE tip of the approximately gajillion I’m sharing here you’re going to 100x your investment back! Which is why I am even EXTRA excited to be able to give this to you at such a low price, as per the commandment of my soul!! Plus it’s fun 🙂

Okay then! See you IN there baby!

GET YOUR PLACE NOW! >>> https://zw144.infusionsoft.com/app/orderForms/Monetize-That-Shit-No-Matter-What

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