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Purpose

YOUR FEATURES AND BENEFITS HAWKING SUCKS, AND IS GROSS. WHERE’S THE DAMN SOUL?

It doesn’t fucking matter, what you think about what you think and who you are and WHY the people should BUY –

If they ain’t feeling your soul and LIKING every little bit of it, then in actual fact you are NOT selling and in actual certainty –

They ain’t buying.

You can tell me all day, in every way, fully play by play, about what you have to offer and why it’s good and why I should and why I MUST, and I will listen – 

I will nod my head politely – 

I’ll smile – 

I’ll agree with you too, on how wonderful, how fabulous, oh really, so cool, and wow, yes, very good, very good, very impressive indeed, and yes I DO quite see your point, and hmmm, do I want to buy, oh, well, it’s just that … and can I just … and let me just, you know, can I just get back to you on that … *backs away slowly, minimal movement so as not to be noticed, hopefully! and leaves*

And then where I will go, you want to know, where shall I go, where will it FLOW for me to KNOW I should spend my money, my time, my heart, give of myself and my ART, well – !

I’m glad you asked, but really, I do hope it’s just from politeness, because there is no chance – 

None –

Not ever –

No never – !

That you’ll change it, impact it, or even, really, ’cause a ruffle, a blip in my day, perhaps a little awareness of oh – somebody was saying something, were they? Are you sure? I don’t really –

quite –

remember.

As I run run run run RUN back to the only thing that ever sold me, the only thing that could ever hold me, the only thing I ever wanted and that made ABSOLUTELY NO FUCKING SENSE but yet it didn’t MATTER, because what is sense –

But a nudge and a guidance and a yes and a MUST –

From the soul?

Which is to say it made all the sense and it MAKES all the sense, that while the features, the benefits, the ins, the outs, the LOGIC, of what you’re over there touting is well impressive, at the end of the day I am STILL going to go to the place where I FEEL what I need to feel.

And you wonder –
(really?!)
With frustration –
(seriously?!)

Why even though YOUR thing is better than ALL of their things and certainly you KNOW more have DONE more can PROVE more and SHOW more, that other person over there whose whole set up is just FLUNG THE FUCK TOGETEHR and they appear to be having an UNREASONABLE amount of fun and jolliness about it all, how can anyone take them seriously?!

– is the one getting paid.
Or laid 
And certainly MADE – 
In every way, by themselves AND all who surround them (and surround them they DO!)
– into the one to look to, to follow, to see in a certain way, to laud and acclaim and lift up and RUN AFTER – 

Be magnetized to and by and perhaps they’re just BEWITCHING us all, they’re casting a spell with their damn ENERGY, do they even know ANYTHING ABOUT ANYTHING, and know look – outrageous – ! They’re even SAYING they don’t know anything about anything, they’re highlighting their own every damn flaw and also LAUGHING about it and yet STILL people are buying and what in the actual FUCK –

Gives?

And you gnash and you wail and you tear and you pedal frantically to repair
the damage
you’ve done
unwittingly
by NOT JUST BEING YOU
but the PROBLEM is the PROBLEM is the motherfucking PROBLEM is –

you bought in
and don’t appear to be letting go of
the RIDICULOUS IDEA THAT THERE IS A WAY
a right way
a wrong way
a he said way
a she said way!
a ‘I have to do it like this’ way
an ‘I gotta PROVE myself’ way!
or indeed ANY sort of way which depends on DEMONSTRATING TO PEOPLE THE REASON WHY THEY SHOULD BUY RATHER THAN SIMPLY BEING THE REASON THEY SHOULD BUY

and this is the thing
the only thing
the only thing it’s EVER been
the only thing which you seem INTENT on not getting, living into, understanding, and LIVING for –

THE WHOLE DAMN POINT OF THE WHOLE DAMN POINT IS THAT YOU ARE THE MOTHERFUCKING POINT

And if you can’t BE the damn point, the reason, the beginning and the end, then frankly my dear WHY ARE YOU HERE AND WHO EVEN ASKED YOU AND WHERE ARE YOU GOING AND WHY CAN’T YOU LEAVE?

You’re being boring
Taking up space
And kinda annoying
Like one of those hawkers, on Lygon street, just repeating, over and over again, broken record as fuck –

Pasta? Pizza? Free garlic bread!

Go away
Go away
Go away
LEAVE

You think I’m coming in to your restaurant because you’ve got FREE FUCKING GARLIC BREAD, and two for one on Crownies?

HAHAHAHAHAHAHA who in the actual fuck are you selling to here? How is it not BLINDINGLY OBVIOUS that the place that will pull me in, the one I will give my money to, my time to, my soul to, my SELF to –

Is the one that PULLS ME IN WITH THE GOD DAMN VIBE OF THE THING.

And this is where I leave you and what you must think of what and what you must consider, if you wish to have the clients you dream of, the sales from ease and flow, the autofuckingmation, and also, just quietly, the ANYTHING and EVERYTHING in your life –

Who are you selling to and WHAT IS IT THAT SELLS THEM, and REALLY –

Would YOU buy from you the way you show up
And pop up
And jump up
Like a jack-in-the-box, or again, one of those annoying yippity dogs, saying I GOT NICE STUFF FOR YOU BUY MY STUFF LOOK SO SHINY

Gross.

I think NOT.

So there you go.
And there you have it.
And that’s all.

Good night.
And good fucking luck –
Being anything
But you
And selling anything
But soul

Also?

Remember –

Life is Now. Press Play! 

Kat x

PS.

I’m excited to announce my Flow-Led Millionaire Private Client Mastermind Days are back, happening this August (PM me for full deets!) 

Warning! This Mastermind will require you to get TF over your hang-ups around:

* Automated income

* Being seen more, and more boldly

* Adding layers upon layers upon layers of more SELLING

* Ruthless repurposing and re-selling

* Structure, systems, process

* Building a cash machine which pays you on repeat regardless of whether YOU are grinding your fingers to the bone to get it working!

Requirements:

You have an existing business which makes money, delivers a fabulous product or service (or multiple of!) which helps people, you know who you are and who you’re here to serve (while always welcoming deeper clarity!), and you have a proven track record for getting results to those people … even if it’s on a scale, so far, which, frankly, you consider outrageous. Since you know you’re here to do insanely big work in the world!

Oh, speaking of which – you know you’re here to do insanely big work in the world! And you’re ready to put the wheels on that NOW, and see your revenue – your growth of soulmate audience – your soul-led result-gettin’ systems – and all in all your own badassery – explode, stat!

You’re not afraid of doing the damn work (duh),

but you also know that there’s a simpler way, a more flow way, a more YOU way.

And you’re ready to get down to the nitty gritty of that now, and then roll it out like the take no prisoners mofo you are.

All with me – secret counsel to the worlds most elite game-changers, leaders, and revolutionaries – supporting you to know exactly what to do,

and exactly how to do it,

so you make MORE money,

reach MORE (of the right people),

the YOU way,

having more fun and flow than you ever dreamed possible,

and finally knowing you’re all in on you,

Now!

What you get out of this time together is simple:

* Identified opportunities for money-makin’ – minimum 3, up to 10+ (this is normal in these conversations with me)

* Specific to you simple soulmate audience growth strategy, which you can roll out right away, and will often involve only ‘tweaks’ rather than having to DO anything dramatically extra

* Confidence and inner tools as well as practical steps for improving / adding to / setting up (depending where you’re at) your automated income / funnels 

* Personalised (to your personality / style / lifestyle / skillset) action plan for implementing

* Tweaks you can add in right away to increase sales on existing processes

* Daily / weekly ‘hustle flow plan’ individualised to you

All in all here’s what it comes down to:

>>> You will walk out with a complete action plan tailored to your business, very detailed and also very SIMPLE, with also a complete understanding of what you need to do and HOW to do it, to take you to the next major income level, and beyond.

This will include your next three offers (MINIMUM), up-sells, or funnel ad-ins, FULLY CREATED IN THE TIME TOGETHER!

Plus:

1:1 follow on support to help you implement and follow through.

I love doing this INTENSIVE deep dive work where we pull everything apart all at once, and then nail down the EXACT action steps for each person to take to get more paying customers and clients, who are soul-aligned, coming in NOW, who are also buying more things, because you’ve got all your damn shit in place!

This immersive day together is limited to 5-7 people per event. 

If this is speaking to you PM me here to apply / for more info!