Live Your Passion


If you truly believe and know that your message is meant to impact millions, to go globally viral at least within a subset of, well, millions, and that really if you’re honest about it the whole world needs to be picking up what you are putting down, then you’re going to have to find a way to flick that switch internally to where it’s done.

Every day during which you continue to show up conscious of the fact that the people who are listening are those within the coaching bubble –

Or, more specifically, let’s get real here, the same same people who keep showing up in your feed –

Is another day during which you reinforce the reality you have CHOSEN and that reality is this:

You’re not there yet.
Millions ain’t listening.
Certainly not buying.
Or being impacted,
not even a little,
and as for the world?

No it does not know your name, never heard of you, and why SHOULD it have when you’ve not been speaking to it?

You journal and talk to your mentors and friends about knowing that you came here to be known like THAT, but yet you continue to live into the fact that you are only known like THIS.

So much so, that when you sit down to write, to create, to unleash, you’re reaching into your soul with the CODED FUCKING KNOWLEDGE (coded and perpetually RE-coded by you, just to be clear!) that who it’s FOR is your current audience and hopefully they press like and then some of ’em take whatever action you’re calling them to.

And while maybe you deserve some pats on the back for being that person for your current people, and for your consistency in building what you HAVE one so, the reality is that all that’s really going on here is you’re getting up each day and pressing repeat on the one before.

Groundhog day-ing the admittedly quite good life you’ve created for yourself because … because … because, well WHY?

Because it’s become a habit to do so?

Because you know what works within this space, this bubble, this little world you’ve made yourself a place in?

Because you haven’t really thought about it like this til now?

Or because you’re scared that if you take a step BEYOND –

You will fall.
You will embarrass yourself.
You will not know what to do.
You didn’t get the damn PLAYBOOK for that level yet, you’re not part of it yet, and what if you’re not accepted and not READY?

Well –

What if you just gave a big middle finger to ALL of that because girl be SERIOUS now –

You didn’t get to where you’re already at by waiting for approval.
You didn’t get here by knowing how.
You didn’t get here by being ready.
You didn’t earn your damn strips til you CLAIMED ’em, and then lived INTO that choice!

Who you are today is not only a product of what you’ve done and how you’ve lived your life so far, it is a product of the fact that at certain points along the way –

You motherfucking leaped.

You got done with listening to your own bullshit, done with waiting, done with trying to figure out how to climb the mountain and you just PLANTED YOUR DAMN FLAG AT THE TOP.

‘Here I am bitchesssss, watch out!’.

And then you backed it up like a MOFO with your energy and your never.say.die.refusal to slip back OFF that mountain peak once you’d put yourself there.


Had to catch up to YOU, and whatever actions you then ‘did’ that served as evidence you deserved to be there, those actions followed the fact that you’d PUT yourself there –

not the other way around.

So why is it that NOW you think it will be any different –

To go to the next level?
To become known in a different way?
To be part of ‘that’ group of badass people who you know you’re meant to be playing alongside of?
To start living the LIFE you know you’re meant to be?
And so on!

It won’t be.

It CAN’T be.

It doesn’t WORK like that. We don’t go next level by working our way there, we go next level by deciding we are next fucking level now!

I CHOOSE to be that person.
I CHOOSE I am ready.
I CHOOSE to be bigger than my own bullshit and fears.

Back in 2012,

I was rebranding from being an online fitness coach,

To being known under my own name,

And doing work around empowering people to be all that they always were, and create a business and life in accordance with that.

Nobody knew who I was.
I was one of tens of THOUSANDS of female entrepreneurs online,
all trying to stand out,
and be heard.

Quite frankly –

It was bullshit.

I felt like I should be in charge.
EVERYBODY should know who I am!
And then they should listen!

I looked around, and I noticed that there was a small handful of women (all women I’d hired as mentors of course, and also become friends with), who, when they spoke, EVERYBODY LISTENED.

They were the leaders.
It was obvious.
It was fact.

I loved and respected these women, AND I just thought, well – “I should be known like that too. My message is EQUALLY as powerful, minimum” (okay fine, I’ve always believed my message is the MOST powerful one, and I’d be concerned if you thought anything less of your own).



I decided to embody the leader energy which was true for them.

I decided to stop WORKING my way to any place, and to instead just PUT myself in the damn place.

I flicked the damn switch.

And from that moment forward my ENERGY was that the whole (coaching) world should be listening.

I tell you, within 2 weeks it seemed like everybody knew who I was. And my income and audience blew up in line with that.

I APPOINTED myself as the leader.

Ain’t nobody else was ever gonna do it.

I don’t care what anybody tells you, and of course you’re welcome to make it as hard as you like, but here is the TRUTH:

Whoever you speak to is who will listen.

So if your writing is meant for millions, and the whole world should be listening,

Might be worth actually speaking to ’em.

It’s all just energy baby.

You get to choose.

And reality must obey accordingly.

As indeed it already is 😉


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