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Live Your Passion


If you truly believe and know that your message is meant to impact millions, to go globally viral at least within a subset of, well, millions, and that really if you’re honest about it the whole world needs to be picking up what you are putting down, then you’re going to have to find a way to flick that switch internally to where it’s done.

Every day during which you continue to show up conscious of the fact that the people who are listening are those within the coaching bubble –

Or, more specifically, let’s get real here, the same same people who keep showing up in your feed –

Is another day during which you reinforce the reality you have CHOSEN and that reality is this:

You’re not there yet.
Millions ain’t listening.
Certainly not buying.
Or being impacted,
not even a little,
and as for the world?

No it does not know your name, never heard of you, and why SHOULD it have when you’ve not been speaking to it?

You journal and talk to your mentors and friends about knowing that you came here to be known like THAT, but yet you continue to live into the fact that you are only known like THIS.

So much so, that when you sit down to write, to create, to unleash, you’re reaching into your soul with the CODED FUCKING KNOWLEDGE (coded and perpetually RE-coded by you, just to be clear!) that who it’s FOR is your current audience and hopefully they press like and then some of ’em take whatever action you’re calling them to.

And while maybe you deserve some pats on the back for being that person for your current people, and for your consistency in building what you HAVE one so, the reality is that all that’s really going on here is you’re getting up each day and pressing repeat on the one before.

Groundhog day-ing the admittedly quite good life you’ve created for yourself because … because … because, well WHY?

Because it’s become a habit to do so?

Because you know what works within this space, this bubble, this little world you’ve made yourself a place in?

Because you haven’t really thought about it like this til now?

Or because you’re scared that if you take a step BEYOND –

You will fall.
You will embarrass yourself.
You will not know what to do.
You didn’t get the damn PLAYBOOK for that level yet, you’re not part of it yet, and what if you’re not accepted and not READY?

Well –

What if you just gave a big middle finger to ALL of that because girl be SERIOUS now –

You didn’t get to where you’re already at by waiting for approval.
You didn’t get here by knowing how.
You didn’t get here by being ready.
You didn’t earn your damn strips til you CLAIMED ’em, and then lived INTO that choice!

Who you are today is not only a product of what you’ve done and how you’ve lived your life so far, it is a product of the fact that at certain points along the way –

You motherfucking leaped.

You got done with listening to your own bullshit, done with waiting, done with trying to figure out how to climb the mountain and you just PLANTED YOUR DAMN FLAG AT THE TOP.

‘Here I am bitchesssss, watch out!’.

And then you backed it up like a MOFO with your energy and your never.say.die.refusal to slip back OFF that mountain peak once you’d put yourself there.


Had to catch up to YOU, and whatever actions you then ‘did’ that served as evidence you deserved to be there, those actions followed the fact that you’d PUT yourself there –

not the other way around.

So why is it that NOW you think it will be any different –

To go to the next level?
To become known in a different way?
To be part of ‘that’ group of badass people who you know you’re meant to be playing alongside of?
To start living the LIFE you know you’re meant to be?
And so on!

It won’t be.

It CAN’T be.

It doesn’t WORK like that. We don’t go next level by working our way there, we go next level by deciding we are next fucking level now!

I CHOOSE to be that person.
I CHOOSE I am ready.
I CHOOSE to be bigger than my own bullshit and fears.

Back in 2012,

I was rebranding from being an online fitness coach,

To being known under my own name,

And doing work around empowering people to be all that they always were, and create a business and life in accordance with that.

Nobody knew who I was.
I was one of tens of THOUSANDS of female entrepreneurs online,
all trying to stand out,
and be heard.

Quite frankly –

It was bullshit.

I felt like I should be in charge.
EVERYBODY should know who I am!
And then they should listen!

I looked around, and I noticed that there was a small handful of women (all women I’d hired as mentors of course, and also become friends with), who, when they spoke, EVERYBODY LISTENED.

They were the leaders.
It was obvious.
It was fact.

I loved and respected these women, AND I just thought, well – “I should be known like that too. My message is EQUALLY as powerful, minimum” (okay fine, I’ve always believed my message is the MOST powerful one, and I’d be concerned if you thought anything less of your own).



I decided to embody the leader energy which was true for them.

I decided to stop WORKING my way to any place, and to instead just PUT myself in the damn place.

I flicked the damn switch.

And from that moment forward my ENERGY was that the whole (coaching) world should be listening.

I tell you, within 2 weeks it seemed like everybody knew who I was. And my income and audience blew up in line with that.

I APPOINTED myself as the leader.

Ain’t nobody else was ever gonna do it.

I don’t care what anybody tells you, and of course you’re welcome to make it as hard as you like, but here is the TRUTH:

Whoever you speak to is who will listen.

So if your writing is meant for millions, and the whole world should be listening,

Might be worth actually speaking to ’em.

It’s all just energy baby.

You get to choose.

And reality must obey accordingly.

As indeed it already is 😉


Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.