Live Your Passion


If you truly believe and know that your message is meant to impact millions, to go globally viral at least within a subset of, well, millions, and that really if you’re honest about it the whole world needs to be picking up what you are putting down, then you’re going to have to find a way to flick that switch internally to where it’s done.

Every day during which you continue to show up conscious of the fact that the people who are listening are those within the coaching bubble –

Or, more specifically, let’s get real here, the same same people who keep showing up in your feed –

Is another day during which you reinforce the reality you have CHOSEN and that reality is this:

You’re not there yet.
Millions ain’t listening.
Certainly not buying.
Or being impacted,
not even a little,
and as for the world?

No it does not know your name, never heard of you, and why SHOULD it have when you’ve not been speaking to it?

You journal and talk to your mentors and friends about knowing that you came here to be known like THAT, but yet you continue to live into the fact that you are only known like THIS.

So much so, that when you sit down to write, to create, to unleash, you’re reaching into your soul with the CODED FUCKING KNOWLEDGE (coded and perpetually RE-coded by you, just to be clear!) that who it’s FOR is your current audience and hopefully they press like and then some of ’em take whatever action you’re calling them to.

And while maybe you deserve some pats on the back for being that person for your current people, and for your consistency in building what you HAVE one so, the reality is that all that’s really going on here is you’re getting up each day and pressing repeat on the one before.

Groundhog day-ing the admittedly quite good life you’ve created for yourself because … because … because, well WHY?

Because it’s become a habit to do so?

Because you know what works within this space, this bubble, this little world you’ve made yourself a place in?

Because you haven’t really thought about it like this til now?

Or because you’re scared that if you take a step BEYOND –

You will fall.
You will embarrass yourself.
You will not know what to do.
You didn’t get the damn PLAYBOOK for that level yet, you’re not part of it yet, and what if you’re not accepted and not READY?

Well –

What if you just gave a big middle finger to ALL of that because girl be SERIOUS now –

You didn’t get to where you’re already at by waiting for approval.
You didn’t get here by knowing how.
You didn’t get here by being ready.
You didn’t earn your damn strips til you CLAIMED ’em, and then lived INTO that choice!

Who you are today is not only a product of what you’ve done and how you’ve lived your life so far, it is a product of the fact that at certain points along the way –

You motherfucking leaped.

You got done with listening to your own bullshit, done with waiting, done with trying to figure out how to climb the mountain and you just PLANTED YOUR DAMN FLAG AT THE TOP.

‘Here I am bitchesssss, watch out!’.

And then you backed it up like a MOFO with your energy and your never.say.die.refusal to slip back OFF that mountain peak once you’d put yourself there.


Had to catch up to YOU, and whatever actions you then ‘did’ that served as evidence you deserved to be there, those actions followed the fact that you’d PUT yourself there –

not the other way around.

So why is it that NOW you think it will be any different –

To go to the next level?
To become known in a different way?
To be part of ‘that’ group of badass people who you know you’re meant to be playing alongside of?
To start living the LIFE you know you’re meant to be?
And so on!

It won’t be.

It CAN’T be.

It doesn’t WORK like that. We don’t go next level by working our way there, we go next level by deciding we are next fucking level now!

I CHOOSE to be that person.
I CHOOSE I am ready.
I CHOOSE to be bigger than my own bullshit and fears.

Back in 2012,

I was rebranding from being an online fitness coach,

To being known under my own name,

And doing work around empowering people to be all that they always were, and create a business and life in accordance with that.

Nobody knew who I was.
I was one of tens of THOUSANDS of female entrepreneurs online,
all trying to stand out,
and be heard.

Quite frankly –

It was bullshit.

I felt like I should be in charge.
EVERYBODY should know who I am!
And then they should listen!

I looked around, and I noticed that there was a small handful of women (all women I’d hired as mentors of course, and also become friends with), who, when they spoke, EVERYBODY LISTENED.

They were the leaders.
It was obvious.
It was fact.

I loved and respected these women, AND I just thought, well – “I should be known like that too. My message is EQUALLY as powerful, minimum” (okay fine, I’ve always believed my message is the MOST powerful one, and I’d be concerned if you thought anything less of your own).



I decided to embody the leader energy which was true for them.

I decided to stop WORKING my way to any place, and to instead just PUT myself in the damn place.

I flicked the damn switch.

And from that moment forward my ENERGY was that the whole (coaching) world should be listening.

I tell you, within 2 weeks it seemed like everybody knew who I was. And my income and audience blew up in line with that.

I APPOINTED myself as the leader.

Ain’t nobody else was ever gonna do it.

I don’t care what anybody tells you, and of course you’re welcome to make it as hard as you like, but here is the TRUTH:

Whoever you speak to is who will listen.

So if your writing is meant for millions, and the whole world should be listening,

Might be worth actually speaking to ’em.

It’s all just energy baby.

You get to choose.

And reality must obey accordingly.

As indeed it already is 😉


Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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