Success Mindset


When I was 17 years old, I looked in the mirror at my tiny little baby muscles which were starting to form for the first time, pulled the ezybar up to above my chest in an upright row, looked myself straight in the eye, and stated firmly in my head the following:

“If I just keep doing this, and am consistent no matter what, by the time I am 40 I’ll be INSANELY successful, and rich, I’ll look and feel amazing, and I’ll have arms like Madonna”.

I put it aside and forgot about it for the most part, but over the years, that little moment of certainty, soul certainty, really, although I would not have termed it that at the time, kept coming back, and reminding me –

By the time you’re 40 you’re going to be insanely successful and rich, look and feel amazing, and have arms like Madonna!

When I was about 32 or 33 years old, I happened across, within the space of a few months of each other I believe, the writing work of Steve Pavlina and James Altucher. Instantly, in both cases, I knew I’d found soulmate mentors, and in both cases I then proceeded to spend about 3 solid months staying up every night till 3-4am, as well as grabbing any little pocket of time through the day that I could, and reading every.single.word. I could find.

I soaked it ALL up, was shifted and changed by the truth these incredible men allowed through them, inspired also to go more fully and more audaciously into sharing my own truth, and also, I used to write a little mantra:

“I am friends with my mentors”.

Those two in particular I used to list by name, and a few others along the way as well.

When I was every age, every age I can remember, up til a certain point, but especially perhaps in the years when I’d bottomed out my financial state completely, was well over 100k in debt, and could at times barely afford COFFEE, or a snack in a shopping mall, would go to the grocery store and get max $30 of stuff and then basically pray and hope my card would be approved, ’cause I was always too scared to check if any money was there … and it often WASN’T … I used to think in a vague sort of disconnected way about things like luxury cars … multi-million dollar dream homes … getting my hair blown out several times a week … being able to buy anything I wanted, any time … first class travel … being able to BREATHE, with money, and I used to say to myself in my head “one day I will be able to buy WHATEVER I WANT, and never even look at the price tag!”.

When I was 35, and I’d already had my first $100,000 month, but 200k seemed SO far away, infuriatingly, and I was CHASING it, feeling INADEQUATE without it, I finally let go, and I scrawled in an old journal which I came across not so long ago, the following:

“And I am DONE DONE DONE and I’m just going to do what I WANT now, and say what I LIKE, and I am going to make 200k per MONTH, so THERE!”

I slashed 3 heavy aggressive lines under it in black pen, and drew a huge oversized exclamation mark for good measure.

When I was 18, and went to University for a couple lectures, supposed to continue on with a law degree, my pathway apparently set, I kinda sorts just stopped GOING, had no plan, no plan at all, but I remembered being 11 and first reading a Tony Robbins book and deciding “ah, THAT’S what I’m going to do”, and I stopped going to Uni. Had no clue what was next. But said to myself, “I think I’m going to live a life less ordinary … and do what I WANT all the time”.

When I was every age, every age in which I ran from God, I would remember from time to time the words spoken, prophecies given, and knowing that was always there, and I would sigh as I tried to pretend I couldn’t hear that still and small and at times fucking infuriating voice and I would say to myself, AND God – “yes yes, I know! I am FULLY FREAKING AWARE, thank you very much! That what all of this is being built for, what all of who I am BECOMING is being done for, is because I will be preaching to millions on your behalf, and leading a revolution of spirit-led leaders, messengers, WARRIORS for God”.

When I was 27, and I first discovered Tim Ferriss book “The 4-Hour Workweek”, and around the same time I joined Yaro Starak’s Blog Mastermind for $25 / month – the very first form of mentoring for online business which I ever found, and to this day the one I have built my foundation on, for it was there that I learned “content is King”, I came across the term or concept of being location free.

Working from cafes by the beach, or wherever you chose, and making perhaps even as much as 10k per month; imagine!

And so I’d write, and I’d daydream, and I’d journal, but often with these sorts of things I’d simply DECIDE, one time, that ‘so it would be’.


THAT is what I’ll be having.

Thank you, good night, good luck, Amen!

So many decisions, so many remembrances, little and big, and many no doubt lost and never to be known again, but here is what I know for sure:

I just turned 40 years old 5 days ago, I am successful, I am unarguably wealthy financially but also, YAY, spiritually, emotionally, mentally, physically, in love, in life, I look and feel AMAZING, and? I have arms like Madonna.

I am Facebook friends with every single mentor I said I would be, even those who felt SO super famous and ‘not real people’, and have also had the opportunity in several cases to get to know these amazing people in person, even livestreaming together with my favourite writer of all time James Altucher, from his NYC apartment!

I never look at prices, even for my cars and my house I barely looked at the price or absorbed it. I always buy whatever I want, and I FULLY know that I am only ever INCREASING my net worth as well as the value I put back into the world daily.

I long ago bypassed 200k per month, in fact that happened within a month or two of DECIDING, and every time I feel stuck or stagnant with my cashflow going even MORE next level I just remind myself to stop trying –

fuck the how –


I do what I want, all day every day, only following God and soul, and I also happen to do it location free, living right on the beach in my dream house which I bought, working largely from cafes … AND of course impacting millions all around the world with my writing and speaking, and? I do it for the glory of God, soul planted firmly in Him.

All as it was written.

All as decided.

Every single bit about who I am.

What I have.

How life IS.

And OH so many extra things I want to tell you about, from how I decide my soulmate clients show up and pay me, to how my programs sell out, to how I feel in the morning, to EVERYTHING.

All of it.

All of ME.

Programmed to upgrade.

Programmed to receive.


It’s funny sometimes, when I don’t yet ‘have’ something, or when I feel separated from a part of me who I wish to be, to notice, almost like an observation from outside of me, how I try to think.

Try to push.

Try to try!

Make plans, and lists, and make myself DO stuff, or at least promise I will!

And then, inevitably (thank you God!), I eventually stop.

Pull myself up.

And remember –


Today I just wanna remind you –

It’s supposed to be easy.

It GETS to be effortless.

No, this doesn’t mean you sit on your ass and life shows up for you! It means GET OUT THERE AND PRESS FULLY PLAY LIKE YOU KNOW YOU’RE ALIVE!

Bleed, and sweat, and burn, and STRIVE, because that is SUCH a fabulous part of being human, and you GET to; why would you not want to?! Create! Dance! Unleash! RIP SHREDS OF YOUR SOUL OUT OF YOU and share ’em with the world! Face the things which confront you head on and chew ’em up then spit ’em back out as you saunter down the street in 6-inch stilettos like the motherfucking Queen you are.

But to receive

To become

To ‘get’

To have

To embody


That shit?

You just gotta decide baby girl.

And then it hand it over.

God’s gotchu.

Don’t forget –

Life is Now. Press Play.

Kat x

Don’t forget –

Life is Now. Press Play.

Kat x


Programmed to Upgrade is happening gorgeous, and WHOOOOO MAMA is this the work that works.

25 days, you and me, 1:1, to quantum leap like you’ve NEVER leapt before.

This will be intense …

And a lil bit scary. But buckle up, because you KNOW you’re ready for it.

SO fucking ready 😉

Programmed to UPGRADE!

25 Days, 1:1, with Katrina Ruth, to SCREW the Rules, SCREW the Norm, Go So Damn Extra, So Freaking Hot, So Fully SEEN, and Snap Your Future Into the Now So Damn Fast It’d Make Your Head Spin … even as you nod in certainty that of COURSE, this is what was ALWAYS supposed to be ..

Places are already filling, and we begin next week. If you know it’s time to say yes to MAGIC, and creating your reality from the supernatural, and you’re SO ready to drop the paradigm of always having to DO (and yet still not be there!) then message me now.

I’ll get you the full overview, and talk personally with you about whether or not it’s for you.

To the supernatural baby, and beyond …



As of today, I’m opening up the doors to my Inner Circle, my private client mastermind.

This is THE most badass high level mastermind in the world for women who want it all – and are prepared to do what it takes to get it! Really what we’re talking about is being prepared to be the PERSON.

And that’s what I do. I help you remember ALL that you were, and then become it. ALL Of it.

This is my highest level private mentoring circle. The exact place where I have personally mentored dozens of this industry’s most elite female entrepreneurs to break income barriers ranging from 10k months to multiple 7 FIGURE months, and everything in between. But more importantly than that – to become who and what they always were.

But know that this is not only (obviously) not just for the masses, this is also not just for someone who can afford to invest in a high level private coach. Being willing to throw money down is something which has absolutely zero correlation to being somebody who has what it takes to TRULY go next level as a leader.

If anything, in this industry, investing in a high level coach such as myself, is a rite of passage which veers just a little too much on the side of ‘trend’. It’s become something which ‘everybody does’, almost as a way of proving they play business and life a certain way.

Maybe even of trying to prove it to themselves.

Here is the reality which those who I am truly here to personally mentor and lead KNOW, the reality which my clients and all women like me as well as of course me personally have ALWAYS known:


We are simply, smarter, faster, and have more presence. We can do more in our minds before breakfast than what most people can do in a freakin’ WEEK, a month, a year.

We are not basic ass coaches trying to heave ho our way up a few extra thou a month.

We are the ones who have ALWAYS known we are 1% within the 1% within the 1% in terms of how we think, create, operate, how and WHAT we are tapped in too.

This is not arrogance, this is fact.

And there has NEVER been any question but that we will go all the way.

My clients are high level badasses who do the work, who have a proven track record BEFORE coming to me, and a BEING-ness which unquestionably separates them from the rest. They don’t come to me to save them or lean down and hold my hand out so they can clamber up. They come because they are, quite simply, ready to go to the next level, already absolutely on their WAY there, and see in me something which they recognise because it is in them.

That ‘can’t stop won’t stop’ fire, and a level of ‘unapologeticness’ which, when truly understood and applied, can literally be the difference between 5-figure or low 6-figure and 7 or multi-7-figure entrepreneur.

So if you know who you are and it is THAT –

And you feel certain that you are ALREADY well on your way to to precisely where you’re meant to be, but that being in MY energy could help you to drop in and get there even faster, and that with a couple of simple tweaks your current revenue could be doubling, tripling, heck QUADRUPLING and beyond in months, as it has done with numerous of my clients previously, well then –

PM me here and we’ll see if it’s a fit. I’m excited to talk to you, and maybe – do biz and life with you.

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